The Handmade Shop

The Heartland Creative
  • 4.8 (24)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

How can I make more sales on Etsy? How do I improve my SEO and get more traffic? How do I turn my favorites into sales? Can I really make enough money to go full time on Etsy? Welcome to The Handmade Shop Podcast. Your source for efficient and effective tips and tricks for selling your handmade products on Etsy. Get more sales and traffic each week. For makers of all types. Whether you want to start your side hustle, support your family, or quit your day job. If you have physical or digital products. The Handmade Shop Podcast is going to help you do it faster.

  1. OCT 21

    216. Momentum is Etsy’s Love Language

    Etsy isn’t impressed by last‑minute hustle. It’s moved by consistency. The little actions, the regular work, the shop showing up over time. That’s what builds momentum and momentum is Etsy’s love language. If you’ve ever thought you could wait until November or December to push hard, or that a big sale will solve everything, this episode is for you. Because by then, it’s often too late to build the visibility you need. In this episode we talk about: What Etsy’s algorithm actually rewards (and what it ignores) Why small, consistent actions beat big bursts every time How to put momentum to work before the rush hits What you can start doing today so your shop is ready when buyers are showing up Why building your snowball now pays off in holiday sales, trust, and visibility If you’ve been waiting for the “right time” to get serious about visibility, this is your wake‑up call. Mentioned:Etsy Visibility Accelerator (EVA) enrollment info: doors close October 29th - https://sarahjwaggoner.com/eva

    6 min

  2. OCT 16

    215. What every successful Etsy seller actually does

    If you’ve ever felt like you’re doing all the things on Etsy but still not seeing daily sales, this one’s for you. Today I break down the three foundational strategies that every successful Etsy seller is using. Even if they don’t always realize it. These are the building blocks of consistency. AKA what you need to show up in front of buyers regularly, turn clicks into sales, and stop the feast-or-famine cycle. What you’ll learn: Why “Etsy-first focus” might be all you need to build more consistent traffic How to do intentional keyword research so you’re not just guessing tags or copying what someone else is doing How to plan your product releases strategically so your shop isn’t scrambling for every seasonal moment Resources mentioned: 🎉 Free webinar: “Daily Sales on Etsy Without Going Viral”👉 Register here: https://sarahjwaggoner.com/freeclass Your Next Steps: Work with Me: https://sarahjwaggoner.com/etsy-visibility-accelerator Join my Facebook Group: https://www.facebook.com/groups/theheartlandcreative Follow me on Threads: https://www.threads.com/@sarahjwaggoner Follow me on Instagram: https://www.instagram.com/sarahjwaggoner

    9 min

  3. OCT 14

    214. The Etsy traffic trap no one talks about

    Let’s talk about something no one tells you when you’re not getting traffic on Etsy…none of the things you think will fix it actually will. If you’ve been rewriting your descriptions, updating mockups, rebranding your shop, posting on Instagram, pinning your heart out, or running sale after sale and you’re still not getting views? You might be stuck in one of the most common Etsy traffic traps. This episode breaks down 6 strategies that don’t work when your shop isn’t getting traffic and what you should focus on instead to finally fix the visibility problem. In this episode, I’ll share: Why new mockups, logos, and color palettes won’t bring traffic What actually causes traffic problems on Etsy Why social media and Pinterest won’t save a visibility issue What to fix first if you want more views and sales without guessing Resources mentioned:🎉 Free Masterclass: Daily Sales on Etsy Without Going Viral. Sign up here: https://sarahjwaggoner.com/freeclass Your Next Steps: Work with Me: https://sarahjwaggoner.com/etsy-visibility-accelerator Join my Facebook Group: https://www.facebook.com/groups/theheartlandcreative Follow me on Threads: https://www.threads.com/@sarahjwaggoner Follow me on Instagram: https://www.instagram.com/sarahjwaggoner

    10 min

  4. OCT 7

    213. The real reason you aren't getting sales

    Let’s talk about something that keeps a lot of Etsy sellers stuck…reacting instead of refining. If you’ve ever found yourself rewriting your listings at midnight, opening a Pinterest account because you “heard it works,” or launching 5 new products after one slow weekend, you’re not alone. You might just be stuck in what I call strategy fatigue and shiny object syndrome. This episode is here to help you stop panicking and start making decisions that actually lead to consistent, daily sales. We’ll dig into: Why constant tweaking kills your momentum (and what to do instead) The questions you should be asking if you want more traffic and sales What Etsy’s algorithm actually needs from your listings to rank Why the solution isn’t more effort, it’s more focus And if you’re ready to get off the hamster wheel of “doing all the things,” I’ll show you how to start working smarter with a free visibility masterclass that’s coming up soon. Resources mentioned:🎉 Free Masterclass: Daily Sales on Etsy Without Going Viral. Save your seat at: https://sarahjwaggoner.com/freeclass Your Next Steps: Work with Me: https://sarahjwaggoner.com/etsy-visibility-accelerator Join my Facebook Group: https://www.facebook.com/groups/theheartlandcreative Follow me on Threads: https://www.threads.com/@sarahjwaggoner Follow me on Instagram: https://www.instagram.com/sarahjwaggoner

    6 min

  5. OCT 2

    212. If You Don’t Love It, Don’t List It

    If you’ve been asking yourself, “What should I sell on Etsy?” this episode flips that question on its head. We’re talking about a super common trap Etsy sellers fall into: trying to reverse engineer a shop that looks successful…instead of building one that actually feels aligned. And yes, we’re busting the “you need to niche down to be successful” myth while we’re at it. Because here’s the truth…you don’t need the perfect niche to grow on Etsy. But you do need to love what you sell. That excitement? That connection to your product? That’s your secret weapon. I’ll walk you through four big ways sellers accidentally sabotage themselves when they try to pick a niche based only on trends, data, or what’s already selling. And more importantly, I’ll help you shift your focus to the only question that actually matters: ✨ What do you love making? Here’s what you’ll learn: Why keyword research alone won’t build a sustainable shop The difference between copying bestsellers vs. creating what sells for you What “reverse engineering” your niche looks like (and how to stop) The real risk of chasing trends you don’t care about What to ask yourself instead when choosing what to sell 🎧 Mentioned in the episode: Free Masterclass: Visibility on Etsy Without Going Viral – Save your seat: https://sarahjwaggoner.com/freeclass Your Next Steps: Work with Me: https://sarahjwaggoner.com/etsy-visibility-accelerator Join my Facebook Group: https://www.facebook.com/groups/theheartlandcreative Follow me on Threads: https://www.threads.com/@sarahjwaggoner Follow me on Instagram: https://www.instagram.com/sarahjwaggoner

    7 min

  6. SEP 30

    211. You don’t beed a niche to succeed

    Let’s bust one of the biggest Etsy myths out there: the idea that you have to pick a niche to grow. If you’ve ever delayed committing to your shop because you “haven’t figured out your niche yet,” or felt pressure to make your whole shop match a vibe, this episode is your permission slip to stop overthinking it. Because Etsy doesn’t care about your niche the way Instagram does. It’s a search engine, not a social platform. And your buyers? They’re not judging your branding. They’re just searching for something specific and trying to find it fast. In this episode, we’ll unpack: Why you don’t need to curate your shop around one “ideal customer” What the Etsy algorithm actually looks at when ranking your listings The difference between a niche aesthetic and a sellable niche strategy Why variety isn’t the problem but lack of product depth is How to avoid turning your shop into a “garage sale” (and what to do instead) Plus, I’ll walk you through what really builds momentum in Etsy search, and how to create listings that rank even if you sell more than one thing. Resources mentioned:🎉 Free Webinar: Daily Sales on Etsy Without Going ViralSign up here: https://sarahjwaggoner.com/freeclass Your Next Steps: Work with Me: https://sarahjwaggoner.com/etsy-visibility-accelerator Join my Facebook Group: https://www.facebook.com/groups/theheartlandcreative Follow me on Threads: https://www.threads.com/@sarahjwaggoner Follow me on Instagram: https://www.instagram.com/sarahjwaggoner

    10 min

  7. SEP 23

    210. Etsy strategy not working? Listen to this.

    If it feels like you’ve tried everything and still aren’t seeing results in your Etsy shop, this one’s for you. You’ve tested new keywords, changed your photos, launched more products, adjusted your pricing and yet your traffic is still all over the place. Sales are inconsistent. And you’re stuck wondering what else you’re “supposed” to do. This is strategy fatigue. And it’s more common than you think. In this episode, I’m showing you how to recognize strategy fatigue, why it’s keeping you stuck, and what to do instead of trying to “fix” your shop with more and more changes. What you’ll learn: What strategy fatigue actually is (and how to know if you’re in it) Why doing more often leads to less progress The shift from reacting to leading with intention How Etsy’s algorithm sees scattered shops and why that hurts visibility The difference between emotional tweaking vs. strategic decision-making A simple, data-driven approach to get your momentum back Resources mentioned: 🎉 Sign up for my free webinar: https://sarahjwaggoner.com/freeclass Your Next Steps: Work with Me: https://sarahjwaggoner.com/etsy-visibility-accelerator Join my Facebook Group: https://www.facebook.com/groups/theheartlandcreative Follow me on Threads: https://www.threads.com/@sarahjwaggoner Follow me on Instagram: https://www.instagram.com/sarahjwaggoner

    8 min

  8. SEP 16

    209. Why Etsy isn't too saturated for you

    Episode 209: Why Etsy Isn’t Too Saturated for You “Etsy is too saturated.” If you’ve said this (or thought it), you’re not alone. It’s one of the most common beliefs I hear from handmade sellers, especially when they’re struggling to get visibility or comparing their shop to others. But I want to challenge that belief today. Because while Etsy is competitive, that’s not the same as saturated. And once you understand how Etsy really works? You’ll see that there’s still room for you and your shop no matter what niche you’re in. If you’ve ever felt like your shop is getting buried, that your product won’t stand out, or that it’s too late to grow, this episode is for you. What you’ll learn: The difference between competition and saturation (and why it matters) Why Etsy doesn’t rank the “best” listings…it ranks the most relevant How new sellers are gaining traction in crowded categories What Etsy actually rewards in search Why “too saturated” is just a myth holding you back How to make sure your shop is findable, even in a competitive niche Resources mentioned:Join the EVA waitlist: https://sarahjwaggoner.com/eva Your Next Steps: Join my Facebook Group: https://www.facebook.com/groups/theheartlandcreative Follow me on Threads: https://www.threads.com/@sarahjwaggonerFollow me on Instagram: https://www.instagram.com/sarahjwaggoner

    5 min
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4.8
out of 5
24 Ratings

About

How can I make more sales on Etsy? How do I improve my SEO and get more traffic? How do I turn my favorites into sales? Can I really make enough money to go full time on Etsy? Welcome to The Handmade Shop Podcast. Your source for efficient and effective tips and tricks for selling your handmade products on Etsy. Get more sales and traffic each week. For makers of all types. Whether you want to start your side hustle, support your family, or quit your day job. If you have physical or digital products. The Handmade Shop Podcast is going to help you do it faster.

Information

  • Creator
    The Heartland Creative
  • Years Active
    2021 - 2025
  • Episodes
    216
  • Rating
    Clean
  • Copyright
    © The Heartland Creative
  • Show Website
    The Handmade Shop

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