The HEX-Files Energy Marketing Podcast

HexaGroup
  • 5.0 (3)
  • Marketing

Welcome to The HEX-Files Energy Marketing Podcast. If you want to believe, you’ve come to the right place. Each week, Host Arnaud Dasprez and fellow energy marketing leaders investigate mind-bending stories of the unexplained to reveal truths that optimize marcom outcomes. It’s compact, essential news you can use, brought to you by the people who know your business best. Ready to uncover more energy marketing truths? Take our free assessment at hexagroup.com/podcast to see how your brand ranks across six areas of energy marketing performance and get tailored best practices. And until next week… Fear no more. The truth is out there.

  1. 5d ago

    Can the Energy Transition Work, While Solving Cost, Reliability & Emissions? - Bobby Tudor

    Stop guessing and start growing your energy and industrial firm. Take the FREE GO Assessment: Growth Optimization Survey now! 👉 https://lnkd.in/dFhBCSJk  __________________________________________ How Artemis Energy Partners invests in technologies that connect conventional energy with lower-emissions systems while Houston prepares for the next era of energy? In Episode 34 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez speaks with Bobby Tudor, Chief Executive Officer at Artemis Energy Partners, about how the energy industry continues to evolve through technology, changing markets, and the need for lower emissions while maintaining reliable and affordable energy. Bobby also played a key role in building TPH&Co.. He discusses the role of carbon capture, hydrogen, nuclear, AI, and early stage energy technologies, while explaining why innovation, entrepreneurship, and practical solutions will shape the future of energy. Bobby also talks about Houston's leadership in energy, investing in climate technology, and the importance of balancing economic growth with long term sustainability.  With nearly four decades of experience in energy investing and advisory, Bobby Tudor shares how the energy industry is changing through technology, innovation, and practical thinking. He explains why the future depends on balancing reliable and affordable energy with lower emissions, and discusses the role of carbon capture, hydrogen, nuclear, AI, and early stage technologies. Bobby also highlights the importance of energy finance, entrepreneurship, Houston's growing role in energy innovation, and using technology and market driven solutions to support long term progress across the industry. In this episode, expect to learn: -Why the energy industry continues to move through cycles and how that affects long term business decisions -How balancing reliable, affordable energy with lower emissions is one of the industry's biggest challenges -Why technology, entrepreneurship, and market forces play a key role in advancing carbon capture, hydrogen, nuclear, and AI -How Houston is building its future by supporting energy innovation, climate technology, and new business growth -Why energy finance, practical leadership, and long term thinking remain essential for solving future energy challenges 📢 Learn more about Artemis Energy Partners and how they invest in early stage technologies that help deliver lower emissions across the energy and industrial sectors. Visit: https://artemisenergypartners.com/  📩 Connect with Bobby Tudor to discuss the future of energy, emerging technologies, and innovation across the energy industry. Email at: btudor@artemisenergypartners.com  Timestamps: [00:00] - Teaser [00:42] - Introduction of podcast and guest Bobby Tudor [02:38] - Energy Industry Changes and Market Cycles [05:43] - Lessons from Energy Investment and Business Leadership [10:32] - Investment Advice for Energy Companies [16:41] - Carbon Capture, Hydrogen, and Nuclear Energy [21:29] - Technology, Markets, and Energy Innovation [24:59] - Houston's Future as the Energy Capital [30:53] - Greentown Labs and Climate Technology Startups [33:45] - AI, Power Demand, and the Energy Industry [37:00] - Careers, Innovation, and the Future of Energy [40:32] - Books, Mentors, and Energy Insights [42:52] - Oil Prices, Houston, and Final Thoughts [47:31] - How to Connect with Bobby Tudor Follow our Guest Bobby Tudor on: -LinkedIn: https://www.linkedin.com/in/bobby-tudor-5503b9327/  -Email: btudor@artemisenergypartners.com  -Artemis Energy Partners (Website): https://artemisenergypartners.com/ Follow Host Arnaud Dasprez on: -LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/  -Facebook: https://www.facebook.com/arnaud.dasprez  -Instagram: https://www.instagram.com/arnauddasprez/ Follow the Podcast: -Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/  -Visit the HexaGroup Website: https://www.hexagroup.com/  -Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801  -Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360

    Can the Energy Transition Work, While Solving Cost, Reliability & Emissions? - Bobby Tudor

  2. Aug 19

    How Billions of Waste Tires and the Company Building a Profitable Recycling Solution with Chris Hare

    Stop guessing and start growing your energy and industrial firm. Take the FREE GO Assessment: Growth Optimization Survey now! 👉 https://lnkd.in/dFhBCSJk __________________________________________ How is PRTI Inc building a scalable business around waste tire deconstruction, recovered materials, and targeted stakeholder communication?  In Episode 34 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez speaks with Chris Hare, Chief Executive Officer at PRTI Inc, The nTete Group & Independent Agent at Nonvoice Agency, about how he is addressing the underserved problem of waste tires through a protected, patented process designed to deconstruct tires and recover valuable materials. Chris explains why the company focuses on economic efficiency as much as recycling value, how it works with existing tire logistics networks, and why structured financing, permitting, stakeholder education, and investor communication are central to scaling a technical B2B business. Chris Hare shares perspective from a career spanning large companies, young companies, consulting, innovation strategy, intellectual property, and scaling small teams. The conversation covers practical lessons for industrial growth, including how to communicate with investors, qualify partners, build credibility when proprietary information cannot be fully public, and prepare a company’s functions to grow alongside new facilities.   In this episode, expect to learn: -How PRTI Inc is working to solve the waste tire problem through tire deconstruction and recovered material markets -Why recycling claims need to be backed by financial efficiency, energy efficiency, and practical business value -How technical B2B companies can build credibility through objective analysis, targeted communication, and trusted relationships -Why investor fit, fast decisions, and clear communication matter during complex fundraising cycles -How PRTI Inc is planning for facility growth while also building the team, systems, and functions needed to scale 📢 Learn about PRTI Inc’s waste tire deconstruction and recovered materials process Visit: https://www.prtitech.com/  Timestamps: [00:00] - Teaser [00:50] - Introduction of podcast and guest Chris Hare [01:47] - PRTI Inc’s waste tire deconstruction process [03:27] - Recycling language, green claims, and business economics [04:58] - Raw materials, output markets, and financing challenges [08:15] - Building B2B credibility with proprietary technology [10:55] - Waste tire supply and logistics [12:17] - Tire manufacturers, renewable goals, and material reuse [16:51] - Global expansion and North Carolina technology roots [19:58] - Stakeholder communication and targeted marketing [29:43] - Investor communication, fit, and fundraising strategy [32:44] - Challenges of fundraising and investor decision-making  [37:49] - Evaluating investor fit before approaching funds and VCs  [40:02] - Next facility, company growth, and scaling priorities Follow our Guest Chris Hare on: -LinkedIn: https://www.linkedin.com/in/chris-hare-18b46/  -PRTI Inc (LinkedIn): https://www.linkedin.com/company/prti-inc/  -PRTI Inc (Website): https://www.prtitech.com/  -The nTete Group (LinkedIn): https://www.linkedin.com/company/the-ntete-group/  -The nTete Group (Website): https://www.ntete.com/  -Nonvoice Agency (LinkedIn): https://www.linkedin.com/company/nonvoice/  -Nonvoice Agency (Website): https://www.nonvoice.com/ Follow Host Arnaud Dasprez on: -LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/  -Facebook: https://www.facebook.com/arnaud.dasprez  -Instagram: https://www.instagram.com/arnauddasprez/ Follow the Podcast: -Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/  -Visit the HexaGroup Website: https://www.hexagroup.com/  -Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801  -Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360

    How Billions of Waste Tires and the Company Building a Profitable Recycling Solution with Chris Hare

  3. Aug 12

    The Future of Home Heating for Buyers to Live in Electric Homes Using Geothermal Systems - Dan Yates

    Stop guessing and start growing your energy and industrial firm. Take the FREE GO Assessment: Growth Optimization Survey now! 👉 https://lnkd.in/dFhBCSJk __________________________________________ How Dandelion Energy helps home builders install geothermal heating and cooling systems that lower energy use and reduce pressure on the electric grid, and why builder education, regional growth, AI, and strong sales and marketing alignment are important for expanding geothermal adoption? In Episode 33 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez speaks with Dan Yates, the CEO and Chairman of Dandelion Energy, a company focused on geothermal heating and cooling for new homes. He is the Board Member of Natural Resources Defense Council (NRDC), and is an Investor & Advisor for Various Startups. Dan explains why geothermal is becoming more practical through lower costs, better technology, and government incentives. He shares how the company works with home builders to deliver reliable and energy efficient systems while helping reduce pressure on the electric grid. Dan also discusses the importance of educating builders, growing through regional partnerships, aligning sales and marketing, and using AI and software to improve business operations and support future growth.  With a background in software and the energy industry, Dan Yates explains how Dandelion Energy helps home builders install geothermal heating and cooling systems that lower energy use and reduce pressure on the electric grid. Dan shares how the company focuses on new home construction, works closely with builders and HVAC partners, and expands through regional growth. He also highlights the importance of educating builders, aligning sales and marketing, using AI to improve internal processes, and building long term relationships that support future growth. In this episode, expect to learn:-How geothermal heating and cooling helps lower energy use, reduce operating costs, and ease pressure on the electric grid -Why Dandelion Energy focuses on new home builders and works with HVAC partners to make geothermal more affordable -How government incentives, lower installation costs, and regional growth are helping geothermal become more widely adopted -The importance of educating builders, aligning sales and marketing, and building long term customer relationships -How AI, software, and strong operational processes are helping the company improve efficiency and support future growth 📢 Learn more about Dandelion Energy's geothermal heating and cooling solutions for new homes, including resources for builders and homeowners.Visit: https://dandelionenergy.com/ 📩 Interested in partnering with Dandelion Energy or learning more about geothermal solutions? Reach out directly to Dan Yates.Email: dan@dandelionenergy.com   Timestamps: [00:00] - Teaser [00:49] - Introduction of podcast and guest Dan Yates [01:58] - Geothermal Growth and Market Opportunity [04:15] - Lowering Costs Through New Home Construction [09:33] - Builder Education and Market Awareness [14:30] - Account Based Marketing and Regional Growth [16:21] - Supporting Builders and Home Buyer Education [18:36] - Regional Expansion and Government Incentives [20:43] - Sales and Marketing Alignment Across Regions [22:24] - Installing Geothermal in New Home Communities [27:43] - Leadership Experience and AI in Business [31:46] - Fundraising, Growth, and Future Opportunities [35:39] - Geothermal’s Role in the Energy Transition [37:24] - Connecting with Dan Yates and Dandelion Energy   Follow our Guest Dan Yates on: -LinkedIn: https://www.linkedin.com/in/danjyates/  -Dandelion Energy (LinkedIn): https://www.linkedin.com/company/dandelion-geothermal/  -Dandelion Energy (Website): https://dandelionenergy.com/  -Natural Resources Defense Council (NRDC) (LinkedIn): https://www.linkedin.com/company/natural-resources-defense-council/  -Natural Resources Defense Council (NRDC) (Website): https://www.nrdc.org/ Follow Host Arnaud Dasprez on: -LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/  -Facebook: https://www.facebook.com/arnaud.dasprez  -Instagram: https://www.instagram.com/arnauddasprez/ Follow the Podcast: -Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/  -Visit the HexaGroup Website: https://www.hexagroup.com/  -Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801  -Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360

    The Future of Home Heating for Buyers to Live in Electric Homes Using Geothermal Systems - Dan Yates

  4. Aug 5

    How CEOs Can Improve Strategy Execution Through Organizational Alignment with Kyle J. H.

    Stop guessing and start growing your energy and industrial firm. Take the FREE GO Assessment: Growth Optimization Survey now! 👉 https://bit.ly/hex-file-go-assessment __________________________________________ How KMC Controls improves strategy execution through behavioral alignment, and why strong sales and marketing collaboration, thought leadership, customer focus, and the smart use of AI and technology are important for long term business growth? In Episode 32 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez speaks with Kyle J. H., Chief Marketing and Strategy Officer at KMC Controls, President & Founder, Strategic Orientation Index™ (SOI) at Orientation Index LLC. He is also the Author of the book Strategic Clarity. Kyle explains why many organizations struggle to execute strategy, even when the plan is clear, and why behavioral alignment is essential for success. He shares how leaders can improve execution by aligning teams around shared decision making, measuring strategic behavior, and strengthening collaboration between sales and marketing. Kyle also discusses B2B marketing, thought leadership, trade shows, AI, and the importance of building trusted customer relationships while adapting to changing technology.  With a background in strategy, marketing, and organizational leadership, Kyle J. H. explains how leaders can improve strategy execution by creating behavioral alignment across their organizations. He shares how his Strategic Orientation Index helps companies measure how teams think, listen, and act so they can identify gaps that slow execution. Kyle also highlights the importance of strong alignment between sales and marketing, building trusted customer relationships, investing in thought leadership, and using AI and technology to support business goals while keeping teams focused on the overall strategy.  In this episode, expect to learn: -How behavioral alignment helps organizations turn strategy into consistent execution across every department -Why many companies struggle with strategy execution even when the strategy itself is clear -How the Strategic Orientation Index measures how teams think, listen, and act to identify gaps in execution -The importance of aligning sales and marketing through collaboration, shared goals, and customer feedback -How thought leadership, industry events, AI, and technology help strengthen B2B marketing and support long term business growth  📢 Explore Kyle J. H.’s weekly newsletter, The Behavior Gap, and connect with him to learn more about strategy execution and organizational alignment. Visit: https://kylejharkema.com/ 📘 Get your copy of Strategic Clarity by Kyle J. H. and discover practical insights on strategy execution and organizational alignment. Visit: https://www.kylejharkema.com/book/  Timestamps: [00:00] - Teaser [00:56] - Introduction of podcast and guest Kyle J. H. [02:05] - Strategic Clarity and Strategy Execution [04:38] - Behavioral Alignment and Strategy Execution [08:08] - Strategic Orientation Index and Team Alignment [11:45] - Applying Strategy at KMC Controls [16:36] - Brand Building and Business Growth [20:56] - B2B Marketing Strategy and Industry Events [28:50] - Sales and Marketing Alignment [30:47] - Technology, CRM Systems, and Team Collaboration [37:56] - Advertising Strategy, SEO, and AI Search [46:46] - Future Opportunities and AI Challenges [48:44] - How to connect with Kyle J. H. Follow our Guest Kyle J. H. on: -LinkedIn: https://www.linkedin.com/in/kyle-harkema-dba/  -Website: https://www.kylejharkema.com/  -Strategic Clarity (Book): https://www.kylejharkema.com/book/  -KMC Controls (LinkedIn): https://www.linkedin.com/company/kmc-controls/  -KMC Controls (Website): https://www.kmccontrols.com/  -Orientation Index LLC (LinkedIn): https://www.linkedin.com/company/orientationindex/ Follow Host Arnaud Dasprez on: -LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/  -Facebook: https://www.facebook.com/arnaud.dasprez  -Instagram: https://www.instagram.com/arnauddasprez/ Follow the Podcast: -Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/  -Visit the HexaGroup Website: https://www.hexagroup.com/  -Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801  -Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360

    How CEOs Can Improve Strategy Execution Through Organizational Alignment with Kyle J. H.

  5. Jul 29

    B2B Marketing Mistakes for Leaders to Kill Revenue by Ignoring Pipeline Strategy with Marc Fuentes

    Stop guessing and start growing your energy and industrial firm. Take the FREE GO Assessment: Growth Optimization Survey now! 👉 https://bit.ly/hex-file-go-assessment __________________________________________ How Eclipse Automation helps manufacturers improve productivity, uptime, and business performance through automation, software, data, and AI, and why strong alignment between marketing, sales, and service teams, customer trust, industry expertise, and the effective use of CRM and AI tools are important for long-term growth? In Episode 30 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez speaks with Marc Fuentes, Vice President of Commercial Growth & Operations at Eclipse Automation, a company focused on industrial automation, software, data, and AI solutions. Marc is also the Marketing and Commercial Operations Director, North America at Accenture. He shares how industrial companies grow by helping customers improve productivity, uptime, and business performance rather than simply selling equipment. He discusses the importance of aligning marketing, sales, and service teams around pipeline and revenue goals, using account-based marketing to build trust with key buyers, and connecting marketing efforts to business outcomes such as EBITDA and growth. Marc also talks about the role of CRM systems, the growing impact of AI and search engine optimization, and the opportunity to help manufacturers modernize operations through automation, data, robotics, and smarter decision-making. With a background in consulting and industrial automation, Marc Fuentes explains how Eclipse Automation helps manufacturers improve productivity, uptime, and business performance through automation, software, data, and AI solutions. Marc shares how the company is evolving from a traditional machine builder into a technology and transformation partner by focusing on customer outcomes and scalable solutions. He also highlights the importance of aligning marketing, sales, and service teams around revenue goals, using account-based strategies to build trust with buyers, and leveraging CRM, AI, and industry research to improve decision-making and support long-term growth. In this episode, expect to learn: -How industrial companies grow by improving productivity, uptime, and business performance through automation, software, data, and AI -Why aligning marketing, sales, business development, and service teams around pipeline and revenue goals is critical for growth -How account based marketing helps companies build trust with buying committees and improve customer engagement -The role of CRM systems, industry research, and thought leadership in strengthening sales, marketing, and decision making -How AI, answer engine optimization, and modern automation technologies are creating new opportunities for manufacturers Timestamps: [00:00] - Teaser [00:40] - Introduction of podcast and guest Marc Fuentes [01:48] - Industrial Growth and Automation Market Trends [04:19] - The Four Ps of Marketing and CMO Leadership [11:19] - Building a Commercial Engine and Winning New Customers [15:46] - Account-Based Marketing and Customer Engagement [19:45] - HubSpot Strategy and Commercial Intelligence [24:28] - Marketing Investment and Revenue Impact [30:28] - Learning, Industry Networks, and Professional Growth [33:10] - Advertising Strategy and Demand Generation [36:22] - SEO, AI Search, and Buyer Behavior Changes [38:54] - Marketing Challenges and AI Adoption [42:05] - Future Opportunities in Automation and AI Follow our Guest Marc Fuentes on: -LinkedIn: https://www.linkedin.com/in/marcfuentes/ -Eclipse Automation (LinkedIn): https://www.linkedin.com/company/eclipse-automation/ -Eclipse Automation (Website): https://www.eclipseautomation.com/ -Accenture (LinkedIn): https://www.linkedin.com/company/accenture/ -Accenture (Website): https://www.accenture.com/de-de Follow Host Arnaud Dasprez on: -LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/ -Facebook: https://www.facebook.com/arnaud.dasprez -Instagram: https://www.instagram.com/arnauddasprez/ Follow the Podcast: -Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/ -Visit the HexaGroup Website: https://www.hexagroup.com/ -Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801 -Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360

    B2B Marketing Mistakes for Leaders to Kill Revenue by Ignoring Pipeline Strategy with Marc Fuentes

  6. Jul 22

    The Energy Crisis for Leaders to Escape Failing Grids using Decentralized Power - Desmond Wheatley

    Stop guessing and start growing your energy and industrial firm. Take the FREE GO Assessment: Growth Optimization Survey now! 👉 https://bit.ly/hex-file-go-assessment __________________________________________ How Beam Global supports electric mobility, energy security, and smart infrastructure through EV charging systems, battery storage, and intelligent city solutions, and why innovation, strong product design, decentralized energy, and global expansion are important for growth in the sustainable technology market? In Episode 31 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez speaks with Desmond Wheatley, President & CEO of Beam Global, a sustainable technology company focused on electric mobility, energy security, battery storage, and smart infrastructure. Desmond explains how the company develops and manufactures solutions that support EV charging, resilient power systems, and intelligent city infrastructure across the United States, Europe, the Middle East, and Africa. He discusses the benefits of decentralized energy, the growing demand for electrification, and the importance of designing products that are both effective and visually appealing. Desmond also shares insights on serving government and commercial customers, expanding into new markets, supporting humanitarian projects through Beam for Good, and the opportunities created by autonomous charging, drones, and advanced battery technologies. With a background in technology innovation and sustainable infrastructure, Desmond Wheatley explains how Beam Global helps government and commercial customers support electric mobility, energy security, battery storage, and smart infrastructure solutions. Desmond shares how the company develops and manufactures products that enable EV charging, resilient power systems, and intelligent city services without relying on traditional grid infrastructure. He also highlights the importance of product design, educating the market on decentralized energy, expanding into international markets, and creating new opportunities through autonomous charging, advanced batteries, drones, and humanitarian initiatives. In this episode, expect to learn: -How Beam Global supports electric mobility through rapidly deployed EV charging infrastructure and battery technologies -Why decentralized energy, energy security, and resilient power systems are becoming increasingly important for governments and businesses -How the company develops solutions for electric vehicles, drones, smart infrastructure, and battery storage across global markets -The challenges of educating customers, expanding internationally, and accelerating the transition away from traditional energy systems -How product design, innovation, autonomous charging, and humanitarian initiatives are helping create new opportunities in the energy and mobility sectors 📢 Learn more about Beam Global’s electric mobility, energy security, battery storage, and smart infrastructure solutions designed to support a more sustainable and resilient future.Visit: https://beamforall.com/  💬 Have questions or want to explore potential opportunities? Reach out through the Contact Us page and connect with the Beam Global team: Visit: https://beamforall.com/about/contact-us/  Timestamps: [00:00] - Teaser [00:49] - Introduction of podcast and guest Desmond Wheatley [02:20] - Beam Global Overview and Business Structure [06:12] - Energy Security and Battery Storage Solutions [15:34] - Global Markets and International Expansion Strategy [20:39] - Decentralized Energy and Infrastructure Growth [24:37] - Government Customers and Go To Market Strategy [32:24] - Product Design and Marketing Approach [38:21] - Business Challenges and Market Education [42:23] - Financing Models and Customer Adoption [47:17] - Future Opportunities and Technology Growth [51:11] - Company Information and Final Thoughts Follow our Guest Desmond Wheatley on: -LinkedIn: https://www.linkedin.com/in/desmondwheatley/  -Beam Global (LinkedIn): https://www.linkedin.com/company/beamforall/  -Beam Global (Website): https://beamforall.com/ Follow Host Arnaud Dasprez on: -LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/  -Facebook: https://www.facebook.com/arnaud.dasprez  -Instagram: https://www.instagram.com/arnauddasprez/ Follow the Podcast: -Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/  -Visit the HexaGroup Website: https://www.hexagroup.com/  -Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801  -Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360

    The Energy Crisis for Leaders to Escape Failing Grids using Decentralized Power - Desmond Wheatley

  7. Jul 15

    How Renewable Energy Companies Cannot Differentiate and Keep Losing Customers with Melanie C. Kelly

    Stop guessing and start growing your energy and industrial firm. Take the FREE GO Assessment: Growth Optimization Survey now! 👉 https://bit.ly/hex-file-go-assessment __________________________________________ How Pivot Energy uses a purpose-driven brand, audience-focused messaging, and strong sales and marketing alignment to grow market share in renewable energy, and why data, technology, AI, and community education play an important role in building trust, improving results, and supporting long-term project development? In Episode 30 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez speaks with Melanie C. Kelly, Vice President of Marketing and Client Partnerships at Pivot Energy, a distributed solar and renewable energy company. Melanie shares how Pivot built a strong, purpose-driven brand to stand out in a competitive market and grow its market share. She explains the importance of understanding different audiences, aligning sales and marketing, and creating messages that address specific customer needs. Melanie also discusses measuring marketing performance through data and technology, adapting to changes in AI and search, and educating communities about the benefits of renewable energy to support project development and long-term growth. With more than a decade of experience in renewable energy and over 20 years in revenue-focused roles, Melanie C. Kelly explains how Pivot Energy built a purpose-driven brand to stand out in the distributed solar market. She shares how the company focuses on understanding different audiences, creating clear value propositions, and building strong relationships with customers, landowners, and communities. Melanie also highlights the importance of sales and marketing alignment, using data and technology to measure results, and adapting to changes in AI, search, and community engagement to support long-term business growth. In this episode, expect to learn: -How Pivot Energy built a purpose-driven brand to stand out in the competitive renewable energy market -Why understanding the needs of different audiences is critical for growing market share and building trust -How sales and marketing teams can stay aligned through shared goals, feedback, and customer insights -The importance of using data, technology, and clear reporting to measure marketing performance and business impact -How AI, search changes, and community education are shaping the future of renewable energy marketing and project development 📢 Learn more about Pivot Energy’s renewable energy solutions and community impact. Visit: https://pivotenergy.net/ Timestamps: [00:00] - Teaser [01:02] - Introduction of podcast and guest Melanie C. Kelly [02:10] - Brand Differentiation and Renewable Energy Growth [05:37] - Rebranding Process and Brand Positioning [11:15] - Sales and Marketing Alignment Challenges [16:28] - Brand Awareness and Marketing Campaign Strategy [19:44] - Marketing Technology and Performance Tracking [24:23] - AI Tools and Data Insights in Marketing [27:20] - Marketing Budgets and Business Priorities [32:06] - AI Search Trends and Future Growth Opportunities [36:02] - Community Education and Renewable Energy Adoption [39:27] - Company Resources and Final Takeaways Follow our Guest Melanie C. Kelly on: -LinkedIn: https://www.linkedin.com/in/mck/ -Pivot Energy (LinkedIn): https://www.linkedin.com/company/pivot-energy/ -Pivot Energy (Website): https://www.pivotenergy.net/ Follow Host Arnaud Dasprez on: -LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/ -Facebook: https://www.facebook.com/arnaud.dasprez -Instagram: https://www.instagram.com/arnauddasprez/ Follow the Podcast: -Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/ -Visit the HexaGroup Website: https://www.hexagroup.com/ -Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801 -Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360

    How Renewable Energy Companies Cannot Differentiate and Keep Losing Customers with Melanie C. Kelly

  8. Jul 10

    B2B Growth Strategy That Actually Wins Customers Using Data and CRM Systems with Rachel Miller-Short

    Stop guessing and start growing your energy and industrial firm. Take the FREE GO Assessment: Growth Optimization Survey now! 👉 https://bit.ly/hex-file-go-assessment __________________________________________ How does Applied Control use customer relationships, CRM insights, and data-driven strategies to grow sales, improve marketing performance, and build stronger customer engagement in the energy and industrial sectors? In Episode 29 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez speaks with Rachel Miller-Short, VP Sales and Marketing at Applied Control. Rachel shares how staying close to customers, tracking sales activity through CRM systems, and using data to guide decisions help drive growth in the energy and industrial sectors. She discusses the importance of balancing hunter and farmer sales roles, aligning marketing with sales, and building strong customer relationships through face-to-face engagement. Rachel also talks about measuring marketing ROI, improving sales training, using technology to support lead generation, and adapting to changing customer expectations through digital tools and analytics. With a background in sales and marketing leadership in the energy and industrial sectors, Rachel explains how Applied Control focuses on building strong customer relationships through face-to-face engagement, data-driven decision making, and close alignment between sales and marketing. She shares how the company balances account growth and new customer acquisition through dedicated hunter and farmer sales roles. She also highlights the importance of CRM systems, sales training, marketing measurement, and using analytics to improve customer engagement, generate qualified opportunities, and support long-term business growth. In this episode, expect to learn:-How strong customer relationships and face-to-face engagement help drive growth in the energy and industrial sectors -Why balancing hunter and farmer sales roles is important for both new customer acquisition and account development -How CRM systems, sales activity tracking, and customer data support better sales and marketing decisions -The value of measuring marketing performance, lead quality, and ROI through clear KPIs and analytics -How sales training, digital tools, and close alignment between marketing and sales help improve customer engagement and business growth Timestamps:[00:00] - Teaser [01:01] - Introduction of podcast and guest Rachel Miller-Short [03:02] - Importance of Customer Proximity and Understanding Challenges [06:00] - Targeting New Customers and 'New Logo' Strategy [11:00] - Personality Profiling and Selecting Hunters vs. Farmers [19:27] - Sales Tech Stack: Salesforce, CRM, and Social Media Tools [24:13] - Earned vs. Paid Media and Technical Credibility [28:02] - Marketing Budgets, ROI, and Cross-Functional Alignment [32:39] - In-house Data Analytics Team and Dashboard Reporting [37:33] - Future Opportunities: Learning Modules and Marketing Buy-In [38:47] - Closing Thoughts: Data-Driven Decisions and Contact Info Follow our Guest Rachel Miller-Short on:-LinkedIn: https://www.linkedin.com/in/rachel-miller-short-2698a6a/ -Applied Control (LinkedIn): https://www.linkedin.com/company/applied-control-equipment/ -Applied Control (Website): https://www.appliedcontrol.com/ Follow Host Arnaud Dasprez on:-LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/ -Facebook: https://www.facebook.com/arnaud.dasprez -Instagram: https://www.instagram.com/arnauddasprez/ Follow the Podcast:-Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/ -Visit the HexaGroup Website: https://www.hexagroup.com/ -Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801 -Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360

    B2B Growth Strategy That Actually Wins Customers Using Data and CRM Systems with Rachel Miller-Short
See All (38)

5
out of 5
3 Ratings

About

Welcome to The HEX-Files Energy Marketing Podcast. If you want to believe, you’ve come to the right place. Each week, Host Arnaud Dasprez and fellow energy marketing leaders investigate mind-bending stories of the unexplained to reveal truths that optimize marcom outcomes. It’s compact, essential news you can use, brought to you by the people who know your business best. Ready to uncover more energy marketing truths? Take our free assessment at hexagroup.com/podcast to see how your brand ranks across six areas of energy marketing performance and get tailored best practices. And until next week… Fear no more. The truth is out there.

Information