The HEX-Files Energy Marketing Podcast

HexaGroup
  • 5.0 (2)
  • MARKETING

Welcome to The HEX-Files Energy Marketing Podcast. If you want to believe, you’ve come to the right place. Each week, Host Arnaud Dasprez and fellow energy marketing leaders investigate mind-bending stories of the unexplained to reveal truths that optimize marcom outcomes. It’s compact, essential news you can use, brought to you by the people who know your business best. Ready to uncover more energy marketing truths? Take our free assessment at hexagroup.com/podcast to see how your brand ranks across six areas of energy marketing performance and get tailored best practices. And until next week… Fear no more. The truth is out there.

  1. This CEO Scaled OT Security by Merging 7 Firms into One Trusted Powerhouse with Annie McIntyre

    FEB 4

    This CEO Scaled OT Security by Merging 7 Firms into One Trusted Powerhouse with Annie McIntyre

    Stop guessing and start growing your energy and industrial firm. Take the FREE GO Assessment: Growth Optimization Survey now! 👉 https://bit.ly/hexfile-go-assessment   __________________________________________ How can using AI to improve security systems and better understand customer needs help your business thrive, and why is it important to combine cutting-edge technology with deep industry experience to stay competitive in the changing energy security space? In Episode 17 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez speaks with Annie McIntyre, Chief Security Officer at EverLine - Energy's Technical Stack, a leading energy security firm. Annie shares her journey from working on the Human Genome Project to founding her company, which focuses on operational technology (OT) and energy security. She discusses how regulatory changes and emerging threats have shaped EverLine's growth and the energy security landscape. Annie also talks about the challenges of building trust in the industry, integrating AI for marketing and sales, and the importance of offering tailored solutions to clients. She highlights the role of innovation and strong relationships in driving the future of energy security.  With a strong background in energy security, Annie McIntyre shares how EverLine is helping companies protect their critical infrastructure. She explains how the company uses a mix of cybersecurity, physical security, and operational technology to reduce risks and improve safety. Annie highlights the importance of building trust with clients and providing tailored solutions to meet their unique needs. She also discusses how AI is being used to improve business development and marketing efforts, helping EverLine reach the right customers more effectively. Her approach shows how innovation and strong relationships are key to success in the ever-evolving energy security space. In this episode, expect to learn: -How Annie’s background in military and defense shaped her approach to energy security -Why trust and strong relationships are crucial for success in the energy sector -How EverLine uses a mix of cybersecurity, physical security, and operational technology to protect assets -The role of AI in improving marketing, sales, and business development at EverLine -How innovation and a tailored approach help EverLine stay ahead in the evolving energy security landscape Timestamps: [00:00] - Teaser [00:54] - Introduction of podcast & guest Annie McIntyre [01:57] - Annie’s background and journey into energy security [03:27] - Early challenges in the energy security industry [06:50] - The role of cybersecurity, OT, and physical security in energy [10:24] - Why building trust is key in energy security [16:02] - Scaling EverLine: Merging smaller companies into one [20:28] - The Transition to Digital Marketing and Online Engagement [31:12] - Using AI to improve energy security systems [33:08] - Navigating Talent Recruitment and Retention in a Competitive Market [36:51] - Building a Culture of Trust and Collaboration Across Teams [39:37] -...

    42 min
  2. How Climate Startups Scale Solar in the Toughest Markets with Customer-First Models - William Brent

    JAN 28

    How Climate Startups Scale Solar in the Toughest Markets with Customer-First Models - William Brent

    Stop guessing and start growing your energy and industrial firm. Take the FREE GO Assessment: Growth Optimization Survey now! 👉 https://bit.ly/hexfile-go-assessment __________________________________________ How can using AI to scale mini grids, improve customer demand, and lower costs help energy companies grow, and why is blending digital tools with local knowledge key to success in markets like India and Sub-Saharan Africa? In Episode 16 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez speaks with William Brent, Chief Marketing Officer at Husk Power & Advisor at Fria Frio, TUM SEED Center, Foodstead and Co-Owner of marketing + communications. William shares how Husk Power evolved from a mini grid startup in India to a leading distributed energy platform serving the Global South. He explains the challenges of scaling energy access in remote markets, from infrastructure and regulation to customer demand and financing. William also talks about building a digital-first marketing strategy, using local engagement in Africa and e-commerce in India. He highlights the role of AI, data, and branding in driving growth, and discusses Husk’s ambitious plan to build 2 gigawatts of assets by 2030. With a strong focus on energy access and growth, William Brent shares how Husk Power is bringing clean electricity to underserved communities across Asia and Africa. He explains how smart use of technology, like AI and mobile payments, helps Husk scale faster and serve customers better. William highlights the need for strong local engagement, clear data, and digital tools to build trust and grow demand. He also talks about the role of marketing in driving impact, lowering costs, and supporting long-term goals. His work shows how energy companies can grow with purpose in tough but promising markets. In this episode, expect to learn: -How Husk Power is scaling clean energy in hard-to-reach areas -Why community engagement is key to building lasting energy solutions -How digital tools and AI help lower costs and speed up growth -What makes marketing different in energy access and emerging markets -Why strong data and local insight are essential for smarter decisions ⚡ Stay updated on the latest in clean energy innovation. Subscribe to Husk Power's quarterly newsletter. 👉 Visit: https://bit.ly/3NtbYnn Timestamps: [00:00] - Teaser [00:59] - Introduction of podcast & guest Wliiam Brent [01:56] - Introducing Husk Power and the mini grid model [04:35] - Scaling challenges in emerging energy markets [09:32] - Revenue models across India, Nigeria, and other markets [12:21] - Building a digital-first marketing strategy [15:14] - Local...

    35 min
  3. A Gen Z Entrepreneur Is Using AI to Revolutionize B2B Marketing with Alberto A Bernardoni

    JAN 21

    A Gen Z Entrepreneur Is Using AI to Revolutionize B2B Marketing with Alberto A Bernardoni

    Stop guessing and start growing your energy and industrial firm. Take the FREE GO Assessment: Growth Optimization Survey now! 👉 https://bit.ly/hexfile-go-assessment __________________________________________ How can using AI to build smarter outreach systems and personalize client engagement help your business grow, and why is it important to blend new technology with real-world experience to stay ahead in a fast-moving market? In Episode 15 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez speaks with Alberto A Bernardoni, Strategic Growth Partner at HexaGroup, Capital Raising & Digital Marketing Partner at ABC Diamond Properties. Alberto shares his journey from launching a dessert delivery business at age 14 to writing a book on teen entrepreneurship and joining Hexa Group. He explains how his background in marketing and passion for AI shape his work, from building outreach systems to using AI for customer discovery. Alberto also talks about creating personalized messaging, improving client relationships, and helping build HexaGroup’s demand generation engine. He offers a fresh look at the future of energy marketing driven by trust, innovation, and AI. With a strong background in entrepreneurship and AI, Alberto A Bernardoni shares how AI is changing the way companies grow and connect with clients. He explains how AI can improve outreach, create personalized messages, and help teams find the right customers faster. Alberto highlights the value of combining AI tools with human insight to build trust and boost results. He also talks about using AI to support business development, improve sales systems, and deliver more value to clients. His approach shows how new ideas and smart tools can help companies move faster and succeed in a competitive market. In this episode, expect to learn: - How early business lessons shaped Alberto’s approach to marketing and sales - Why AI-powered outreach can create stronger client relationships - How personalized messaging improves response rates and builds trust - What makes HexaGroup a strong place for innovation and collaboration - Why combining human experience with AI leads to faster and better results 📘 Start your journey with Alberto A Bernardoni’s book “Teen B.O.S.S” – the go-to guide for young entrepreneurs. 👉 Visit: https://a.co/d/0TgWLUP Timestamps: [00:00] - Teaser [00:54] - Introduction of podcast & guest Alberto A Bernardoni [01:42] - From dessert delivery to marketing agency at 14 [02:43] - Writing Teen Boss: Teaching youth business skills [03:31] - Learning sales through early entrepreneurship [04:30] - Applying an entrepreneurial mindset at HexaGroup [05:41] - Building AI-driven client outreach systems [09:19] - Personalizing demand gen with real-time insights [13:48] - Experimenting with ideas in a collaborative culture [14:49] - What’s next: AI projects and mentoring others Follow our Guest Alberto A Bernardoni on: - LinkedIn: a...

    20 min
  4. Top 12 B2B Marketing Lessons for Industrial Teams to Win in 2026 with AI and Smarter Positioning

    12/31/2025

    Top 12 B2B Marketing Lessons for Industrial Teams to Win in 2026 with AI and Smarter Positioning

    Stop guessing and start growing your energy and industrial firm. Take the FREE GO Assessment: Growth Optimization Survey now! 👉 https://bit.ly/hexfile-go-assessment __________________________________________ Can using AI tools and clean data help your team move faster and stay competitive? How do internal marketing, smart research, and clear goals drive real business success today? In this Special Episode of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez brings together insights from 12 industry experts. The conversation covers key marketing strategies, the role of AI in business, and the importance of internal alignment in driving success. -Peter Shwets emphasize the need for internal marketing to ensure clear communication across teams -Guillaume Jouvencel discusses how podcasting in B2B can drive content efficiency. -Experts like Prajwal Gadtaula and Peter Lyall highlight the importance of connecting a rebrand to specific business outcomes. -Nick Caruso shares his perspectives on leveraging AI for hyper-personalization and improving productivity. -Marco Luciano provides insights on the evolution of SEO and the role of AI in digital marketing. -Michel Privé highlights the impact of a strong customer service strategy on sales growth, and -Jenny Salinas advises on aligning marketing priorities in startup environments. -Frederik Klaarenbeek emphasizes the value of early marketing involvement in private equity and mergers -Michael Halper draws a parallel between political messaging and sales communication. -Nomah Zia discusses the need for speed and alignment in digital transformation, and -Usman Khalid shares the importance of structured data for accelerating revenue. Throughout the episode, the guests provide actionable insights on marketing, AI, and digital transformation to help organizations stay ahead in a competitive market. The discussion covers key topics such as the importance of internal marketing alignment, the role of AI in enhancing productivity and personalization, and strategies for leveraging podcasts in B2B. Guests also explore the impact of strong customer service on business growth, the need for quick adaptation to new technologies, and the challenges of maintaining focus on marketing priorities. With practical advice on digital transformation and AI integration, this episode provides valuable takeaways for organizations looking to stay...

    33 min
  5. From Pilot to Production: Enterprise AI, Search, and Security with Igor Carron

    12/17/2025

    From Pilot to Production: Enterprise AI, Search, and Security with Igor Carron

    Stop guessing and start growing your energy and industrial firm. Take the FREE GO Assessment: Growth Optimization Survey now! 👉 https://bit.ly/hexfile-go-assessment   __________________________________________ How can harnessing the power of AI and controlling your company’s data transform your business, and why is it crucial for staying competitive in today’s rapidly evolving market? In Episode 13 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez speaks with Igor Carron, CEO and Co-Founder of LightOn, Editor at Nuit Blanche, and Co-Organizer of the Paris Machine Learning Meetup. Igor shares his journey from engineering to AI, discussing how he helped build a vibrant AI community in Paris. He explains the importance of AI for businesses today, focusing on how it can improve productivity, control intellectual property, and solve previously impossible problems. Igor also highlights the growing role of visual data, AI sovereignty, and the need for companies to act quickly to stay competitive. He offers insights on how organizations can leverage AI to drive innovation and success.  With deep expertise in AI and machine learning, Igor Carron explains why AI is not just a tool but a game-changer for businesses. He shows how AI can improve productivity, control intellectual property, and solve complex problems faster. Igor shares when companies should invest in AI, how it enhances customer experience, and why it’s crucial to act quickly as technology evolves. He also provides advice on how leaders can use AI to innovate, stay ahead of competitors, and drive long-term success. In this episode, expect to learn:How AI is transforming business productivity and customer experienceWhy controlling your company’s AI-driven data is critical for successWhen companies should start investing in AI tools and infrastructureHow visual data is becoming a key part of AI applicationsWhy leaders need to act quickly to stay competitive in a fast-evolving market Timestamps: [00:00] - Teaser [00:58] - Introduction of podcast & guest Igor Carron [03:09] - Igor’s background and journey into AI [07:37] - How generative AI is reshaping workplace dynamics [08:41] - Why equipping teams with AI tools is now critical [11:32] - Visual documents and new frontiers in AI reasoning [15:40] - Structured vs. unstructured data in compliance workflows [19:21] - Reading visuals: Emojis, cues, and human-centric AI [22:12] - Cloud vs. on-prem: Building sovereign AI infrastructure [25:37] - Defining AI sovereignty for European enterprises [29:59] - Letting teams prototype: AI as bottom-up innovation [35:09] - Go-to-market strategy: Direct sales and partnerships Follow our Guest Igor Carron on:LinkedIn: a href="https://www.linkedin.com/in/igorcarron/" rel="noopener noreferrer"...

    43 min
  6. No, AI Can't Save You From Bad PIM with Usman Khalid

    11/21/2025

    No, AI Can't Save You From Bad PIM with Usman Khalid

    Stop guessing and start growing your energy and industrial firm. Take the FREE GO Assessment: Growth Optimization Survey now! 👉 https://bit.ly/hex-file-go-assessment __________________________________________ How can mastering product data and streamlining workflows with PIM systems transform your business, and why is it essential for staying ahead in the fast-changing digital landscape? In Episode 12 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez talks with Usman Khalid, Founder & CEO of Centric, an expert in product data and digital systems, about why Product Information Management (PIM) is key for growing companies. Usman explains the difference between PIM and MDM, when companies should invest in these tools, and how clean product data improves customer experience, speeds up go-to-market, and helps avoid costly mistakes. He shares real-world stories, how AI is changing the game, and what leaders need to know to stay ahead.  With strong product data knowledge, Usman Khalid explains why PIM is not just an IT tool but a key part of business growth. He shows how clear product information helps teams move faster, sell better, and avoid mistakes. Usman shares signs a company needs PIM, how it supports marketing and sales, and why it matters more as AI and e-commerce grow. He also gives tips on driving change and using data to stay ahead in a fast-moving market. In this episode, expect to learn:What makes PIM different from MDM and why both matterHow poor product data hurts sales, trust, and brand imageWhen growing companies should invest in a PIM systemWays AI is changing product content, images, and launch speedWhy good data helps teams move faster and sell smarter Timestamps:[00:00] - Teaser [01:07] - Introduction of podcast & guest Usman Khalid [03:03] - What are MDM and PIM, and why do they matter? [05:35] - How product data impacts revenue and trust? [08:26] - Early signs a company needs a PIM system [11:09] - Who should own PIM and why is it not just IT? [14:12] - How does PIM improve speed, accuracy, and sales? [17:12] - Common budget gaps and how to show ROI [24:09] - What AI brings to product content and images? [28:00] - Usman’s advice on using data as a growth driver Follow our Guest Usman Khalid on:LinkedIn: https://www.linkedin.com/in/uskhalid/ Company (LinkedIn): https://www.linkedin.com/company/centricdxb/ Company (Website): https://www.centricdxb.com/ Follow Host Arnaud Dasprez on:LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/ Facebook:...

    35 min
  7. The Digital Transformation Strategy for Leaders to Drive Execution Speed & Alignment with Nomah Zia

    10/30/2025

    The Digital Transformation Strategy for Leaders to Drive Execution Speed & Alignment with Nomah Zia

    Stop guessing and start growing your energy and industrial firm. Take the FREE GO Assessment: Growth Optimization Survey now! 👉 https://bit.ly/hex-file-go-assessment __________________________________________ What makes digital execution the missing link between great strategies and real business results & how can aligning teams and systems drive faster transformation? In Episode 11 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez speaks with Nomah Zia, Fractional Digital Experience and Technology Consultant at Technology Advisor, about how companies can speed up digital transformation. Nomah shares why strategy alone isn’t enough and how clear goals, fast action, and team alignment lead to real results. She breaks down what a good customer experience looks like, common red flags, and why speed matters more than ever in today’s fast-changing tech world.  With deep digital expertise, Nomah Zia explains how companies can improve by focusing less on tools and more on teamwork. She shows how clear goals, fast action, and strong team roles help turn strategy into real results. Nomah also shares how good customer experience feels smooth and human, and why speed, structure, and shared goals are key to success in the digital world. In this episode, expect to learn:Why digital strategy is more than just tools and techHow to build teams that move fast and work as oneWhat makes a customer experience smooth and humanRed flags that slow down digital progress and resultsSimple ways to use AI for faster and smarter work Timestamps:[00:00] - Teaser [01:02] - Introduction of podcast & guest Nomah Zia [02:45] - What does digital transformation really mean? [04:02] - First steps: Strategy, systems, and structure [05:36] - What makes a good customer experience [06:49] - How empathy and context shape results? [07:34] - Red flags that signal strategy is failing [08:50] - Building teams for speed and outcomes [10:55] - When to use agencies vs internal teams? [11:56] - Why execution speed drives revenue? [14:20] - Advice for digital leaders and using AI Follow our Guest Nomah Zia on:LinkedIn: https://www.linkedin.com/in/nomah-zia/ Website: https://nomahzia.com/  Follow Host Arnaud Dasprez on:LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/ Facebook: https://www.facebook.com/arnaud.dasprez Instagram: https://www.instagram.com/arnauddasprez/   Follow the Podcast:Follow on...

    16 min
  8. How Fixing Your Message Unlocks Sales Growth Without More Effort with Michael Halper

    09/26/2025

    How Fixing Your Message Unlocks Sales Growth Without More Effort with Michael Halper

    What makes sales messaging the missing link between missed opportunities and more booked meetings & how can aligning it with marketing drive real results? In Episode 10 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez and guest Michael Halper, Founder and CEO of Sales Scripter, talk about how sales teams can improve results with clear, focused messaging. Michael shares how building a strong message helps reps ask better questions, connect with prospects, and book more meetings. He also explains how good messaging can align sales and marketing teams, reduce cold call anxiety, and grow sales faster in any industry.  With years of sales experience, Michael Halper explains how sales teams can improve by using clear messaging. He shows how strong messages help reps ask better questions, focus on customer needs, and book more meetings. Michael also shares how this method reduces pressure on cold calls, builds trust, and helps sales and marketing teams work better together to boost results. In this episode, expect to learn:Why clear sales messaging boosts meeting successHow to shift from product to customer-focused messagesTips to ask better questions and handle objectionsHow sales and marketing teams can align through messagingThe role of AI in helping build better sales messages Timestamps:[00:00] - Teaser [01:01] - Introduction of podcast & guest Michael Halper [02:17] - Why clear messaging is key to successful sales [04:40] - Difference between a message and an elevator pitch [08:25] - How political messaging mirrors sales strategy [11:40] - Avoid sounding scripted: Use outlines, not scripts [13:13] - Adapting sales messages across channels and audiences [16:51] - Aligning sales and marketing through messaging [21:18] - Why Michael built Sales Scripter to fix messaging gaps [25:44] - Quick wins: Questions, pain points, and improvements [28:24] - AI’s role in creating stronger sales messages [30:17] - The future of messaging: Constant learning and updates [31:42] - Where to find Michael and free training resources Follow our Guest Michael Halper on:LinkedIn: https://www.linkedin.com/in/mhalper/ Company (LinkedIn): https://www.linkedin.com/company/salesscripter/ Company (Website): https://salesscripter.com/ Company (Youtube): https://www.youtube.com/@SalesScripter/  Follow Host Arnaud Dasprez on:LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/ Facebook: a href="https://www.facebook.com/arnaud.dasprez" rel="noopener...

    33 min
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5
out of 5
2 Ratings

About

Welcome to The HEX-Files Energy Marketing Podcast. If you want to believe, you’ve come to the right place. Each week, Host Arnaud Dasprez and fellow energy marketing leaders investigate mind-bending stories of the unexplained to reveal truths that optimize marcom outcomes. It’s compact, essential news you can use, brought to you by the people who know your business best. Ready to uncover more energy marketing truths? Take our free assessment at hexagroup.com/podcast to see how your brand ranks across six areas of energy marketing performance and get tailored best practices. And until next week… Fear no more. The truth is out there.

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