The HEX-Files Energy Marketing Podcast

HexaGroup
  • 5.0 (3)
  • Marketing

Welcome to The HEX-Files Energy Marketing Podcast. If you want to believe, you’ve come to the right place. Each week, Host Arnaud Dasprez and fellow energy marketing leaders investigate mind-bending stories of the unexplained to reveal truths that optimize marcom outcomes. It’s compact, essential news you can use, brought to you by the people who know your business best. Ready to uncover more energy marketing truths? Take our free assessment at hexagroup.com/podcast to see how your brand ranks across six areas of energy marketing performance and get tailored best practices. And until next week… Fear no more. The truth is out there.

  1. 5d ago

    How CEOs Can Improve Strategy Execution Through Organizational Alignment with Kyle J. H.

    Stop guessing and start growing your energy and industrial firm. Take the FREE GO Assessment: Growth Optimization Survey now! 👉 https://bit.ly/hex-file-go-assessment __________________________________________ How KMC Controls improves strategy execution through behavioral alignment, and why strong sales and marketing collaboration, thought leadership, customer focus, and the smart use of AI and technology are important for long term business growth? In Episode 32 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez speaks with Kyle J. H., Chief Marketing and Strategy Officer at KMC Controls, President & Founder, Strategic Orientation Index™ (SOI) at Orientation Index LLC. He is also the Author of the book Strategic Clarity. Kyle explains why many organizations struggle to execute strategy, even when the plan is clear, and why behavioral alignment is essential for success. He shares how leaders can improve execution by aligning teams around shared decision making, measuring strategic behavior, and strengthening collaboration between sales and marketing. Kyle also discusses B2B marketing, thought leadership, trade shows, AI, and the importance of building trusted customer relationships while adapting to changing technology.  With a background in strategy, marketing, and organizational leadership, Kyle J. H. explains how leaders can improve strategy execution by creating behavioral alignment across their organizations. He shares how his Strategic Orientation Index helps companies measure how teams think, listen, and act so they can identify gaps that slow execution. Kyle also highlights the importance of strong alignment between sales and marketing, building trusted customer relationships, investing in thought leadership, and using AI and technology to support business goals while keeping teams focused on the overall strategy.  In this episode, expect to learn: -How behavioral alignment helps organizations turn strategy into consistent execution across every department -Why many companies struggle with strategy execution even when the strategy itself is clear -How the Strategic Orientation Index measures how teams think, listen, and act to identify gaps in execution -The importance of aligning sales and marketing through collaboration, shared goals, and customer feedback -How thought leadership, industry events, AI, and technology help strengthen B2B marketing and support long term business growth  📢 Explore Kyle J. H.’s weekly newsletter, The Behavior Gap, and connect with him to learn more about strategy execution and organizational alignment. Visit: https://kylejharkema.com/ 📘 Get your copy of Strategic Clarity by Kyle J. H. and discover practical insights on strategy execution and organizational alignment. Visit: https://www.kylejharkema.com/book/  Timestamps: [00:00] - Teaser [00:56] - Introduction of podcast and guest Kyle J. H. [02:05] - Strategic Clarity and Strategy Execution [04:38] - Behavioral Alignment and Strategy Execution [08:08] - Strategic Orientation Index and Team Alignment [11:45] - Applying Strategy at KMC Controls [16:36] - Brand Building and Business Growth [20:56] - B2B Marketing Strategy and Industry Events [28:50] - Sales and Marketing Alignment [30:47] - Technology, CRM Systems, and Team Collaboration [37:56] - Advertising Strategy, SEO, and AI Search [46:46] - Future Opportunities and AI Challenges [48:44] - How to connect with Kyle J. H. Follow our Guest Kyle J. H. on: -LinkedIn: https://www.linkedin.com/in/kyle-harkema-dba/  -Website: https://www.kylejharkema.com/  -Strategic Clarity (Book): https://www.kylejharkema.com/book/  -KMC Controls (LinkedIn): https://www.linkedin.com/company/kmc-controls/  -KMC Controls (Website): https://www.kmccontrols.com/  -Orientation Index LLC (LinkedIn): https://www.linkedin.com/company/orientationindex/ Follow Host Arnaud Dasprez on: -LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/  -Facebook: https://www.facebook.com/arnaud.dasprez  -Instagram: https://www.instagram.com/arnauddasprez/ Follow the Podcast: -Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/  -Visit the HexaGroup Website: https://www.hexagroup.com/  -Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801  -Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360

    How CEOs Can Improve Strategy Execution Through Organizational Alignment with Kyle J. H.

  2. Jul 29

    B2B Marketing Mistakes for Leaders to Kill Revenue by Ignoring Pipeline Strategy with Marc Fuentes

    Stop guessing and start growing your energy and industrial firm. Take the FREE GO Assessment: Growth Optimization Survey now! 👉 https://bit.ly/hex-file-go-assessment __________________________________________ How Eclipse Automation helps manufacturers improve productivity, uptime, and business performance through automation, software, data, and AI, and why strong alignment between marketing, sales, and service teams, customer trust, industry expertise, and the effective use of CRM and AI tools are important for long-term growth? In Episode 30 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez speaks with Marc Fuentes, Vice President of Commercial Growth & Operations at Eclipse Automation, a company focused on industrial automation, software, data, and AI solutions. Marc is also the Marketing and Commercial Operations Director, North America at Accenture. He shares how industrial companies grow by helping customers improve productivity, uptime, and business performance rather than simply selling equipment. He discusses the importance of aligning marketing, sales, and service teams around pipeline and revenue goals, using account-based marketing to build trust with key buyers, and connecting marketing efforts to business outcomes such as EBITDA and growth. Marc also talks about the role of CRM systems, the growing impact of AI and search engine optimization, and the opportunity to help manufacturers modernize operations through automation, data, robotics, and smarter decision-making. With a background in consulting and industrial automation, Marc Fuentes explains how Eclipse Automation helps manufacturers improve productivity, uptime, and business performance through automation, software, data, and AI solutions. Marc shares how the company is evolving from a traditional machine builder into a technology and transformation partner by focusing on customer outcomes and scalable solutions. He also highlights the importance of aligning marketing, sales, and service teams around revenue goals, using account-based strategies to build trust with buyers, and leveraging CRM, AI, and industry research to improve decision-making and support long-term growth. In this episode, expect to learn: -How industrial companies grow by improving productivity, uptime, and business performance through automation, software, data, and AI -Why aligning marketing, sales, business development, and service teams around pipeline and revenue goals is critical for growth -How account based marketing helps companies build trust with buying committees and improve customer engagement -The role of CRM systems, industry research, and thought leadership in strengthening sales, marketing, and decision making -How AI, answer engine optimization, and modern automation technologies are creating new opportunities for manufacturers Timestamps: [00:00] - Teaser [00:40] - Introduction of podcast and guest Marc Fuentes [01:48] - Industrial Growth and Automation Market Trends [04:19] - The Four Ps of Marketing and CMO Leadership [11:19] - Building a Commercial Engine and Winning New Customers [15:46] - Account-Based Marketing and Customer Engagement [19:45] - HubSpot Strategy and Commercial Intelligence [24:28] - Marketing Investment and Revenue Impact [30:28] - Learning, Industry Networks, and Professional Growth [33:10] - Advertising Strategy and Demand Generation [36:22] - SEO, AI Search, and Buyer Behavior Changes [38:54] - Marketing Challenges and AI Adoption [42:05] - Future Opportunities in Automation and AI Follow our Guest Marc Fuentes on: -LinkedIn: https://www.linkedin.com/in/marcfuentes/ -Eclipse Automation (LinkedIn): https://www.linkedin.com/company/eclipse-automation/ -Eclipse Automation (Website): https://www.eclipseautomation.com/ -Accenture (LinkedIn): https://www.linkedin.com/company/accenture/ -Accenture (Website): https://www.accenture.com/de-de Follow Host Arnaud Dasprez on: -LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/ -Facebook: https://www.facebook.com/arnaud.dasprez -Instagram: https://www.instagram.com/arnauddasprez/ Follow the Podcast: -Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/ -Visit the HexaGroup Website: https://www.hexagroup.com/ -Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801 -Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360

    B2B Marketing Mistakes for Leaders to Kill Revenue by Ignoring Pipeline Strategy with Marc Fuentes

  3. Jul 22

    The Energy Crisis for Leaders to Escape Failing Grids using Decentralized Power - Desmond Wheatley

    Stop guessing and start growing your energy and industrial firm. Take the FREE GO Assessment: Growth Optimization Survey now! 👉 https://bit.ly/hex-file-go-assessment __________________________________________ How Beam Global supports electric mobility, energy security, and smart infrastructure through EV charging systems, battery storage, and intelligent city solutions, and why innovation, strong product design, decentralized energy, and global expansion are important for growth in the sustainable technology market? In Episode 31 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez speaks with Desmond Wheatley, President & CEO of Beam Global, a sustainable technology company focused on electric mobility, energy security, battery storage, and smart infrastructure. Desmond explains how the company develops and manufactures solutions that support EV charging, resilient power systems, and intelligent city infrastructure across the United States, Europe, the Middle East, and Africa. He discusses the benefits of decentralized energy, the growing demand for electrification, and the importance of designing products that are both effective and visually appealing. Desmond also shares insights on serving government and commercial customers, expanding into new markets, supporting humanitarian projects through Beam for Good, and the opportunities created by autonomous charging, drones, and advanced battery technologies. With a background in technology innovation and sustainable infrastructure, Desmond Wheatley explains how Beam Global helps government and commercial customers support electric mobility, energy security, battery storage, and smart infrastructure solutions. Desmond shares how the company develops and manufactures products that enable EV charging, resilient power systems, and intelligent city services without relying on traditional grid infrastructure. He also highlights the importance of product design, educating the market on decentralized energy, expanding into international markets, and creating new opportunities through autonomous charging, advanced batteries, drones, and humanitarian initiatives. In this episode, expect to learn: -How Beam Global supports electric mobility through rapidly deployed EV charging infrastructure and battery technologies -Why decentralized energy, energy security, and resilient power systems are becoming increasingly important for governments and businesses -How the company develops solutions for electric vehicles, drones, smart infrastructure, and battery storage across global markets -The challenges of educating customers, expanding internationally, and accelerating the transition away from traditional energy systems -How product design, innovation, autonomous charging, and humanitarian initiatives are helping create new opportunities in the energy and mobility sectors 📢 Learn more about Beam Global’s electric mobility, energy security, battery storage, and smart infrastructure solutions designed to support a more sustainable and resilient future.Visit: https://beamforall.com/  💬 Have questions or want to explore potential opportunities? Reach out through the Contact Us page and connect with the Beam Global team: Visit: https://beamforall.com/about/contact-us/  Timestamps: [00:00] - Teaser [00:49] - Introduction of podcast and guest Desmond Wheatley [02:20] - Beam Global Overview and Business Structure [06:12] - Energy Security and Battery Storage Solutions [15:34] - Global Markets and International Expansion Strategy [20:39] - Decentralized Energy and Infrastructure Growth [24:37] - Government Customers and Go To Market Strategy [32:24] - Product Design and Marketing Approach [38:21] - Business Challenges and Market Education [42:23] - Financing Models and Customer Adoption [47:17] - Future Opportunities and Technology Growth [51:11] - Company Information and Final Thoughts Follow our Guest Desmond Wheatley on: -LinkedIn: https://www.linkedin.com/in/desmondwheatley/  -Beam Global (LinkedIn): https://www.linkedin.com/company/beamforall/  -Beam Global (Website): https://beamforall.com/ Follow Host Arnaud Dasprez on: -LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/  -Facebook: https://www.facebook.com/arnaud.dasprez  -Instagram: https://www.instagram.com/arnauddasprez/ Follow the Podcast: -Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/  -Visit the HexaGroup Website: https://www.hexagroup.com/  -Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801  -Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360

    The Energy Crisis for Leaders to Escape Failing Grids using Decentralized Power - Desmond Wheatley

  4. Jul 15

    How Renewable Energy Companies Cannot Differentiate and Keep Losing Customers with Melanie C. Kelly

    Stop guessing and start growing your energy and industrial firm. Take the FREE GO Assessment: Growth Optimization Survey now! 👉 https://bit.ly/hex-file-go-assessment __________________________________________ How Pivot Energy uses a purpose-driven brand, audience-focused messaging, and strong sales and marketing alignment to grow market share in renewable energy, and why data, technology, AI, and community education play an important role in building trust, improving results, and supporting long-term project development? In Episode 30 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez speaks with Melanie C. Kelly, Vice President of Marketing and Client Partnerships at Pivot Energy, a distributed solar and renewable energy company. Melanie shares how Pivot built a strong, purpose-driven brand to stand out in a competitive market and grow its market share. She explains the importance of understanding different audiences, aligning sales and marketing, and creating messages that address specific customer needs. Melanie also discusses measuring marketing performance through data and technology, adapting to changes in AI and search, and educating communities about the benefits of renewable energy to support project development and long-term growth. With more than a decade of experience in renewable energy and over 20 years in revenue-focused roles, Melanie C. Kelly explains how Pivot Energy built a purpose-driven brand to stand out in the distributed solar market. She shares how the company focuses on understanding different audiences, creating clear value propositions, and building strong relationships with customers, landowners, and communities. Melanie also highlights the importance of sales and marketing alignment, using data and technology to measure results, and adapting to changes in AI, search, and community engagement to support long-term business growth. In this episode, expect to learn: -How Pivot Energy built a purpose-driven brand to stand out in the competitive renewable energy market -Why understanding the needs of different audiences is critical for growing market share and building trust -How sales and marketing teams can stay aligned through shared goals, feedback, and customer insights -The importance of using data, technology, and clear reporting to measure marketing performance and business impact -How AI, search changes, and community education are shaping the future of renewable energy marketing and project development 📢 Learn more about Pivot Energy’s renewable energy solutions and community impact. Visit: https://pivotenergy.net/ Timestamps: [00:00] - Teaser [01:02] - Introduction of podcast and guest Melanie C. Kelly [02:10] - Brand Differentiation and Renewable Energy Growth [05:37] - Rebranding Process and Brand Positioning [11:15] - Sales and Marketing Alignment Challenges [16:28] - Brand Awareness and Marketing Campaign Strategy [19:44] - Marketing Technology and Performance Tracking [24:23] - AI Tools and Data Insights in Marketing [27:20] - Marketing Budgets and Business Priorities [32:06] - AI Search Trends and Future Growth Opportunities [36:02] - Community Education and Renewable Energy Adoption [39:27] - Company Resources and Final Takeaways Follow our Guest Melanie C. Kelly on: -LinkedIn: https://www.linkedin.com/in/mck/ -Pivot Energy (LinkedIn): https://www.linkedin.com/company/pivot-energy/ -Pivot Energy (Website): https://www.pivotenergy.net/ Follow Host Arnaud Dasprez on: -LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/ -Facebook: https://www.facebook.com/arnaud.dasprez -Instagram: https://www.instagram.com/arnauddasprez/ Follow the Podcast: -Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/ -Visit the HexaGroup Website: https://www.hexagroup.com/ -Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801 -Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360

    How Renewable Energy Companies Cannot Differentiate and Keep Losing Customers with Melanie C. Kelly

  5. Jul 10

    B2B Growth Strategy That Actually Wins Customers Using Data and CRM Systems with Rachel Miller-Short

    Stop guessing and start growing your energy and industrial firm. Take the FREE GO Assessment: Growth Optimization Survey now! 👉 https://bit.ly/hex-file-go-assessment __________________________________________ How does Applied Control use customer relationships, CRM insights, and data-driven strategies to grow sales, improve marketing performance, and build stronger customer engagement in the energy and industrial sectors? In Episode 29 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez speaks with Rachel Miller-Short, VP Sales and Marketing at Applied Control. Rachel shares how staying close to customers, tracking sales activity through CRM systems, and using data to guide decisions help drive growth in the energy and industrial sectors. She discusses the importance of balancing hunter and farmer sales roles, aligning marketing with sales, and building strong customer relationships through face-to-face engagement. Rachel also talks about measuring marketing ROI, improving sales training, using technology to support lead generation, and adapting to changing customer expectations through digital tools and analytics. With a background in sales and marketing leadership in the energy and industrial sectors, Rachel explains how Applied Control focuses on building strong customer relationships through face-to-face engagement, data-driven decision making, and close alignment between sales and marketing. She shares how the company balances account growth and new customer acquisition through dedicated hunter and farmer sales roles. She also highlights the importance of CRM systems, sales training, marketing measurement, and using analytics to improve customer engagement, generate qualified opportunities, and support long-term business growth. In this episode, expect to learn:-How strong customer relationships and face-to-face engagement help drive growth in the energy and industrial sectors -Why balancing hunter and farmer sales roles is important for both new customer acquisition and account development -How CRM systems, sales activity tracking, and customer data support better sales and marketing decisions -The value of measuring marketing performance, lead quality, and ROI through clear KPIs and analytics -How sales training, digital tools, and close alignment between marketing and sales help improve customer engagement and business growth Timestamps:[00:00] - Teaser [01:01] - Introduction of podcast and guest Rachel Miller-Short [03:02] - Importance of Customer Proximity and Understanding Challenges [06:00] - Targeting New Customers and 'New Logo' Strategy [11:00] - Personality Profiling and Selecting Hunters vs. Farmers [19:27] - Sales Tech Stack: Salesforce, CRM, and Social Media Tools [24:13] - Earned vs. Paid Media and Technical Credibility [28:02] - Marketing Budgets, ROI, and Cross-Functional Alignment [32:39] - In-house Data Analytics Team and Dashboard Reporting [37:33] - Future Opportunities: Learning Modules and Marketing Buy-In [38:47] - Closing Thoughts: Data-Driven Decisions and Contact Info Follow our Guest Rachel Miller-Short on:-LinkedIn: https://www.linkedin.com/in/rachel-miller-short-2698a6a/ -Applied Control (LinkedIn): https://www.linkedin.com/company/applied-control-equipment/ -Applied Control (Website): https://www.appliedcontrol.com/ Follow Host Arnaud Dasprez on:-LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/ -Facebook: https://www.facebook.com/arnaud.dasprez -Instagram: https://www.instagram.com/arnauddasprez/ Follow the Podcast:-Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/ -Visit the HexaGroup Website: https://www.hexagroup.com/ -Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801 -Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360

    B2B Growth Strategy That Actually Wins Customers Using Data and CRM Systems with Rachel Miller-Short

  6. Jul 1

    How Companies Are Replacing the Utilities and Slashing Their Energy Costs with Brad Stutzman

    Stop guessing and start growing your energy and industrial firm. Take the FREE GO Assessment: Growth Optimization Survey now! 👉 https://bit.ly/hex-file-go-assessment __________________________________________ How O3 Energy helps commercial and industrial customers lower energy costs with solar, battery storage, and microgrids, and why strong relationships, smart technology, and focused sales strategies are important for growth in the renewable energy market? In Episode 28 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez speaks with Brad Stutzman, Founder and Chief Executive Officer of O3 Energy, a renewable energy services company focused on commercial and industrial solar, battery storage, microgrids, and energy solutions. Brad shares how the company shifted from real estate financing into renewable energy after the 2009 recession and grew by helping businesses reduce utility costs. He discusses the importance of targeting high energy users, building strong customer relationships, and providing complete solutions including financing, development, and operations support. Brad also talks about the challenges of growing a sales pipeline, the role of technology and AI in improving processes, and the opportunity created by advances in solar and battery systems. With a background in renewable energy development, Brad Stutzman explains how O3 Energy helps commercial and industrial customers lower utility costs through solar, battery storage, microgrids, and energy solutions. Brad shares how the company moved from real estate financing into renewable energy and grew by focusing on high energy users and long term customer relationships. He also highlights the importance of strong sales and marketing alignment, using technology to improve processes, and providing flexible options through financing, project development, and ongoing support. In this episode, expect to learn: -How O3 Energy helps commercial and industrial customers reduce electricity costs through solar, battery storage, and microgrids -Why high energy users such as hotels, multifamily properties, and businesses are key markets for renewable energy solutions -How the company moved from real estate financing into solar development and energy services -The challenges of building sales pipelines, managing growth, and balancing operations with new project demand -How technology, AI tools, and strong customer relationships help improve sales, marketing, and project delivery in the energy industry 📢 Learn more about O3 Energy’s commercial and industrial solar, battery storage, and renewable energy solutions designed to help businesses reduce utility costs. Visit: https://o3energy.com/ 📞 Contact Brad Stutzman to discuss energy solutions for your business.Call: 888-999-2902  Timestamps: [00:00] - Teaser [00:55] - Introduction of podcast and guest Brad Stutzman [01:51] - Renewable Energy Services and Market Focus [04:22] - Target Customers and Solar Project Opportunities [07:05] - Financing Options and Solar Project Models [09:17] - Solar Sales Cycle and Project Development Process [11:54] - Competing with Utilities and Energy Savings [15:28] - Digital Marketing and Industry Relationships [17:12] - Sales and Marketing Alignment for New Offers [19:20] - Technology, CRM Systems, and AI Tools [22:23] - AI Applications for RFPs and Proposals Follow our Guest Brad Stutzman on: -LinkedIn: https://www.linkedin.com/in/bradstutzman/  -O3 Energy (LinkedIn): https://www.linkedin.com/company/o3-energy/  -O3 Energy (Website): https://www.linkedin.com/company/o3-energy/ Follow Host Arnaud Dasprez on: -LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/  -Facebook: https://www.facebook.com/arnaud.dasprez  -Instagram: https://www.instagram.com/arnauddasprez/ Follow the Podcast: -Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/  -Visit the HexaGroup Website: https://www.hexagroup.com/  -Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801  -Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360

    How Companies Are Replacing the Utilities and Slashing Their Energy Costs with Brad Stutzman

  7. Jun 24

    The Solar Waste Crisis for Leaders to Avoid Billion-Dollar Risk using Recycling Systems - Pablo Dias

    Stop guessing and start growing your energy and industrial firm. Take the FREE GO Assessment: Growth Optimization Survey now! 👉 https://bit.ly/hex-file-go-assessment __________________________________________ How does SOLARCYCLE use high tech recycling facilities to support circular economy operations, and why are trust, organic marketing, and operational scale important for growth in the clean energy market? In Episode 27 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez speaks with Pablo Dias, Co-Founder and Chief Technology Officer of SOLARCYCLE, a technology company focused on recycling solar panels and creating a circular economy. He is also the author of the book Climate Changed. Pablo shares how the company evolved to run multiple facilities that extract valuable materials like aluminum and silver to divert waste from landfills. He discusses the importance of building a strong brand around trust, focusing on clear mass balances, and establishing a domestic glass manufacturing plant to process old panel glass into new ones. Pablo also talks about the challenges of growing a startup, proving compliance to customers, and positioning high tech recycling as a better alternative to landfilling panels. With a background in recycling research and academia, Pablo Dias explains how SOLARCYCLE focuses on providing circular economy solutions for old solar panels. Pablo shares how the company balances technology, value extraction, and scale to help customers reduce their reliance on landfilling panels. He also highlights the importance of domestic manufacturing, building trust through audited mass balances, and staying focused on high purity materials while growing brand awareness in the clean energy space. In this episode, expect to learn: -How SOLARCYCLE utilizes advanced machinery to develop high tech recycling systems for old solar panels. -Why the United States is considered a key market for clean circular economy solutions due to an aging installed base of solar equipment. -How the company focuses on creating commercial grade products that are pure and valuable, built through specialized in house equipment. -The challenges of establishing brand awareness and customer trust, specifically regarding the need to prevent sham recycling practices. -How the use of audited mass balances, organic marketing strategies, and strong customer relationships helps drive growth in emerging energy markets. 📢 Interested in circularity, sustainability, and the real trade-offs of environmental action?Head over to Pablo Dias' website for deeper insights and resources.Visit: pablodiaz.net 📘 Grab your copy of Pablo Dias' book “Climate Changed” on his website to discover how collective action can drive real environmental impact.Visit: https://www.pablodias.net/livro Timestamps: [00:00] - Teaser [01:16] - Introduction of podcast and guest Pablo Dias [04:06] - Circular Economy and Solar Panel Material Recycling [07:06] - Compliance Mandates and Goodwill Markets [10:53] - Marketing Strategy and Building Customer Trust [15:37] - Commodity Index Pricing and Material Purity [18:26] - Collective Environmental Action and Book Motivation [21:21] - Thought Leadership and Scientific Publications [25:13] - Sham Recycling Risks and Scaling Operations [28:38] - Adjacent Equipment and Short Term Opportunities [30:43] - Capital Intensive Business and Flywheel Deployment [32:25] - Digital Resources and Connecting on LinkedIn Follow our Guest Pablo Dias on: -LinkedIn: https://www.linkedin.com/in/pablordias/ -Website: https://www.pablodias.net/ -Climate Changed (Book): https://www.pablodias.net/livro -SOLARCYCLE (LinkedIn): https://www.linkedin.com/company/solarcycle-inc/ -SOLARCYCLE (Website): https://www.solarcycle.us/ Follow Host Arnaud Dasprez on: -LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/ -Facebook: https://www.facebook.com/arnaud.dasprez -Instagram: https://www.instagram.com/arnauddasprez/ Follow the Podcast:Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/ Visit the HexaGroup Website: https://www.hexagroup.com/ Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801 Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360

    The Solar Waste Crisis for Leaders to Avoid Billion-Dollar Risk using Recycling Systems - Pablo Dias

  8. Jun 17

    We Scaled Without Marketing Until Growth Forced Us to Start Hunting with Michael McHale

    Stop guessing and start growing your energy and industrial firm. Take the FREE GO Assessment: Growth Optimization Survey now! 👉 https://bit.ly/hex-file-go-assessment __________________________________________ How did PSA Systems grow from a small automation company into a leading industrial services provider, and why are customer relationships, brand visibility, and AI-driven improvements important for long-term growth? In Episode 26 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez speaks with Michael McHale, VP Operations & Chief Executive Officer at PSA Systems, an industrial automation company that provides robotics, machining, fabrication, and repair services. Michael shares how PSA grew from a small business with one customer into a multi-location company serving Fortune 1000 manufacturers. He discusses the value of organic growth, building long-term customer relationships, expanding sales and marketing efforts, and adopting AI to improve operations. Michael also explains how PSA is strengthening its brand through a new website, LinkedIn outreach, podcasting, and a greater focus on finding new opportunities while continuing to support existing customers. With a background in industrial automation, robotics, and manufacturing services, Michael McHale explains how PSA Systems has grown from a small automation company into a multi-location business serving Fortune 1000 manufacturers. He shares how the company expanded its machining, fabrication, and repair capabilities to better support customer needs and create more stable revenue streams. Michael also discusses the importance of long-term customer relationships, building a stronger brand through marketing and outreach, and using AI tools to improve project management, sales processes, and overall business efficiency. In this episode, expect to learn: -How PSA Systems provides robotics, machining, fabrication, and repair services for industrial customers -Why the company expanded its internal capabilities to better support automation projects -How long-term customer relationships and organic growth helped PSA grow from one customer -The role of website updates, LinkedIn outreach, podcasting, and sales tools in building brand awareness -How AI is being used to improve CNC programming, project management, proposals, and business operations Timestamps: [00:00] - Teaser [00:50] - Introduction of podcast and guest Michael McHale [01:43] - PSA Systems, Robotics, and Industrial Services Overview [03:28] - Customer Base and Fortune 1000 Manufacturing Markets [06:41] - Organic Growth and Building Long Term Customer Relationships [09:49] - Building Sales Teams and Applications Engineering Talent [13:17] - LinkedIn Strategy and Expanding Market Visibility [15:26] - Podcast Marketing and Industry Content Development [18:22] - Sales, Marketing Alignment, and Long Sales Cycles [24:50] - Customer Outreach, CRM Tools, and Relationship Management [27:57] - AI Adoption Across Operations and Sales Processes [30:02] - Future Growth Plans and Strategic Opportunities Follow our Guest Michael McHale on: -LinkedIn: https://www.linkedin.com/in/michael--mchale/ -PSA Systems (LinkedIn): https://www.linkedin.com/company/psa-systems/ -PSA Systems (Website): https://www.psasystems.com/ Follow Host Arnaud Dasprez on: -LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/ -Facebook: https://www.facebook.com/arnaud.dasprez -Instagram: https://www.instagram.com/arnauddasprez/ Follow the Podcast: -Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/ -Visit the HexaGroup Website: https://www.hexagroup.com/ -Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801 -Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360

    We Scaled Without Marketing Until Growth Forced Us to Start Hunting with Michael McHale
See All (35)

5
out of 5
3 Ratings

About

Welcome to The HEX-Files Energy Marketing Podcast. If you want to believe, you’ve come to the right place. Each week, Host Arnaud Dasprez and fellow energy marketing leaders investigate mind-bending stories of the unexplained to reveal truths that optimize marcom outcomes. It’s compact, essential news you can use, brought to you by the people who know your business best. Ready to uncover more energy marketing truths? Take our free assessment at hexagroup.com/podcast to see how your brand ranks across six areas of energy marketing performance and get tailored best practices. And until next week… Fear no more. The truth is out there.

Information