The HEX-Files Energy Marketing Podcast

HexaGroup
  • 5.0 (3)
  • Marketing

Welcome to The HEX-Files Energy Marketing Podcast. If you want to believe, you’ve come to the right place. Each week, Host Arnaud Dasprez and fellow energy marketing leaders investigate mind-bending stories of the unexplained to reveal truths that optimize marcom outcomes. It’s compact, essential news you can use, brought to you by the people who know your business best. Ready to uncover more energy marketing truths? Take our free assessment at hexagroup.com/podcast to see how your brand ranks across six areas of energy marketing performance and get tailored best practices. And until next week… Fear no more. The truth is out there.

  1. 5d ago

    What AI Means for the Future of B2B Marketing with Ashley Emery

    Stop guessing and start growing your energy and industrial firm. Take the FREE GO Assessment: Growth Optimization Survey now! Start here: https://lnkd.in/dFhBCSJk __________________________________________ How does VelocityEHS adapt its marketing strategy to changing buyer behavior, AI search, customers, and business growth? We explored why strong branding, content, personalization, customer relationships, and adapting to AI are becoming increasingly important for long-term business growth. In Episode 37 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez speaks with Ashley Emery, Executive Board Member at Fast Company Executive Board & Chief Marketing Officer of VelocityEHS, a global leader in EHS and sustainability software that supports more than 10 million workers worldwide. They discuss how AI is changing B2B marketing, buyer behavior, brand strategy, AI search, and the growing role of marketing as a strategic revenue function. Ashley explains how AI is changing B2B marketing, buyer behavior, and the role of brand and content. She shares how AI search is changing website strategy, content planning, and the way marketers measure visibility and demand. Ashley also discusses ungated content, sales and marketing alignment, customer marketing, account-based experiences, personalized campaigns, trade shows, and industry events. She also explains why strong brands, memorable experiences, and quick responses can help companies build relationships and drive business growth. As Chief Marketing Officer of VelocityEHS, Ashley Emery explains how leaders can adapt marketing to changing buyer behavior, AI search, and business growth. She shares how understanding buyers, tracking AI visibility, and building strong content and brand strategies can help companies reach customers more effectively. Ashley also highlights the value of sales and marketing alignment, customer marketing, account-based experiences, personalized campaigns, trade shows, and industry events while building memorable brand relationships. In this episode, expect to learn:-How AI is changing B2B marketing, buyer behavior, and the role of brand and content -Why companies need to adapt their website strategy as buyers use LLMs to research products and compare options -How AI search can shape content strategy, brand visibility, and the sources marketers use to guide their plans -The value of aligning sales, marketing, and customer experience around shared goals such as pipeline and bookings -How account-based experiences, personalization, trade shows, and live events can help companies build stronger customer relationships 📢Explore VelocityEHS’s workplace safety and sustainability solutions and learn more about the company’s work helping organizations reduce risk and create safer workplaces. Visit: https://www.ehs.com/ Explore VelocityEHS on YouTube for workplace safety and EHS insights.Visit: https://www.youtube.com/channel/UCzDb3z-Fig140eKwUmC1FCwTimestamps:[00:00] - Teaser [01:00] - Introduction of podcast and guest Ashley Emery [04:32] - AI, Buyer Behavior, and Modern Marketing [07:38] - Gated Content, Lead Funnels, and AI Search [09:19] - Measuring LLM Rankings, Citations, and Visibility [14:00] - AI, Brand Strategy, and Brand Visibility [18:41] - Customer Marketing, Expansion, and Customer Experience [23:24] - AI Buying Committees, Risk, and Buying Cycles [27:37] - Account-Based Experiences and Personalized Marketing [32:37] - Trade Shows, Brand, and Memorable Experiences [36:57] - AI Marketing Strategy and Final Advice [38:51] - How to connect with Ashley Emery Follow our Guest Ashley Emery on:-LinkedIn: https://www.linkedin.com/in/ashley-emery-aws/ -Fast Company Executive Board (LinkedIn): https://www.linkedin.com/company/fastcoboard/ -Fast Company Executive Board (Website): https://board.fastcompany.com/ -VelocityEHS (LinkedIn): https://www.linkedin.com/company/velocityehs/ -VelocityEHS (Website): https://www.ehs.com/ -VelocityEHS (YouTube): https://www.youtube.com/channel/UCzDb3z-Fig140eKwUmC1FCw Follow Host Arnaud Dasprez on:-LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/ -Facebook: https://www.facebook.com/arnaud.dasprez -Instagram: https://www.instagram.com/arnauddasprez/ Follow the Podcast:-Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/ -Visit the HexaGroup Website: https://www.hexagroup.com/ -Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801 -Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360

    What AI Means for the Future of B2B Marketing with Ashley Emery

  2. Sep 2

    Inside NOV's $10B Brand: Why Corporate Marketing Is Broken

    Stop guessing and start growing your energy and industrial firm. Take the FREE GO Assessment: Growth Optimization Survey now! Start here: https://lnkd.in/dFhBCSJk __________________________________________ How does NOV connect marketing with the market, customers, technology, and business growth? We explored why creativity, strong relationships, employee engagement, and constant testing is needed for long term business growth. In Episode 36 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez speaks with David Reid, CTO and CMO of NOV and Chief Executive Officer of redM, an organization focused on raising awareness and mobilizing leaders to fight human trafficking. David explains why marketing in industrial companies must be closely connected to the market, technology, customers, and business growth. He shares how his background in architecture, product development, and operations shaped his approach to marketing, leadership, and creative work. David also discusses storytelling, creative teams, employee-led social media, brand management, trade shows, technical content, and why companies should keep testing new ways to connect with customers. He also explains how human relationships, curiosity, and creative thinking can help teams work better and drive business results. With a background in architecture, technology, products, and operations, David Reid explains how leaders can connect marketing to the market, customers, and business growth. He shares how understanding customers, working closely with technical teams, and being present in the field can help companies find opportunities and improve their products. David also highlights the value of storytelling, creative teams, employee-led social media, technical content, testing new ideas, and building strong relationships while creating environments where people can grow and do their best work. In this episode, expect to learn: -How connecting marketing to the market, technology, customers, and business growth can improve results -Why understanding customers and being present in the field helps companies identify opportunities and improve products -How storytelling and creative work can help technical teams communicate ideas and gain support -The value of employee-led social media, technical content, and strong relationships in B2B marketing -How testing new ideas, questioning existing practices, and adapting to change can help companies connect with customers and drive growth Explore NOV’s energy technology solutions and learn more about the company’s work across the global energy industry. Visit: https://www.nov.com/ Learn more about David’s nonprofit, redM, focused on raising awareness and taking action against human trafficking.Visit: https://www.joinredm.com/ Timestamps: [00:00] - Teaser [00:51] - Introduction of podcast and guest David Reid [03:21] - The CMO Role in Industrial Companies [06:46] - Storytelling, Creativity, and Global Inspiration [09:57] - Protecting Creative Teams and Building Engagement [16:02] - Scaling Human Connection Across Teams [24:36] - Employee Social Media and Brand Management [33:25] - Structuring Teams Across 300 Brands [44:39] - Trade Shows, Technical Content, and Events [48:58] - Advertising, Social Media, and Customer Connection [54:08] - Final Thoughts on Creativity and Leadership Follow our Guest David Reid on: -LinkedIn: https://www.linkedin.com/in/davidred/ -NOV (LinkedIn): https://www.linkedin.com/company/novglobal/home/ -NOV (Website): https://www.nov.com/ -redM (LinkedIn): https://www.linkedin.com/company/redmovement/home/ -redM (Website): https://www.joinredm.com/ Follow Host Arnaud Dasprez on: -LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/ -Facebook: https://www.facebook.com/arnaud.dasprez -Instagram: https://www.instagram.com/arnauddasprez/ Follow the Podcast: -Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/ -Visit the HexaGroup Website: https://www.hexagroup.com/ -Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801 -Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360

    Inside NOV's $10B Brand: Why Corporate Marketing Is Broken

  3. Aug 26

    Can the Energy Transition Work, While Solving Cost, Reliability & Emissions? - Bobby Tudor

    Stop guessing and start growing your energy and industrial firm. Take the FREE GO Assessment: Growth Optimization Survey now! 👉 https://lnkd.in/dFhBCSJk  __________________________________________ How Artemis Energy Partners invests in technologies that connect conventional energy with lower-emissions systems while Houston prepares for the next era of energy? In Episode 34 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez speaks with Bobby Tudor, Chief Executive Officer at Artemis Energy Partners, about how the energy industry continues to evolve through technology, changing markets, and the need for lower emissions while maintaining reliable and affordable energy. Bobby also played a key role in building TPH&Co.. He discusses the role of carbon capture, hydrogen, nuclear, AI, and early stage energy technologies, while explaining why innovation, entrepreneurship, and practical solutions will shape the future of energy. Bobby also talks about Houston's leadership in energy, investing in climate technology, and the importance of balancing economic growth with long term sustainability.  With nearly four decades of experience in energy investing and advisory, Bobby Tudor shares how the energy industry is changing through technology, innovation, and practical thinking. He explains why the future depends on balancing reliable and affordable energy with lower emissions, and discusses the role of carbon capture, hydrogen, nuclear, AI, and early stage technologies. Bobby also highlights the importance of energy finance, entrepreneurship, Houston's growing role in energy innovation, and using technology and market driven solutions to support long term progress across the industry. In this episode, expect to learn: -Why the energy industry continues to move through cycles and how that affects long term business decisions -How balancing reliable, affordable energy with lower emissions is one of the industry's biggest challenges -Why technology, entrepreneurship, and market forces play a key role in advancing carbon capture, hydrogen, nuclear, and AI -How Houston is building its future by supporting energy innovation, climate technology, and new business growth -Why energy finance, practical leadership, and long term thinking remain essential for solving future energy challenges 📢 Learn more about Artemis Energy Partners and how they invest in early stage technologies that help deliver lower emissions across the energy and industrial sectors. Visit: https://artemisenergypartners.com/  📩 Connect with Bobby Tudor to discuss the future of energy, emerging technologies, and innovation across the energy industry. Email at: btudor@artemisenergypartners.com  Timestamps: [00:00] - Teaser [00:42] - Introduction of podcast and guest Bobby Tudor [02:38] - Energy Industry Changes and Market Cycles [05:43] - Lessons from Energy Investment and Business Leadership [10:32] - Investment Advice for Energy Companies [16:41] - Carbon Capture, Hydrogen, and Nuclear Energy [21:29] - Technology, Markets, and Energy Innovation [24:59] - Houston's Future as the Energy Capital [30:53] - Greentown Labs and Climate Technology Startups [33:45] - AI, Power Demand, and the Energy Industry [37:00] - Careers, Innovation, and the Future of Energy [40:32] - Books, Mentors, and Energy Insights [42:52] - Oil Prices, Houston, and Final Thoughts [47:31] - How to Connect with Bobby Tudor Follow our Guest Bobby Tudor on: -LinkedIn: https://www.linkedin.com/in/bobby-tudor-5503b9327/  -Email: btudor@artemisenergypartners.com  -Artemis Energy Partners (Website): https://artemisenergypartners.com/ Follow Host Arnaud Dasprez on: -LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/  -Facebook: https://www.facebook.com/arnaud.dasprez  -Instagram: https://www.instagram.com/arnauddasprez/ Follow the Podcast: -Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/  -Visit the HexaGroup Website: https://www.hexagroup.com/  -Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801  -Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360

    Can the Energy Transition Work, While Solving Cost, Reliability & Emissions? - Bobby Tudor

  4. Aug 19

    How Billions of Waste Tires and the Company Building a Profitable Recycling Solution with Chris Hare

    Stop guessing and start growing your energy and industrial firm. Take the FREE GO Assessment: Growth Optimization Survey now! 👉 https://lnkd.in/dFhBCSJk __________________________________________ How is PRTI Inc building a scalable business around waste tire deconstruction, recovered materials, and targeted stakeholder communication?  In Episode 34 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez speaks with Chris Hare, Chief Executive Officer at PRTI Inc, The nTete Group & Independent Agent at Nonvoice Agency, about how he is addressing the underserved problem of waste tires through a protected, patented process designed to deconstruct tires and recover valuable materials. Chris explains why the company focuses on economic efficiency as much as recycling value, how it works with existing tire logistics networks, and why structured financing, permitting, stakeholder education, and investor communication are central to scaling a technical B2B business. Chris Hare shares perspective from a career spanning large companies, young companies, consulting, innovation strategy, intellectual property, and scaling small teams. The conversation covers practical lessons for industrial growth, including how to communicate with investors, qualify partners, build credibility when proprietary information cannot be fully public, and prepare a company’s functions to grow alongside new facilities.   In this episode, expect to learn: -How PRTI Inc is working to solve the waste tire problem through tire deconstruction and recovered material markets -Why recycling claims need to be backed by financial efficiency, energy efficiency, and practical business value -How technical B2B companies can build credibility through objective analysis, targeted communication, and trusted relationships -Why investor fit, fast decisions, and clear communication matter during complex fundraising cycles -How PRTI Inc is planning for facility growth while also building the team, systems, and functions needed to scale 📢 Learn about PRTI Inc’s waste tire deconstruction and recovered materials process Visit: https://www.prtitech.com/  Timestamps: [00:00] - Teaser [00:50] - Introduction of podcast and guest Chris Hare [01:47] - PRTI Inc’s waste tire deconstruction process [03:27] - Recycling language, green claims, and business economics [04:58] - Raw materials, output markets, and financing challenges [08:15] - Building B2B credibility with proprietary technology [10:55] - Waste tire supply and logistics [12:17] - Tire manufacturers, renewable goals, and material reuse [16:51] - Global expansion and North Carolina technology roots [19:58] - Stakeholder communication and targeted marketing [29:43] - Investor communication, fit, and fundraising strategy [32:44] - Challenges of fundraising and investor decision-making  [37:49] - Evaluating investor fit before approaching funds and VCs  [40:02] - Next facility, company growth, and scaling priorities Follow our Guest Chris Hare on: -LinkedIn: https://www.linkedin.com/in/chris-hare-18b46/  -PRTI Inc (LinkedIn): https://www.linkedin.com/company/prti-inc/  -PRTI Inc (Website): https://www.prtitech.com/  -The nTete Group (LinkedIn): https://www.linkedin.com/company/the-ntete-group/  -The nTete Group (Website): https://www.ntete.com/  -Nonvoice Agency (LinkedIn): https://www.linkedin.com/company/nonvoice/  -Nonvoice Agency (Website): https://www.nonvoice.com/ Follow Host Arnaud Dasprez on: -LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/  -Facebook: https://www.facebook.com/arnaud.dasprez  -Instagram: https://www.instagram.com/arnauddasprez/ Follow the Podcast: -Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/  -Visit the HexaGroup Website: https://www.hexagroup.com/  -Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801  -Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360

    How Billions of Waste Tires and the Company Building a Profitable Recycling Solution with Chris Hare

  5. Aug 12

    The Future of Home Heating for Buyers to Live in Electric Homes Using Geothermal Systems - Dan Yates

    Stop guessing and start growing your energy and industrial firm. Take the FREE GO Assessment: Growth Optimization Survey now! 👉 https://lnkd.in/dFhBCSJk __________________________________________ How Dandelion Energy helps home builders install geothermal heating and cooling systems that lower energy use and reduce pressure on the electric grid, and why builder education, regional growth, AI, and strong sales and marketing alignment are important for expanding geothermal adoption? In Episode 33 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez speaks with Dan Yates, the CEO and Chairman of Dandelion Energy, a company focused on geothermal heating and cooling for new homes. He is the Board Member of Natural Resources Defense Council (NRDC), and is an Investor & Advisor for Various Startups. Dan explains why geothermal is becoming more practical through lower costs, better technology, and government incentives. He shares how the company works with home builders to deliver reliable and energy efficient systems while helping reduce pressure on the electric grid. Dan also discusses the importance of educating builders, growing through regional partnerships, aligning sales and marketing, and using AI and software to improve business operations and support future growth.  With a background in software and the energy industry, Dan Yates explains how Dandelion Energy helps home builders install geothermal heating and cooling systems that lower energy use and reduce pressure on the electric grid. Dan shares how the company focuses on new home construction, works closely with builders and HVAC partners, and expands through regional growth. He also highlights the importance of educating builders, aligning sales and marketing, using AI to improve internal processes, and building long term relationships that support future growth. In this episode, expect to learn:-How geothermal heating and cooling helps lower energy use, reduce operating costs, and ease pressure on the electric grid -Why Dandelion Energy focuses on new home builders and works with HVAC partners to make geothermal more affordable -How government incentives, lower installation costs, and regional growth are helping geothermal become more widely adopted -The importance of educating builders, aligning sales and marketing, and building long term customer relationships -How AI, software, and strong operational processes are helping the company improve efficiency and support future growth 📢 Learn more about Dandelion Energy's geothermal heating and cooling solutions for new homes, including resources for builders and homeowners.Visit: https://dandelionenergy.com/ 📩 Interested in partnering with Dandelion Energy or learning more about geothermal solutions? Reach out directly to Dan Yates.Email: dan@dandelionenergy.com   Timestamps: [00:00] - Teaser [00:49] - Introduction of podcast and guest Dan Yates [01:58] - Geothermal Growth and Market Opportunity [04:15] - Lowering Costs Through New Home Construction [09:33] - Builder Education and Market Awareness [14:30] - Account Based Marketing and Regional Growth [16:21] - Supporting Builders and Home Buyer Education [18:36] - Regional Expansion and Government Incentives [20:43] - Sales and Marketing Alignment Across Regions [22:24] - Installing Geothermal in New Home Communities [27:43] - Leadership Experience and AI in Business [31:46] - Fundraising, Growth, and Future Opportunities [35:39] - Geothermal’s Role in the Energy Transition [37:24] - Connecting with Dan Yates and Dandelion Energy   Follow our Guest Dan Yates on: -LinkedIn: https://www.linkedin.com/in/danjyates/  -Dandelion Energy (LinkedIn): https://www.linkedin.com/company/dandelion-geothermal/  -Dandelion Energy (Website): https://dandelionenergy.com/  -Natural Resources Defense Council (NRDC) (LinkedIn): https://www.linkedin.com/company/natural-resources-defense-council/  -Natural Resources Defense Council (NRDC) (Website): https://www.nrdc.org/ Follow Host Arnaud Dasprez on: -LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/  -Facebook: https://www.facebook.com/arnaud.dasprez  -Instagram: https://www.instagram.com/arnauddasprez/ Follow the Podcast: -Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/  -Visit the HexaGroup Website: https://www.hexagroup.com/  -Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801  -Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360

    The Future of Home Heating for Buyers to Live in Electric Homes Using Geothermal Systems - Dan Yates

  6. Aug 5

    How CEOs Can Improve Strategy Execution Through Organizational Alignment with Kyle J. H.

    Stop guessing and start growing your energy and industrial firm. Take the FREE GO Assessment: Growth Optimization Survey now! 👉 https://bit.ly/hex-file-go-assessment __________________________________________ How KMC Controls improves strategy execution through behavioral alignment, and why strong sales and marketing collaboration, thought leadership, customer focus, and the smart use of AI and technology are important for long term business growth? In Episode 32 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez speaks with Kyle J. H., Chief Marketing and Strategy Officer at KMC Controls, President & Founder, Strategic Orientation Index™ (SOI) at Orientation Index LLC. He is also the Author of the book Strategic Clarity. Kyle explains why many organizations struggle to execute strategy, even when the plan is clear, and why behavioral alignment is essential for success. He shares how leaders can improve execution by aligning teams around shared decision making, measuring strategic behavior, and strengthening collaboration between sales and marketing. Kyle also discusses B2B marketing, thought leadership, trade shows, AI, and the importance of building trusted customer relationships while adapting to changing technology.  With a background in strategy, marketing, and organizational leadership, Kyle J. H. explains how leaders can improve strategy execution by creating behavioral alignment across their organizations. He shares how his Strategic Orientation Index helps companies measure how teams think, listen, and act so they can identify gaps that slow execution. Kyle also highlights the importance of strong alignment between sales and marketing, building trusted customer relationships, investing in thought leadership, and using AI and technology to support business goals while keeping teams focused on the overall strategy.  In this episode, expect to learn: -How behavioral alignment helps organizations turn strategy into consistent execution across every department -Why many companies struggle with strategy execution even when the strategy itself is clear -How the Strategic Orientation Index measures how teams think, listen, and act to identify gaps in execution -The importance of aligning sales and marketing through collaboration, shared goals, and customer feedback -How thought leadership, industry events, AI, and technology help strengthen B2B marketing and support long term business growth  📢 Explore Kyle J. H.’s weekly newsletter, The Behavior Gap, and connect with him to learn more about strategy execution and organizational alignment. Visit: https://kylejharkema.com/ 📘 Get your copy of Strategic Clarity by Kyle J. H. and discover practical insights on strategy execution and organizational alignment. Visit: https://www.kylejharkema.com/book/  Timestamps: [00:00] - Teaser [00:56] - Introduction of podcast and guest Kyle J. H. [02:05] - Strategic Clarity and Strategy Execution [04:38] - Behavioral Alignment and Strategy Execution [08:08] - Strategic Orientation Index and Team Alignment [11:45] - Applying Strategy at KMC Controls [16:36] - Brand Building and Business Growth [20:56] - B2B Marketing Strategy and Industry Events [28:50] - Sales and Marketing Alignment [30:47] - Technology, CRM Systems, and Team Collaboration [37:56] - Advertising Strategy, SEO, and AI Search [46:46] - Future Opportunities and AI Challenges [48:44] - How to connect with Kyle J. H. Follow our Guest Kyle J. H. on: -LinkedIn: https://www.linkedin.com/in/kyle-harkema-dba/  -Website: https://www.kylejharkema.com/  -Strategic Clarity (Book): https://www.kylejharkema.com/book/  -KMC Controls (LinkedIn): https://www.linkedin.com/company/kmc-controls/  -KMC Controls (Website): https://www.kmccontrols.com/  -Orientation Index LLC (LinkedIn): https://www.linkedin.com/company/orientationindex/ Follow Host Arnaud Dasprez on: -LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/  -Facebook: https://www.facebook.com/arnaud.dasprez  -Instagram: https://www.instagram.com/arnauddasprez/ Follow the Podcast: -Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/  -Visit the HexaGroup Website: https://www.hexagroup.com/  -Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801  -Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360

    How CEOs Can Improve Strategy Execution Through Organizational Alignment with Kyle J. H.

  7. Jul 29

    B2B Marketing Mistakes for Leaders to Kill Revenue by Ignoring Pipeline Strategy with Marc Fuentes

    Stop guessing and start growing your energy and industrial firm. Take the FREE GO Assessment: Growth Optimization Survey now! 👉 https://bit.ly/hex-file-go-assessment __________________________________________ How Eclipse Automation helps manufacturers improve productivity, uptime, and business performance through automation, software, data, and AI, and why strong alignment between marketing, sales, and service teams, customer trust, industry expertise, and the effective use of CRM and AI tools are important for long-term growth? In Episode 30 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez speaks with Marc Fuentes, Vice President of Commercial Growth & Operations at Eclipse Automation, a company focused on industrial automation, software, data, and AI solutions. Marc is also the Marketing and Commercial Operations Director, North America at Accenture. He shares how industrial companies grow by helping customers improve productivity, uptime, and business performance rather than simply selling equipment. He discusses the importance of aligning marketing, sales, and service teams around pipeline and revenue goals, using account-based marketing to build trust with key buyers, and connecting marketing efforts to business outcomes such as EBITDA and growth. Marc also talks about the role of CRM systems, the growing impact of AI and search engine optimization, and the opportunity to help manufacturers modernize operations through automation, data, robotics, and smarter decision-making. With a background in consulting and industrial automation, Marc Fuentes explains how Eclipse Automation helps manufacturers improve productivity, uptime, and business performance through automation, software, data, and AI solutions. Marc shares how the company is evolving from a traditional machine builder into a technology and transformation partner by focusing on customer outcomes and scalable solutions. He also highlights the importance of aligning marketing, sales, and service teams around revenue goals, using account-based strategies to build trust with buyers, and leveraging CRM, AI, and industry research to improve decision-making and support long-term growth. In this episode, expect to learn: -How industrial companies grow by improving productivity, uptime, and business performance through automation, software, data, and AI -Why aligning marketing, sales, business development, and service teams around pipeline and revenue goals is critical for growth -How account based marketing helps companies build trust with buying committees and improve customer engagement -The role of CRM systems, industry research, and thought leadership in strengthening sales, marketing, and decision making -How AI, answer engine optimization, and modern automation technologies are creating new opportunities for manufacturers Timestamps: [00:00] - Teaser [00:40] - Introduction of podcast and guest Marc Fuentes [01:48] - Industrial Growth and Automation Market Trends [04:19] - The Four Ps of Marketing and CMO Leadership [11:19] - Building a Commercial Engine and Winning New Customers [15:46] - Account-Based Marketing and Customer Engagement [19:45] - HubSpot Strategy and Commercial Intelligence [24:28] - Marketing Investment and Revenue Impact [30:28] - Learning, Industry Networks, and Professional Growth [33:10] - Advertising Strategy and Demand Generation [36:22] - SEO, AI Search, and Buyer Behavior Changes [38:54] - Marketing Challenges and AI Adoption [42:05] - Future Opportunities in Automation and AI Follow our Guest Marc Fuentes on: -LinkedIn: https://www.linkedin.com/in/marcfuentes/ -Eclipse Automation (LinkedIn): https://www.linkedin.com/company/eclipse-automation/ -Eclipse Automation (Website): https://www.eclipseautomation.com/ -Accenture (LinkedIn): https://www.linkedin.com/company/accenture/ -Accenture (Website): https://www.accenture.com/de-de Follow Host Arnaud Dasprez on: -LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/ -Facebook: https://www.facebook.com/arnaud.dasprez -Instagram: https://www.instagram.com/arnauddasprez/ Follow the Podcast: -Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/ -Visit the HexaGroup Website: https://www.hexagroup.com/ -Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801 -Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360

    B2B Marketing Mistakes for Leaders to Kill Revenue by Ignoring Pipeline Strategy with Marc Fuentes

  8. Jul 22

    The Energy Crisis for Leaders to Escape Failing Grids using Decentralized Power - Desmond Wheatley

    Stop guessing and start growing your energy and industrial firm. Take the FREE GO Assessment: Growth Optimization Survey now! 👉 https://bit.ly/hex-file-go-assessment __________________________________________ How Beam Global supports electric mobility, energy security, and smart infrastructure through EV charging systems, battery storage, and intelligent city solutions, and why innovation, strong product design, decentralized energy, and global expansion are important for growth in the sustainable technology market? In Episode 31 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez speaks with Desmond Wheatley, President & CEO of Beam Global, a sustainable technology company focused on electric mobility, energy security, battery storage, and smart infrastructure. Desmond explains how the company develops and manufactures solutions that support EV charging, resilient power systems, and intelligent city infrastructure across the United States, Europe, the Middle East, and Africa. He discusses the benefits of decentralized energy, the growing demand for electrification, and the importance of designing products that are both effective and visually appealing. Desmond also shares insights on serving government and commercial customers, expanding into new markets, supporting humanitarian projects through Beam for Good, and the opportunities created by autonomous charging, drones, and advanced battery technologies. With a background in technology innovation and sustainable infrastructure, Desmond Wheatley explains how Beam Global helps government and commercial customers support electric mobility, energy security, battery storage, and smart infrastructure solutions. Desmond shares how the company develops and manufactures products that enable EV charging, resilient power systems, and intelligent city services without relying on traditional grid infrastructure. He also highlights the importance of product design, educating the market on decentralized energy, expanding into international markets, and creating new opportunities through autonomous charging, advanced batteries, drones, and humanitarian initiatives. In this episode, expect to learn: -How Beam Global supports electric mobility through rapidly deployed EV charging infrastructure and battery technologies -Why decentralized energy, energy security, and resilient power systems are becoming increasingly important for governments and businesses -How the company develops solutions for electric vehicles, drones, smart infrastructure, and battery storage across global markets -The challenges of educating customers, expanding internationally, and accelerating the transition away from traditional energy systems -How product design, innovation, autonomous charging, and humanitarian initiatives are helping create new opportunities in the energy and mobility sectors 📢 Learn more about Beam Global’s electric mobility, energy security, battery storage, and smart infrastructure solutions designed to support a more sustainable and resilient future.Visit: https://beamforall.com/  💬 Have questions or want to explore potential opportunities? Reach out through the Contact Us page and connect with the Beam Global team: Visit: https://beamforall.com/about/contact-us/  Timestamps: [00:00] - Teaser [00:49] - Introduction of podcast and guest Desmond Wheatley [02:20] - Beam Global Overview and Business Structure [06:12] - Energy Security and Battery Storage Solutions [15:34] - Global Markets and International Expansion Strategy [20:39] - Decentralized Energy and Infrastructure Growth [24:37] - Government Customers and Go To Market Strategy [32:24] - Product Design and Marketing Approach [38:21] - Business Challenges and Market Education [42:23] - Financing Models and Customer Adoption [47:17] - Future Opportunities and Technology Growth [51:11] - Company Information and Final Thoughts Follow our Guest Desmond Wheatley on: -LinkedIn: https://www.linkedin.com/in/desmondwheatley/  -Beam Global (LinkedIn): https://www.linkedin.com/company/beamforall/  -Beam Global (Website): https://beamforall.com/ Follow Host Arnaud Dasprez on: -LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/  -Facebook: https://www.facebook.com/arnaud.dasprez  -Instagram: https://www.instagram.com/arnauddasprez/ Follow the Podcast: -Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/  -Visit the HexaGroup Website: https://www.hexagroup.com/  -Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801  -Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360

    The Energy Crisis for Leaders to Escape Failing Grids using Decentralized Power - Desmond Wheatley
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Welcome to The HEX-Files Energy Marketing Podcast. If you want to believe, you’ve come to the right place. Each week, Host Arnaud Dasprez and fellow energy marketing leaders investigate mind-bending stories of the unexplained to reveal truths that optimize marcom outcomes. It’s compact, essential news you can use, brought to you by the people who know your business best. Ready to uncover more energy marketing truths? Take our free assessment at hexagroup.com/podcast to see how your brand ranks across six areas of energy marketing performance and get tailored best practices. And until next week… Fear no more. The truth is out there.

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