The HEX-Files Energy Marketing Podcast

HexaGroup
  • 5.0 (2)
  • MARKETING

Welcome to The HEX-Files Energy Marketing Podcast. If you want to believe, you’ve come to the right place. Each week, Host Arnaud Dasprez and fellow energy marketing leaders investigate mind-bending stories of the unexplained to reveal truths that optimize marcom outcomes. It’s compact, essential news you can use, brought to you by the people who know your business best. Ready to uncover more energy marketing truths? Take our free assessment at hexagroup.com/podcast to see how your brand ranks across six areas of energy marketing performance and get tailored best practices. And until next week… Fear no more. The truth is out there.

  1. We Are Building a Nuclear Reactor to Replace Fossil Fuels with Thorium Energy - Thomas Jam Pedersen

    6D AGO

    We Are Building a Nuclear Reactor to Replace Fossil Fuels with Thorium Energy - Thomas Jam Pedersen

    Stop guessing and start growing your energy and industrial firm. Take the FREE GO Assessment: Growth Optimization Survey now! 👉 https://bit.ly/hex-file-go-assessment __________________________________________ How can molten salt reactors using thorium help produce low cost energy at scale, and why are licensing processes, investor confidence, and clear communication essential for companies bringing new nuclear technology to market with long development timelines and strict regulatory requirements? In Episode 21 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez speaks with Thomas Jam Pedersen, Co-founder of copenhagen atomics, a company developing next generation molten salt reactors using thorium fuel. Thomas shares his engineering background and explains how his team is working to produce low cost, scalable nuclear energy through compact reactors. He discusses the advantages of thorium over traditional uranium, the challenges of licensing and commercialization, and how the company is positioning itself in the global energy market. Thomas also explores investor perceptions of nuclear energy, the importance of cost and safety, and how communication and strategy play a role in bringing new energy technology to market. With a background in engineering, Thomas Jam Pedersen explains how he co-founded copenhagen atomics to develop a new type of nuclear reactor using thorium and molten salt technology. He shares how the company is building compact reactors designed for low cost energy and large scale production. Thomas highlights how the global demand for energy and the limits of current solutions are driving interest in new nuclear technologies. He also discusses the long path to licensing and commercialization, the role of investors in funding development, and how clear communication and positioning help gain trust in a complex and misunderstood industry. In this episode, expect to learn: -How copenhagen atomics is developing molten salt reactors using thorium to produce low cost energy -Why thorium based nuclear technology could offer advantages over traditional uranium reactors -How compact, factory built reactors can scale energy production across different industries -The challenges of licensing, regulation, and long timelines in bringing new nuclear technology to market -How investor interest, communication, and strategy shape the future of advanced nuclear energy 📢 Explore copenhagen atomics on YouTube for both technical insights and clear explanations of the economic potential of low cost energy. Visit: https://www.youtube.com/c/CopenhagenAtomics Timestamps: [00:00] - Teaser [00:57] - Introduction of podcast and guest Thomas Jam Pedersen [01:38] - Thomas Jam’s Background and copenhagen atomics Overview [02:11] - Thorium vs Uranium and Basics of Nuclear Energy [05:59] - Go To Market Strategy and Target Customers [07:21] - Technology Progress and Timeline to Commercialization [08:38] - Startup Journey and Founding Story of copenhagen atomics [13:01] - Investor Communication and Public Perception of Nuclear Energy [16:41] - Fundraising Process and Investor Interest in Energy Markets [19:42] - Marketing Strategy, Channels, and Industry Positioning [22:01] - Team Structure and Shift Toward More Communication Efforts [24:59] - Global Market Opportunities and Regional Expansion [26:53] - Sales Strategy, Inbound Leads, and Customer Licensing Process [32:23] - Regulatory Challenges and Licensing Across Countries [39:22] - Short Term Focus on Hiring, Scaling, and Reactor Development [41:29] - Where to learn More About copenhagen atomics Follow our Guest Thomas Jam Pedersen on: -LinkedIn: https://www.linkedin.com/in/thomas-jam-pedersen-9595a4/  -copenhagen atomics (LinkedIn): https://www.linkedin.com/company/copenhagen-atomics/  -copenhagen atomics (Website): https://www.copenhagenatomics.com/  -copenhagen atomics (Youtube): https://www.youtube.com/c/CopenhagenAtomics Follow Host Arnaud Dasprez on: -LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/  -Facebook: https://www.facebook.com/arnaud.dasprez  -Instagram: https://www.instagram.com/arnauddasprez/ Follow the Podcast: -Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/  -Visit the HexaGroup Website: https://www.hexagroup.com/  -Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801  -Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360

    43 min
  2. AI Is Helping Power Companies Replace the Grid and Unlock 50% Profit with Bill Lenihan

    MAR 18

    AI Is Helping Power Companies Replace the Grid and Unlock 50% Profit with Bill Lenihan

    Stop guessing and start growing your energy and industrial firm. Take the FREE GO Assessment: Growth Optimization Survey now! 👉 https://bit.ly/hex-file-go-assessment __________________________________________ How can AI-powered analytics help utilities detect issues early, improve efficiency, and prevent outages? Why are education, strong partnerships, and clear branding crucial for tech companies navigating long sales cycles and strict security in the utility sector? In Episode 19 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez speaks with Bill Lenihan, Founder & CEO of ZOLA iNTELLIGENCE, a company that provides technology to help businesses deliver reliable and affordable energy in emerging markets. Bill explains how ZOLA iNTELLIGENCE combines hardware, software, and data-driven tools to enable energy-as-a-service models for companies in regions with unreliable power. He discusses the company’s work across Sub-Saharan Africa and Latin America, and how its platform helps customers manage sales, financing, installation, and operations. Bill also shares insights on selling complex technology to energy companies, using data and AI to improve efficiency, and the challenges of building awareness and scaling new energy solutions in global markets. With a background in private equity and energy markets, Bill Lenihan explains how he leads ZOLA iNTELLIGENCE in building technology that helps companies deliver reliable and affordable energy in underserved markets. He shares how the company combines hardware, control software, and data-driven tools to support energy as a service providers. Bill describes how the platform helps customers manage sales, financing, installation, and operations while improving efficiency and customer satisfaction. He also discusses the challenge of building awareness for new technology, managing complex sales cycles with energy companies, and using data and AI-driven tools to support business growth and energy access in emerging markets. In this episode, expect to learn: -How ZOLA iNTELLIGENCE helps companies deliver reliable and affordable energy in underserved markets -How the energy as a service model combines power delivery, financing, and customer support -How data and AI tools improve sales, financing, and operational efficiency -The challenges of selling new technology and managing long sales cycles in energy markets -How strong partnerships and successful implementation help scale new energy solutions. Timestamps: [00:00] - Teaser [01:06] - Introduction to the guest Bill Lenihan [01:57] - What ZOLA iNTELLIGENCE Does and Its Core Technology Platform [04:03] - Target Markets Including Sub-Saharan Africa and Latin America [05:55] - Community Level Electrification Across Residential and Commercial Use [06:49] - Go To Market Strategy and Target Customers in Energy Markets [13:11] - Explaining the Energy as a Service Business Model [23:28] - Data, Customer Insights, and Agent-Based Software Tools [26:40] - Using Data and Workflow Analysis to Guide Investment Decisions [30:48] - Key Challenges Including Market Awareness and Long Sales Cycles [35:55] - Account-Based Sales Strategy and Managing Complex Stakeholders [37:58] - Customer Transformation and Replacing Hardware Distribution Models [39:26] - Next Opportunities and Focus on Successful Customer Implementation [40:56] - How to Connect with Bill Lenihan and Learn More About ZOLA iNTELLIGENCE Follow our Guest Bill Lenihan on: -LinkedIn: https://www.linkedin.com/in/bill-lenihan-79ab372/ -ZOLA iNTELLIGENCE (LinkedIn): https://www.linkedin.com/company/zolaintelligence/ -ZOLA iNTELLIGENCE (Website): https://zolaintelligence.com/ Follow Host Arnaud Dasprez on: -LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/ -Facebook: https://www.facebook.com/arnaud.dasprez -Instagram: https://www.instagram.com/arnauddasprez/ Follow the Podcast: -Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/ -Visit the HexaGroup Website: https://www.hexagroup.com/ -Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801 -Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360

    42 min
  3. Visual AI for Energy Executives to Detect Risks and Shorten Procurement Cycles with Vikhyat Chaudhry

    MAR 11

    Visual AI for Energy Executives to Detect Risks and Shorten Procurement Cycles with Vikhyat Chaudhry

    Stop guessing and start growing your energy and industrial firm. Take the FREE GO Assessment: Growth Optimization Survey now! 👉 https://bit.ly/hex-file-go-assessment __________________________________________ How can AI powered visual analytics help utilities monitor power infrastructure more effectively, and why are education, strong partnerships, and clear branding essential for technology companies selling into the utility sector with long sales cycles and strict security requirements? In Episode 19 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez speaks with Vikhyat Chaudhry, Founder of Buzz Solutions, a company that uses AI powered software to help power utilities monitor and maintain energy infrastructure. Vic shares his background in energy engineering and artificial intelligence, and explains how Buzz Solutions analyzes visual data from drones, helicopters, and cameras to detect issues on power lines and equipment. He discusses how utilities are adopting AI, drones, and data analytics to improve reliability and prevent outages and wildfires. Vic also explores the challenges of selling new technology to utilities, the role of education and thought leadership in long sales cycles, and why clear branding and customer focused products are essential in the energy technology market. With a background in energy engineering and artificial intelligence, Vikhyat Chaudhry explains how he Founded Buzz Solutions to bring advanced technology to the power utility sector. He shares how the company uses AI powered visual analytics to analyze images and videos from drones, helicopters, and fixed cameras to detect issues on power lines and energy infrastructure. Vic highlights how utilities are facing growing pressure from grid stress, extreme weather, and electrification, which is increasing the need for better monitoring tools. He also discusses the long sales cycles in the utility industry, the importance of educating customers through thought leadership and playbooks, and how clear branding and strong partnerships help technology companies build trust and grow in the energy market. In this episode, expect to learn: -How Buzz Solutions uses AI powered visual analytics to analyze images and videos from drones and cameras for power utilities -Why utilities are adopting new technologies to manage grid stress, extreme weather, and growing electricity demand -How AI can help detect equipment problems early and support proactive maintenance to prevent outages and wildfires -The challenges of selling new technology to utilities and how education helps shorten long sales cycles -How partnerships, thought leadership, and clear branding help energy technology companies build trust in the utility market. Timestamps: [00:00] - Teaser [01:06] - Introduction of podcast & guest Vikhyat Chaudhry [01:48] - Vikhyat’s Background in AI, Energy Engineering, and Founding Buzz Solutions [03:58] - AI Systems for Utilities and Drivers of Technology Adoption [06:21] - Data Sources Including Drones, Cameras, and Visual Infrastructure Inspections [08:02] - Cybersecurity and Data Governance Requirements for Utilities [10:01] - AI Models, Data Privacy, and Deployment Approach at Buzz Solutions [12:42] - Selling AI to Utilities and Navigating Long Enterprise Sales Cycles [16:30] - Building Thought Leadership and Educational Content for the Utility Market [18:39] - Conferences, Webinars, and Channels for Educating the Industry [20:11] - Global Expansion Opportunities in Canada, Europe, and South America [23:13] - Branding Strategy and Positioning Buzz Solutions as a Visual Intelligence Company [26:48] - How the Buzz Solutions Name Was Created [29:21] - Autonomous Drone Inspections and the Future of Grid Monitoring [31:57] - Digital Marketing Strategy Including LinkedIn and Short Form Videos [34:42] - Working with EPRI and Utility Industry AI Initiatives [37:18] - Startup Challenges Including Hiring, Sales Cycles, and Market Growth [41:23] - How to Connect with Vikhyat Chaudhry and Learn More About Buzz Solutions Follow our Guest Vikhyat Chaudhry on: -LinkedIn: https://www.linkedin.com/in/vikhyatchaudhry/  -Buzz Solutions (LinkedIn): https://www.linkedin.com/company/buzzsolutionsinc./ Follow Host Arnaud Dasprez on: -LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/  -Facebook: https://www.facebook.com/arnaud.dasprez  -Instagram: https://www.instagram.com/arnauddasprez/ Follow the Podcast: -Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/  -Visit the HexaGroup Website: https://www.hexagroup.com/  -Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801  -Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360

    43 min
  4. The Marketing Playbook That Helped Close Microsoft’s Multi-Gigawatt Solar Deal with Nick Centera

    FEB 25

    The Marketing Playbook That Helped Close Microsoft’s Multi-Gigawatt Solar Deal with Nick Centera

    Stop guessing and start growing your energy and industrial firm. Take the FREE GO Assessment: Growth Optimization Survey now! 👉 https://bit.ly/hex-file-go-assessment __________________________________________ How can AI driven security systems and deeper customer insights help your business grow, and why is combining advanced technology with strong industry experience essential to stay competitive in the evolving energy security market? In Episode 18 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez speaks with Nick Centera, Director of Marketing at Qcells EPC, a global solar brand with a strong utility scale EPC business in the United States. Nick shares his unique path from working in film and Hollywood to leading marketing in the energy sector, and explains how storytelling skills shape his B2B strategy. He discusses how Qcells EPC supports large solar projects for developers and utilities, and how marketing works closely with sales to influence key accounts. Nick also explores LinkedIn strategy, account based marketing, content that truly adds value, and the importance of aligning marketing efforts with real customer needs to stand out in a competitive energy market.  With a background in film and storytelling, Nick Centera explains how he brings a fresh approach to energy marketing at Qcells EPC. He shares how the company supports large utility scale solar projects across the United States through its EPC services and domestic manufacturing. Nick highlights the importance of strong alignment between marketing and sales, focusing on influencing key accounts rather than just generating leads. He also discusses using LinkedIn for both brand awareness and targeted advertising, creating value driven thought leadership content, and tracking engagement through account based marketing tools. His approach shows how clear storytelling and close collaboration can help energy companies stand out in a complex B2B market. In this episode, expect to learn: -How Nick’s background in film and storytelling shapes his approach to B2B energy marketing -Why strong alignment between marketing and sales is critical in large utility scale projects -How Qcells supports developers through its EPC services and domestic manufacturing -The role of LinkedIn and account based marketing in reaching key target accounts -How value driven thought leadership content helps influence the right customers and stand out in a competitive energy market Timestamps: [00:00] - Teaser [00:32] - Introduction of podcast & guest Nick Centera [01:48] - From Hollywood to Energy Marketing [02:59] - What Qcells Does and Utility Scale EPC Explained [04:19] - Understanding EPC Services in Large Solar Projects [05:31] - Target Audience: Developers and Decision Teams [07:51] - Marketing’s Role in Influencing the Sales Pipeline [09:35] - Using LinkedIn as an Interactive B2B Tool [13:52] - Aligning Marketing and Sales for Stronger Results [16:40] - Piloting Ideas and Empowering Sales on LinkedIn [20:52] - Tracking Target Account Engagement with HubSpot [21:35] - Digital Advertising Strategy and LinkedIn ABM [25:05] - What Content Converts: Thought Leadership vs Case Studies [31:33] - Understanding Customer Needs and Future Focus [33:21] - How to Connect with Nick and Qcells EPC 📢 Want to connect and talk energy marketing or utility scale solar? Nick Centera would love to hear from you and continue the conversation. 👉 Visit: https://us.qcells.com/ 👉 Connect with Nick: https://yournebula.com/ Follow our Guest Nick Centera on:-LinkedIn: https://www.linkedin.com/in/ncentera/  -Website: https://yournebula.com/  -Qcells EPC (LinkedIn): https://www.linkedin.com/company/qcells-epc/ Follow Host Arnaud Dasprez on:-LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/  -Facebook: https://www.facebook.com/arnaud.dasprez  -Instagram: https://www.instagram.com/arnauddasprez/ Follow the Podcast:-Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/  -Visit the HexaGroup Website: https://www.hexagroup.com/  -Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801  -Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360

    35 min
  5. This CEO Scaled OT Security by Merging 7 Firms into One Trusted Powerhouse with Annie McIntyre

    FEB 4

    This CEO Scaled OT Security by Merging 7 Firms into One Trusted Powerhouse with Annie McIntyre

    Stop guessing and start growing your energy and industrial firm. Take the FREE GO Assessment: Growth Optimization Survey now! 👉 https://bit.ly/hexfile-go-assessment   __________________________________________ How can using AI to improve security systems and better understand customer needs help your business thrive, and why is it important to combine cutting-edge technology with deep industry experience to stay competitive in the changing energy security space? In Episode 17 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez speaks with Annie McIntyre, Chief Security Officer at EverLine - Energy's Technical Stack, a leading energy security firm. Annie shares her journey from working on the Human Genome Project to founding her company, which focuses on operational technology (OT) and energy security. She discusses how regulatory changes and emerging threats have shaped EverLine's growth and the energy security landscape. Annie also talks about the challenges of building trust in the industry, integrating AI for marketing and sales, and the importance of offering tailored solutions to clients. She highlights the role of innovation and strong relationships in driving the future of energy security.  With a strong background in energy security, Annie McIntyre shares how EverLine is helping companies protect their critical infrastructure. She explains how the company uses a mix of cybersecurity, physical security, and operational technology to reduce risks and improve safety. Annie highlights the importance of building trust with clients and providing tailored solutions to meet their unique needs. She also discusses how AI is being used to improve business development and marketing efforts, helping EverLine reach the right customers more effectively. Her approach shows how innovation and strong relationships are key to success in the ever-evolving energy security space. In this episode, expect to learn: -How Annie’s background in military and defense shaped her approach to energy security -Why trust and strong relationships are crucial for success in the energy sector -How EverLine uses a mix of cybersecurity, physical security, and operational technology to protect assets -The role of AI in improving marketing, sales, and business development at EverLine -How innovation and a tailored approach help EverLine stay ahead in the evolving energy security landscape Timestamps: [00:00] - Teaser [00:54] - Introduction of podcast & guest Annie McIntyre [01:57] - Annie’s background and journey into energy security [03:27] - Early challenges in the energy security industry [06:50] - The role of cybersecurity, OT, and physical security in energy [10:24] - Why building trust is key in energy security [16:02] - Scaling EverLine: Merging smaller companies into one [20:28] - The Transition to Digital Marketing and Online Engagement [31:12] - Using AI to improve energy security systems [33:08] - Navigating Talent Recruitment and Retention in a Competitive Market [36:51] - Building a Culture of Trust and Collaboration Across Teams [39:37] - Reflecting on Leadership and Success in Energy Security 📢 Looking for energy security solutions? Let EverLine provide the solutions you need. 👉 Visit: https://www.everlineus.com/ Follow our Guest Annie McIntyre on: -LinkedIn: https://www.linkedin.com/in/annie-mcintyre-a1549514/  -EverLine - Energy's Technical Stack (LinkedIn): https://www.linkedin.com/company/everline-technicalstack/  -EverLine - Energy's Technical Stack (Website): http://www.everlineus.com/ Follow Host Arnaud Dasprez on: -LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/  -Facebook: https://www.facebook.com/arnaud.dasprez  -Instagram: https://www.instagram.com/arnauddasprez/ Follow the Podcast: -Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/  -Visit the HexaGroup Website: https://www.hexagroup.com/  -Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801  -Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360

    42 min
  6. How Climate Startups Scale Solar in the Toughest Markets with Customer-First Models - William Brent

    JAN 28

    How Climate Startups Scale Solar in the Toughest Markets with Customer-First Models - William Brent

    Stop guessing and start growing your energy and industrial firm. Take the FREE GO Assessment: Growth Optimization Survey now! 👉 https://bit.ly/hexfile-go-assessment __________________________________________ How can using AI to scale mini grids, improve customer demand, and lower costs help energy companies grow, and why is blending digital tools with local knowledge key to success in markets like India and Sub-Saharan Africa? In Episode 16 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez speaks with William Brent, Chief Marketing Officer at Husk Power & Advisor at Fria Frio, TUM SEED Center, Foodstead and Co-Owner of marketing + communications. William shares how Husk Power evolved from a mini grid startup in India to a leading distributed energy platform serving the Global South. He explains the challenges of scaling energy access in remote markets, from infrastructure and regulation to customer demand and financing. William also talks about building a digital-first marketing strategy, using local engagement in Africa and e-commerce in India. He highlights the role of AI, data, and branding in driving growth, and discusses Husk’s ambitious plan to build 2 gigawatts of assets by 2030. With a strong focus on energy access and growth, William Brent shares how Husk Power is bringing clean electricity to underserved communities across Asia and Africa. He explains how smart use of technology, like AI and mobile payments, helps Husk scale faster and serve customers better. William highlights the need for strong local engagement, clear data, and digital tools to build trust and grow demand. He also talks about the role of marketing in driving impact, lowering costs, and supporting long-term goals. His work shows how energy companies can grow with purpose in tough but promising markets. In this episode, expect to learn: -How Husk Power is scaling clean energy in hard-to-reach areas -Why community engagement is key to building lasting energy solutions -How digital tools and AI help lower costs and speed up growth -What makes marketing different in energy access and emerging markets -Why strong data and local insight are essential for smarter decisions ⚡ Stay updated on the latest in clean energy innovation. Subscribe to Husk Power's quarterly newsletter. 👉 Visit: https://bit.ly/3NtbYnn Timestamps: [00:00] - Teaser [00:59] - Introduction of podcast & guest Wliiam Brent [01:56] - Introducing Husk Power and the mini grid model [04:35] - Scaling challenges in emerging energy markets [09:32] - Revenue models across India, Nigeria, and other markets [12:21] - Building a digital-first marketing strategy [15:14] - Local outreach, sales alignment, and customer acquisition [18:57] - Internal team structure and brand marketing focus [21:18] - Competitive landscape and investment in brand building [24:13] - The CMO’s role in fundraising, risk, and strategic growth [31:49] - Future markets, expansion goals, and IPO outlook Follow our Guest William Brent on: -LinkedIn: https://www.linkedin.com/in/williambrent/ -Husk Power (LinkedIn): https://www.linkedin.com/company/husk-power/ -Fria Frio (LinkedIn): https://www.linkedin.com/company/fria-frio/ -TUM SEED Center (LinkedIn): https://www.linkedin.com/company/tum-seed-center/ -Foodstead (LinkedIn): https://www.linkedin.com/company/foodstead/ - marketing + communications (LinkedIn): https://www.linkedin.com/company/bmarketingcommunications/ Follow Host Arnaud Dasprez on: -LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/ -Facebook: https://www.facebook.com/arnaud.dasprez -Instagram: https://www.instagram.com/arnauddasprez/ Follow the Podcast: -Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/ -Visit the HexaGroup Website: https://www.hexagroup.com/ -Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801 -Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360

    35 min
  7. A Gen Z Entrepreneur Is Using AI to Revolutionize B2B Marketing with Alberto A Bernardoni

    JAN 21

    A Gen Z Entrepreneur Is Using AI to Revolutionize B2B Marketing with Alberto A Bernardoni

    Stop guessing and start growing your energy and industrial firm. Take the FREE GO Assessment: Growth Optimization Survey now! 👉 https://bit.ly/hexfile-go-assessment __________________________________________ How can using AI to build smarter outreach systems and personalize client engagement help your business grow, and why is it important to blend new technology with real-world experience to stay ahead in a fast-moving market? In Episode 15 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez speaks with Alberto A Bernardoni, Strategic Growth Partner at HexaGroup, Capital Raising & Digital Marketing Partner at ABC Diamond Properties. Alberto shares his journey from launching a dessert delivery business at age 14 to writing a book on teen entrepreneurship and joining Hexa Group. He explains how his background in marketing and passion for AI shape his work, from building outreach systems to using AI for customer discovery. Alberto also talks about creating personalized messaging, improving client relationships, and helping build HexaGroup’s demand generation engine. He offers a fresh look at the future of energy marketing driven by trust, innovation, and AI. With a strong background in entrepreneurship and AI, Alberto A Bernardoni shares how AI is changing the way companies grow and connect with clients. He explains how AI can improve outreach, create personalized messages, and help teams find the right customers faster. Alberto highlights the value of combining AI tools with human insight to build trust and boost results. He also talks about using AI to support business development, improve sales systems, and deliver more value to clients. His approach shows how new ideas and smart tools can help companies move faster and succeed in a competitive market. In this episode, expect to learn: - How early business lessons shaped Alberto’s approach to marketing and sales - Why AI-powered outreach can create stronger client relationships - How personalized messaging improves response rates and builds trust - What makes HexaGroup a strong place for innovation and collaboration - Why combining human experience with AI leads to faster and better results 📘 Start your journey with Alberto A Bernardoni’s book “Teen B.O.S.S” – the go-to guide for young entrepreneurs. 👉 Visit: https://a.co/d/0TgWLUP Timestamps: [00:00] - Teaser [00:54] - Introduction of podcast & guest Alberto A Bernardoni [01:42] - From dessert delivery to marketing agency at 14 [02:43] - Writing Teen Boss: Teaching youth business skills [03:31] - Learning sales through early entrepreneurship [04:30] - Applying an entrepreneurial mindset at HexaGroup [05:41] - Building AI-driven client outreach systems [09:19] - Personalizing demand gen with real-time insights [13:48] - Experimenting with ideas in a collaborative culture [14:49] - What’s next: AI projects and mentoring others Follow our Guest Alberto A Bernardoni on: - LinkedIn: https://www.linkedin.com/in/transcending/ - HexaGroup (LinkedIn): https://www.linkedin.com/company/hexagroup/ Follow Host Arnaud Dasprez on: - LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/ - Facebook: https://www.facebook.com/arnaud.dasprez - Instagram: https://www.instagram.com/arnauddasprez/ Follow the Podcast: - Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/ - Visit the Hexagroup Website: https://www.hexagroup.com/ - Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801 - Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360

    20 min
  8. Top 12 B2B Marketing Lessons for Industrial Teams to Win in 2026 with AI and Smarter Positioning

    12/31/2025

    Top 12 B2B Marketing Lessons for Industrial Teams to Win in 2026 with AI and Smarter Positioning

    Stop guessing and start growing your energy and industrial firm. Take the FREE GO Assessment: Growth Optimization Survey now! 👉 https://bit.ly/hexfile-go-assessment __________________________________________ Can using AI tools and clean data help your team move faster and stay competitive? How do internal marketing, smart research, and clear goals drive real business success today? In this Special Episode of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez brings together insights from 12 industry experts. The conversation covers key marketing strategies, the role of AI in business, and the importance of internal alignment in driving success. -Peter Shwets emphasize the need for internal marketing to ensure clear communication across teams -Guillaume Jouvencel discusses how podcasting in B2B can drive content efficiency. -Experts like Prajwal Gadtaula and Peter Lyall highlight the importance of connecting a rebrand to specific business outcomes. -Nick Caruso shares his perspectives on leveraging AI for hyper-personalization and improving productivity. -Marco Luciano provides insights on the evolution of SEO and the role of AI in digital marketing. -Michel Privé highlights the impact of a strong customer service strategy on sales growth, and -Jenny Salinas advises on aligning marketing priorities in startup environments. -Frederik Klaarenbeek emphasizes the value of early marketing involvement in private equity and mergers -Michael Halper draws a parallel between political messaging and sales communication. -Nomah Zia discusses the need for speed and alignment in digital transformation, and -Usman Khalid shares the importance of structured data for accelerating revenue. Throughout the episode, the guests provide actionable insights on marketing, AI, and digital transformation to help organizations stay ahead in a competitive market. The discussion covers key topics such as the importance of internal marketing alignment, the role of AI in enhancing productivity and personalization, and strategies for leveraging podcasts in B2B. Guests also explore the impact of strong customer service on business growth, the need for quick adaptation to new technologies, and the challenges of maintaining focus on marketing priorities. With practical advice on digital transformation and AI integration, this episode provides valuable takeaways for organizations looking to stay competitive and drive innovation. In this episode, expect to learn:How internal marketing alignment can drive better communication and results Why podcasting is a powerful tool for content creation and B2B marketing How AI can enhance personalization and productivity across industries Why strong customer service can significantly boost sales and referrals When companies should focus on aligning marketing priorities with overall business goals Timestamps:[00:00] - Teaser [01:07] - Peter Shwets on internal marketing alignment [03:14] - Guillaume Jouvencel discusses podcasting for B2B [05:57] - Prajwal Gadtaula on AI-driven productivity & personalization [08:45] - Peter Lyall on connecting rebrand to business outcomes [11:28] - Nick Caruso warns about risks of ignoring AI [14:41] - Marco Luciano on AI’s impact on SEO and content [17:26] - Michel Privé on customer service driving sales growth [20:01] - Jenny Salinas on aligning marketing priorities in startups [22:00] - Frederik Klaarenbeek on marketing in private equity & M&A [25:39] - Michael Halper on sales messaging and political strategy [28:27] - Nomah Zia on the importance of speed in digital transformation [30:46] - Usman Khalid on structured data and revenue growth Follow our Guests: Peter Shwets: https://www.linkedin.com/in/peter-shwets-6621627/Guillaume Jouvencel: https://www.linkedin.com/in/guillaume-jouvencel/ Prajwal Gadtaula: https://www.linkedin.com/in/prajwalgadtaula/ Peter Lyall: https://www.linkedin.com/in/peter-lyall-ab93b22/Nick Caruso: https://www.linkedin.com/in/ncaruso/Marco Luciano: https://www.linkedin.com/in/mluciano/ Michel Privé: https://www.linkedin.com/in/michel-priv%C3%A9/Jenny Salinas: https://www.linkedin.com/in/jennysalinas/Frederik Klaarenbeek: https://www.linkedin.com/in/frederik-klaarenbeek/Michael Halper: https://www.linkedin.com/in/mhalper/Nomah Zia: https://www.linkedin.com/in/nomah-zia/Usman Khalid: https://www.linkedin.com/in/uskhalid/ Follow Host Arnaud Dasprez on:LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/Facebook: https://www.facebook.com/arnaud.dasprezInstagram: https://www.instagram.com/arnauddasprez/ Follow the Podcast:Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/Visit

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About

Welcome to The HEX-Files Energy Marketing Podcast. If you want to believe, you’ve come to the right place. Each week, Host Arnaud Dasprez and fellow energy marketing leaders investigate mind-bending stories of the unexplained to reveal truths that optimize marcom outcomes. It’s compact, essential news you can use, brought to you by the people who know your business best. Ready to uncover more energy marketing truths? Take our free assessment at hexagroup.com/podcast to see how your brand ranks across six areas of energy marketing performance and get tailored best practices. And until next week… Fear no more. The truth is out there.

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