289 episodes

The HeyCreator Show is for building your creator business.

Each week, hosts Matt Ragland and Tim Forkin talk through all stages of the creator journey, intentionally designing each conversation to meet you where you’re at along the way. We’re sharing lessons from over a decade of helping digital creators launch and scale courses, communities, and coaching services — along with building newsletters, YouTube channels, and podcasts to millions of subscribers and downloads for our clients.

For more about our show, company, and community go to heycreator.com.

The HeyCreator Show HeyCreator

    • Business
    • 4.6 • 295 Ratings

The HeyCreator Show is for building your creator business.

Each week, hosts Matt Ragland and Tim Forkin talk through all stages of the creator journey, intentionally designing each conversation to meet you where you’re at along the way. We’re sharing lessons from over a decade of helping digital creators launch and scale courses, communities, and coaching services — along with building newsletters, YouTube channels, and podcasts to millions of subscribers and downloads for our clients.

For more about our show, company, and community go to heycreator.com.

    015: Build A Life You Don't Need A Vacation From (with Khe Hy)

    015: Build A Life You Don't Need A Vacation From (with Khe Hy)

    How do you build a life you don’t need a vacation from?

    That’s why we become creators, right? To skip the 9-5, work for ourselves, help others, and live our dream?

    To answer the question, Matt interviewed long-time friend and HeyCreator Summit speaker Khe Hy — the perfect person to answer this question, because he walked away from a $2 million salary on Wall Street for a life of surfing, family, entrepreneurship and creating.

    As you’ll hear, Khe optimizes his life for ALIVENESS and drops gems throughout this fun & insightful conversation.

    (0:00) — Intro

    (1:00) — Pivoting away from what doesn't serve you

    (4:40) — Optimizing for aliveness

    (9:49) — Why you need to experiment

    (17:46) — The death of the follower

    (27:58) — Everyone wants to be the noun, nobody wants to do the verb

    (33:23) — How much Khe made on Wall Street vs. becoming a creator

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    • 38 min
    014: If You Want To Sell More Courses In 2024, Do This! (with Billy Broas)

    014: If You Want To Sell More Courses In 2024, Do This! (with Billy Broas)

    You want to sell more courses. Billy Broas is an expert in course launch marketing. 

    If you watch today’s episode with Billy, you’ll be able to sell more courses.

    Therefore, you NEED to watch this episode.

    Today’s conversation is all about marketing arguments, and how you can use them (like we did above) to write killer copy for your landing pages and use psychology to sell more courses.

    Matt interviewed Billy for an expert teaching session in the HeyCreator community — and it was so good, we HAD to use it for the show. Let us know what you think!

    Join the HeyCreator Community

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    • 49 min
    013: How To Price Your Digital Products & Services

    013: How To Price Your Digital Products & Services

    “What should I charge?”

    Every creator asks this question. Don’t worry, we’ve got you!

    In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) and Tim Forkin (⁠@timforkindotcom⁠) walk through the Value Ladder framework, discussing how you can scale the same offer up and down the ladder to different price points and levels of involvement.

    (0:00) — Intro

    (1:00) — How should we think about pricing?

    (2:55) — Where to start on the Value Ladder (VIP)

    (9:50) — Going down the ladder (High)

    (13:53) — The worst place to be (Mid)

    (20:03) — Do not price at this number

    (28:15) — The low-end of the Value Ladder (Impulse + Free)

    Join the HeyCreator Community

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    • 34 min
    012: How Successful Creators Think (With Amanda Goetz)

    012: How Successful Creators Think (With Amanda Goetz)

    The HeyCreator Show is presented by Riverside — ⁠get 15% off a new subscription by using code HEYCREATOR at checkout.⁠

    In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) interviews Amanda Goetz (@AmandaMGoetz) LIVE and in-person about her role as a fractional CMO, along with how she thinks about her content, community, and creator habits.

    (0:00) — Presented by Riverside

    (1:14) — Why take a fractional CMO role?

    (9:49) — Are other creators your competitors?

    (15:21) — How do you think about community?

    (20:48) — What are the habits of successful creators?

    (26:54) — Parenting as a creator

    (32:09) — The differences between creating and public speaking

    Join the HeyCreator Community

    Use Automatic Evergreen to send profitable newsletters on autopilot

    • 38 min
    011: How To Launch a Profitable Newsletter In 2024 (Step-By-Step Guide)

    011: How To Launch a Profitable Newsletter In 2024 (Step-By-Step Guide)

    The HeyCreator Show is presented by Riverside — ⁠get 15% off a new subscription by using code HEYCREATOR at checkout.⁠

    Everything you need to know about launching, writing and growing an email newsletter is in today’s episode.

    Matt Ragland (⁠@mattragland⁠) and Tim Forkin (⁠@timforkindotcom⁠) go through the step-by-step process of launching a profitable newsletter. No fluff. From opening up a ConvertKit account through making thousands of dollars per month, each step is outlined below.

    (0:00) — Presented by Riverside

    (4:10) — How do you set up a landing page? Check out Matt and Tim’s landing pages.

    (14:05) — How do you incentivize your audience to sign up?

    (23:36) — The 3 types of email newsletters to write

    (37:25) — How do you monetize your newsletter?

    Join the HeyCreator Community

    Use Automatic Evergreen to send profitable newsletters on autopilot

    • 47 min
    010: Alexis Teichmiller on Career, Community, and Creator Journey

    010: Alexis Teichmiller on Career, Community, and Creator Journey

    The HeyCreator Show is presented by Riverside — ⁠get 15% off a new subscription by using code HEYCREATOR at checkout.⁠

    In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) and Alexis Teichmiller jam on leaving the corporate world to become a creator, along with the move forward into a corporate role again. 

    Alexis is the Senior Brand Partnerships Manager at Circle — the platform we use to run the HeyCreator Community — so they also discuss different community business models for creators, along with the best ways to create signature gatherings for your audience.

    (0:00) — Presented by Riverside

    (4:08) — Matt & Alexis working together at ConvertKit

    (11:59) — Romanticizing the leap from W2 employee to full-time creator

    (16:18) — From full-time creator to W2 employee

    (26:07) — Different types of community business models

    (32:23) — How to create signature gatherings in your community

    (42:03) — How to set yourself up for sustainability as a creator

    (48:36) — Where each platform fits in the audience funnel

    Join the HeyCreator Community

    Use Automatic Evergreen to send profitable newsletters on autopilot

    • 55 min

Customer Reviews

4.6 out of 5
295 Ratings

295 Ratings

Matt Ragland ,

One of my go-to creator podcasts!

Love the show and how the hosts and guests go deep on creator topics. I also appreciate how it’s not *just* an interview show. Fan of the segments like Mount Rushmore, Collab Corner, and Creator Mailbag. I never miss an episode!

B Hoskins ,

Podcast is 🔥

I recently found Copyblogger Podcast and it’s quickly becoming one of my favorites.

Content is awesome.

Caulk full of great ideas and creators.

Definitely worth your time to listen.

Elen Harutyunyan ,

The most actionable copywriting podcast out there

Tim and Ethan, you guys rock! I can't believe how much useful information these guys are dropping on us every time. They must have some secret synergy that enables them both to be informative and helpful without making it feel like work or anything too overwhelming - but still worth listening all the way through for any business owner and literally anyone who wants actionable insights on content creation/copywriting!

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