292 episodes

The HeyCreator Show is for building your creator business.

Each week, hosts Matt Ragland and Tim Forkin talk through all stages of the creator journey, intentionally designing each conversation to meet you where you’re at along the way. We’re sharing lessons from over a decade of helping digital creators launch and scale courses, communities, and coaching services — along with building newsletters, YouTube channels, and podcasts to millions of subscribers and downloads for our clients.

For more about our show, company, and community go to heycreator.com.

The HeyCreator Show HeyCreator

    • Business
    • 4.6 • 295 Ratings

The HeyCreator Show is for building your creator business.

Each week, hosts Matt Ragland and Tim Forkin talk through all stages of the creator journey, intentionally designing each conversation to meet you where you’re at along the way. We’re sharing lessons from over a decade of helping digital creators launch and scale courses, communities, and coaching services — along with building newsletters, YouTube channels, and podcasts to millions of subscribers and downloads for our clients.

For more about our show, company, and community go to heycreator.com.

    018: The 10 Books EVERY Creator Needs To Read

    018: The 10 Books EVERY Creator Needs To Read

    In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) talks through the 10 books every creator must read, split up into three categories — Mindset, Business, and Process.

    Later, Tim Forkin (⁠@timforkindotcom⁠) joins for the first edition of Creator Advice — our new segment where we answer questions from our community, place ourselves in their situations, and work to solve their problems. 

    (0:00) — Intro

    (1:30) — The War of Art, by Steven Pressfield

    (2:45) — The Pathless Path, by Paul Millerd

    (4:13) — Bird by Bird, by Anne Lamott

    (5:48) — Perennial Seller, by Ryan Holiday

    (6:32) — Obviously Awesome, by April Dunford

    (7:11) — Dotcom Secrets, by Russell Brunson

    (8:18) — $100M Leads, by Alex Hormozi

    (9:20) — The Art and Business of Online Writing, by Nicolas Cole

    (10:09) — Free Time, by Jenny Blake

    (11:23) — Building a Second Brain, by Tiago Forte

    (14:42) — Creator Advice!

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    • 27 min
    017: The Secret Behind The World's Biggest Online Communities

    017: The Secret Behind The World's Biggest Online Communities

    In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) interviewed Gina Bianchini (Co-founder and CEO of Mighty Networks) and Jordan Mix (Partner at Late Checkout) LIVE in-person for a conversation about community design.

    How do the most successful community builders do it? What makes their communities thrive without their direct involvement?

    Those questions & more answered in today's episode!

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    • 38 min
    016: Two Income Streams You're Not Thinking About (with Terry Rice)

    016: Two Income Streams You're Not Thinking About (with Terry Rice)

    How do you create content for your favorite brands and make the big bucks?

    You already can — but not in the ways you think. 

    You’re probably leaving money on the table. After today’s episode you’ll ask yourself, “Why didn’t I think of that?”

    Don’t worry, it’s not too late. Terry Rice, our Director of Growth & Partnerships at HeyCreator, is here to talk through two income streams creators often overlook.

    (0:00) — Intro

    (2:20) — What is a brand partnership?

    (6:19) — How Matt could work with Yeti

    (10:43) — Brands aren’t always looking for revenue in a partnership

    (17:17) — Licensing your content? How?

    (21:46) — How a creator is licensing their Urban Chicken Coop course

    (25:13) — Terry coaches Matt on licensing HeyCreator

    (29:04) — How creators can get started with brand partnerships & licensing

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    • 32 min
    015: Build A Life You Don't Need A Vacation From (with Khe Hy)

    015: Build A Life You Don't Need A Vacation From (with Khe Hy)

    How do you build a life you don’t need a vacation from?

    That’s why we become creators, right? To skip the 9-5, work for ourselves, help others, and live our dream?

    To answer the question, Matt interviewed long-time friend and HeyCreator Summit speaker Khe Hy — the perfect person to answer this question, because he walked away from a $2 million salary on Wall Street for a life of surfing, family, entrepreneurship and creating.

    As you’ll hear, Khe optimizes his life for ALIVENESS and drops gems throughout this fun & insightful conversation.

    (0:00) — Intro

    (1:00) — Pivoting away from what doesn't serve you

    (4:40) — Optimizing for aliveness

    (9:49) — Why you need to experiment

    (17:46) — The death of the follower

    (27:58) — Everyone wants to be the noun, nobody wants to do the verb

    (33:23) — How much Khe made on Wall Street vs. becoming a creator

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    • 38 min
    014: If You Want To Sell More Courses In 2024, Do This! (with Billy Broas)

    014: If You Want To Sell More Courses In 2024, Do This! (with Billy Broas)

    You want to sell more courses. Billy Broas is an expert in course launch marketing. 

    If you watch today’s episode with Billy, you’ll be able to sell more courses.

    Therefore, you NEED to watch this episode.

    Today’s conversation is all about marketing arguments, and how you can use them (like we did above) to write killer copy for your landing pages and use psychology to sell more courses.

    Matt interviewed Billy for an expert teaching session in the HeyCreator community — and it was so good, we HAD to use it for the show. Let us know what you think!

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    • 49 min
    013: How To Price Your Digital Products & Services

    013: How To Price Your Digital Products & Services

    “What should I charge?”

    Every creator asks this question. Don’t worry, we’ve got you!

    In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) and Tim Forkin (⁠@timforkindotcom⁠) walk through the Value Ladder framework, discussing how you can scale the same offer up and down the ladder to different price points and levels of involvement.

    (0:00) — Intro

    (1:00) — How should we think about pricing?

    (2:55) — Where to start on the Value Ladder (VIP)

    (9:50) — Going down the ladder (High)

    (13:53) — The worst place to be (Mid)

    (20:03) — Do not price at this number

    (28:15) — The low-end of the Value Ladder (Impulse + Free)

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    • 34 min

Customer Reviews

4.6 out of 5
295 Ratings

295 Ratings

Matt Ragland ,

One of my go-to creator podcasts!

Love the show and how the hosts and guests go deep on creator topics. I also appreciate how it’s not *just* an interview show. Fan of the segments like Mount Rushmore, Collab Corner, and Creator Mailbag. I never miss an episode!

B Hoskins ,

Podcast is 🔥

I recently found Copyblogger Podcast and it’s quickly becoming one of my favorites.

Content is awesome.

Caulk full of great ideas and creators.

Definitely worth your time to listen.

Elen Harutyunyan ,

The most actionable copywriting podcast out there

Tim and Ethan, you guys rock! I can't believe how much useful information these guys are dropping on us every time. They must have some secret synergy that enables them both to be informative and helpful without making it feel like work or anything too overwhelming - but still worth listening all the way through for any business owner and literally anyone who wants actionable insights on content creation/copywriting!

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