The Hidden Gem is a podcast dedicated to empowering community college presidents, leaders, marcomms with the knowledge and insights they need to harness the full potential of strategic marketing and communication within their institutions. In today's fast-paced educational landscape, effective marketing and communication strategies are crucial for not only student recruitment but also for fostering a thriving and engaged community.
This podcast aims to shed light on the often-overlooked aspects of marketing, emphasizing its vital role in shaping an institution's overall strategy and success. By showcasing real-world examples, case studies, and interviews with experienced community college leaders and higher ed consultants, the podcast will inspire its audience to view marketing and communication as integral components of their leadership toolkit. It aims to elevate the importance of these functions and empower leaders to make more informed and strategic decisions in their roles.
The Hidden Gem is hosted by Maya Demishkevich and is a proud member of the Enrollify Podcast Network.
Ep. 1: The Marketing-Savvy President: A Refreshing Approach to Leadership
In the debut episode of The Hidden Gem, "The Marketing-Savvy President," Dr. Anthony Cruz discusses his successful use of marketing strategies and social media to boost enrollment and community engagement at Miami Dade College's Kendall Campus. He highlights the role of strategic marketing and communications in higher education, particularly through the challenges of the pandemic, and shares insights on the impact of his initiatives.
Welcome to The Hidden Gem