GTM Live

Passetto
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GTM Live is a new evolution of Revenue Vitals by Chris Walker, now hosted by Carolyn Dilks & Trevor Gibson, Co-Founders of Passetto — a part tech, part advisory GTM agency for high-performing B2B SaaS companies. This weekly live show is built for CEOs, CFOs & Revenue Leaders who know the current way GTM is executed & measured is broken, and are ready for something better. We cut through the noise & ditch outdated playbooks. No fluff. No vanity metrics. Just honest, modern conversations about how to track & optimize GTM for what actually matters: unit economics, efficiency & long-term growth.

  1. -1 ДН.

    The 5 Stages of Revenue Transformation – Stage 1: Escaping the Panic Response

    When pipeline starts slipping and targets go up, most revenue leaders do the same thing: they panic. They launch new experiments, adopt the latest AI tools, and try to do more, faster, harder. But what if that's exactly what's keeping you stuck? This episode is part of a 5-part series exploring the journey B2B revenue leaders take from reactive chaos to understanding and measuring their full revenue factory, and transforming their careers in the process. Each stage represents a critical transformation moment that separates leaders who consistently hit their targets and drive real results from those who scramble every quarter wondering why nothing's working. This episode explores Stage 1: The Panic Response, and it represents the first stage in revenue transformation. You’re likely in Stage 1 if you’re asking questions like, "What experiments should I try next?", "What are other companies doing that I should copy?", or "What AI tool is going to save my pipeline?". What We Cover in This Episode: Why the question "What experiments should I try next?" is fundamentally wrongHow to recognize if you're trapped in The Panic ResponseThe uncomfortable truth about why transformation only happens outside your comfort zoneWhat it actually takes to move from reactive scrambling to strategic confidenceWhy adding more tactics to a broken foundation only creates more noise in an already chaotic systemThe real reason you can't measure the impact of your investments, and what that means for your ability to drive growthWhat fundamental questions you're NOT asking because you don't have the data model to answer themThe moment of decision that separates leaders who transform from leaders who stay stuckHow to stop copying what other companies are doing and start building what actually works for YOUR revenue factoryIf you've ever felt like you're working harder than ever but can't prove you're moving the needle, this episode is for you.— This episode is powered by Passetto. If you're tired of staring at dashboards that don't tell you what you need to know, you're not alone. Most revenue leaders are flying blind because of the Pipeline Black Box™, a critical data gap that keeps you from understanding what's actually driving results. Passetto transforms how you run your revenue engine, so you can finally see what's working, fix what's not, and scale with precision. Tired of guessing what's generating pipeline and what's draining your resources? Book a free strategy call: https://www.passetto.com/book-a-call

    26 мин.

  2. 13 ОКТ.

    The Hidden Power of Rejection Data in GTM (with Steve Armenti)

    On this episode of GTM Live, Carolyn and Amber sit down with Steve Armenti, CEO & Founder of Twelfth Agency and former demand gen leader at Google. Steve shares his journey from corporate marketing to building a thriving agency, and dive into why most revenue teams miss the real story in their data, how to flip the script on pipeline analysis by studying rejection instead of just conversion, and the critical role of sales + marketing alignment in fixing the “pipeline black box.” You’ll hear practical examples from Steve’s experiences as an in-house demand gen leader and now running his ABX agency, insights into what’s working for growth-stage SaaS companies right now, and a fresh perspective on building GTM systems that actually deliver results. If you’re a CMO, CRO, or RevOps leader looking for new ways to diagnose what’s holding back your pipeline, this episode is a must-listen. Key Topics Covered: Lessons from demand gen on identifying what works vs. what doesn’tABM → ABX: creating account-based experiences that align sales + marketingThe “messy middle” handoff between sales and marketing, and why it breaks most funnelsFlipping the script: studying disqualification rates instead of obsessing over MQL → SQL conversionPractical examples of diagnosing rejection data and what it revealedThe underestimated importance of data hygiene, UTMs, and ops rolesWhy improving what you already have often beats chasing new volume 🔗 LINKS: Follow GTM Live on ⁠Spotify⁠ Subscribe to the GTM Live ⁠YouTube Channel⁠ Follow Steve on LinkedInCheck out Twelfth AgencyFollow Carolyn on LinkedInFollow Amber on LinkedIn — This episode is powered by ⁠Passetto⁠, a technology-enabled GTM advisory with a solution that eliminates the Pipeline Black Box™, the critical data hidden inside every GTM engine where leaders are flying blind when it matters most.

    53 мин.

  3. 3 ОКТ.

    Building a Modern Growth Engine with Ashley Lewin

    Ashley Lewin has audited 30+ companies in her career and seen the same pattern: marketing teams stuck chasing MQLs while revenue stalls. In this episode, Carolyn and Trevor dig into Ashley’s perspective on why MQLs keep organizations trapped in short-term thinking, and how she’s applying those lessons now as Head of Marketing at Aligned. We talk through what it takes to stand up a marketing function from scratch at a hybrid PLG + sales-assisted company, why implementing HubSpot’s Lead object was a foundational bet, and how “fail fast” disqualification changed the way BDRs and sales managers manage their pipeline. Ashley also shares her playbook for winning executive buy-in: showing CEOs a predictable growth equation that replaces lead volume with qualified pipeline and product activation. What You’ll Learn: Why 30+ audits taught Ashley that MQLs create waste, not growth.How to split the funnel: PLG activations vs. sales-assisted pipeline.The power of clean infrastructure: standing up a true lead object in HubSpot.Why “fail fast” leads to better conversion, stronger feedback loops, and less waste.How to navigate culture change so sales isn’t afraid to close lost.Why exec scorecards (not dashboards) determine whether change sticks. If your growth plan still relies on lead math, you’re running on outdated assumptions. Ashley shows how to build a system that actually scales revenue, not just reporting. 🔗 LINKS Register for our Oct 8 Pipeline KPI Workshop Follow GTM Live on Spotify Subscribe to the GTM Live YouTube Channel Connect with Carolyn on LinkedIn Connect with Ashley on LinkedIn — This episode is powered by ⁠Passetto⁠, a technology-enabled GTM advisory with a solution that eliminates the Pipeline Black Box™, the critical data hidden inside every GTM engine where leaders are flying blind when it matters most.

    53 мин.

  4. 26 СЕНТ.

    How to Shift from ‘Marketing-Sourced Pipeline’ to Real Visibility

    If your board asks “Why is pipeline down?” and your opportunity dashboards only say marketing-sourced vs. SDR-sourced (AKA the four-funnel model), you’re stuck with surface-level data and left guessing at fixes instead of diagnosing the problem. The real story lives between engagement and opportunity, the unmeasured factory floor where prospecting happens (or dies). In this episode, Carolyn and Amber show how to rip the lid off that black box, swap vanity volume for "causal" metrics, and find the repeatable patterns that actually manufacture pipeline. Expect blunt takes, practical questions to bring to RevOps tomorrow, and real outcomes from teams who’ve made the shift (e.g., win rates jumping from ~13% to ~24% and easier budget approvals once the black box is illuminated). What You’ll Learn: [02:20] Why “source” reporting hides the truth (and fuels misalignment)[08:00] The Pipeline Black Box: measuring the in-between (triggers → first meeting → opp)[15:00] Pattern-spotting: sequences that create pipeline vs. waste[17:30] Visual walkthrough: opening the black box[20:55] Prospecting as its own lifecycle: timing, activity load, DQs, velocity[26:10] From more leads to more lift (conversion, speed, win rate 13%→24%)[36:00] Turning visibility into stronger board stories & budget wins[38:25] 3 questions to expose your black box this week Who This Episode For CROs, CMOs, Demand leaders, and RevOps owners ready to graduate from MQLs/last-touch to a factory-style measurement system. 🔗 LINKS Register for our Oct 8 Pipeline KPI Workshop https://www.passetto.com/events/pipeline-visibility-workshop Follow GTM Live on Spotify Subscribe to the GTM Live YouTube ChannelConnect with Carolyn on LinkedIn Connect with Amber on LinkedIn — This episode is powered by ⁠Passetto⁠, a GTM advisory and instrumentation software company with a solution that eliminates the Pipeline Black Box™, the critical data hidden inside every GTM engine where leaders are flying blind when it matters most.

    51 мин.

  5. 22 СЕНТ.

    Engineering Pipeline You Can Predict

    In this episode of GTM Live, Carolyn joins the Growth Activated Podcast as a guest to unpack one of the biggest blind spots in GTM today: what actually happens before an opportunity is created. 99% of GTM teams still can’t see this stage clearly. It’s the “grey area” where SDRs and BDRs are grinding—sending emails, making calls, chasing signals, running sequences—all in the hope of booking a meeting that turns into pipeline. The problem? None of this activity is tracked in a clear, causal way. Leaders only see pipeline “sources” (marketing, sales, SDR), which hides the bigger story. Pipeline isn’t a source—it’s a chain reaction. A trigger sparks sales work, a series of events unfolds, and only some of those reliably convert to opportunities. Most of it? Invisible. That’s why pipeline creation still feels like guesswork. Carolyn explains why source-based reporting and last-touch attribution keep teams stuck, and how to instrument the pre-opportunity “factory floor” with simple metrics that expose what’s really working. Key Topics in this Episode: [00:10] Carolyn’s journey: 4x Head of Marketing → CEO of Passetto[07:30] The Pipeline Black Box: why pre-opp activity is invisible[09:20] Using triggers to understand what really starts sales work[14:00] Inside the factory: connect rate, time-to-meeting, qual rate, DQs[22:40] Client insight: MQLs drain resources[27:50] KPIs to rethink: drop department-source, own pipeline as a system[30:45] For marketing leaders: accountability over defense[41:55] Annual planning: fight inertia, build visibility first[44:50] Where to find Carolyn & learn more about Passetto— This episode is powered by ⁠Passetto⁠, a GTM advisory and instrumentation software company with a solution that eliminates the Pipeline Black Box™, the critical data hidden inside every GTM engine where leaders are flying blind when it matters most.

    40 мин.

  6. 12 СЕНТ.

    The Attribution Mirage & Why Chasing MQLs Keeps You Stuck

    Most GTM teamstoday are missing targets because they're simply measuring the wrong things. In this episode, Carolyn and Amber unpack why attribution is a mirage (it only shows the lucky 2% that become opportunities) and why the MQL hamster wheel keeps smart teams stuck optimizing a tiny slice of reality. We dig into the pre-pipeline “factory floor,” show how to expose the messy middle, and explain why “more volume” isn’t a strategy—it’s a cash leak. You’ll hear concrete ways to replace vanity conversion stats with a causal view of attempts → connects → meetings → opps → DQs (with reasons), what to do about pipeline shock when you tighten scoring, and why pipeline needs a single owner (hint: not “marketing-sourced”). We also talk about modular change vs. big-bang transformations, and where attribution actually belongs (as seasoning, not the main ingredient), dig into where attribution actually belongs in GTM measurement (spoiler: it’s seasoning, not the protein), and explain why modular change beats waiting for a full-scale transformation. What You’ll Learn: Attribution ≠ answers: It validates the 2-5% that convert and hides the waste in the 98%. Kill the MQL hamster wheel: Measure the journey, not just MQL→SQL%. Instrument the factory floor: Person-level steps that predict pipeline (and the drop-offs to fix). Volume lies: “Do more dials” is a 2012 play—engineer repeatable patterns instead. Pipeline shock is healthy: Fewer junk opps → higher win rate and better CAC. One owner for pipeline: Align Sales + Marketing on quality pipeline, not credit. When to use attribution: After you fix data hygiene and pre-pipeline tracking. If your dashboards keep telling you to “get more leads” or “add more dials,” you’re staring at the pipeline mirage. Break free from the hamster wheel, shine a light on the messy middle, and finally see what’s really driving, or draining, your revenue. This episode is powered by Passetto, a GTM advisory and software company with a solution that eliminates the Pipeline Black Box™, the critical data hidden inside every GTM engine where leaders are flying blind when it matters most. 🔗 LINKS & CTAs Follow Carolyn on LinkedInFollow Amber on LinkedInStart your 14-Day Pipeline Optimization Sprint to uncover where your pipeline is leaking and to surface the KPIs needed to start engineering predictable pipeline growth.

    51 мин.

  7. 1 СЕНТ.

    Breaking Open the Pipeline Black Box in GTM

    Most companies are flying blind at the most important stage in revenue creation. Decisions get made on gut feel, data lives in silos, and leaders can’t answer the simplest question: what’s really working, and what’s not? On this episode of GTM Live, Carolyn and Trevor are joined by their new co-host Amber Williams, Head of Revenue Operations at Passetto, to unpack why GTM leaders need to treat revenue like a science – bringing structure, data, and predictability to the go-to-market engine. The hosts dive into why leaders often make decisions based on instinct instead of data, how poor data architecture creates hidden risks for growth, and why building visibility into every stage of the funnel is critical for confident decision-making. The team also tackles the cross-functional blame game—why marketing and sales point fingers over handoffs and lead quality when the real problem is a lack of shared visibility. Without a unified view of the pipeline, every GTM function is forced to defend itself in silos instead of solving the bigger issue together. Key moments in this episode: [03:15] Why “more tech” in 2025 doesn’t mean more clarity [08:42] The pipeline black box and what RevOps needs to uncover [16:30] Why gut-driven GTM decisions break down at scale [22:05] The hidden cost of poor data architecture on growth and trust [31:47] How systematic revenue visibility transforms executive decision-making This episode is powered by Passetto, a GTM advisory and software company with a solution that eliminates the Pipeline Black Box™, the critical data hidden inside every GTM engine where leaders are flying blind when it matters most.

    58 мин.

  8. 6 АВГ.

    RevOps as the Architect of Modern GTM (with Mark Turner of Demandbase)

    This week on GTM Live, Carolyn and Trevor sit down with Mark Turner, VP of Revenue Operations at Demandbase, to break down how RevOps leaders can build aligned systems, drive better GTM execution, and measure what actually matters. Mark shares how his early background in FP&A shaped his leadership approach, bringing a data-first, analytical mindset to RevOps that balances strategic planning with operational precision. He also unpacks what it really takes to build a unified data layer across the GTM org, and why consistent definitions and connected systems are key to moving fast and measuring effectively. Key topics in this episode: How FP&A experience gives RevOps leaders a strategic edgeHow to build a unified data layer across GTMWhy sourced attribution models fall shortWhat sales velocity tells you that pipeline doesn’tWhere AI and automation are most impactful in RevOps todayHow to enable expansion and cross-sell without clunky handoffs This episode is powered by Passetto, a GTM advisory and software company helping B2B teams build Revenue Sciences™, a measurable system that uncovers bottlenecks and data gaps, transforming go-to-market into a closed-loop engine for confident, scalable growth.

    42 мин.
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GTM Live is a new evolution of Revenue Vitals by Chris Walker, now hosted by Carolyn Dilks & Trevor Gibson, Co-Founders of Passetto — a part tech, part advisory GTM agency for high-performing B2B SaaS companies. This weekly live show is built for CEOs, CFOs & Revenue Leaders who know the current way GTM is executed & measured is broken, and are ready for something better. We cut through the noise & ditch outdated playbooks. No fluff. No vanity metrics. Just honest, modern conversations about how to track & optimize GTM for what actually matters: unit economics, efficiency & long-term growth.

Информация

  • Автор
    Passetto
  • Годы выхода
    2020 - 2025
  • Выпуски
    590
  • Ограничения
    Без ненормативной лексики
  • Авторские права
    © 224801
  • Сайт подкаста
    GTM Live

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