40 episodes

If you're seeking inspiration, lessons and war stories from the world's best and most (emotionally) intelligent marketers, you've come to the right place. Centerfield CMO John Busby chats (nearly) every week with leaders from every industry and company size, startup to Fortune 500.

The High EQ Marketer Centerfield

    • Business
    • 5.0 • 63 Ratings

If you're seeking inspiration, lessons and war stories from the world's best and most (emotionally) intelligent marketers, you've come to the right place. Centerfield CMO John Busby chats (nearly) every week with leaders from every industry and company size, startup to Fortune 500.

    Ep 39 - Creating Superfans with Author and Superfan Expert Brittany Hodak

    Ep 39 - Creating Superfans with Author and Superfan Expert Brittany Hodak

    In this episode, John sits down with Brittany Hodak, author of the new book "Creating Super Fans". The conversation takes place the morning after the Super Bowl, which serves as the ultimate celebration of superfandom with all the commercials and the NFL. Together, they explore the recipe for creating superfans and how it can be applied to any business, even those in the B2B sector.
    Whether you're a small business owner, marketer, or just someone interested in building strong relationships with your customers, this episode is sure to inspire and motivate you to take your customer relationships to the next level.
    Enjoy!
    More information about Brittany and today’s topics:LinkedIn Profile: https://www.linkedin.com/in/brittanyhodak/ Website: https://brittanyhodak.com/ Get Brittany’s Book Here: https://www.amazon.com/Creating-Superfans-Five-Step-Multiplying-Reputation/dp/1774580780/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=1671576078&sr=8-1


    To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
    Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.

    • 32 min
    Ep 38 - AI, Content & ChatGPT with Stew Fortier (Co-Founder & CEO, type.ai) and Kirby Winfield (GP, Ascend.VC

    Ep 38 - AI, Content & ChatGPT with Stew Fortier (Co-Founder & CEO, type.ai) and Kirby Winfield (GP, Ascend.VC

    We have two fantastic guests joining us today. First up, Kirby Winfield, an investor in AI-based companies. He has his own fund and a residency at the Allen Institute for AI in Seattle. Our second guest is Stew Fortier, an entrepreneur who has focused on content-related businesses, such as Foster and Well Said Labs. Currently, he is the co-founder and CEO of type.ai.
    Together, we explore the potential of AI-generated content, its implications for businesses, and how it can enhance customer experience. Kirby and Stew share their expertise and insights on the evolution of AI chat and its impact on communication. They also discuss the challenges and opportunities of working with generative content and the significance of ethical considerations.
    So, if you're curious about the possibilities of Chat GPT and generative content, this is an episode you won't want to miss. Tune in and discover how AI can transform the way we communicate and interact with technology.

    To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
    Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.

    • 34 min
    Ep 37 - Launching Companies from Scratch with Sam Johnston, Chief Launch Officer of nth Venture

    Ep 37 - Launching Companies from Scratch with Sam Johnston, Chief Launch Officer of nth Venture

    On this episode, John speaks with Sam Johnston, Chief Launch Officer of nth Venture. nth Venture is a venture studio that launches companies from scratch. Discover the unique approach of nth venture and gain insights on the key ingredients for success in early-stage startups. From talent acquisition to product-market fit, speed to market and more, Sam shares his perspective on how to achieve incremental wins and effective planning.
    Enjoy!

    To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
    Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.

    • 29 min
    Ep 36 - Your Personal Mission Statement and the State of Health Care with First Choice Health CRO David Kinard

    Ep 36 - Your Personal Mission Statement and the State of Health Care with First Choice Health CRO David Kinard

    This episode features David Kinard, Chief Revenue Officer of First Choice Health. Trained by Dr. Steven Covey, David reflects on:
    Healthcare for large and small companiesHis perspective on inclusivityHis personal and professional mission statementsBONUS - Amazing Wine recommendationsTo make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
    Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.

    • 36 min
    EP 35: Brand-building on LinkedIn & Social with Danielle Guzman, Global Head of Social Media for Mercer

    EP 35: Brand-building on LinkedIn & Social with Danielle Guzman, Global Head of Social Media for Mercer

    This episode features Danielle Guzman, Global Head of Social Media for Mercer and covers what companies need to do to have an effective social media strategy in the new year. It covers topics such as:LinkedIn Brand Building best practicesHow to engage with commentsHow to leverage influencersHow Danielle got her Social Media program started at Mercer
    Enjoy! To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.

    • 35 min
    EP 34: Fortune 100 CDO Sanjib Sahoo on Digital Fitness and Leadership

    EP 34: Fortune 100 CDO Sanjib Sahoo on Digital Fitness and Leadership

    Ingram Micro is a Fortune 100 company with (give or take) $50 billion in revenue. In this episode, John speaks with Sanjib Sahoo, Chief Digital Officer of Ingram Micro.
    They discuss:
    Digital fitness & operationsHow to make the (previously called) Digital Transformation Blueprint successfulHow he identifies superstars in his organization and the future of leadership To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
    Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.

    • 25 min

Customer Reviews

5.0 out of 5
63 Ratings

63 Ratings

MJSIII ,

One of the few work related podcast I subscribe to

A must subscribe if marketing is your passion. Always surprised by the level of talent they book despite being a newer podcast. Excited to follow.

akbphd ,

Surprisingly compelling and interesting

Really enjoyed the Siri episode- as someone in healthcare, it was interesting to hear about both the marketing aspect and upcoming technological advances

Poznoff ,

Fantastic podcast for marketers!

John is an engaging interviewer and hones in quickly on insightful themes that will help any marketer sharpen their Marketing EQ!

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