30 episodes

The Honest Field Guide presents intimate conversations with non-celebrities-just like you and me-for businesses, entrepreneurs + start ups that are in an epic battle to learn.

The podcast is recorded and produced by Birk Creative: Designing visual identities and multichannel strategies to help brands grow, scale and keep up with the pace of change. Visit birkcreative.com.

Theme song "Sam's Ranch" provided courtesy Utah Carol (ASCAP). All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel, CEO of Birk Creative and its employees.

The Honest Field Guide The Honest Field Guide

    • How To

The Honest Field Guide presents intimate conversations with non-celebrities-just like you and me-for businesses, entrepreneurs + start ups that are in an epic battle to learn.

The podcast is recorded and produced by Birk Creative: Designing visual identities and multichannel strategies to help brands grow, scale and keep up with the pace of change. Visit birkcreative.com.

Theme song "Sam's Ranch" provided courtesy Utah Carol (ASCAP). All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel, CEO of Birk Creative and its employees.

    Ep. 30 Conversation Feat. MLB Hall of Fame Inductee Reggie "Mr. October" Jackson

    Ep. 30 Conversation Feat. MLB Hall of Fame Inductee Reggie "Mr. October" Jackson

    Reggie Jackson aka "Mr. October," Major League Baseball Hall of Fame Inductee, shares intimate stories for the very first time, during an in-person interview to JinJa Birkenbeuel, The Honest Field Guide, about his journey from childhood, to a New York Yankee, to becoming the first professional ball player turned entrepreneur while he was still playing ball, back in the 70s, during a tumultuous time of extreme racial hatred. Reggie, the businessman, passionately tells us how he is still fighting to ensure Black people and in particular Black and brown children, through his Mr. October Foundation, gain access to the millions of opportunities in technology fields in the USA.

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    The Honest Field Guide is a production of brand strategy and visual identity agency Birk Creative at http://www.birkcreative.com. Episode song "Promised Land" and "When We're Apart" can be downloaded on Apple here https://music.apple.com/us/album/when-were-apart/206188206?i=206188230 and here https://music.apple.com/us/album/promised-land/206188206?i=206188233 and is written by Grant Birkenbeuel and JinJa Davis, from the band Utah Carol http://www.utahcarol.com. Recorded at Stomping Ground Studios. Podcast mastering by Chris Enns of Lemon Productions http://www.lemonproductions.ca. Episode artwork by Alexander Barrett http://www.alexanderbarrett.com.

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    Do you love our show? We would love your dollars to keep going! We can take a donation to support our podcast here and we will shout you our when you do it on an upcoming podcast: https://anchor.fm/the-honest-field-guide/support.

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    Text The Honest Field Guide at ‪(312) 445-0903‬ Send us a voice message and we will record it on an upcoming episode: https://anchor.fm/the-honest-field-guide/message .


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    Send in a voice message: https://anchor.fm/the-honest-field-guide/message

    • 54 min
    Ep. 29 Conversation Feat. "Company of One" Bestselling Author Paul Jarvis

    Ep. 29 Conversation Feat. "Company of One" Bestselling Author Paul Jarvis

    All of our entrepreneur lives, we've been told "If you don't grow, you will shrink, and if you shrink you will go out of business." Or, "Always be closing." Or, 'Always be growing." As a result, we've battled and fought our way to at least make ourselves look like what Tom Hanks wanted: TO BE BIG. From paying high rent for corporate spaces, getting augmented staff for presentations and meetings, giant websites with pages upon pages of stuff, and stumbling over our words after we share the volume of work we complete for clients, and yet people keep asking us in disbelief, "How many employees do you have?" without understanding that Entrepreneurs Don't Sleep.

    The struggle to fake it until you make it to become a "real" company is exhausting.

    We learned about "The Company of One," by Paul Jarvis, from our friend and fellow entrepreneur Keila Hill-Trawick, owner of Little Fish Accounting. She told us about the book on an earlier podcast, episode 22, that the book changed her life and gave her the courage to quit and walk away from her comfortable, government day job. Lucky for us, our podcast mastering engineer Chris Enns, introduced us to Paul and then that's the beginning of our story with How We Learned To Love Being Small.

    Reading "The Company Of One" written by Paul Jarvis inspired so much greatness in our thoughts about our agency business Birk Creative, the book helped us refocus on the type of hard work that is meaningful and drives real success. We had to find out more. So, we did what any crazy entrepreneur would do: We took a flight to British Columbia, Vancouver, then took a ferry to Victoria Island and hit the road and drove another two hours to meet our new hero in person to ask him face to face: "How Can Anyone Win In Business If They Are Only One and Done?"

    Our intimate conversation with Paul Jarvis will absolutely surprise you, and motivate you to rethink *everything* you've ever been told and believed about the business of getting big.

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    The Honest Field Guide is a production of brand strategy and visual identity agency Birk Creative at http://www.birkcreative.com. Episode song "Misfits" can be downloaded on Apple here https://music.apple.com/us/album/misfits/206188206?i=206188212 and is written by Grant Birkenbeuel and JinJa Davis, from the band Utah Carol http://www.utahcarol.com. Recorded at Stomping Ground Studios. Podcast consultant: Chris Enns. Podcast Editing by Jason Marck. Custom episode artwork designed for this episode created by American printmaker and textile designer Jen Hewett https://jenhewett.com.

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    Text The Honest Field Guide at ‪(312) 445-0903‬! Send us a voice message and we will record it on an upcoming episode: https://anchor.fm/the-honest-field-guide/message Do you love our show? We would love your dollars to keep going! We can take a donation to support our podcast here and we will shout you our when you do it on an upcoming podcast: https://anchor.fm/the-honest-field-guide/support


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    Send in a voice message: https://anchor.fm/the-honest-field-guide/message

    • 52 min
    Ep. 28 Conversation Feat. Joel Nickson of Wishbone Restaurant

    Ep. 28 Conversation Feat. Joel Nickson of Wishbone Restaurant

    Being an owner, operator, chef, creator and manager in the restaurant business is really, really tough. The money is always tight, customer's tastes change, and rent always rises. In Chicago, the business is painfully competitive but most of all, the dining experience can be positively brutal for the owner but also for the customer. Not at Wishbone Restaurant, a Chicago staple in part put on the map by Oprah Winfrey and her fans back in the early 90s. 

    Joel Nickson with his brothers, were able to exceed expectations for all, not only with their delicious southern comfort food, but with the welcoming vibe, the great service and  the culture that created ease and relaxation for after church Sunday brunch for Black Chicagoans, in a city with a violent history of racism, segregation and plantation-like politics--that still exists today. 

    Joel shares how he built his family-owned business, Wishbone Restaurant, from his roots as the picky-eater and dyslexic son of a French immigrant artist mother, to working in the kitchens of New York, to his two brothers pulling him to Chicago to help create a new concept family-style restaurant that after two major transitions, and luckily ended up dead-smack in the path of the establishment of one of the most famous Black Americans in the world that gave her famous stamp of approval: Oprah Winfrey.

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    The Honest Field Guide is a production of brand strategy and visual identity agency Birk Creative at http://www.birkcreative.com. Episode song "Golden West" can be downloaded on Apple here https://music.apple.com/us/album/charmed-life/206143120?i=206143135https://music.apple.com/us/album/the-golden-west/212635734?i=212635810 and is written by Grant Birkenbeuel and JinJa Davis, from the band Utah Carol http://www.utahcarol.com. Recorded at Stomping Ground Studios. Podcast Editing by Jason Marck. Custom episode artwork designed for our podcast created by American printmaker and textile designer Jen Hewett https://jenhewett.com.

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    Text The Honest Field Guide at ‪(312) 445-0903‬ Send us a voice message and we will record it on an upcoming episode: https://anchor.fm/the-honest-field-guide/message Do you love our show? We would love your dollars to keep going! We can take a donation to support our podcast here and we will shout you our when you do it on an upcoming podcast: https://anchor.fm/the-honest-field-guide/support


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    Send in a voice message: https://anchor.fm/the-honest-field-guide/message

    • 35 min
    Ep. 27 Conversation Feat. Matt Bercovitz of Berco's Popcorn

    Ep. 27 Conversation Feat. Matt Bercovitz of Berco's Popcorn

    Popcorn captivates the imagination. From baseball games, to the movies, to amusement parks. It's the best snack there is. But Berco's Popcorn on Chicago's Northside created a trademark flavor and blend named "Billion Dollar Popcorn, The World's Most Expensive Popcorn." Matt Bercovitz, the founder and creator will take you through his unlikely journey from his days bored as hell in college but guided by a brilliant mentor to becoming the purveyor of handcrafted and gourmet popcorn flavors, and winning in one of the most popcorn-competitive markets in the United States of America. Find Berco's at https://www.bercospopcorn.com.

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    The Honest Field Guide is a production of brand strategy and visual identity agency Birk Creative at http://www.birkcreative.com. Episode song "Charmed Life" can be downloaded on Apple here https://music.apple.com/us/album/charmed-life/206143120?i=206143135 and is written by Grant Birkenbeuel and JinJa Davis, from the band Utah Carol http://www.utahcarol.com. Recorded at Stomping Ground Studios. Podcast mastering by Chris Enns of Lemon Productions http://www.lemonproductions.ca. Episode artwork by Alexander Barrett http://www.alexanderbarrett.com.

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    Text The Honest Field Guide at ‪(312) 445-0903‬ Send us a voice message and we will record it on an upcoming episode: https://anchor.fm/the-honest-field-guide/message Do you love our show? We would love your dollars to keep going! We can take a donation to support our podcast here and we will shout you our when you do it on an upcoming podcast: https://anchor.fm/the-honest-field-guide/support Sponsorships: off for this episode


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    Send in a voice message: https://anchor.fm/the-honest-field-guide/message

    • 58 min
    Ep. 26 Conversation Feat. Angel Barnwell Slutty Vegan

    Ep. 26 Conversation Feat. Angel Barnwell Slutty Vegan

    How do you get people eat plant-based? Invent a restaurant with a super cool name, trendy menu item titles and above all, juicy, savory and topped with traditional ingredients burgers! Slutty Vegan restaurant in Atlanta, Georgia is America's first, Black- and women-owned vegan burger joint. Founded by serial entrepreneur Pinky Cole, it has become the country's most popular  and sought-after spot for plant-based burgers. But the only reason you've ever heard of Pinky Cole and Slutty Vegan, is because of the other Black woman behind her running the super-powered Instagram channel: Angel Barnwell. Join Angel's humble journey from life as a the expected Black-girl-in-corporate-America turned massive Instagram influencer for the most important restaurant to open in the USA in the last year. It's worth the 1.25 hour listen!
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    The Honest Field Guide is a production of brand strategy and visual identity agency Birk Creative at http://www.birkcreative.com. Episode song "Angel" can be downloaded on Apple here https://music.apple.com/us/album/angel/206188206?i=206188229 and is written by Grant Birkenbeuel and JinJa Davis, from the band Utah Carol http://www.utahcarol.com. Recorded at Stomping Ground Studios. Editing and final mastering by Jason Marck. Episode artwork by Alexander Barrett http://www.alexanderbarrett.com.
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    Text The Honest Field Guide at ‪(312) 445-0903‬ Send us a voice message and we will record it on an upcoming episode: https://anchor.fm/the-honest-field-guide/message Do you love our show? We would love your dollars to keep going! We can take a donation to support our podcast here and we will shout you our when you do it on an upcoming podcast: https://anchor.fm/the-honest-field-guide/support Sponsorships: off for this episode


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    Send in a voice message: https://anchor.fm/the-honest-field-guide/message

    • 38 min
    Ep. 25 Conversation Feat. Steven Galanis of Cameo

    Ep. 25 Conversation Feat. Steven Galanis of Cameo

    When the lightning rod of a powerful and scalable idea strikes you on your head as you are chilling in a hot tub in paradise with your super smart business colleagues, you'd better get out of the tub quick, gather your dollars, your family and friends, and launch. That's exactly what Steven Galanis, the co-founder of Cameo did by taking to market, the first ever video autographing app designed to celebrate and bring joy to fans and connect them to their favorite celebrities. 

    But Steven's story of his transformation from being a company man to opening his own company will leave you breathless. Through Steven's stories, you will feel the power and energy and momentum of Cameo, that will leave you wanting to quit your own job and join their team (or either inspire you to finally launch your own idea)! Steven also shares deep insights into signal watching, networking, and how to give public credit for all of the previous interactions and learnings he soaked up from not only his successful creative family, but from the surprising generosity of his former boss and network at LinkedIn. So step right up and get your next helping of entrepreneurship lessons from Steven Galanis.

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    The Honest Field Guide is a production of brand strategy agency Birk Creative at http://www.birkcreative.com.

    Episode song "Silver Space Rocket" can be downloaded on Apple here https://music.apple.com/bs/album/silver-space-rocket/206188206?i=206188213 and is written by Grant Birkenbeuel and JinJa Davis, from the band Utah Carol http://www.utahcarol.com.

    Podcast mastering by Chris Enns of Lemon Productions http://www.lemonproductions.ca.

    Photo by John R. Boehm.

    Episode artwork by Alexander Barrett http://www.alexanderbarrett.com.

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    Text The Honest Field Guide at ‪(312) 445-0903‬

    Send us a voice message and we will record it on an upcoming episode: https://anchor.fm/the-honest-field-guide/message

    Do you love our show? We would love your dollars to keep going! We can take a donation to support our podcast here and we will shout you our when you do it on an upcoming podcast: https://anchor.fm/the-honest-field-guide/support


    ---

    Send in a voice message: https://anchor.fm/the-honest-field-guide/message

    • 1 hr 1 min

Customer Reviews

Graysonip ,

Thoughtful, Creative Discussion

JinJa and Esther bring genuine curiosity to their interviews, with perspective that’s unique to any other podcast that I’ve encountered. It’s definite artistry, worth a recurring listen.

AcuHealerPranaLover ,

FIRE CONTENT (insert flame emojis)

I absolutely love JinJa

JAWspeaks ,

Great show with experienced host!

I love the tips at the end! Keep up the great work!

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