WARNING: This podcast is NOT for robotic drones of Corporate America, individuals who have it all figured out, or Bill Gates (love you, Bill). Social experimenter hotlou (a.k.a. Lou Abramowski) and co-host Mike Franklin share stories of weird experiments in digital marketing, real life, and everything in between, then take an irreverent look at the surprising lessons drawn from them that may apply to your life, career, or digital marketing efforts. Buckle up, because this is not your typical business or lifestyle podcast.
Planting the seed for Evergreen
In their inaugural episode, hosts hotlou (a.k.a. Lou Abramowski, a.k.a. hotlou.com) and co-host Mike Franklin share a bit about themselves, discuss why they’re starting a podcast, and share how changing his birthday on Facebook led hotlou to executing the craziest social experiment you’ve ever heard of and how the lessons from it accidentally gave rise to the creation of a software company called Evergreen (www.evergreen.app).
More show notes at hotlou.com/ep01
The Bunny Experiment
In Episode 2, in what hopes not to be their penultimate episode, host and co-host hotlou (aka Lou Abramowsk) and Mike Franklin flirt with working blue while discussing a persistent myth in social media marketing and how one adorable bunny put the myth to rest, once and for all.
For show notes, visit hotlou.com/ep02
Episode 3: The Paul Walker Accident (not that one)
Many lessons can be drawn from Paul Walker's life and untimely passing. This episode covers almost none of them, but hotlou (aka Lou Abramowski) and co-host Mike Franklin discuss another lesson of an entirely different variety from a mistake made while testing Evergreen years ago.
Complete show notes: https://hotlou.com/ep3
A Lou Hope (or how Lisa Loeb is a Twitter marketing savior)
Listen as hotlou (aka Lou Abramowski) and co-host Mike Franklin discuss the perils of Twitter marketing. And later, how one obscure competition a long long time ago in a galaxy very very close (the Milky Way, you may have heard of it) helped hotlou understand how to approach Twitter marketing by working smarter, not harder. Plus, see if you can tell which parts of the podcast are a simulation versus real-life Lou and Mike.
Full show notes: https://hotlou.com/ep4
One Kitten, 24 Toes, and 1 Million Views
This week, hotlou shares with Mike (and the growing list of celebrity listeners) the story of one post that reached over 1 million people on Facebook — all organically — on a page with only a few thousand followers. Plus, you’ll learn how you might use a similar tactic to get similarly surprising results. Even if it’s not a million, it will help you reach way more people than you are today. If nothing else, you may want to listen just to find out how you, too, can start getting super cute baby animal photos in your Facebook News Feed every day.
Full show notes: https://hotlou.com/ep5
The Origin Story of "hotlou"
At long last, host hotlou (aka Lou Abramowski) tells co-host Mike Franklin the origin story of his nickname. And while the name may imply some kind of sexiness or narcissism, believe it or not, it was an executive at a 100+ year old company that forever changed the course of hotlou history. Full show notes: hotlou.com/ep6
About nothing and everything!
I enjoy listening to these two silly gentlemen because they are smart and funny and my radio is broken. Officially a Lounatic 💁🏻♀️
Hot Lou and Hot Mike/Mic #3 have created a wonderful nugget of a podcast in The Hot Lou Show. In a world (pushing voice) where we are overloaded with content, especially podcast content, this gem sticks out from the rest. Their synergy is unparalleled, and the information is helpful, to the point and most importantly easily applicable social media advice/sage wisdom. Throw in a dash of laughs, and baby you’ve got a stew going.
Informative and Funny
The dynamic between the two co-hosts makes this a must listen. In addition to that, they share marketing strategies that are easy to implement and have data to backup their value. I highly recommend to anyone looking for business centered comedic relief.