the hotlou show hotlou.com - social experimenter

In their inaugural episode, hosts hotlou (a.k.a. Lou Abramowski, a.k.a. hotlou.com) and co-host Mike Franklin share a bit about themselves, discuss why they’re starting a podcast, and share how changing his birthday on Facebook led hotlou to executing the craziest social experiment you’ve ever heard of and how the lessons from it accidentally gave rise to the creation of a software company called Evergreen (www.evergreen.app).  
 
More show notes at hotlou.com/ep01

In Episode 2, in what hopes not to be their penultimate episode, host and co-host hotlou (aka Lou Abramowsk) and Mike Franklin flirt with working blue while discussing a persistent myth in social media marketing and how one adorable bunny put the myth to rest, once and for all.
For show notes, visit hotlou.com/ep02

Many lessons can be drawn from Paul Walker's life and untimely passing. This episode covers almost none of them, but hotlou (aka Lou Abramowski) and co-host Mike Franklin discuss another lesson of an entirely different variety from a mistake made while testing Evergreen years ago. 
 
Complete show notes: https://hotlou.com/ep3

Listen as hotlou (aka Lou Abramowski) and co-host Mike Franklin discuss the perils of Twitter marketing.  And later, how one obscure competition a long long time ago in a galaxy very very close (the Milky Way, you may have heard of it) helped hotlou understand how to approach Twitter marketing by working smarter, not harder.  Plus, see if you can tell which parts of the podcast are a simulation versus real-life Lou and Mike. 
Full show notes: https://hotlou.com/ep4

This week, hotlou shares with Mike (and the growing list of celebrity listeners) the story of one post that reached over 1 million people on Facebook — all organically — on a page with only a few thousand followers.  Plus, you’ll learn how you might use a similar tactic to get similarly surprising results.  Even if it’s not a million, it will help you reach way more people than you are today.  If nothing else, you may want to listen just to find out how you, too, can start getting super cute baby animal photos in your Facebook News Feed every day.  
 
Full show notes: https://hotlou.com/ep5

At long last, host hotlou (aka Lou Abramowski) tells co-host Mike Franklin the origin story of his nickname. And while the name may imply some kind of sexiness or narcissism, believe it or not, it was an executive at a 100+ year old company that forever changed the course of hotlou history.  Full show notes: hotlou.com/ep6