What if swimsuit shopping did not feel like a nightmare, but like possibility? In this joyful and honest episode of The Hurray Show, Kimmay is joined by Deb and Laurel, the mother-daughter duo behind Siren + Sage Swim. What started as a deeply personal struggle, including duct-taped sports bras, impossible triangle bikinis, and feeling left out as a teen, turned into a thoughtful, supportive swimwear brand built from the ground up. Laurel grew up with a 34H chest by freshman year and remembers how vulnerable swimsuit shopping felt. Instead of telling her to deal with it, her mom, Deb, found a seamstress and created a custom bikini top that finally fit. That moment of relief became the seed for something bigger. Years later, after becoming a mom herself and struggling to find a supportive and stylish one-piece, they asked a simple question. What if we stopped expecting one swimsuit to do everything? The answer became their signature innovation, the Overkini, a layered one-piece designed to be worn over a bra-sized bikini top. The lift and structure of a bra. The coverage of a one-piece. The flexibility of mix and match styling.Thus, Siren + Sage was born. And honestly, it’s genius! Watch the full episode as they share what it really takes to bring a product from idea to reality and how working together works for them. This is a conversation about entrepreneurship, collaboration, motherhood, body image, and designing something thoughtful so women can feel free. If you have ever struggled with swimsuit shopping, longed for more support, or dreamed of building something meaningful with someone you love, this one is for you. Watch and listen to the episode, shop the looks and “as heard on” items, and more at hurraykimmay.com/ths and look for this episode Key Takeaways: ●Support is non-negotiable. From duct-taped sports bras to bra-engineered bikini tops with 34 precise measurements, this design was built to hold you, literally and emotionally. ●You can be both a Siren + be Sage. Confident and wise. Glamorous and grounded. You do not have to choose one identity. ●Entrepreneurship takes time. What looks effortless online took three years of fittings, refinements, sourcing, and collaboration behind the scenes. ●Coverage equals choice. Feeling confident does not mean showing everything. It means having options and deciding what feels right for you. ●Plus, a takeaway from Kimmay’s years in the fitting room on how mothers and daughters deal with body image and support challenges together. 💕All that and more on this episode of The Hurray Show. Tune in and celebrate your story, one HURRAY at a time. ⭐ ️Special The Hurray Show discount code! Save 20% with code HURRAY20, including the Overkini bra-sized bikini tops, mix and match bottoms, resort wear, and their newly launched long-sleeve style (revealed on the show!) for added sun protection at Sirenandsageswim.com ⭐️Get in touch with Deb and Laurel of Siren + Sage: ●Website: https://sirenandsageswim.com ●Instagram: https://www.instagram.com/sirensageswim ⭐️Don’t forget to like, comment, and subscribe for more inspiring stories. Want some bra support? Get Hurray Kimmay’s 5 Bra Fit Tips – https://www.hurraykimmay.com/freefit ⭐️Connect with Kimmay Caldwell:Share your thoughts and connect with Kimmay on Instagram – https://www.instagram.com/hurraykimmay/ ⭐️Get special show info, links, and more at https://www.hurraykimmay.com/ths ⭐️For more valuable content, subscribe to The Hurray Show on your favorite platform. ⭐️Leave us a review on all popular podcast platforms and share how this episode has impacted you. ⭐️More visual? Hop over to our YouTube channel and hit Subscribe to watch the show.
