168 episodes

Dominate your Real Estate Market and create unlimited growth in Business and Life by surrounding yourself with people who have been where you are going. The HyperFast Agent Podcast will give you access to top business leaders like Gary Vaynerchuck & Grant Cardone along with Top Real Estate Agents, coaches and industry leaders all eager to share their knowledge to help you achieve success at your highest level.

Your hosts Keri Shull and Dan Lesniak are Billion Dollar Agents that lead one of the top real estate teams in the county. They will share tips from their best selling book, The HyperLocal, HyperFast Real Estate Agent and ask their guests the questions you want to know about how to scale your business, build strategies for passive income and ultimately create an amazing life where you achieve all your dreams. Learn from others and implement the strategies you hear during these podcast to grow your business HyperFast.

The HyperFast Agent Podcast The HyperFast Agent

    • Entrepreneurship
    • 4.9, 72 Ratings

Dominate your Real Estate Market and create unlimited growth in Business and Life by surrounding yourself with people who have been where you are going. The HyperFast Agent Podcast will give you access to top business leaders like Gary Vaynerchuck & Grant Cardone along with Top Real Estate Agents, coaches and industry leaders all eager to share their knowledge to help you achieve success at your highest level.

Your hosts Keri Shull and Dan Lesniak are Billion Dollar Agents that lead one of the top real estate teams in the county. They will share tips from their best selling book, The HyperLocal, HyperFast Real Estate Agent and ask their guests the questions you want to know about how to scale your business, build strategies for passive income and ultimately create an amazing life where you achieve all your dreams. Learn from others and implement the strategies you hear during these podcast to grow your business HyperFast.

    Episode #168 Leading with Service with Randy Byrd

    Episode #168 Leading with Service with Randy Byrd

    During the HyperFast “Hangover” Event, host Keri Shull speaks with coach Randy Byrd about how to build your business by caring for your clients. This episode provides amazing tips for building referrals and managing relationships with your growing sphere. 
    Episode Highlights: 
    Randy Byrd has been a broker for 18 years. He is passionate about helping people through this process. He loved real estate from day one.
    At the beginning of his real estate career, Randy was scared. He had to do the tough work and was determined not to fail.
    Randy emulated successful people.
    Watch your numbers and know them very well.
    Dominate a niche.
    Evangelize your clients. Build raving fans that will defend you through developing relationships.
    Consider business intelligence.
    When you're making client calls, remember that you've been through a big process with them.
    When you call, lead by telling them you want to have a business conversation but want to check in first.
    Follow the process of caring about clients in conversations before addressing your own needs.
    You can be proactive about checking in with clients and asking how you can best serve them.
    Structure your day so you have time to lean into the moments that people have.
    Trust will create predictability in your business.
    You build trust through service and responsiveness.
    If you have powerful language that builds the expectation of referrals, you can expand the sphere you serve.
    Keri describes how one of her coaching clients went deep into relationships during COVID.
    Find a gifting system that works for you.
    A mix of client events can keep referrals consistent.
    Referrals go up during a crisis because people want to take care of their loved ones and friends.
    Ask if you provide a Level 10 followup. Followup is a critical piece of gaining referrals.
    Take action and do something to serve others.
    Give to your clients without the expectation of return.
    When in competition, lead with respect for the other agent. Then ask if you can compete for the client's business.
    Most people have friends or family that are real estate agents, but people may not want to share sensitive information with someone who is close to them.
    Keri shares an amazing line to use when a client needs to tell an agent they're close to that they're working with someone else.
    Focus on how you are different than their friend or family member who is also a realtor.
    Your mindset is absolutely critical.
    Preserve your positive outlook of opportunity.
    Power lies in optimism for the future.
    3 Key Points:
    When checking in with clients, lead with their needs.  
    Followup is critical to building referrals. 
    Look for creative and meaningful ways to give back to your sphere. 
    Resources Mentioned:
    Learn more about Hyperfast Academy; HyperFast Coaching
    Keri Shull: Linkedin, Facebook, Instagram
    Randy Byrd website, LinkedIn, Facebook

    • 31 min
    Episode #167 Land More Off-Market Opportunities with Keri Shull

    Episode #167 Land More Off-Market Opportunities with Keri Shull

    On this episode, host Keri Shull presents at the HyperFast Digital Dive Deep Event on how to land more off-market opportunities using sixteen different strategies. Learn how to gain an advantage and differentiate yourself as an agent, by executing on these smart strategies.
    Episode Highlights: 
    If you want to differentiate yourself, go out and find off-market properties.
    Off-market opportunities are a huge attraction to buyers.
    If you can create these opportunities, you will own your market.
    People will refer you more business when you find them a home they could not have found without you.
    An off-market property is a property that is not listed on the MLS.
    Your job is to be proactive and to find what your buyers are looking for.
    Look at who the absentee owners are. Reach out to landlords and ask them if they'd consider selling.
    Use Zillow to find people who are trying to sell homes themselves, contact them, and try to get your clients in the door.
    Imagine you find the right property in the tax records. Do a letter drop and target those specific sellers. The more specific you are in your letter, the higher your callback rate will be.
    Use Craigslist. There are still FSBOs who put their homes on Craigslist and Facebook Marketplace.
    FSBOs and FSBO websites are a good place to find off-market listings.
    Also look at vrbo.com and airbnb.com because some of those people are not able to get income right now.
    Befriend gatekeepers. They can be powerful referral sources when you provide value to them.
    Keri always gave little gifts to the person at her front desk. Look out for gatekeepers and have their back.
    Top agents can help you get deals done. Based on the criteria your buyers want, you can sort sold listings and then sort by the agents and call or text them and ask what they have coming up in that neighborhood.
    Builders who are prominent in a community meet with many sellers.
    Builders will give you plenty of opportunities if you build a relationship with them and refer back to them.
    Remine is a tool you can use to search. Call your MLS and ask if they have Remine.
    Remine takes data and layers it based on the habits they've seen for consumer spending.
    Remine can help you reduce your cost on farming based on data. 
    All of this is giving you the power to influence sellers to think about selling and to influence your buyers by proactively letting them know how you're handling challenges.
    Expireds and withdrawns are worth checking in on. Try to procure those opportunities for your clients.
    Look at probate records. There is a legal right for you to request information from the county.
    Social media is an obvious place where you can post about buyers with a need.
    Tell your SOI what you are looking for.
    Some local companies post the listings they have that are coming soon.
    When you use these strategies, you will have something valuable to share with your clients about what you're doing on their behalf.
    Hire a VA if you're too busy to execute on these strategies on your own.
    3 Key Points:
    Finding off-market opportunities will help you dominate your market.
    There are many places to find off-market opportunities for your clients. It’s your job to be proactive.
    People will refer you more business when they know you can help in a proactive way.
    Resources Mentioned:
    Learn more about Hyperfast Academy; Get Dan’s book for free here
    Keri Shull: Linkedin, Facebook, Instagram
    Remine real estate software

    • 21 min
    Episode #166 How to Leverage Facebook Groups with Ruth Krishnan

    Episode #166 How to Leverage Facebook Groups with Ruth Krishnan

    On this episode, host Keri Shull speaks with Ruth Krishnan at the HyperFast Digital Dive Deep Event about how to leverage Facebook groups for leads. This episode will help you think about how to find groups where you can make an authentic contribution that will allow you to build your business. 
    Episode Highlights: 
    Ruth Krishnan generated 15 million dollars last year off a Facebook moms group that she was in.
    Many lead-gen tactics can take a long time. Facebook groups generated leads for Ruth very quickly.
    Ruth is the mother of two boys and being part of a moms group came up organically.
    Moms groups ask for a lot of opinions and referrals.
    She saw she could fill a need in the group when there were many real estate questions.
    Ruth noticed that another realtor posted about whether people would like a market update. She then hosted a meeting and realized that she needed to first make an offering.
    Ruth shares about her background in interior design and how that adds value to her business.
    As a value proposition to the Facebook group, she offered to teach people tips and tricks for elevating their spaces.
    She messaged them separately, gathered their emails, sent an email with event details, and re-advertised it to the Facebook page.
    Twelve families came to the event and they did a Facebook Live to the group.
    She gained four clients from that event.
    She's always trying to figure out what kind of content people respond to.
    Authentically marketing after capturing emails is very important.
    Be active in the groups in a genuine way.
    Ruth is creating evergreen content that can live on her site forever.
    Creating content has been fulfilling for Ruth during this time.
    Finding a way to put your content into Facebook groups is another way to continue providing value for the community.
    Ruth is doing all of her interviews over Zoom right now. Usually they are 20-30 minutes long.
    Having interviews transcribed is really good for SEO.
    Ruth uses her personal page in the Facebook groups.
    Ruth is in two main moms groups. One is a very active group with 12k members.
    When someone says they're interested in an event, she will DM them, friend them, and get their email address.
    You can rank highly in search engines by providing good content.
    Ruth moves towards her strengths and that continues to bring her business.
    3 Key Points:
    You can leverage Facebook groups in your community to generate leads.
    Engage authentically in the groups you’re in. 
    Look for ways to offer value to the group through providing relevant content, hosting events, and identifying needs within the group. 
    Resources Mentioned:
    Learn more about Hyperfast Academy; Get Dan’s book for free here
    Keri Shull: Linkedin, Facebook, Instagram
    Ruth Krishnan website, Facebook, Instagram, Twitter, LinkedIn
    Rev transcription service 

    • 31 min
    Episode #165 Achieve Fast Growth Through Instagram with Dean Aguilar

    Episode #165 Achieve Fast Growth Through Instagram with Dean Aguilar

    On this episode, host Keri Shull speaks with Dean Aguilar at the HyperFast Digital Dive Deep Event about how to achieve fast growth through creating high engagement on Instagram. This episode will help you think about how to build your personal brand, extend your organic reach, and focus on quality engagement. 
    Episode Highlights: 
    Dean Aguilar is a San Diego agent who has earned 22 deals from Instagram alone in the last year.
    Dean began his real estate career in the DMV. He later moved to San Diego.
    If you're providing great value on Instagram, clients will eventually reach out.
    You're building a tribe and an audience with your social media content.
    Keri shares a lot of vulnerability in her personal brand.
    Getting people to know, like, and trust you requires vulnerability.
    A lot of agents have similar feeds and they feel generic.
    Your content should be 70% likes, interests, vulnerability, family and 30% real estate. 
    Most of us are too worried about presenting instructional type information vs. real-life scenarios.
    You can get attention and opportunities through building an engaged platform.
    Dean uses one primary account.
    If people engage with you on Instagram and you have high engagement, they will show your content to more people.
    If you’re looking to extend your organic reach, invoke two-way conversations.
    Your caption beneath the picture should tell a story. You can even use a call to action in the captions.
    When you engage back with your audience, the algorithm will show that person your content more frequently.
    When you want a very specific call to action, you don't necessarily want to use your website in your bio. Use a singular call to action in your bio.
    Anybody who tells you that hashtags are going to grow your audience is lying to you.
    With influencer marketing, you borrow the audience of someone who has many followers and they are essentially shouting out your account.
    Keep in mind that when you run promotions there's a dropoff.
    What we're really looking at is engaged, raving fans.
    They can bring you to the stage but they can’t make you perform. You must deliver good content to build an audience. 
    3 Key Points:
    If you're providing great value on Instagram, clients will eventually reach out.
    Engagement matters more than follower count.
    You need to build your personal brand around you, and be vulnerable.
    Resources Mentioned:
    Learn more about Hyperfast Academy; Keri Shull Careers
    Keri Shull: Linkedin, Facebook, Instagram
    Dean Aguilar Instagram, website
    Digital Muse Media
     

    • 27 min
    Episode #164 Winning Listings in a Virtual World with Sharran Srivatsaa

    Episode #164 Winning Listings in a Virtual World with Sharran Srivatsaa

    During this episode, you’ll hear Sharran Srivatsaa present at the HyperFast Digital Deep Dive Event. Listen to learn how providing options can overcome objections, and the steps to take before, and during, a listing presentation to set yourself up to win. 
     
    Episode Highlights: 
    Sharran Srivatsaa poses the question: In this market, who gets hired?
    In a traditional market, the agent has to get two “yes”s from a potential client. The first is a “yes” from the client to working with the agent. The second is the “yes” to get the deal done.
    In this market, there’s an additional “yes”. Agents feel like they have to convince potential clients to actually list their home first.
    The kind person is the person who gets hired right now.
    Sharran describes his philosophy on peoples’ capacity for B.S.
    He feels that the current situation is putting people on edge, and less tolerant to B.S. This is why leading with kindness is a better tactic than aggressive sales techniques.
    Trying to convince someone to do a deal isn’t the best idea right now, because Sharran feels it will lead to a bloodbath if the deal goes wrong.
    It’s not about objections, it’s about options.
    If you’re getting objections, it’s because people don’t understand the options.
    Sharran recommends a technique of entering the conversation from the prospect’s mind. What questions might they have, and what are their fears?
    If you want to win, it has nothing to do with the presentation. It has everything to do with your actions before you arrive at the presentation.
    Confirming and re-confirming appointments in a thoughtful way can go a long way in building trust.
    A structured start to the listing presentation is a great way to build rapport during a virtual meeting.
    Sharran outlines how he uses a public records report in his structured start.
    Often when you tell a client to do one thing, they feel cornered. When you give them an option, they are able to choose.
    Sharran discusses his strategy on acquiring a virtual walk-through of the prospect’s home before the listing appointment.
    Agents need to complete a medium match. If you’re asking a client for a video, you need to request it in video form. If you want an email, send an email.
    The more options and guidance you give a prospect, the more safe they feel. And right now, prospects may be more likely to hire the agent that they feel most safe with. 
    Sharran discusses the concept of the first 7 minutes, and how he uses the public records report to structure the listing appointment.
    Don’t shy away from talking about money. You need to get to the money conversation right away if you want to be viewed as the trusted advisor.
    The goal of the presentation should not be to pitch, but to create a plan.
    Co-creating the plan with the client throughout the presentation allows them to feel like they are in the process with you, which means they’ve already hired you.
    Sharran discusses the structure of the listing presentation, and the three pools of buyers.
    Co-creating a plan allows you to restructure the plan with the client if the house doesn’t sell as anticipated. 
    Successfully executing on a blueprint allows you to help build clients for life, and creates a strategy that you can duplicate to grow and scale your business.
    3 Key Points:
      The kind person is the person who gets hired right now.
      It’s not about objections, it’s about options.
      Safety is a top concern for potential clients right now, and providing more options and guidance can contribute to their sense of safety.
    Resources Mentioned:
    Learn more about Hyperfast Academy; Get 100 Free Tips from Dan here
    Keri Shull: Linkedin, Facebook, Instagram
    Sharran Srivatsaa website, Facebook
    Kingston Lane website
     

    • 31 min
    Episode #163 How to Attract the Right Recruits with Cory Rosier

    Episode #163 How to Attract the Right Recruits with Cory Rosier

    During this episode, host Keri Shull speaks with Cory Rosier of Big Block Realty, from the HyperFast Digital Dive Deep Event, about how to attract the right recruits. Learn how Cory’s method of question-based selling has helped him to recruit an unbelievable number of agents.
     
    Episode Highlights: 
    Make recruitment about the agent. Ask a lot of questions about them and their goals.
    If they're willing to sit down with you, they have a pain point.
    Understand the different personality types you may be working with.
    It's about how you listen and how you solve problems.
    Cory’s brokerage is really predicated on culture. They create a lot of video content to showcase their culture and differentiate themselves.
    Anyone at their brokerage who refers an agent gets entered for a Mercedes raffle. Keri copied this strategy.
    You can use your ads to bring together your culture and your value proposition to attract the right people.
    Keri and Cory analyze some of Cory’s most successful ads.
    At Big Block, they like to play hard, work hard, and provide value.
    Cory takes a soft approach to recruitment. He goes back to making it about them and asking questions.
    When talking, agree and repeat.
    Understand the presentation you're making.
    Their brokerage likes having a variety of personality traits.
    When hiring, figure out what the avatar is.
    In many situations, people grow too big, too fast.
    Once you build a strong culture, people will come to you.
    Look within and analyze where your talents are best serving growth. 
    Make the list of all the responsibilities in your job, circle what you don't love doing or you're not good at doing, and that will help you develop your first job description to hire somebody.
    Set realistic expectations for the people who are coming on to your team.
    Make sure your presentation is consistent and have fun with the interview.
    Don't burn bridges when things don't work out and leave the doors open.
    3 Key Points:
    When interviewing agents, always make it about them and rely on questions.
    Understand the presentation you're making and be consistent with your plan.
      Set realistic expectations for the people who are coming on to your team. Don't oversell.
    Resources Mentioned:
    Learn more about Hyperfast Academy; refer your clients kerishull.com
    Keri Shull: Linkedin, Facebook, Instagram
    Cory Rosier LinkedIn, Facebook
    Big Block Realty
    Big Block Realty 100% commission video
    Big Block Realty head shave bet video

    • 20 min

Customer Reviews

4.9 out of 5
72 Ratings

72 Ratings

Dean Aguilar ,

The best information I’ve found.

Where to begin. This is one of the most informative podcast I’ve ever listened to. If your a real estate or entrepreneur, this is a must listen.

DMVagent0011 ,

Cooper Stroman Real Estate Titans

Amazing opportunity to be featured on this podcast! Dan and Keri have so much knowledge when it comes to the DMV real estate market and they love sharing that knowledge to help other agents reach their goals! Go subscribe to this Podcast!

acol1992 ,

Excellent show

great show with a mix of big stars like Ryan Serhant and Grant Cardone They also have some great up and coming real estate entrepreneurs.

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