The Idea Climbing Podcast

Mark J. Carter
  • 5.0 (4)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

If you’re passionate about bringing your big ideas to life and want actionable strategies for marketing, branding, sales, mentoring, networking and more this show is for you! You’ll learn from interviews with successful B2B thought leaders and entrepreneurs.

  1. 6D AGO

    How to Go from Employee to Solopreneur to Entrepreneur with Sys Savanh

    The journey from employee to entrepreneur can be confusing. Where do you begin? How to create a mindset to get you there? In this interview we answer questions like that with my guest, Sys Savanh. Sys is the founder of 7 Figure Expert Academy, where he helps entrepreneurs package, position, and scale their expertise into powerful offers that actually sell. In this conversation, we’re going beyond theory!     We’re talking about what’s working right now; how to stand out, how to monetize what you know, and how to build something that doesn’t just look good online… but actually grows your business. We dive into topics including: The fear of making the leap from employee to solopreneur and how to overcome it. How to start building a business as a solopreneur. The difference between a business operator and a business owner. How to make the shift from being an operator to an owner. The four pillars of a successful business. Why you still need people working for you when you’re a solopreneur. How to know when you’re ready to make the leap from solopreneur to entrepreneur. Why you can’t build a brand first; you have to sell first. The characteristics of entrepreneurs that make them different than solopreneurs. How to automate your sales and generate consistent leads. How to maintain success as an entrepreneur and not slide backwards. How to hit the milestone of placing most of your focus on marketing instead of selling. The importance of developing procedures and processes. Why your main job as an entrepreneur is to get yourself seen more and how to do it. The one thing, above all else, that you have to do to be successful on your journey from employee to solopreneur to entrepreneur. …and other golden nuggets of advice! Sys’ Journey from Employee to Solopreneur to Entrepreneur Sys believes that when you’re an employee, there’s often a point when you have something brewing in, in your gut that there’s something more out there. Just like Sys did for three years as an employee. He just knew that he was meant for more, like he was meant to do something great. There was a calling, there was God calling to him to step out on his own. It was December 3rd, 2005, when he opened his very first business. December 2025 was his 20th anniversary as an entrepreneur. Sys believes that if you have something tugging at you, you start asking yourself questions like “What’s my purpose, what’s the meaning of life and is there more to life than this?” Those are the types of questions he started asking himself as he was being the best employee possible for the companies he was working for. He has always been a hard worker ever since he was 10 years old. He would go around his neighborhood knocking on doors asking if he could cut his neighbors’ lawns. When somebody allowed him to cut their grass for five bucks, he did it. Sys considered himself to be the best grass cutter. Then he went onto Burger King and then the VFW where he was the best dishwasher. At every company he went to work for, he was always the best. Then in 2002 he read a quote, “If you don’t build your dream, someone will hire you to build theirs.” That hit him like a ton of brick as an employee. Right. Sys realized that he wasn’t building his dream but he was hired to build someone else’s and he was trading his time for money. Stop Trading Time for Money There was a catalyst for him to make a transition two years later in 2004. Sys saw another quote from Jim Rohn; “If you didn’t come from a wealthy family, make sure a wealthy family comes from you.” He considered that to be his second sign from God. With that he decided enough’s enough. Sys decided God was speaking to him and he went for it. He  started to figure out a plan. He went back to school to get his business degree. Then the one thing really started it all was when Sys was a manager at a very large company called ITT and he went into a board meeting one day. The CEO came out and told everyone he has lay off 57 people because people didn’t sell enough services. That stuck with him. Sys realized the CEO was right. It doesn’t matter what the economy is like, it doesn’t matter what’s happening in the marketplace. If somebody doesn’t sell, they have to lay people off. He had never done sales before, so he took a sales position just to learn how to sell and how to communicate. He was presented with two options. Do you want to get paid $55,000 a year plus bonuses, or do you want to make as much as you want? That would mean he would be on a hundred percent commission. He chose the hundred percent commission. He thanks God he did that because he just crushed it. Sys realized that it’s not that he was great at sales, he was just really good at being himself. That’s how his sales journey started and that’s when it really gave him the confidence to move from employee to a solopreneur. That’s when Sys started his first business, it was a sales company. He started going out and getting his own contracts and selling other people’s products and services. He did that for close to seven years. Making the Leap from Employee to Solopreneur Sys says there’s always fear involved with the decision to go from being an employee to being a solopreneur. There’s negative self-talk. He calls it “the crappy committee that’s inside of your head.” He says you have to fire that committee and change your board there. There’s a whole executive board up there in your head. When Sys made the leap the fear was there. He went for it anyways. He future paced myself and pretended he was 70 years old and sitting in his rocking chair and wondering what if he didn’t make the leap? Would he regret it? Then he decided, whether he succeeded or not, at least he could tell himself that he went for it. Then he asked himself what if I actually succeeded? What are my rewards? His rewards outweighed his regrets, and that gave him the courage to go through with it, even though fear was still there. Watch or listen to the episode for more golden nuggets of advice! You can get my book here: “Idea Climbing: How to Create a Support System for Your Next Big Idea” About My Guest Sys Savanh is an entrepreneur and business strategist who helps coaches, consultants, and experts turn what they know into scalable, high-income businesses. As the founder of 7 Figure Expert Academy, Sys specializes in helping entrepreneurs package their expertise, position themselves as authorities, and build offers that don’t just sound good—but actually convert. His work focuses on simplifying the path to growth—cutting through the noise of overcomplicated marketing and helping his clients create clear, repeatable systems that generate consistent revenue. If you’ve ever felt like you have more value to offer than what your business is currently producing, Sys is the kind of expert who helps bridge that gap—turning knowledge into impact, and impact into income. Connect with Sys on LinkedIn! Learn more about 7 Figures Expert Academy! Get your free gift; special for my audience! Want to learn more about entrepreneurship? Check out this interview, “How to Create a Millionaire Mindset with Cole Vandee”

    31 min

  2. APR 15

    Why You Should (or Shouldn’t) Start a Podcast with Jeff Dauler

    Is podcasting a good fit for you? It’s not for everybody. I discuss when, why, and how you should start a podcast with my guest, Jeff Dauler. Jeff spent 25 years building top-rated morning radio shows before turning that same audience instinct toward a different medium. Today he co-leads tentwentytwo, a boutique podcast strategy firm that helps executives and brands turn ideas into shows that actually move business forward. He’s here to talk about what makes a podcast worthwhile, the mistakes 90% of podcasters make, and how to build something that actually grows your business.     We dive into topics including: Reasons NOT to start a podcast. The number of episodes you should expect to create when you start a podcast and why. How to create your ideal listener profile. The three questions Jeff asks all his potential clients to decide if a podcast is worth creating. What the structure of a successful podcast show looks like. What you need to say in the first sixty seconds of your podcast. What NOT to do during each of your podcast episodes. How to stay motivated to continue creating podcast episodes after your first few. How to create additional marketing and branding content from each of your podcast episodes. The one thing, above all else, that you need to do if you’re going to start a podcast. …and other golden nuggets of advice! Jeff’s Podcasting Story Jeff started his first podcast in 2016 and started doing podcasting full-time in 2019 when he was asked to leave the radio industry. He’s not bragging about getting fired.  If you’ve worked in radio for 25 years and you’ve only gotten fired once, that’s a good track record. Jeff had a 25-year radio career, working a morning radio, working in a lot of different cities as an executive producer of a morning show and the co-host of another morning show and finally as a host of a morning show. When Jeff got fired in 2019 he had a severance package. He had some money coming to him. He didn’t have to rush out and find another radio job. Jeff decided to sleep past 4:30 AM for the first time in his adult life and start a podcast business. The business took off and Jeff never looked back. A couple years after starting the business Jeff’s wife left her full-time job to run the podcast business with him. Her background is also in entertainment. She worked in music and live television. Together they make a pretty interesting and unique team for podcasting. Why Do Most People Want to Have a Podcast? Surprisingly Jeff doesn’t hear “I need a podcast because everybody has one” that often. But when somebody comes and says “I need a podcast” they rarely have a reason why they need a podcast in terms of goals, objectives or outcomes. They just feel that they need a podcast because somebody told them they needed one or their com competition all has one. Sometimes they even know they’ve needed one for a while to help establish their brand and get their message out there. But most of the time they don’t know what measurable outcomes they want to achieve. That’s what Jeff’s company does. They help them define their strategy and determine what the goal of the podcast should be. Getting Started in the Podcasting World The first question Jeff asks every client is the same. “What do you want your podcast to do?” Most people candidly don’t know, they don’t realize everything that a podcast is capable of, so they don’t know how to answer that. Many people don’t realize that there’s a lot of work that goes into creating and maintaining a podcast. Too many people just start a podcast to create the content without ever thinking about what they want the outcome or the end result to be. First, you have a clear goal and a clear objective for  your show. The first question Jeff asks anybody is, “What does your podcast need to do for it to look like a success?” And then he reminds them that people like Mel Robbins, Joe Rogan and Dax Shepherd, and all of those shows, they exist to get as many listeners as possible because they make their money from advertisers. That’s why they release an episode every week or twice a week because they need a ton of listeners to get enough advertisers to be profitable. For 99% of the people that Jeff talks to, that is absolutely not necessary. What You DO Need to Get From a Podcast Endeavor Instead, what you DO need is six episodes or twelve episodes of really strategic content that is going to deliver a specific outcome. For example, networking or getting new clients. Jeff has to help most of his clients identify exactly what outcome they need to achieve to justify the existence of the podcast. Jeff says for nine out of ten people, it’s money related. They need more clients. They want to sell more books. They want to book more keynote speaking engagements. They usually discover that you don’t have to do what Dax Shepherd, Mel Robbins and Joe Rogan are doing. You don’t have to constantly put out episodes and try to grow a large audience. What you need to do is create a podcast that talks directly to a specific person who can move you in a specific direction and engage with you in a way that puts money in your pocket. You can usually accomplish that in six or twelve episodes. It’s not necessary to start a podcast and be committed to one episode every other week for the rest of your life. Watch or listen to the episode for more golden nuggets of advice! You can get my book here: “Idea Climbing: How to Create a Support System for Your Next Big Idea” About My Guest Jeff Dauler is co-founder of tentwentytwo, a boutique podcast strategy and production company that helps executives, thought leaders, and brands build shows with a purpose. With a career rooted in radio production, Jeff brings a rare combination of showbiz craft and business strategy to every project. tentwentytwo specializes in finite podcast seasons: twelve episodes designed around a clear goal, a defined audience, and a measurable outcome. Jeff’s philosophy is simple: a podcast that doesn’t serve your business isn’t a strategy, it’s a hobby. He helps clients close that gap. Connect with Jeff on LinkedIn! Learn more about Jeff’s business! Want to learn more about podcasting? Check out this episode “How to Build Your Business with Podcasting with Steve Ramona“

    28 min

  3. APR 8

    How to Get Seen, Be Trusted and Get Paid for What You Know with Christine Blosdale

    If you want to grow as a successful thought leader, people need to see and trust you if you want to become profitable. I discuss how to move along that spectrum with my guest, Christine Blosdale. Christine is The Expert Authority Coach™ who helps entrepreneurs, creators, coaches, and thought leaders get seen, trusted, and paid for what they already know. She’s an award-winning media personality and five-time #1 bestselling author with over 25 years expertise in broadcasting, branding, and business growth.     We dive into topics including: The origin of imposter syndrome and how it creeps into your life. How to get over imposter syndrome. Examples of the negative stories you tell yourself and how to overcome them. What you need to do to start “being seen” Why if you’re not seen and heard, you’re not hired. How to pick the right kind of content to create to get yourself seen. Why owning your authentic personality your key to success and how to own it. How to craft your “signature story”. How to successfully go from being seen to being trusted. Strategies to author and promote your own book. The importance of taking things in small steps. Tips for successful first-time client meetings. How to gain the trust of potential clients. The biggest marketing mistake thought leaders make and how to avoid it. How to move from being trusted to getting paid without being pushy about it. How to “magnetize” yourself and bring the right people into your world. Examples of how to shift the energy that you’re giving off. The one thing, above all else, that you need to do to be seen, trusted and paid. …and other golden nuggets of advice!  Christine’s Journey Christine has had many, many years of entrepreneurship experience and coaching experience with her clients from all around the world. She has found that there is a particular way of expanding your expert authority so that people get to see you, get to hear you, and ultimately get to trust you, which is the most important thing if you’re an entrepreneur. Christine has been working on that formula for several decades. A while back she worked in a major radio station in Los Angeles. She was a host and a producer, so she got to know what people want. Christine raised a lot of money online, about 1.5 million a year, for a nonprofit radio station. It’s about knowing what people want and what they need and then delivering it to them is something that Christine has homed in over the years. When she worked for America Online it was during the days when there was no TikTok, there was no YouTube, there was none of that. It was just pure communication through written columns and other written content. Christine has honed her skills over the years and she’s happy to be here to tell my wonderful listeners and viewers what we can do to expand our expert authority. Dealing with and Working Through “Imposter Syndrome” When Christine works with clients, they address the “Imposter Syndrome” issue right away. A lot of people experience imposter syndrome and it affects some people more than others. For some people it’s with them all the time in everything they do. For others, they’re fine until they’re asked to stretch themselves. In other words, to do something that they haven’t done before, or do something that’s a little scary and out of their comfort zone. Maybe it’s being asked to speak in front of a crowd. If that person has never done that before, imposter syndrome can creep up. What that is, is basically a fear of being found out of not being an expert. It’s a fear of what other people are going think about you and what people will say about you. Who Faces Imposter Syndrome the Most? It’s a comparison mindset that comes with questions like “Who am I to be speaking to these people? There must be people that are better experts in this field or more credible in this field.” Here’s the thing: It mostly happens to overachievers. For example it happens to therapists who have years and years of study and all the certifications and the qualifications and the experience BUT they’re stepping into a new realm like speaking. Overachievers tend to suffer from imposter syndrome more than your average person who’s just going through life trying new things all the time. Imposter syndrome can really stop people in their tracks. It’s a shame because a lot of people who can be helped by you, who can be impacted by your coaching, by your consulting and such, they don’t get that help if you allow the imposter syndrome to hold you back. Christine tries to get rid of that right away with her clients. There’s a couple ways that she goes about that. We’ll get to that in a minute. For now let’s ask and answer… Why Does Imposter Syndrome Affect Over Achievers More Than Others? It’s because the overachiever actually has more to lose, or they think that they have more to lose. It’s because whatever it is that they approach in life, they really try and do their best and try to be perfect at it. If it’s something that they’ve never done before and it’s scary in some way, then they might just not want to do it at all. Their stance is “If I can’t do it perfectly, I’m not going to do it”. Here’s the thing, people don’t need to do things perfectly. People are craving humanity and craving authenticity, a real person, flaws in all. That’s one thing that Christine works on with her clients: To be authentic and to come through as a real person that people will respect. Your tribe and the people that are meant for you will be magnetized to you. That’s a great reason to get over that perfection aspect of doing things. Listen to or watch the interview to continue this story and get more golden nuggets of advice! You can get my book here: “Idea Climbing: How to Create a Support System for Your Next Big Idea” About My Guest Christine Blosdale is The Expert Authority Coach™ who helps entrepreneurs, creators, coaches, and thought leaders get seen, trusted, and paid for what they already know. She’s an award-winning media personality and five-time #1 bestselling author with over 25 years expertise in broadcasting, branding, and business growth. Christine has worked with global giants like America Online and Microsoft, and has guided hundreds of experts to step into their own unique Expert Authority. As the host of The Expert Authority Coach™ Podcast (ranked in the top 2% globally) Christine delivers conversations that engage, educate, and energize audiences. Her interviews are fast-paced, relatable, and filled with sharp insights — all while delivering simple, actionable takeaways listeners can apply immediately. She’s been featured in Woman’s Day Magazine, Ticker News, and on numerous podcasts, and is known for her bold yet approachable style that leaves audiences inspired, empowered, and ready to take action long after the episode ends. Connect with Christine on LinkedIn! Learn more about Christine and her business! Want more marketing advice? Check out “How to Create Story-Driven Content Marketing Campaigns with Katie Wagner”

    28 min

  4. MAR 25

    How to Design Your Ideal Life by Creating Fulfillment and Impact with Mo Salami

    Designing and living your ideal life is possible IF you have the right strategies. A big part of that is creating fulfillment in your own life while positively impacting the world around you. In this episode I discuss how to do just that with my guest, Mo Salami.     Mo is a High-Performance Coach and International Keynote Speaker. He speaks multiple languages, fluent in English, French, Spanish and Brazilian Portuguese. Mo is a former Senior Mentor for World Class Peak Performance Guru Tony Robbins. Whilst part of his California-based team, Mo generated tens of millions of dollars in sales for Tony Robbins’ events worldwide. Mo has done over 20,000 hours of 1:1 consulting; including consulting with over 8,000 business owners doing a million dollars a year in revenue or more. We dive into topics including: The three-prong approach of designing your ideal life. How to move towards the result that you want even before you see the result you want. How to know what opportunities to take advantage of and what to say no to. How to train today for who you will become tomorrow. How to blend fulfillment and financial success. When the tough times hit how to keep on keepin’ on mentally and otherwise. The “Three R’s” to reset your mindset. The 60-second, three-part strategy to get into a high-performance zone. The one thing, above all else, that you need to do to design your ideal life. …and other golden nuggets of advice! Mo’s Origin Story Mo came from a whole other world. The turning point for Mo came from seeing a sign and before we get to the sign, he’ll give this some context. Mo is from a family where having a degree is just the holy grail, if you will, of success and preferably a degree in the sciences. Mo got his first degree when he was 20 years old; he completed a whole college degree. The first one. That was the only definition of success he had at that point. Looking back he realizes how naive he was. He ended up getting three degrees and started his career in the medical field. He bought a nice house in a nice neighborhood, got a nice car, all that great stuff. The challenge was his nice six figure salary came with 16 hour work days. Mo had no free time, no “me time”, and that was his life. But luckily he was successful. When he got to the end of each year his year was just a blur of 16-hour shifts. Mo was a bit confused and unsure of his life choices because success didn’t feel like he thought it would. Then one day he was in a bookstore in Central London and saw a sign and the sign said “How to be Successful”. It turns out the sign was an ad for a book called “The Success Principles by Jack Canfield”. Mo grabbed hold of the book and started reading it right then and there. With time, a very short amount of time, he read every single book listed in the back of the “The Success Principles”. A Fork in the Road The fork in the road Mo encountered was, does he stick to his path of apparent success that he was already on? Or does he pursue this new definition of success that he had just discovered? Mo chose the latter. He traveled to Europe, USA, Canada, Asia, wherever, to learn from the best success teachers he could find. Whatever the cost, whatever the distance, he decided he was going to be there. Very soon he got a measure of expertise in online business, sales and marketing, personal development, and public speaking. He even went to work for Tony Robbins for eight years as a Senior Mentor. In that role he helped a lot of very high achievers and aspiring high achievers to get to that very next level as well. Mo’s role as a Senior Mentor was also a sales role. Because of that he had the opportunity to put all the learning he had about sales into practice. One of the highlights was making a million dollars in sales in a 90-day period. That meant he had thousands of opportunities to help people get to the next level. What he discovered was apparent success is when somebody else decides what success means for you; whereas actual success is success that you decide on your own terms. It’s just as simple as that. What he does today is help people get to their own purpose driven success. Mo calls it “Lifestyle Design”. You can also call it your own purpose-driven success. That’s for your own impact on the world and your own fulfillment as you define it. Using that to impact the world through your online business. Fulfillment being personal development, coaching, and using those to get to design the exact lifestyle that you want. The Pivot That Made All The Difference Mo says the pivot was instantaneous there. He didn’t even think about it. It was just an instantaneous pivot and, and what had helped him was, or, or should I say the, well, the pivot was instant. It was literally that sign. Mo discovered this whole other world that he knew nothing about. That pivot was instant. He looked at the front of the book (The Success Principles by Jack Canfield). He had a look at the chapters. Mo glanced at the back of the book and saw this huge list of other books, and he read all of them. He asked himself, “How do I get to be the best in this brand new, brave new world that I’ve discovered?” With some reflection, Mo realized it’s not because he wanted to be better than anyone else. It was more about becoming the very, very best version of himself to help him help other people become successful to the best of his ability. Watch or listen to this episode to get some amazing gold nuggets of advice! You can get my book here: “Idea Climbing: How to Create a Support System for Your Next Big Idea” About My Guest   Mo Salami is a High‑Performance Coach, International Keynote Speaker, and online marketing strategist fluent in English, French, Spanish, and Brazilian Portuguese — a rare combination that allows him to connect deeply with diverse leaders and drive results across cultures and industries. What sets Mo apart isn’t just what he knows — it’s what he’s proven: Served as a Senior Mentor on Tony Robbins’ peak performance team, contributing to tens of millions in global event revenue. Logged 20,000+ hours of one‑on‑one consulting, coaching thousands of business owners earning $1M+ annually. Helped clients achieve measurable outcomes like 30–300% revenue increases within 6–12 months, improved decision quality, and better work‑life alignment. Learn more about Mo! Connect with Mo on LinkedIn! Want more inspiration? Check this interview: “How to Turn Obstacles into Opportunities with Lasada Pippen“

    29 min

  5. FEB 26

    How to Turn Obstacles into Opportunities with Lasada Pippen

    In this episode we’re discussing how to turn obstacles into opportunities with my guest, Lasada Pippin. Lasada was raised in an underserved community as a young African American and defied the odds to build a successful career in engineering and become a first-generation college graduate. His journey reflects the resilience and determination that now fuel his mission as an inspirational speaker.   Lasada’s signature keynote series, “Say It Better: Communicate with Clarity & Lead with Confidence” draws directly from that path: Empowering corporate professionals, educators, and youth to overcome obstacles and pursue meaningful growth. With a message rooted in grit, reinvention, and purpose, he equips audiences with practical strategies to lead with intention, rise stronger, and climb higher. We dive into topics including: How to make and support your decision to “burn the boats” How to successfully step into the new space that you’re striving towards. The importance of finding the finish line and keeping your eyes on it at all times. What you need to do to build momentum to get to the finish line. What to do to stay once you’ve “burned the boats’ and successfully gotten to your island of success. The role of self-confidence in turning obstacles into opportunities. Why it’s of the utmost importance to move towards something that you’re truly passionate about. How to take action in “the moment of now” one small step at a time. How to keep on keepin’ on after the initial excitement of your journey fades. The reason you must really know and understand your “Why” on your journey. How to get strategic about your goals instead of just riding high on excitement and love. The power of starting with the end in mind. The three questions you need to ask yourself and answer to turn obstacles into opportunities. Why your journey never ends, it just evolves over time. The importance of celebrating your small wins. The importance of having a way to measure your progress and how to create it. The one thing, above all else, that you need to do to turn obstacles into opportunities. …and more golden nuggets of advice! Starting to Turn Obstacles Into Opportunities  Lasada grew up in an underserved community with low resources and not having a whole lot. He feels like during his entire life that he’s had to turn obstacles into opportunities. There was always some type of roadblock, there was always some type of challenge. Lasada has a background in engineering and technology where he spent his professional time for a decade. Even making the shift from engineering and technology into the keynote and motivational speaking space was an obstacle. Lasada had to see the opportunity inside of that transitional moment if he wanted to get past that obstacle. An obstacle can be anything. It can be fear, it can be anxiety, it can be procrastination, it can be self-doubt, it can be a lack of self-confidence. There are so many obstacles that we don’t realize are obstacles because they’re wrapped in a different type of clothing. Because of that there are so many obstacles that we need to identify, and that’s the only way that we can turn them into opportunities. For Lasada it was getting over the fear, embracing it, learning how to coexist with it, and building up his self-confidence. He needed to develop the confidence that he could make each leap and go forward and operate in the space of keynote and motivational speaking that he operates in today. A Lifelong Journey Turning obstacles into opportunities has been a lifelong journey for Lasada. He said that it doesn’t have to be a life altering, such as super darkness, but let’s just say “dark times”. When you hit the dark times, you hit obstacles. It’s then that you really need to see and focus on the opportunities. A Decision to Create Opportunities When Lasada was getting ready to leave corporate, he was faced with a decision. His contract had ended, and so he had the opportunity to renew his contract. He could stay there and prolong the contract and continue being in a place that included a great income and great people. Nothing was “wrong”. OR he could take a leap of faith and go after what he really wanted to do, what he really loved, and what he really desired. He said a lot of times you are so blinded by what’s good that it blinds you from getting to what’s great. If you are blinded by darkness in your life, it’s oftentimes going to be hard to see that light. You have to shift that perspective. You have to change the way you see it. You must look at it like as an obstacle, but at the same time realize there’s also an opportunity naturally baked into every obstacle. If you adopt a mentality that for every problem there is a solution, whether you have the solution at that time or not, that’s a whole different story. You can adopt a mentality that within every problem that you face, there’s also a solution. So Lasada did a mental shift, and when he left and took that leap to put himself out there, he did something inspiring. He “burned the boats”. Lasada did that because you don’t want to give yourself room to go backwards after making a leap of faith. Instead, you want to give yourself the opportunity to go forward. When Lasada made that leap and jumped out into the keynote and motivational speaking space, the way he burned the bolts was by deciding he couldn’t go back into Corporate America and couldn’t go back into contract positions. In short, he couldn’t go back into engineering and technology. Lasada had to figure out where the opportunities were for him to continue to press forward. For every obstacle that he faced Lasada had to believe there has to be some kind of workaround and then embrace that pathway. He believed there had to be some type of solution to get to the island of success he yearned for. Burning the boats needs to start from the moment that you make the decision. For Lasada, it was when he made the decision to leave engineering and technology and go into the keynote and motivational speaking space. The decision to burn the boats started right there at that moment. The rest is history! Watch or listen to the full episode for more golden nuggets of advice! You can get my book here: “Idea Climbing: How to Create a Support System for Your Next Big Idea” About My Guest   Lasada Pippen’s journey from the tech world to the keynote stage equips him with a unique and powerful perspective as a motivational speaker. A bilingual STEM professional, he spent over a decade thriving in the engineering field before realizing that his greatest impact wouldn’t be made behind a screen, but in front of an audience. Lasada is a former engineer turned keynote speaker and communication coach. He helps professionals, teams, and leaders say it better—so they can lead better, teach better, and connect more effectively. Lasada’s mission is to help anyone who wants to improve their communication, regardless of their profession, background, or reason why. His journey from the tech world to the stage is rooted in resilience, reinvention, and a passion for helping others grow. Lasada has delivered keynotes in over 38 U.S. states and worked with hundreds of clients, from national conferences to Fortune 500 companies to K–12 school communities. He speaks to both school leaders and students, corporate teams and emerging professionals, equipping each audience with practical tools to communicate with clarity, show up with confidence, and lead with purpose. If you’re looking for a speaker who brings real tools, real energy, and real connection, You’ve found him!. Learn more about Lasada! Connect with Lasada on LinkedIn!

    23 min

  6. FEB 18

    Today we’re discussing how to get focused and get into “flow states” (what athlete's call "The Zone") to achieve more in less time. My guest is Peter Wishnie.

    Today we’re discussing how to get focused and get into “flow states” (what athlete’s call “The Zone”) to achieve more in less time. My guest is Peter Wishnie.     In his younger years Peter purchased a medical practice and after one year, he made more money than the previous owner did in any one of his 17 years of ownership. Peter has been in business for over 33 years and has made multiple 7 figures for 30 consecutive years, landing him in the top 1% in his field. During those years he has learned key secrets that have helped him work a lot less while growing the business year after year. In 2022, he sold that business for $2 million more than he paid for it. The reason he sold it was mainly because his passion is now to help other businesses learn to have the life they so deserve and desire. Peter believes people become business owners or leaders not to be slaves to your jobs but to have the freedom to enjoy your family, hobbies, and friends. Peter wants to help you live your best life. We dive into topics including: Why you have to know and write out you KPIs, your Key Performance Indicators for your business. Why you have to review your KPI’s at least weekly if not more often. How to maintain focus once you’ve gotten started. How to survive and embrace the roller coaster ride of focus. Why consistency every single day is king; it’s not about overloading your schedule. The definition of and examples of flow state, or being “in the zone” as athletes call it. How to stay in the zone and not get knocked out of it for short periods of time. Why creative ideas come when you’re most relaxed. The benefits and rewards of getting yourself into flow state. What comes first; focus or flow state. The one thing, above all else, that you need to do to get focused and into flow state. …and other golden nuggets of advice! Peter’s Story of Focus and Flow State Peter says far from the expert of ALWAYS being focused. After every video he creates, he says “stay focused my friends”.  He got that from that beer commercial, “stay thirsty my friends”. It’s because it’s because getting focused and into flow states isn’t always easy. We’re constantly getting interrupted with calls and our electronic devices. Peter says he’s constantly getting bombarded with messages, and he tries to keep up with them. He remembers when he was younger back in 1989, when he purchased his practice. Peter didn’t even have a desktop computer. People didn’t have cell phones. It was easy to get and stay focused with few interruptions. At the time when the phone rang it was a great thing for a business owner because it could be a prospect. But creating focus and flow state is something Peter has since learned. He loves to study. He loves to listen to and learn from people. Peter purchased his first Franklin Covey planner back in the early 1990s. Peter wrote down his goals for the year; exactly what he wanted to achieve. He wrote them down based on what he was going to do every single month, then every single week.  which made staying focused easier. Now Peter is also a John Maxwell certified leadership coach. There’s a great book, “The One Thing”, you just focus on the one thing. Peter adopted that principle. Then he adopted Michael Hyatt’s “Full Focus Planner”. Because of that Peter wrote down the three major things he needed to accomplish every single day. Some people love to cross things out every single day. Peter did this and that, but it’s that one thing, and it could be you. Like writing 20 pages in your book. That’s the one thing, the other things on your list don’t matter as much. You can also figure out what the top three things you must do are and write them down every day. You must decide what’s important for your family, your relationships, your health, and so on. Then it’s a matter of putting those things first while you have a business to take care of. If you don’t take care of those other things, take care of yourself, your health, and building up your energy levels you’re going to crash sometime during the day. You might wake up totally fogged up, just like your brain’s all fogged and because you’re just not doing the right things to take care of yourself day in and day out. That’s where energy comes into play… Managing Your Energy Imagine having all that energy, when you have all that energy, you can go longer during the day and the day goes by faster because you are just full of pep. Peter believes it starts with that. How did he learn to do that? It came from medical school. Now imagine going to college. In Peter’s case he always had those few hard classes, but he also signed up for some easier courses like history of rock and roll. Meanwhile, he was taking physics and chemistry as a pre-med student. Peter had a hard time his first year in school and he read a book called “How to Study”, and from that he learned how to organize and how to focus and then how to schedule focus. It’s about really knowing what you want to do each day. The Importance of Writing and Journaling Where do you start to get focused? Pull out a piece of paper or a journal. Write down everything that’s on your mind. Everything; everything that you think that needs to get done or everything that’s bothering you. And not even that just bothering you. Just write down everything. Just journal. Then divide your life into a pie. Things like health, relationships, friendships, finances, your business goals, relaxation time, all that. Then what do you want to do in each of those areas? What are your goals? Just pick one little goal that you want to accomplish in the next 90 days. Watch or listen for the rest of the stories and lessons to be learned! You can get my book here: “Idea Climbing: How to Create a Support System for Your Next Big Idea” About My Guest   In his younger years Peter Wishnie purchased a medical practice and after one year, he made more money than the previous owner did in any one of his 17 years of ownership. Peter has been in business for over 33 years and has made multiple 7 figures for 30 consecutive years, landing him in the top 1% in his field. During those years he has learned key secrets that have helped him work a lot less while growing the business year after year. In 2022, he sold that business for $2 million more than he paid for it. The reason he sold it was mainly because his passion is now to help other businesses learn to have the life they so deserve and desire. Peter believes people become business owners or leaders not to be slaves to your jobs but to have the freedom to enjoy your family, hobbies, and friends. Peter wants to help you live your best life. Connect with Peter on LinkedIn! Learn more about Peter’s coaching and speaking! Want to learn about “being in the zone” when it comes to money? Check out “How To Have a Successful Money Mindset with Robin Waite”

    24 min

  7. FEB 3

    How to Create Story-Driven Content Marketing Campaigns with Katie Wagner

    Storytelling is an absolute must in the marketing world. In this episode I discuss How to Create Story-Driven Content Marketing Campaigns with my guest, Katie Wagner.     Katie spent more than 15 years as a journalist. In 2010, Katie realized that she could use the skills she learned in the newsroom to help business owners connect with their clients online and started her own agency, KWSM. Katie is a proud member of Vistage, Provisors and the Young Entrepreneur Council. She has served as a member of the Advisory Board for Web Wise Kids, a non-profit focused on keeping kids safe on the internet and social media. In 2012, she was honored with the organization’s ‘Champion for Children Award.’ We dive into topics including: How to use informational interviews with your clients to create your marketing stories. The structure of a great informational interview. Where and how to share your story once you create it. How to get happy clients to share your story with their friends in their language. Why learning why your happy clients are happy can help you learn a lot about your business and ultimately improve your client experience. A deeper discussion into how to create a successful marketing strategy with your content once it’s ready. An examination of the pillars of story-driven content marketing and how to expand that marketing process. How to uncover how prospects discover you and make the decision to become your clients. The definition of “nurturing content” and how to create it. How to nurture your client relationships once you close the deal. How to get qualified referrals from your existing clients. Why case studies are the most compelling way to create story-driven marketing campaigns and how to create great ones. The one thing, above all else, you need to do to create story-driven content marketing campaigns. …and more golden nuggets of advice! Getting Into Storytelling  Katie was a journalist for 15 years before she started a digital marketing agency. She specifically worked in television and radio. She worked all over the world and retired from CNN headline News back in 2009.  She opened her agency in 2010. The reason she did that is because she realized that nobody was going home to watch the five o’clock news anymore. They started getting the headlines on Facebook and Twitter. As those channels came to prominence, that became the way people wanted to get their information. Katie saw an opportunity to teach business owners how to tell their story using digital channels. She believed that founding a company in the tenets of journalism and knowing what attracts an audience was a good place to start. What Successful Marketing is Really About First Katie defined brand journalism. What that means to her is that it is the act of creating content that builds an emotional connection. It’s about the humans involved in a business. Brand journalism highlights the stories of the people that make or deliver your products or service. It highlights the stories of the people that benefit from your products and service. It’s really about those emotional connecting stories that we have to tell beyond just features and benefits also known as the marketing or the sales language. It’s really about that human language. Those are the stories they tell at the her agency. Even during the very early days, back in 2010, they had to interview their clients to uncover those stories. When you ask somebody about their business their default they usually talk about is the services they provide and what they can do for people or their products and what the benefits are. They forget the most important parts. What are they? It’s answering questions such as what does that do for somebody? How does it change their life? and from there focusing on the transformation around using your products and services. The first step was to teach people to start thinking of their businesses based on the answers to those questions and focusing on the outcomes their clients’ were creating more than the services they were delivering. The Structure of A Great Story When Katie’s agency is telling stories for their clients there’s a purpose behind the stories they’re telling. They like to think of it as the transformation moment. There’s a before for your potential client, then they use you, and then there’s an after. And that arc is the story you want to tell. What is life like before they interact with you? You know, what are their pain points? What are their struggles? What are the fears and motivations they have? And then what happens at that moment they engage with your products or services? Then what is the transformation after that engagement? How is life different? How does life look better, safer or easier for them? If you can start creating content around that transformation point, those stories really resonate with people. Even when Katie’s agency is creating website content, they ask themselves can you paint a picture of the pain that they’re in now and how your product or service solves that? Not through the physical, like what does it do, but what is the emotional state? The before and the after. If you think of that story arc, that’s a pretty good place to start. And then there are a multitude of different spinoffs from that. You can talk about individual types of pain. It doesn’t always have to be pain, but at least their initial needs. Is it philosophical or an emotional pain? Is it a physical pain? Is it a tactical pain? Here’s an example using Katie’s own business. People that hire KWSM do so because they’re a lead generation agency, so they their clients want leads for their businesses. The sort of surface pain point may be that their business is slow or they’re not getting as much business as they want, or they need a better way to get business. But really the pain point is “My business won’t survive unless I bring in new clients.” That is the emotional connection they’re trying to get at. People need lead generation not just to grow, but because they’re afraid of what happens if they don’t grow. Unfortunately, people don’t usually admit that to each other. But if you really dig deep, for example, if most of Katie’s clients are afraid in today’s geopolitical climate, they fear that if they don’t have a good lead generation strategy, their business may not make it through to the other side. And that’s the pain point they have to step into. That’s some powerful stuff! Onwards and upwards; listen to or watch the episode for the rest! You can get my book here: “Idea Climbing: How to Create a Support System for Your Next Big Idea” About My Guest Katie Wagner spent more than 15 years as a journalist. After graduating Magna Cum Laude from Boston University with a B.S. in Broadcast Journalism and a B.A. in International Relations, she began her career as an investigative reporter, and then spent a decade as a television and radio news anchor. Katie has worked at CBS, ABC, Fox, CNN and National Public Radio. In addition, she has appeared on dozens of commercials, educational videos and websites. She has hosted her own talk show, had columns published in major newspapers and blogs, and is a popular public speaker. In 2010, Katie realized that she could use the skills she learned in the newsroom to help business owners connect with their clients online. She opened KWSM to help companies and organizations tell their story, building the agency with journalists, whom she knew understood how to establish a relationship with their audience and convey information in an engaging and educational way. Katie is a proud member of Vistage, Provisors and the Young Entrepreneur Council. She has served as a member of the Advisory Board for Web Wise Kids, a non-profit focused on keeping kids safe on the internet and social media. In 2012, she was honored with the organization’s ‘Champion for Children Award.’ Over the years she has served as an Entrepreneur in Residence at Chapman University’s Leatherby Center for Entrepreneurship and Business Ethics, a Mentor for Chapman’s MBA Program, and a guest lecturer for Chapman, California Southern University and California State University, Fullerton. Connect with Katie on LinkedIn! Learn more about Katy’s company, KWSM Digital! Want to learn more about storytelling and sales? Check out “Story Selling: How to Know What Stories to Tell to Sell with Sylvain “Sly” Haché”

    21 min

  8. JAN 28

    How To Have a Successful Money Mindset with Robin Waite

    Your money mindset can make or break you as an entrepreneur. I discuss how to create a successful money mindset in this episode with my guest, Robin Waite. Robin is a dynamic and inspiring public speaker, author, and international business coach. He has a passion for helping others succeed and reach their full potential, and his energy and enthusiasm are contagious. With over 20 years of experience as an entrepreneur and business coach, Robin has a wealth of knowledge and practical insights to share with his audiences.     I asked Robin about his story and he said “I’ve only been in business for 21 years, so maybe I’m a bit of a slow learner. I don’t know. But I finally feel I’ve nailed it when it comes to pricing and money mindset.” We dive into topics including: Why how we choose to buy things is a reflection of how we price and sell things as entrepreneurs. How to break through that pricing barrier in your mind. The two financial things your business needs to be profitable. The makeup of a successful business foundation. The three questions you need to ask yourself to achieve your financial goals. How and when to raise the prices of your service offerings. How to attract the right clients at higher price points. How to sustain a higher value, higher ticket price business model over time. The challenge of “loss aversion” and how to overcome it. The one thing, above all else, that you need to do to create a successful money mindset. …and more golden nuggets of advice! In the Beginning… Robin ran a marketing agency for the first 12 years of his career, predominantly doing web design and branding up until 2016, and ultimately ended up selling that agency. It was a good time because he was between kids and it meant he could spend a bit of time with his family and just enjoy my earnout that he had. Robin eventually needed to make a decision about his professional life; start a new career or start a new business? Because the first question everybody asked you at networking meetings is “What do you do?” And I’m like. I don’t really do anything ’cause, you know, and then I tell ’em I sold my agency and naturally you get a lot of freelancers and agency owners, small networking events. Robin did some informal networking over coffee and cake and turns out actually I was quite good at it. While explaining the agency he sold Robin realized that the reason somebody wanted to buy his agency was because there was some really cool stuff which he’d done around sort of how we packaged up our offer, how we priced it, and various things like that. During the 12 years of running that agency, with a bit of help from therapists and various mentors and coaches, he started to realize this mountain of value that he’d actually create. He also realized he had gotten rid of the negative money mindset which he had inherited as a child. Robin had undone a lot of that during those 12 years running the agency. He decided to start a new business as a business coach. Your Money Mindset Starts in Childhood Many people’s money blueprints are actually formed before their earliest memories. You’re building emotions even as a toddler based on what’s going on in the home. Many of the people speaks with they typically say most of the arguments were about money. They’ve adopted the sort of stuff that people say, such as, money doesn’t grow on trees and money’s the root of all evil and all those sorts of things. But a lot of, um, you know, home-based arguments are familial arguments around money of some sort. In Robin’s home growing up it was a bit traumatic. There were fights between his mother and father over household bills, holidays, and things like that. It got a point where Robin and his brother used to go and hide upstairs. It was very volatile. So, you can imagine at a very young formative age Robin’s associations with money were scary. That’s the same for many people. Much of the population are born into not necessarily born into poverty; but they’re born into working class family homes where money is tight. You know, we’re not all built, born with trust funds and silver spoons in our mouths. Financial Mindset Growing Up And then go into your teenage years where you want a bit of financial independence. You don’t want to rely on your parents for money, so you go out and get a paper route or you go and work in a restaurant waiting tables or something like that. Then you start to earn your own money. But now what you’re teaching yourself is that money comes through hard work and getting paid a wage. Part of that is repeating what your parents did because many of our parents worked for a wage throughout their lives. Then your parents are trying to educate you about money. They start telling you to be careful and make wise investments and that you eventually need to buy a house with a mortgage and everything else like that. Then they tell you to plan for college. Robin was privileged to go to college but came out of that with a lot of debt. So, you’ve got these amazing young human beings who are starting off their adult life in debt with a very poor attachment to money. They spend most of their twenties and thirties recovering from that and trying to get back into a state whereby they no longer owe money. Then consider business owners. You can see how all of this baggage isn’t particularly helpful when you’re then running a business as a grownup, right? Because everything still feels like hard work and how many times do you see business owners tearing their hair out? That’s because they’ve ended up working solid fifty plus hour weeks and they’re scratching their head thinking “I’m not making the money that I thought I’d make.” Onwards and upwards; listen or watch the episode to hear the rest! You can get my book here: “Idea Climbing: How to Create a Support System for Your Next Big Idea” About My Guest From the age of 18, Robin Waite spent four years as a systems analyst for a medical devices company, helping them increase their turnover by 50 per cent, from £1 million to £1.5 million. From 2004 to 2014 Robin ran a successful design and advertising agency serving over 250 clients. During this time, he delivered workshops and masterclasses that helped over 1,000 business owners improve their marketing, product architecture, pricing, websites and digital advertising. Robin loves helping businesses to become more successful and getting results for his clients is what gets him out of bed each day. Robin’s practical, one-to-one sessions are grounded in hard work and a relentless focus on goals. He believes his coaching & mentor program can help ANY business become more profitable… and have a lot more fun while they’re at it! Robin works with ambitious businesses in Gloucestershire, the south west of England and beyond, his goal is to help as many business owners as possible by sharing his 19 years of experience through his talks and workshops, business books, and one-to-one coaching. Learn more about Robert and Fearless Business! Connect with Robert on LinkedIn! Want to learn more about successful money mindsets? Check out “How to Create a Millionaire Mindset with Cole Vandee“

    26 min
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About

If you’re passionate about bringing your big ideas to life and want actionable strategies for marketing, branding, sales, mentoring, networking and more this show is for you! You’ll learn from interviews with successful B2B thought leaders and entrepreneurs.

Information

  • Creator
    Mark J. Carter
  • Years Active
    2019 - 2026
  • Episodes
    150
  • Rating
    Explicit
  • Copyright
    © 2026 Mark J. Carter & ONE80
  • Show Website
    The Idea Climbing Podcast