The IIDE Podcast

IIDE

Welcome to The IIDE Podcast! We talk about all things Digital here, so if you are a Digital Marketing Enthusiast or a Marketer interested in knowing all about the Digital Era, you are at the Right Place! Tune in to our Episodes where Experts from the Digital Industry share insights of their personal experience on amazing topics that you would not want to miss at any cost! For more Digital Marketing Content follow us on: ○ Youtube: https://bit.ly/IIDE-YouTube-Subscribe ○ Instagram: https://www.instagram.com/iideonline ○ Website: https://bit.ly/IIDE-Website

Episodes

  1. 07/26/2022

    Jio: From an Idea To Market Leader | What Next?| Business Case Study #Jio

    Enroll for our FREE Masterclass on Digital Marketing 101: https://bit.ly/3EfJYu4   Reliance Jio is the market leader in the telecom industry and is not constantly improving its services. IN this video we are going to learn about how Jio started and the barriers it faced before launching its services. We will also learn what we as students of business need to learn from Jio.   Mr Mukesh Ambani is not only dominating the telecom industry but also is exploring new areas with its various applications like Jio saavn, Jio TV, Jio Mart, Jio Games, and the most recent Jio Bp petrol pumps.  It will be very interesting to know what other areas Jio will plan to get in and dominate that industry.    Get an Online Advance Certification in Digital Marketing in 3 months: https://bit.ly/3BjLppX Post Graduate Programme in Digital Marketing: https://bit.ly/3nZFqSZ  IIDE - Indian Institute of Digital Education is India's Premier School For Digital Marketing. Established in 2016, we have continuously strived towards imparting digital skills to learners. We offer Online, Offline, Live, Short & PG Courses in Digital Marketing. Ever since our establishment, we have continuously strived towards imparting digital skills to learners. We have transformed more than 60,000 careers through online, offline, and on-demand mediums and we are the preferred choice of students of the top colleges of Mumbai and Navi Mumbai. We are associated with 60+ colleges & universities and have partnered with 100+ top MNC and Digital Marketing setups across the globe to make our students future-ready!   For more updates follow us on:   ○ Instagram: https://iide.in/instagram  ○ Website: https://bit.ly/iidewebsite

    5 min
  2. Nykaa: A $13 Billion startup by a 50-year-old woman Falguni Nayar | Nykaa Business Model

    07/18/2022

    Nykaa: A $13 Billion startup by a 50-year-old woman Falguni Nayar | Nykaa Business Model

    Enroll for our FREE Masterclass on Digital Marketing 101: https://bit.ly/3EfJYu4   Nykaa an e-commerce platform for beauty and personal care products is known for its customer service, price discounts and a wide variety of products. But there are many other factors that have helped Nykaa become the market leader. A startup founded and run by a 50-year-old woman was profitable even before the launch of its IPO and in just 10 years it's not only doing great in the beauty care industry. Still, it wishes to explore the fashion and men's care industry with its new Nykaa Fashion and Nykaa Man.  But how did Nykaa achieve such great success in so a short period of time?  And what's so unique about Nykaa's business model that giants like Flipkart and amazon are unable to beat the competition from Nykaa? Get an Online Advance Certification in Digital Marketing in 3 months: https://bit.ly/3BjLppX Post Graduate Programme in Digital Marketing: https://bit.ly/3nZFqSZ  IIDE - Indian Institute of Digital Education is India's Premier School For Digital Marketing. Established in 2016, we have continuously strived towards imparting digital skills to learners.  We offer Online, Offline, Live, Short & PG Courses in Digital Marketing. Ever since our establishment, we have continuously strived towards imparting digital skills to learners. We have transformed more than 60,000 careers through online, offline, and on-demand mediums and we are the preferred choice of students of the top colleges of Mumbai and Navi Mumbai. We are associated with 60+ colleges & universities and have partnered with 100+ top MNC and Digital Marketing setups across the globe to make our students future-ready!   For more updates follow us on:   ○ Instagram: https://iide.in/instagram    ○ Website: https://bit.ly/iidewebsite

    8 min
  3. 07/15/2022

    The Real Reason Behind the Fall of Big Bazaar? Kishore Biyani | Future Group

    Enroll for our FREE Masterclass on Digital Marketing 101: https://bit.ly/3EfJYu4   Big Bazaar was the second-largest hypermarket chain in the country. It retailed in almost all categories so that customers could find everything under one roof.   Serving 2 million customers every week Mr Kishore Biyani wanted to capture every rupee in Indian customers' wallets irrespective of their location. This led him to undertake the expansion strategy.  But then what went so wrong that Mr Biyani who wanted to capture the entire market is now ready to sell the entire business of the future group to Mr Mukesh Ambani for an amount of Rs.24,713 crores?  we would like to thank Dolly Poddar, Sheetal Chaure Dinesh Kumar,  Abishek Kadam, and Emmanuel Ezeala Otti from IIDE's Virtual  Internship Program for helping us in creating such an insightful podcast. Get an Online Advance Certification in Digital Marketing in 3 months: https://bit.ly/3BjLppXPost Graduate Programme in Digital Marketing: https://bit.ly/3nZFqSZ IIDE - Indian Institute of Digital Education is India’s Premier School For Digital Marketing. Established in 2016, we have continuously strived towards imparting digital skills to learners. We offer Online, Offline, Live, Short & PG Courses in Digital Marketing. Ever since our establishment, we have continuously strived towards imparting digital skills to learners. We have transformed more than 60,000 careers through online, offline, and on-demand mediums and we are the preferred choice of students of the top colleges of Mumbai and Navi Mumbai. We are associated with 60+ colleges & universities and have partnered with 100+ top MNC and Digital Marketing setups across the globe to make our students future-ready!   For more updates follow us on  ○ Instagram: https://iide.in/instagram ○ Website: https://bit.ly/iidewebsite

    6 min
  4. Role of Storytelling in Branding

    10/13/2021

    Role of Storytelling in Branding

    Last week, at IIDE - Indian Institute of Digital Education, we had the privilege of hosting Abhishek Mehrotra ©️ Mehrotra, Branded Content Lead at moneycontrol.com and ex - CNBC, NDTV on Saturday for a Super-Session on Storytelling for Brands!  Abhishek began by describing his journey about how he started at CNBC, his move to Maxis, and ultimately his return to CNBC after moneycontrol.com was launched. He said that the most important thing is execution and that ideas should not be mere concepts, they should rather be implementable. He also said that it is very important to back your strengths & abilities and to build on your strengths.  The way Abhishek explained how storytelling & branding go hand in hand and why they are so important was very easy to understand. He mentioned that the role of branding is to showcase what the company stands for. He beautifully explained the idea that the role of storytelling in branding is that storytelling creates an impact by building wisdom. It is about intervening in the customer journey and making an impact, he emphasized.  Then, he talked about some really marvellous campaigns done by brands that portray how storytelling can be the most powerful tool in branding. To tell you about one of the many campaigns that we saw, one was Under Armour’s “The Water Diviner” which showed Michel Phelps’ daily routine. It was really fascinating to see how Under Armour created a short video but it turned out to be so impactful.  Towards the end of the session, Abhishek answered some questions. One of the questions was the importance of video content to which he responded that video content is here to stay forever; it is only going to get more innovative and another thing like Tik-Tok can be in the waiting now.

    47 min

About

Welcome to The IIDE Podcast! We talk about all things Digital here, so if you are a Digital Marketing Enthusiast or a Marketer interested in knowing all about the Digital Era, you are at the Right Place! Tune in to our Episodes where Experts from the Digital Industry share insights of their personal experience on amazing topics that you would not want to miss at any cost! For more Digital Marketing Content follow us on: ○ Youtube: https://bit.ly/IIDE-YouTube-Subscribe ○ Instagram: https://www.instagram.com/iideonline ○ Website: https://bit.ly/IIDE-Website