Ep. 9: Dr. Patrice Smith – Orthodontist Branding, Social Media Marketing & Starting an Orthodontic Practice

Dr. Patrice Smith is an orthodontist, entrepreneur, and the innovative voice behind The Unorthodoc blog and brand. As the founder of Infinity Orthodontics in Washington, DC, Dr. Smith uses her platform to empower fellow orthodontists—especially women and Black professionals—with practical advice and personal storytelling. Her career blends clinical excellence with authentic social media branding and mission-driven practice ownership.

On this episode, you will discover:

• How Dr. Smith built a personal brand as an orthodontist through blogging and social media
• The impact of relatability and visibility on patient trust and new patient conversions
• Key lessons from launching a private orthodontic practice during the COVID-19 pandemic
• Creative insights into building a side hustle as an orthodontist, including her boutique candle company
• Why giving back through mission trips and mentoring is central to her philosophy

Recorded July 9th, 2021 in Downtown Washington, DC.

Generous support for this podcast comes from LightForce Orthodontics and Fishbein Fundamentals.

Join the community of forward-thinking orthodontists and catch up on every episode at illuminateorthopodcast.com — where innovation meets inspiration.

The Illuminate Orthodontic Podcast explores cutting-edge orthodontics and dentistry, offering orthodontists insights on innovation, patient care, custom braces, Invisalign & aligners, and 3D printing — while spotlighting leadership, practice growth, work-life balance, and the business of running a thriving orthodontic practice with creativity and entrepreneurship.