The Immersion

Grinders Coffee
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Welcome to The Immersion Podcast — A new audio series by Grinders Coffee Roasters, brewed especially for café owners, baristas, hospitality pros and the coffee‑obsessed among us! From the Roastery Floor to Your Feed: The Immersion Goes Next-Level For four years, The Immersion program has been the go-to for Grinders Coffee partners looking to up their café craft. Starting as a hands-on experience at our Melbourne roastery, we took customers behind the scenes, deep diving into cutting-edge training and collaboration with experts. Now, we’re bringing it to you on demand, with insights from industry leaders, innovators, and real-life café operators. Real Talk, Real Tools, Real Café Wins Hosted by Grinders Coffee Brand Ambassador, Jono Goldthorpe, each episode is a short, practical conversation covering marketing and pricing, customer experience and new tech. Everything cafes need to grow their revenue, build community and stay relevant in a fast-changing market. Pour a Cup. Plug In. Immerse – The Immersion: A Podcast by Grinders Coffee.

Episodes

  1. APR 19

    Trend Map 2026: The Data Behind the Shifts in Café Culture - The Immersion Podcast by Grinders Coffee Roasters - Ep#1

    Host Jono Goldthorpe is joined by category insights expert, Brendan Atkins (CCEP) to unpack the data behind the biggest shifts shaping café culture in 2026 — Which we will deep dive in the episodes that follow, with venue operators, hospitality leaders, and industry experts. Brendan Atkins is a Sydney‑based Market Insights Manager at Coca‑Cola Europacific Partners, Macquarie Uni grad, and former Quantium analyst. He brings a consumer-and-category lens to what cafés are feeling on the floor, with a front‑row view of shifting occasions, channel behaviour and the choices people are making — and why. In this episode, we map: • How the “morning rush” is evolving into rolling dayparts — including what the data hints about the rising power of afternoon coffee moments. • Why coffee remains a non‑negotiable ritual under cost pressure. • Why cold beverages and signature drinks are no longer seasonal sideshows — and what that means for menu design, theatre, and margin. • The small experience cues that keep people coming back (and the quick wins cafés can implement fast) You’ll leave with a clearer view of where café culture is heading — and a sharper sense of what’s worth doubling down on before we zoom in with operators and experts across the season. Next episode, we’re unpacking brand — not your logo, but the feeling your café leaves behind — and how to turn that into foot traffic and repeat visits. With Keiran Spiteri (Yolk Group) and Mirko (Social Fixation), we break down the small rituals, team culture cues, and social content that actually brings people in — and brings them back. Website: https://www.grinderscoffee.com.au Follow Grinders Coffee: Instagram: https://www.instagram.com/grinderscoffee/ LinkedIn: https://au.linkedin.com/company/grinders-coffee TikTok: https://www.tiktok.com/@grinderscoffeeroasters YouTube: https://www.youtube.com/@grinderscoffeeroasters Facebook: https://www.facebook.com/grinderscoffeeaus Spotify: https://open.spotify.com/show/3Uf618jXiyRtmV3mdOBGgT Further reading: https://www.beanscenemag.com.au/grinders-coffee-on-the-power-of-immersion/ https://www.grinderscoffee.com.au/resetting-the-rules-shaping-whats-next-at-the-immersion/ https://www.linkedin.com/posts/grinders-coffee_grinders-coffee-immersion-2025-activity-7363768073968869377-HFC1

    37 min
  • 1 Episode

About

Welcome to The Immersion Podcast — A new audio series by Grinders Coffee Roasters, brewed especially for café owners, baristas, hospitality pros and the coffee‑obsessed among us! From the Roastery Floor to Your Feed: The Immersion Goes Next-Level For four years, The Immersion program has been the go-to for Grinders Coffee partners looking to up their café craft. Starting as a hands-on experience at our Melbourne roastery, we took customers behind the scenes, deep diving into cutting-edge training and collaboration with experts. Now, we’re bringing it to you on demand, with insights from industry leaders, innovators, and real-life café operators. Real Talk, Real Tools, Real Café Wins Hosted by Grinders Coffee Brand Ambassador, Jono Goldthorpe, each episode is a short, practical conversation covering marketing and pricing, customer experience and new tech. Everything cafes need to grow their revenue, build community and stay relevant in a fast-changing market. Pour a Cup. Plug In. Immerse – The Immersion: A Podcast by Grinders Coffee.

Information

  • Creator
    Grinders Coffee
  • Episodes
    1