49 episodes

This podcast is produced by Implement and hosted by co-founder Badis Khalfallah.

In this podcast, guests from different industries deep-dive into what great marketing management is. We talk about marketing, motivation, learning, leadership, teamwork, and many other topics.

The Implement Podcast Badis Khalfallah

    • Business
    • 4.0 • 1 Rating

This podcast is produced by Implement and hosted by co-founder Badis Khalfallah.

In this podcast, guests from different industries deep-dive into what great marketing management is. We talk about marketing, motivation, learning, leadership, teamwork, and many other topics.

    #49: Marie-Anne Dagues, From 0 To 8-Figures in 3 years: The Story, The Product and The Marketing Strategy Behind this Growth

    #49: Marie-Anne Dagues, From 0 To 8-Figures in 3 years: The Story, The Product and The Marketing Strategy Behind this Growth

    For this 49th episode, I had the chance to chat with Marie-Anne Dagues, Chief Marketing Officer at Perifit, a French startup company creator of a connected solution for pelvic floor rehabilitation used by 100.000 women worldwide.

    In this episode, we talked about:


    A company and a product on a mission to help women
    The story of a company with an 8-figures turnover in 3 years
    The marketing strategy behind their success
    Organic virality and having entire Facebook groups built around your product that you didn’t create
    Managing sensitive messaging and handling a politically charged product
    Transitioning from big brand management to tactical startup operations
    The millennial in all of us
    How marketers leave "a piece of their soul" with what they sell

    Marie-Anne has spent the past 8 years in a media agency, climbing the ladder from display buyer to Business Director and team lead for one of the largest global luxury groups.

    She had managed small and large teams and has learned over the course of those years to navigate continuous turnover, stress, mean clients, and internal politics.

    Also a young mom, Marie-Anne decided mid-2020 to turn that page and to dedicate her time, energy, and heart to a cause that she holds dear: women's health, and joined Perifit in December as CMO.

    There, she is leading e-commerce, acquisition, branding, wholesale, PR, and communities.

    • 40 min
    #48: Carl Potak on What To Learn As A Founder | How To Run Idea Validation

    #48: Carl Potak on What To Learn As A Founder | How To Run Idea Validation

    For this 48th episode, I had the chance to chat with Carl Potak, Founder & CEO @ StartupDevKit, an online incubator and accelerator platform for startups.

    In this episode, we talked about:


    What changed in startup building since 2007
    The increased competitiveness of finding startup opportunities
    The importance of startup education as a founder and what you should learn about.
    Building an audience VS building a product
    How to properly run idea validation

    StartupDevKit, is top-ranked by Business Insider and was developed entirely by Carl.

    He's a serial entrepreneur, marketer, writer, and developer who’s founded multiple startups, served as marketing director for two tech organizations, and has been in the startup industry since 2007.

    Carl is the primary author of the StartupDevKit blog, which is ranked within the top 100 startup blogs according to Feedspot, and his articles are used to help teach students about startup development and growth in universities across the United States.

    Carl is also working on completing his book, titled Startup Survival Secrets, which is about the top 20 reasons why startups fail, their root causes, and how to avoid them.

    Follow Carl on Twitter and Insta: @carlpotak

    • 43 min
    #47: Audrey Saccone on Product Launch Strategy & Marketing

    #47: Audrey Saccone on Product Launch Strategy & Marketing

    For this 47th episode, I had the chance to chat with Audrey Saccone, a marketing and launch strategist supporting 7- and 8-figure course and membership creators. Audrey is founder of Digital Obbligato, a marketing and launch strategy consultancy.

    In this episode, we talked about:


    Launching an online course
    Mastering the marketing channels for a tight launch
    Marketing live courses from Marie Forleo and Sophia Amoruso
    The importance of reassuring the audience with testimonials
    The importance of talking about yourself and who’s giving the course when launching a course.
    Email marketing during launch period
    Driving home urgency and FOMO
    How to make waiting lists successful (with freebies, sharing, giving…)
    The conversion rate of waiting lists
    The path to becoming your own boss
    Following small content producers for more value.

    Audrey Saccone is the founder of Digital Obbligato, which helps female entrepreneurs develop their marketing and launch strategies.

    Following 5.5 years in the non-profit sector, Audrey moved into the online marketing space where she's worked for major players like Marie Forleo and Sophia Amoruso.

    She's excited to take the tried-and-true methods she's learned from working with the best in the business to help up-and-coming entrepreneurs find success with strategies that work and are the most authentic to them.

    Follow Audrey on Insta: audreysaccone

    Follow Digital Obbligato on Insta: digitalobbligato

    • 37 min
    #46: Greg Holtzman on Successful Partnership Marketing | Generating Leads in Virtual Events | Persistence

    #46: Greg Holtzman on Successful Partnership Marketing | Generating Leads in Virtual Events | Persistence

    For this 46th episode, I had the chance to chat with Greg Holtzman, Director of Partnership Marketing & Communications at Brainbase, a tech startup that helps globally recognized brands manage and monetize their intellectual property.

    ‍In this episode, we talked about:


    The licensing industry
    Marketing to licensing companies
    Being the first marketing hire after a seed round
    Breaking into an enterprise market with a traditional/old school target audience
    Banking on virtual events
    Brand/talent partnerships
    Mixing celebrity marketing with PR
    How to make partnerships successful and always asking for more
    What to ask for in a partnership with a celebrity
    Finding a marketing job in the sports world industry
    The persistence of job hunting and applying 5 times to the same company.

    Previously, Greg was a Senior Account Executive at Endeavor Global Marketing, where he managed brand partnerships, PR, and influencer marketing for clients including DICK'S Sporting Goods, Under Armour, Apothic Wine, and New Amsterdam Vodka.

    Follow Greg on Twitter: @gregholtzman

    Follow Greg on Insta: @nycgreg

    • 41 min
    #45: Dennis Consorte on How to Find Incremental Success as a Small Business Owner

    #45: Dennis Consorte on How to Find Incremental Success as a Small Business Owner

    For this 45th episode, I had the chance to chat with Dennis Consorte, digital marketing strategist & consultant. Dennis is Founder of Consorte Marketing, Snackable Solutions, and content creator for Digital.com.

    In this episode, we talked about:


    Growing a company too fast and burning out
    Transitioning from the agency model to a smaller scale consultancy
    Rebooting process after a big burnout
    The importance of your relationship with others and being happy on a personal level
    What small business owners should focus on and what they should check out.
    How to build trust and loyalty with your clients
    Focusing on being 1% better every day and incremental success

    Dennis believes that small businesses and entrepreneurs give people hope for a brighter future.

    He has twenty years of experience as a digital marketer and sold his first e-commerce business in 2004.

    He now works as a marketing consultant who helps small businesses and startups to drive traffic, conversion, and retention.

    He does these using tactics like SEO, paid search, affiliate marketing, email marketing, social media marketing, and storytelling.

    Dennis enjoys bringing stagnant companies on journeys where they are transformed into successful businesses with purpose and direction.

    He’s ready to meet you where you are and to take you where you want to be. He’s a practicing stoic, lives in New York, and dreams of owning a plot of land in Wyoming.

    He hopes to get back into snowboarding, the gym, and social interaction.

    Follow Dennis on Twitter and Insta: @dennisconsorte

    • 45 min
    #44: Vivien Conway on Instagram Growth in 2021

    #44: Vivien Conway on Instagram Growth in 2021

    For this 44th episode, I had the chance to chat with Vivien Conway, Co-founder at Ace the Gram - an Instagram growth agency. Viv is an expert in Instagram growth and engagement. 

    In this episode, we talked about:


    Starting on Insta back in 2014
    The importance of having a paid strategy & a paid funnel
    Evaluating how much content you can post and how much value you can provide.
    How to collaborate with smaller accounts to create content
    Insta stories and how to use them
    Reels and how to use them
    Giveaways & how to rock them
    Hashtags strategies
    Taking action and testing

    We published an Ebook on Instagram growth in 2021 inspired by this conversation with Viv. You can find the ebook here.

    • 38 min

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