The In-Between Podcast with Kassidy Lynne Social

Kassidy Lynne
  • 5.0 (13)
  • Entrepreneurship
  • Updated Weekly

Welcome to the ”In-Between” podcast, where we have conversations that pursue growth, failure, and the in-between. Join your host, Kassidy Lynne, each week for a new conversation that will give you an inside look into humans who conquered the in between moments of their lives, because even those doing the damn thing, running the business, training for the marathon, or even just being a human go through the in-betweens and that is where we find growth. Grab an iced coffee and join me as we dive deep into the in between. Connect with Kassidy at https://www.kassidylynnesocial.com/ Follow along on Instagram: https://www.instagram.com/inbetweenconvos/ About Kassidy: Kassidy Owen is the founder of Kassidy Lynne Social, a social media agency dedicated to helping brands express their authentic voice online. She views social media as a platform for building meaningful, lasting connections.
 Driven by a passion for storytelling and purpose-led growth, Kassidy works with female founders and values-driven brands committed to making a positive impact in their communities. She also serves on the board of the Give Happy Foundation, supporting initiatives that foster joy and positive change.

  1. 6d ago

    Why Hyper-Independence Is Holding You Back with Cathey Kuo

    What if success isn't about working harder, but learning how to stop doing it all alone? Cathey Kuo is a commercial real estate broker, investor, entrepreneur, and community builder on a mission to help more women create wealth and financial freedom. After decades of operating in hustle mode, building businesses, and chasing success, she hit a point that forced her to rethink everything. In this conversation, Cathey shares the lessons that transformed her life—from overcoming scarcity mindset and hyper-independence to embracing community, alignment, and sustainable success. We talk about wealth, entrepreneurship, personal growth, and why the biggest breakthroughs often happen when you finally ask for help. If you've ever felt like you're carrying everything on your own, this episode is for you. What You'll Hear: • The hidden downside of hyper-independence • The mindset shifts that changed her business and life • How community can accelerate growth and open unexpected doors • The role mentorship has played in her success • Simple habits that help her stay grounded and focused • What it really takes to build something that lasts • Why "action breeds confidence" is the advice everyone needs   Connect with Cathey: Website: https://beacons.ai/catheykuo Instagram: https://www.instagram.com/catheykuo/   Let's Connect: https://www.instagram.com/kassidylynnesocial

    42 min

  2. Jun 25

    Alexis Meruelo on What It Really Takes to Lead as a Woman (Hint: It Starts with Self-Worth)

    What if the worst moment of your life was actually preparing you for your purpose? Alexis Meruelo is an author, speaker, founder of the Business of Her conference, and Chief Vision and Purpose Officer of the Meruelo Group, overseeing corporate social responsibility across companies, including SAHARA Las Vegas and the Grand Sierra Resort. But her path to power didn't come from playing it safe. It came from a devastating breakup that forced her to redefine what success actually meant. In this conversation, Alexis shares her three-phase framework from her new book Getting You Ready for Power: believe in yourself, build your team, and rise to lead. We talk about why self-worth is the foundation of authentic leadership, how to find mentors who actually support your growth (and avoid the ones who don't), and why the in-between moments are where we discover who we're meant to become. If you're navigating a transition, questioning your worth, or wondering how to step into something bigger, this conversation is your permission slip.   What You'll Hear: The breakup that became Alexis's wake-up call and forced her to sit with herself Why hiring a career coach was the best investment she ever made The three-phase framework for stepping into power Why women who skip the self-worth work will never lead authentically What self-worth actually means and why it has nothing to do with your achievements How to separate your identity from your accomplishments (especially if you're a high achiever)   Connect with Alexis: Website: https://alexismeruelo.com/ Instagram: https://www.instagram.com/alexismeruelo/   Let's Connect: https://www.instagram.com/kassidylynnesocial

    48 min

  3. Jun 18

    Being Liked vs. Being Chosen: Victoria Marcouillier on Branding That Actually Converts

    What if the reason your business isn't getting leads has nothing to do with your offer, and everything to do with your website? Victoria Marcouillier is the founder of Brand Well Designs, an all-female branding and web design agency that's built a reputation for creating websites that don't just look beautiful, they convert. She's worked with six and seven-figure entrepreneurs, and she's built her entire business while raising three kids, proving that you can have both a thriving career and be present in motherhood. But here's what makes Victoria different: she'll tell you the hard truth that being liked on social media is not the same as being chosen by paying clients. And that your pretty website is doing nothing for you if it's not strategically positioned to answer the questions your ideal client is asking in the first 2 seconds. This episode is about so much more than web design. It's about brand positioning, knowing your differentiators, building capacity in the in-between, and why entrepreneurship is really just a test of your tolerance. What You'll Hear: The moment Victoria realized being an all-female team was actually her biggest differentiator (and how a client's question changed her positioning forever) The difference between being liked and being chosen, and why vanity metrics don't pay your bills What your brain decides in 2 seconds when someone lands on your website (and why most entrepreneurs are losing people before they ever scroll) The 3-part ecosystem every service-based business needs How Brand Well's Prep Well process changed everything, and why strategy has to come before design Why you need to stop trying to speak to everyone and start speaking to the 90% Why 2026 Victoria can handle challenges that would've broken 2023 Victoria How entrepreneurship became more about personal and spiritual development than business growth Why the ones who can tolerate the most will go the furthest Connect with Victoria:  Website: https://www.brandwelldesigns.com/ Instagram: https://www.instagram.com/brandwelldesigns   Let's Connect: https://www.instagram.com/kassidylynnesocial

    55 min

  4. Jun 11

    When the System Is Broken, Build Your Own: Dr. Jade Norris on Entrepreneurship in Medicine

    If you've ever felt frustrated by the healthcare system, waiting weeks for an appointment, spending 5 rushed minutes with your doctor, or fighting with insurance companies, this conversation is for you. This week, I'm sitting down with Dr. Jade Norris, a board-certified family medicine physician and founder of NSPIRE Primary Care here in Las Vegas. Dr. Jade is changing the game when it comes to primary care, and honestly? She's sold me on a completely different way to think about healthcare. Dr. Jade knew at four years old that she wanted to be a doctor. Even when her preschool teacher told her to "think about something else," she kept going. And now, she's not just practicing medicine, she's building a healthcare home for her community, proving that quality care doesn't have to mean conveyor-belt appointments and copay collections.   What You'll Hear:   What it really means to create a "healthcare home" vs. a transactional medical experience How Dr. Jade pushed through imposter syndrome in medical school as one of few Black students in a predominantly white, rural program Why your doctor should embody the healthy lifestyle they're recommending (and how Dr. Jade prioritizes fitness even with a packed schedule) How the membership model works: Think gym membership, but for primary care Real talk on navigating healthcare costs, HSAs, health shares, and finding what actually works for YOUR situation Dr. Jade's approach to managing chronic conditions like asthma without the runaround The importance of curiosity: Why you should question your healthcare experience instead of just accepting what you're given   Connect with Dr. Jade: Website: https://nspireprimarycare.com/ Instagram: https://www.instagram.com/drjademd/?hl=en   Let's Connect: https://www.instagram.com/kassidylynnesocial

    43 min

  5. Jun 4

    Shenelle Coplien on Breaking Free from Addiction, Victim Mentality, and Food Noise

    What does it take to go from daily drinking and cocaine use to building a thriving business that helps thousands of people rewrite their relationship with food? Shenelle Coplien knows because she's lived it. Shenelle is a recovering alcoholic and drug addict who got sober in December 2020, underwent gastric sleeve surgery in 2022, and built The Bariatric Rewrite, a program that teaches people how to stop blaming everyone else and start taking radical responsibility for their lives. This isn't about diets, quick fixes, or sugar-coating the hard stuff. It's about doing the real work of healing from the inside out. If you're tired of making excuses, ready to stop playing the victim, and prepared to hear some hard truths about what it actually takes to change your life, this conversation is for you. What You'll Hear: The day Shenelle decided she was done drinking The six-month journey to gastric sleeve surgery and the post-op discovery that changed everything The overlapping patterns between alcohol addiction, cocaine use, and food addiction Getting scammed out of $20,000 by someone in her recovery community, and how betrayal became her biggest catalyst Why 60% of bariatric patients regain their weight, and what traditional post-op care is missing How to stop blaming your husband, kids, job, and past for your choices Building a business organically on social media The truth about GLP-1 medications, lifetime costs, and what nobody tells you about diet Why the first 6-12 months post-surgery are your blank slate and how to protect it Connect with Shenelle: Website: https://bariatricrewrite.com/home Instagram: https://www.instagram.com/thebariatricrewrite/   Let's Connect: https://www.instagram.com/kassidylynnesocial

    51 min

  6. May 28

    Most Social Media Managers Are Undercharging. Here's What To Do Instead with Sam Schmidt

    Why are so many social media managers overworked, underpaid, and stuck in the client grind while others are building scalable, profitable businesses? Sam Schmidt breaks it down because she’s seen both sides. After starting her career as a teacher, Sam transitioned into social media management, built a successful agency, and went on to mentor hundreds of social media managers on how to grow beyond just “doing the work” and start running real businesses. This episode challenges the industry norms from underpricing and overdelivering to the pressure of doing everything, and replaces them with a smarter, more sustainable way to grow. If you’re ready to stop guessing, start charging appropriately, and build a business that actually supports your life, this conversation will shift how you see everything. What You’ll Hear: Sam’s transition from teaching to social media entrepreneurship  Why most social media managers are undercharging (and how to fix it) The truth about the “$500 social media manager” and why it’s hurting the industry Why social media management should be treated as a premium service The difference between social media management vs. support (and when to offer each) How to confidently talk about pricing without second-guessing yoursel The biggest reason social media managers burn out How to balance client work with actually growing your business The role of specialization (and why it matters more than niching) What separates the social media managers who succeed from the ones who quit How to build a personal brand that attracts better clients Simple, actionable shifts to improve your social media strategy today Connect with Sam:  Website: https://www.samschmidtsocial.com/home Instagram: https://www.instagram.com/samschmidtsocial/?hl=en   Let's Connect: https://www.instagram.com/kassidylynnesocial

    48 min

  7. May 21

    Why Changing Your Mind Might Be the Most Courageous Thing You Do with Caroline Ciocca

    What does it actually take to walk away from everything you’ve built and start over? Caroline Ciocca has done it more than once. She’s the former CEO of Make-A-Wish Southern Nevada turned executive leadership coach, and in this conversation, she shares what it really looks like to navigate life’s in-between seasons from major career pivots to selling everything she owned and moving across the country. This episode isn’t just about change. It’s about courage, identity, and giving yourself permission to evolve even when it doesn’t make sense to anyone else. If you’ve been feeling stuck, questioning your next move, or wondering if it’s too late to start over, this is the conversation you need. What You'll Hear: The power of building your own personal "board of directors" and who should be on it How Caroline went from a 28-year-old executive director to CEO of Make-A-Wish and what she learned about leadership along the way The truth about the nonprofit sector: why we need more minds and less heart Kassidy's personal story about her brother's Make-A-Wish trip before he passed from leukemia Why Caroline sold her house, reduced her life to six boxes, and gave herself a year to explore How to know when it's time to change your mind (and why that's not a lack of integrity) Building space into your day and protecting slow mornings with a "kung fu grip" Trusting your intuition and recognizing the "winks from the universe" Why there's no wrong decision and how to give yourself permission to try Connect with Caroline:  Website: https://www.carolineciocca.com/ LinkedIn: https://www.linkedin.com/in/carolineciocca Let's Connect: https://www.instagram.com/kassidylynnesocial

    44 min

  8. Trailer

    Trailer: Welcome to The In-Between Podcast with Kassidy Lynne

    Welcome to The In-Between Podcast, where we have conversations that pursue growth, failure, and the in-between. Join your host, Kassidy Lynne, each week for a new conversation that will give you an inside look into humans who conquered the in between moments of their lives, because even those doing the damn thing, running the business, training for the marathon, or even just being a human go through the in-betweens and that is where we find growth. Grab an iced coffee and join me as we dive deep into the in between. Connect with Kassidy at https://www.kassidylynnesocial.com/ Follow along on Instagram: https://www.instagram.com/inbetweenconvos/   About Kassidy: Kassidy Owen is the founder of Kassidy Lynne Social, a social media agency dedicated to helping brands express their authentic voice online. She views social media as a platform for building meaningful, lasting connections.
 Driven by a passion for storytelling and purpose-led growth, Kassidy works with female founders and values-driven brands committed to making a positive impact in their communities. She also serves on the board of the Give Happy Foundation, supporting initiatives that foster joy and positive change.   Let's Connect: https://www.instagram.com/kassidylynnesocial

    1 min
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About

Welcome to the ”In-Between” podcast, where we have conversations that pursue growth, failure, and the in-between. Join your host, Kassidy Lynne, each week for a new conversation that will give you an inside look into humans who conquered the in between moments of their lives, because even those doing the damn thing, running the business, training for the marathon, or even just being a human go through the in-betweens and that is where we find growth. Grab an iced coffee and join me as we dive deep into the in between. Connect with Kassidy at https://www.kassidylynnesocial.com/ Follow along on Instagram: https://www.instagram.com/inbetweenconvos/ About Kassidy: Kassidy Owen is the founder of Kassidy Lynne Social, a social media agency dedicated to helping brands express their authentic voice online. She views social media as a platform for building meaningful, lasting connections.
 Driven by a passion for storytelling and purpose-led growth, Kassidy works with female founders and values-driven brands committed to making a positive impact in their communities. She also serves on the board of the Give Happy Foundation, supporting initiatives that foster joy and positive change.

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