The Incentives Lab

Aaron Bare & Ricardo Rosselló
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The Incentives Lab explores the forces shaping our choices, institutions, markets, and society. Hosted by entrepreneur and systems thinker Aaron Bare and former Puerto Rico governor and bioengineer Ricardo Rosselló, the show examines the visible, hidden, and sometimes perverse incentives behind the world’s biggest challenges. From healthcare, biotechnology, and artificial intelligence to public policy, business, and human behavior, Aaron and Ricardo ask a deceptively simple question: What incentives are producing the outcomes we see? Through thoughtful conversations, real-world case studies, and perspectives from science, policy, and entrepreneurship, The Incentives Lab reveals how well-intended decisions can create unintended consequences—and how changing just one or two critical incentives can unlock better outcomes. The goal is not merely to identify what is broken. It is to help listeners understand the systems influencing them, question assumptions that have gone unchallenged, and gain greater agency to shape a better future.

Episodes

  1. Jul 31

    The Peptide Paradox: Hidden Incentives and How Good Intentions Create Bad Outcomes

    Why were peptides removed from the market in 2023? Why are six of seven now being recommended for return? And what does this reveal about the hidden incentives shaping healthcare, innovation, and public policy? In the inaugural episode of The Incentives Lab, Aaron Bare sits down with his co-founder, Dr. Ricardo Rosselló—former Governor of Puerto Rico, bioengineer, neuroscientist, and advocate for evidence-based innovation—to unpack one of the most important healthcare policy discussions happening today. Together they explore: What peptides actually are—and why they’ve become one of the fastest-growing topics in longevity and regenerative medicine. The recent FDA advisory committee recommendations and what they mean for patients and physicians. How unintended consequences created a gray market when access disappeared. The difference between visible incentives, hidden incentives, and perverse incentives in healthcare regulation. Why better policy isn’t about choosing sides—it’s about designing better incentive systems. More than a conversation about peptides, this episode introduces the core mission of The Incentives Lab: exposing the invisible forces that shape our decisions, institutions, businesses, and society. Because every policy creates incentives. Every incentive changes behavior. And every behavior shapes the future. If you want to better understand why people, organizations, and governments make the decisions they do—and how changing incentives can create extraordinary outcomes—this podcast is for you. Hosted by Aaron Bare Featuring Dr. Ricardo Rosselló The Incentives Lab Because all problems are incentive problems. Learn More Here.

  • 1 Episode

About

The Incentives Lab explores the forces shaping our choices, institutions, markets, and society. Hosted by entrepreneur and systems thinker Aaron Bare and former Puerto Rico governor and bioengineer Ricardo Rosselló, the show examines the visible, hidden, and sometimes perverse incentives behind the world’s biggest challenges. From healthcare, biotechnology, and artificial intelligence to public policy, business, and human behavior, Aaron and Ricardo ask a deceptively simple question: What incentives are producing the outcomes we see? Through thoughtful conversations, real-world case studies, and perspectives from science, policy, and entrepreneurship, The Incentives Lab reveals how well-intended decisions can create unintended consequences—and how changing just one or two critical incentives can unlock better outcomes. The goal is not merely to identify what is broken. It is to help listeners understand the systems influencing them, question assumptions that have gone unchallenged, and gain greater agency to shape a better future.

Information

  • Creator
    Aaron Bare & Ricardo Rosselló
  • Years Active
    2026
  • Episodes
    1
  • Rating
    Explicit
  • Copyright
    © 2026 Aaron Bare & Ricardo Rosselló