168 episodes

Welcome to The Inches, a podcast that looks at how digital is changing sports sponsorship & marketing game. Hosted by Nick Lawson, co-founder of SQWAD Sports Inc.

The Inches Nick Lawson

    • Business
    • 5.0 • 7 Ratings

Welcome to The Inches, a podcast that looks at how digital is changing sports sponsorship & marketing game. Hosted by Nick Lawson, co-founder of SQWAD Sports Inc.

    Rookie & The Vet: Helping sponsors utilize your team IP outside of your stadium

    Rookie & The Vet: Helping sponsors utilize your team IP outside of your stadium

    The brand your team has built is powerful. Most have built trust and familiarity with their fan base. In sponsorship many times, we sell that power as the main benefit we have.

    But what about the value of that IP and team logo when used outside the stadium?

    In this episode of The Inches podcast, we dive into how pushing your sponsors to utilize your logo outside the stadium can help increase trust and sales from your fans.

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    The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

    • 30 min
    Rookie & The Vet: Recessions & Sponsorships Part 2

    Rookie & The Vet: Recessions & Sponsorships Part 2

    All signs point to a looming recession on the horizon, and what is interesting is a majority of us in the industry haven't experienced a recession.

    So what should we focus on to ensure our sponsorship department continues to grow?

    In this episode, we dive into some key tactics you can implement to succeed as we head into a possible recession.

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    The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

    • 8 min
    Rookie & The Vet: Talking sponsorship fulfillment with guest Toni Campbell

    Rookie & The Vet: Talking sponsorship fulfillment with guest Toni Campbell

    You've sold the sponsorship, got the client to say YES, and received the handshake to make it official. The job's done, right?

    Nope, we still have to fulfill the order and come through on our promise to our client. That is where the sponsorship fulfillment team comes in.

    This week on The Inches, we chat with sponsorship fulfillment vet Toni Campbell on the most important parts of coming through for your sponsors.

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    The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

    • 30 min
    Rookie & The Vet: How to keep sales momentum with your sponsors & prospects

    Rookie & The Vet: How to keep sales momentum with your sponsors & prospects

    Sales momentum might be the most important aspect of closing sales in sponsorships. You always want to make sure that you are moving the deal forward.

    But it's easy to go from pushing sales momentum to being a pest in the sales process.

    In this episode of The Inches, we dive into how you can keep sales momentum moving without being too pushy.

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    The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

    • 28 min
    Rookie & The Vet: Targeting a brand that has never spent on sports sponsorships

    Rookie & The Vet: Targeting a brand that has never spent on sports sponsorships

    Most of the time we focus on brands that are currently spending on sports sponsorships. Makes sense, they already see the value of those partnerships.

    But is there an opportunity to grab a sponsor that has NEVER spent in the space? And if so, how can we convince them to take a meeting with us?

    This week on The Inches we dive into why you should be looking at brands that don't spend on sports sponsorships and a few tactics to help get that meeting.

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    The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

    • 38 min
    Rookie & The Vet: 5 Questions to Ask Yourself Before a Pitch

    Rookie & The Vet: 5 Questions to Ask Yourself Before a Pitch

    The sponsorship pitch is the moment for us to shine, to take all of the research we did on the prospect and turn it into a concise package to help close the deal.

    But before you head to the meeting, there are a few questions you should be asking yourself about the proposal you have put together.

    In this episode of The Inches, we dive into the top 5 questions you should ask yourself before you walk through those lobby doors to pitch a sponsor.

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    The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

    • 39 min

Customer Reviews

5.0 out of 5
7 Ratings

7 Ratings

txjc9 ,

Great Stuff

Nick and Rich are 2 sponsorship vets that know their stuff. This podcast is a must subscribe and listen to anyone in the business are wanting to learn more about it

Alex Ruxlow ,

Thankful for this podcast

This podcast has taught me more than I could’ve imagined. I listen in-depth to every episode and enjoy the knowledge these two producers provide.

Keep up the excellent work, gentleman!!

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