14 episodes

A podcast for marketers in the industrial and manufacturing sector hosted by two marketers who do it every day for industrial companies.

The Industrial Marketer Podcast MJ Peters & Matthew Sciannella

    • Marketing
    • 5.0, 6 Ratings

A podcast for marketers in the industrial and manufacturing sector hosted by two marketers who do it every day for industrial companies.

    Ep. 14 - Planning a Winning Industrial Product Launch with Anibal Sepulveda (Hypertherm)

    Ep. 14 - Planning a Winning Industrial Product Launch with Anibal Sepulveda (Hypertherm)

    Anibal Sepulveda of Hypertherm joins Matt and MJ to talk about product launches. In the pod, Anibal goes over the planning timeline, how they divvy up marketing manpower to push and pull the product, how they measure (and counter measure) success, and why they don't use artificial milestones like industry trade shows to rush or delay product launches into the market.

    • 45 min
    Ep. 13 - Crafting Industrial Messaging That Stands Out with Paul Kiesche (Aviate Creative)

    Ep. 13 - Crafting Industrial Messaging That Stands Out with Paul Kiesche (Aviate Creative)

    Paul Kiesche of Aviate Creative stops by the show to walk with MJ and Matt about crafting a message and a position for your industrial company that stand out for your competitors. They discuss the silo effect, why the best results are made with the fewest people, and discuss common messages used by industrial companies and how to differentiate around them. They also talk whether Made in America works and who it's a good fit for.

    • 1 hr 2 min
    Ep. 12 - Industrial Inbound in the European Market with Karim Bouras (Nile Agency)

    Ep. 12 - Industrial Inbound in the European Market with Karim Bouras (Nile Agency)

    Karim Bouras, Co-founder of the Nile Agency, talks industrial marketing in the European market with MJ and Matt. Karim discusses the learning curve of the European industrial market when it comes to Inbound Marketing, where the Opportunities are strong (hint: email), and how to get Managing Directors at industrial companies in Europe bought in to the new digital marketing landscape.

    • 48 min
    Ep. 11 - Launching Your Industrial ABM Program with Daniel Englebretson (Khronos)

    Ep. 11 - Launching Your Industrial ABM Program with Daniel Englebretson (Khronos)

    Daniel Englebretson, Co-founder of Khronos, stops by to talk with MJ and Matt all things Account Based Marketing. We chat about how Daniel executed ABM at scale for Medical Device giant Danaher, how to execute ABM at your own company step by step, whether ABM is a good fit for your company, and if it's feasible to do ABM concurrently with a traditional Inbound Marketing approach for an industrial company.

    • 48 min
    Ep. 10 - Starting Your Industrial Marketing Program from Zero with Selim Maalouf (Technica International)

    Ep. 10 - Starting Your Industrial Marketing Program from Zero with Selim Maalouf (Technica International)

    Selim Maalouf so badly thought his company Technica International needed a marketing infusion he literally left it to learn the ropes at another company and came back. From there, he got his chance to start his own marketing department at a company that for 38 years had none. And that's when the process of building from zero began. Selim joins Matt and MJ to talk about the journey of starting marketing at an industrial company that never had one, how he had to prioritize in the face of reality, and how far he was able to take an industrial company's marketing engine with practically no budget. 

    • 1 hr 1 min
    Ep 09 - Becoming the Apple of Manufacturing with Graham Immerman (Machine Metrics)

    Ep 09 - Becoming the Apple of Manufacturing with Graham Immerman (Machine Metrics)

    Graham Immerman joined Machine Metrics in early 2017. The founders had a vision to become the Apple of Manufacturing, but their brand didn't yet fit their aspirations. In this episode, we dive into how Graham took Machine Metric's marketing to the next level in spite of having a very small team. Topics include: marketing a tech solution in manufacturing, data-driven content strategy, the importance of the pivot (especially in uncertain times), and the future of IoT in the industrial sector.

    • 52 min

Customer Reviews

5.0 out of 5
6 Ratings

6 Ratings

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