The Infinite Franchisee Show

April Porter
  • 5.0 (25)
  • BUSINESS
  • UPDATED WEEKLY

Welcome to The Infinite Franchisee Show. Where every Franchisee meets Infinite Opportunities. You have found the only business resource dedicated to franchise business owners. Here, you will discover the executive-level strategies needed to overcome the overwhelm, concentrate on explosive growth activities, and capture the life of your dreams, with April Porter - attorney, award-winning multi-unit franchisee, and #1 International Best-selling author on a mission to help franchisees achieve infinite success.

  1. 1D AGO

    233. Pricing Secrets: Charge What You’re Really Worth (Without Underselling Yourself)

    Are you struggling to price your products or services correctly? Many small business owners undervalue their offerings because they tie price to worthiness or time spent rather than the real value they provide. In this episode, April Porter dives into the key principles of pricing that actually reflect the impact you deliver. You’ll learn: Why worthiness and time aren’t the right metrics for pricing your services. How to identify the true pain points of your customers and set prices that match the solution you provide. Why undervaluing your services can actually turn potential clients away. How to leverage emotional intelligence and customer psychology to determine pricing that sells. Real-life examples from consulting with franchisors, coaches, and service businesses that highlight how pricing affects perception and results. Plus, April shares an opportunity for hands-on help with pricing and customer avatars in an upcoming Q1 workshop. If you want to stop leaving money on the table and confidently price your business offerings, this episode is for you. Links & Resources Mentioned in This Episode: ⁠Customer Avatar Workshop Waitlist⁠ ⁠Facebook Group for Pricing Feedback⁠ Whether you’re selling coaching services, products, or home services, this episode will give you the tools and mindset shift to price with confidence and purpose.

    17 min

  2. DEC 15

    232. AI Isn’t the Problem — Blind Trust Is: The Truth About ChatGPT and Business Strategy

    Is AI making entrepreneurs smarter — or quietly making them more dangerous? In this episode, April Porter breaks down a real-world case where ChatGPT produced a confident, well-written, and completely illegal business plan — and why that’s becoming a serious problem for entrepreneurs who rely on AI without understanding its limitations. From franchise law violations to 1099 contractor misclassification, this episode exposes how AI tools like ChatGPT can confidently give wrong advice when users don’t know what questions to ask — or what laws apply. If you’re using AI for business strategy, legal documents, contracts, or scaling decisions, this is a must-listen episode. What You’ll Learn in This Episode ✔️ Why ChatGPT always tells you your ideas are “brilliant” ✔️ How AI rewards confirmation bias instead of critical thinking ✔️ Why AI can’t warn you about legal risks unless you ask perfectly ✔️ How franchise law traps unsuspecting business owners ✔️ Why using AI as a search engine is a massive mistake ✔️ The difference between AI output and actual expertise ✔️ How bad prompting leads to illegal business structures ✔️ Why human experience still beats machine intelligence ✔️ How to think critically before trusting AI advice Powerful Takeaway AI doesn’t replace thinking. It replaces effort. And when effort disappears, so does judgment. Resources & Next Steps If you want real strategy from real experience, not confident-sounding guesswork: 👉 Join the Franchisee & Small Business Secrets Facebook Group 👉 Visit secretsos.com for expert guidance on business strategy, franchising, and scaling legally

    20 min

  3. DEC 8

    231: The Courage to Begin: How a Single Mom Is Building a Future Franchise

    In this episode, Oko Choi shares her inspiring journey of launching Thank You Cleaners as a single mom, serving the military community with 100% green cleaning solutions. She opens up about perseverance, innovation, finding a market gap, and navigating her first year as an entrepreneur. In This Episode, You’ll Learn: • How Oko went from working nonstop during COVID to launching her own business • Why Thank You Cleaners is committed to 100% green cleaning • How she identified a huge gap in her local market and built around it • The unique needs of military families and how her business serves them • Lessons from her first year in business • What motivates her to keep dreaming bigger • Her vision for future locations and possible franchising Links Mentioned in the Show • Thank You Cleaners Website: https://thankyoucleaners.com/ • Thank You Cleaners Facebook Page: https://www.facebook.com/ThankYouCleaner • Thank You Cleaners 24/7 Drop Box Info: https://thankyoucleaners.com/ • Contact Oko: ThankYouCleaners@gmail.com • Secretsos™ Foundation Grant Program: https://secretsos.com/grants/ Join Our Newsletter Don’t miss funding opportunities, small business resources, and early access to future SecretSauce™ grants. 👉 Join the Top Secret Funding Newsletter: https://assets.secretsos.com/top-secret-funding-blueprint Work With Us Learn more about Secretsos™ Foundation programs, grants, and entrepreneur resources at secretsos.com Thank you for listening and supporting small business owners who are making a difference in their communities!

    26 min

  4. DEC 1

    230. Navigating Franchise Accounting with Michael Reeder

    In this episode, April Porter interviews Michael Reeder, a CPA specializing in franchisee accounting and tax strategy. They discuss the unique challenges faced by franchisees, the importance of professional guidance in navigating the franchise journey, and the critical differences between cash flow and profitability for new business owners. Michael emphasizes the need for franchisees to understand their financial metrics and the value of consulting with professionals before signing franchise agreements. The conversation also touches on the misconceptions surrounding semi-passive ownership and the necessity of building a strong support network for long-term success. Chapters 00:00 Introduction to Franchise Accounting and Consulting 03:58 Understanding the Franchise Journey 11:37 The Importance of CPA Consultation 17:25 Navigating the Risks of Franchise Ownership 23:30 The Role of Professional Advisors in Success 27:24 Final Thoughts on Franchise Success Links To book a consultation, email Reeder CPA Group at info@reedercpagroup.com Reeder CPA Group Website: https://reedercpagroup.com/ Connect with Michael directly on LinkedIn: https://www.linkedin.com/in/michael-reeder/ Register for the next Franchise Growth Formula Workshop that April Porter hosts at https://assets.secretsos.com/franchisegrowthformula

    35 min

  5. NOV 16

    229. Unlock More Revenue: Master the Art of High-Volume Sales

    If you own a restaurant, coffee shop, or food franchise, this episode is a must-listen. April breaks down exactly how to grow your catering revenue using real examples from franchise clients who’ve outperformed industry trends. She shares practical tips for building recurring catering partnerships, empowering your team to sell naturally, and creating systems that generate volume without burnout. Even if you don’t own a food business, you’ll walk away with strategies to identify where volume-based growth exists in your own company—and how to activate it. In this episode, you’ll learn: Why catering orders deliver stronger margins than mobile or walk-in sales How to build relationships with schools, law firms, and local organizations The “Top 1,000” list strategy for consistent outreach How to train your team to confidently upsell catering to in-store customers Ways to adapt this catering model to any industry Mentioned in this episode: Join the Franchisee & Small Business Secrets Facebook Group → ⁠⁠https://www.facebook.com/groups/biztips⁠⁠ Learn more about growing your business with April at ⁠⁠secretsos.com⁠⁠ Stay in the loop: 👉 Don’t miss future episodes, franchise strategies, and leadership tips—⁠⁠join our Top Secret Funding Blueprint newsletter⁠⁠ for weekly insights straight from April.

    17 min

  6. NOV 10

    228. Where Does Jesus Show Up in Your Business?

    What role does faith play in your business? In this powerful episode, April Porter opens up about how belief in Jesus can transform not just your mindset, but your entire approach to business ownership. She explains why resilience and self-awareness are the two essential skills for growth — and how faith makes developing those skills easier, calmer, and more grounded in purpose. You’ll discover: The two skills every entrepreneur needs to succeed — and how to strengthen them Why business challenges often test your faith as much as your strategy How to release control and lean on God through uncertainty and fear What it really means to build sanity, wealth, and gratitude in business Encouragement for both believers and non-believers to find peace and purpose in their work April challenges listeners to pause, reflect, and ask themselves: Where does Jesus show up in my business? Because when faith meets strategy, entrepreneurship becomes not just profitable — but purposeful. Stay connected: Join our newsletter for funding and strategy insights that help franchisees grow with confidence and clarity. Last Chance to get your ticket for the Infinite Franchisee® Conference in West Palm Beach,November 17-18. Click here to grab your ticket and learn more.

    17 min

  7. NOV 3

    227. Building a Strong Leadership Pipeline in Your Franchise Business

    Too many franchise owners struggle with constant turnover and leadership gaps because they promote based on convenience instead of readiness. In this episode, April Porter shares how to build a true leadership development system — one that cultivates talent from within and ensures your business always has strong, prepared people ready to step into the next role. You’ll discover: The essential skills needed at each level — employees, assistant managers, managers, and general managers Why emotional mastery and strategic thinking are key to effective leadership How to spot when someone’s stuck in “execution mode” instead of leading The risks of hiring external managers versus developing your own talent How to design both an employee-facing and owner-facing advancement plan Why your number-one role as a franchisee is to create leaders, not just manage people April also shares how to structure your organization so you’re never scrambling to fill leadership positions — even when turnover happens. Whether you’re running one unit or multiple locations, this episode gives you the framework to scale sustainably with the right people in the right seats. 💡 Learn More & Register for the Infinite Franchisee® Conference here.

    21 min

  8. OCT 27

    226. How Franchisees Can Scale Smarter, Earn More, and Reclaim Their Time

    Franchisees often find themselves working harder than ever — but not necessarily growing faster. That’s exactly why April created the Infinite Franchisee® Conference, a first-of-its-kind event built to help franchise owners evolve into strategic CEOs, increase profitability, and build scalable, sellable businesses. In this episode, you’ll hear: April’s personal journey from overworked franchisee to multi-unit top performer The mission behind the Infinite Franchisee® Conference What makes this event different from a typical brand conference How each session helps franchisees create real, actionable strategies for growth Details on tickets, dates, and how to register 📅 Conference Dates: November 17–18 📍 Location: Palm Beach Atlantic University, West Palm Beach, FL 💡 Register and Learn More by clicking here for full conference details, agenda and to grab your ticket.

    19 min
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5
out of 5
25 Ratings

About

Welcome to The Infinite Franchisee Show. Where every Franchisee meets Infinite Opportunities. You have found the only business resource dedicated to franchise business owners. Here, you will discover the executive-level strategies needed to overcome the overwhelm, concentrate on explosive growth activities, and capture the life of your dreams, with April Porter - attorney, award-winning multi-unit franchisee, and #1 International Best-selling author on a mission to help franchisees achieve infinite success.

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