7 episodes

The IHP explores an influence-focused, effective, more ethical vision for 21st century marketing.

The Influence Hacker Podcast John Lenker, Kevin deLaplante, Matt O'Leary

    • Business
    • 5.0 • 6 Ratings

The IHP explores an influence-focused, effective, more ethical vision for 21st century marketing.

    IHP 007 | Season 1 Finale

    IHP 007 | Season 1 Finale

    In this capstone episode, we share why we started the Influence Hacker, what we learned through the first season, and what you can expect for Season 2 in 2023.

    • 11 min
    IHP 006 | Becoming a "Warrior in the Garden" with Dr. Kevin deLaplante

    IHP 006 | Becoming a "Warrior in the Garden" with Dr. Kevin deLaplante

    Dr. Kevin deLaplante is the creator of The Critical Thinker Academy, Argument Ninja Dojo, and Argument Ninja Podcast, dedicated to improving people’s critical thinking, communication, and persuasion skills. As a longtime professor of critical thinking, ethics, logic, scientific reasoning, among other things, he had a hunger to spread these skills outside of the classroom. With upwards of 50k students served through online courses, over 40k youtube subscribers, and even a video with over a million views, it’s clear that this move was fruitful. In this episode, we’ll get you thinking psychologically & philosophically about the human realities that lie at the core of persuasion and influence.

    Kevin has some of the best-selling and most popular Humanities courses on Udemy. See his courses on critical thinking, cognitive biases, and essay writing here.
    Learn more about Kevin’s community membership site and podcast at www.argumentninja.com
    Want to go even deeper? Find more courses at www.criticalthinkeracademy.com and click here to find a recommended sequence of courses.
    Kevin’s YouTube channel

    • 39 min
    IHP 005 | Experience Design Success Formula with John Lenker

    IHP 005 | Experience Design Success Formula with John Lenker

    Experience design is the heart of effective marketing, but our execution in the marketing industry isn’t keeping up with the technological advancements in the field. In this episode, we interview our very own John Lenker about his unique perspective on experience design grounded in his background working on elearning for top companies like IBM and Chrysler. By learning how people learn and applying a philosophy of personalization at scale to our marketing efforts, businesses and marketers can maximize their influence. Elden Ring, Plinko from the Price is Right, and bad first dates are also mentioned!


    John’s book “Train of Thoughts: Designing the Effective Web Experience” is available now on Amazon.
    For a deeper dive into the concepts we’ve discussed, check out the Influence Hacker Journal on Medium, written by John Lenker & Kevin deLaplante.

    • 32 min
    IHP 004 | Marketing in Medical Alley with Frank Jaskulke

    IHP 004 | Marketing in Medical Alley with Frank Jaskulke

    Medical Alley is the Silicon Valley of healthcare. How can a new company in an endlessly complicated and regulated industry like medicine grow like crazy while keeping the end user/patient's interests first? Head of Medical Alley Starts, Frank Jaskulke, shares his insight from years of experience working with the world's biggest medical companies and the industry's hottest new names.

    For a deeper dive into the concepts discussed in this episode, check out the Influence Hacker Journal on Medium, written by John Lenker & Kevin deLaplante.

    • 32 min
    IHP 003 | How To Elevate An Industry with Todd Crawford

    IHP 003 | How To Elevate An Industry with Todd Crawford

    Partnership marketing magnate Todd Crawford shares the secret sauce behind his multi-million dollar company’s initial growth and sustained success. Learn about the “partnership economy,” and how big business can be ethical business.

    For a deeper dive into the concepts discussed in this episode, check out the Influence Hacker Journal on Medium, written by John Lenker & Kevin deLaplante.

    • 40 min
    IHP 002 | Marketing vs. Propaganda with Dr. Robert Lustig

    IHP 002 | Marketing vs. Propaganda with Dr. Robert Lustig

    Leading public health authority and New York Times bestselling author Robert Lustig M.D. outlines the history of lies from the American sugar industry and corporate America’s usurpation over the consumer. This marks our look at a generational campaign to, as Lustig says, “hack the American mind”.

    For a deeper dive into the concepts discussed in this episode, check out the Influence Hacker Journal on Medium, written by John Lenker & Kevin deLaplante.

    • 43 min

Customer Reviews

5.0 out of 5
6 Ratings

6 Ratings

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