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Beauty Inkstitute
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Join tattoo artist, and CEO of Beauty INKStitute, Shay Alsaid and her artistically versatile sister, Sema, on The Ink Post. This podcast dives into the colorful world of tattoos, body art, and permanent makeup. With Shay's 10 years of tattoo experience and Sema's expertise in backend work, they uncover industry insights, discuss trends, and share stories. Tune in weekly for your own ink-spiration!

  1. How to not get scammed when trying to learn how to tattoo or do PMU

    MAR 3

    How to not get scammed when trying to learn how to tattoo or do PMU

    On this episode of The Ink Post, we’re having the conversation the industry keeps avoiding. From six-figure marketing promises to influencer educators launching courses before mastering their craft, we unpack what’s really happening behind the scenes in the PMU and tattoo education world. Are income claims setting artists up for disappointment?Can large group trainings truly create mastery?At what point does bold marketing cross into deception?And who is actually responsible for student outcomes? This episode isn’t about drama. It’s about standards. If you’re an aspiring artist trying to choose the right education path, or an established professional questioning the direction of the industry, this conversation will challenge you to think deeper. Ethics. Accountability. Skill. Transparency. Because we don’t graduate technicians.We graduate artists. Press play if you’re ready for the truth.

    41 min

  2. 12/31/2025

    2025 End of Year - IS PMU/TATTOO INDUSTRY DYING?

    In this episode, Shay Alsaid discusses the challenges and insights from the permanent makeup industry in 2025. She shares her personal journey, including emotional struggles and business metrics, while emphasizing the importance of authenticity and community support. The conversation highlights the need for resilience in the face of economic challenges and the significance of understanding one's business metrics to navigate the industry effectively.takeaways The permanent makeup industry is facing significant changes and challenges.It's important to reflect on business metrics regularly to gauge success.Emotional resilience is crucial for personal and professional growth.Authenticity is key in a world increasingly influenced by AI.Community support plays a vital role in overcoming challenges.Understanding your target audience is essential for effective marketing.2025 was a year of shedding what doesn't serve you.Bad moments in life can lead to personal growth and gratitude.Marketing strategies need to adapt to economic conditions.Don't measure your worth by business outcomes."2025 exposed you.""You have to stay strong.""What loves you stayed."Sound BitesChapters00:00The State of the Permanent Makeup Industry02:52Navigating Business Challenges and Metrics04:52Understanding Sales and Marketing Strategies07:30Customer Engagement and Retention10:03The Importance of Data and Analytics12:55Adapting to Market Changes15:42Vulnerability in Business Leadership18:03The Future of the Beauty Institute25:29Navigating Economic Challenges in 202531:20The Emotional Weight of the Beauty Industry35:26Personal Loss and Resilience40:30Finding Gratitude in Adversity46:29Empowering Immigrant Women in the Beauty Industry

    50 min
  3. S:2 EP.3 Checking in on you! | Tattoo & PMU artist live chat

    01/24/2025

    S:2 EP.3 Checking in on you! | Tattoo & PMU artist live chat

    Summary In this live session, Shay Alsaid, founder of the Beauty Institute, engages with students to check in on their progress, address common challenges in the beauty and tattooing industry, and provide valuable insights on advertising, photography, and client acquisition. The conversation emphasizes the importance of community support, effective marketing strategies, and continuous skill development in the beauty industry. In this engaging conversation, Shay Alsaid shares insights on the journey of learning tattooing and permanent makeup, emphasizing the importance of practice, the joy of mastering techniques like nano brows, and the significance of workshops in experiencing 'aha' moments. She discusses the regulatory landscape for aspiring tattoo artists, the value of non-traditional tattooing, and how to balance a full-time job with a tattooing career. Additionally, Shay highlights the importance of creating engaging content and leveraging seasonal opportunities to grow a business in the tattoo industry.

    1h 11m
  4. S2: EP.2 HOW TO GROW A MILLION DOLLAR TATTOO/PMU BUSINESS | Part 2

    01/10/2025

    S2: EP.2 HOW TO GROW A MILLION DOLLAR TATTOO/PMU BUSINESS | Part 2

    This is a follow up of part one! Takeaways Life responsibilities should not be viewed as distractions. It's never too late to pursue your goals. Distractions hinder personal happiness and growth. Your output in life determines your input. Building community is essential for growth. Continuous education is key in the beauty industry. Personal growth leads to professional success. Feedback is crucial for improvement. Embrace grace in your journey. Living your dream requires dedication and connection. 00:00Introduction and Overview of Previous Webinar 05:37Letting Go of Regrets and Creating New Memories 11:20Introducing the beauty inkstitute new App for Continuous PMU & Tattoo education 17:24Future Goals and Community Engagement for 2025

    28 min
  5. S2: EP.1: HOW TO GROW A MILLION DOLLAR TATTOO/PMU BUSINESS

    01/08/2025

    S2: EP.1: HOW TO GROW A MILLION DOLLAR TATTOO/PMU BUSINESS

    This video is filmed in 2025, but I've been using these methods since 2013 to grow my skills and business over time. Am I the richest tattoo artist ever? No, not at all, but for someone who isn't particularly famous or insanely talented ( I am talented but there is some crazy work out there) this guide shows you that anyone could do it. You don't have to use this method for just tattooing or PMU, you can use it for starting anything. Experimenting and knowing who you are is the only way. I hope my thinking method helps you and I hope that you guys find this information valuable. Print out that you can follow along: https://www.canva.com/design/DAGbp7Znrtg/ZOeWv66pQ561qQcu6tnrJg/view?utm_content=DAGbp7Znrtg&utm_campaign=designshare&utm_medium=link2&utm_source=uniquelinks&utlId=hab892bbf97 For more learning material, check us out at www.beautyinkstitute.com

    46 min
  6. Episode 18: How @Hadymua grew 3million+ followers in a very short time.

    01/07/2025

    Episode 18: How @Hadymua grew 3million+ followers in a very short time.

    In this episode of the Ink Post podcast, host Shay Alsaid engages in a deep conversation with makeup artist Hadi Farhat about the intricacies of content creation, the journey of building a successful business, and the importance of authenticity in the beauty industry. Hadi shares his personal story of moving from Lebanon to Michigan, the challenges he faced in learning a new language, and how he built a substantial following on social media. The discussion also touches on the significance of humor and relatability in content, finding a unique style in a saturated market, and the balance between passion and professionalism. Hadi emphasizes the importance of being true to oneself and the impact of social media on personal and professional life, concluding with insights on future plans and product launches. Takeaways Hadi's journey from Lebanon to Michigan showcases resilience and determination. Language skills are crucial for effective communication in business. Quality of work is more important than the number of followers on social media. Humor and relatability can enhance content creation. Finding a unique style is essential in a competitive market. Balancing passion and professionalism is key to sustaining creativity. Client relationships require clear communication and mutual respect. Social media can significantly impact personal and professional life. Authenticity in content creation resonates with audiences. Planning and preparation are vital for successful product launches. Chapters 00:00 Introduction to Content Creation in the Beauty Industry 02:50 Hadis Journey: From Lebanon to Michigan 06:09 The Importance of Language and Communication in Business 08:55 Building a Following: Quality vs. Quantity in Content 12:11 The Role of Humor and Relatability in Content Creation 14:58 Finding Your Unique Style in a Saturated Market 18:06 Balancing Passion and Professionalism in the Beauty Industry 21:01 The Challenges of Running a Beauty Business 23:53 The Importance of Self-Care and Taking Breaks 27:01 Staying Grounded Amidst Success and Comparison 29:54 The Power of Belief and Visualization in Achieving Goals 41:30 Building a Life in a New Country 42:53 The Heart of Content Creation 45:13 Authenticity in Social Media 48:57 The Value of Personal Experience 51:20 Finding Passion in Work 55:26 The Journey of Product Development 59:10 Overcoming Perfectionism 01:02:19 Standing Up Against Negativity 01:06:33 The Importance of Self-Respect 01:11:59 Navigating Industry Challenges 01:18:44 The Power of Genuine Connection

    1h 15m

  7. 05/02/2024

    Episode 17: Success Path to PMU Mastery

    Welcome to "The Ink Post," hosted by Shay Alsaid of the Beauty Institute. In this inspiring episode, we feature Maria Bernhardt, a talented permanent makeup (PMU) artist who has both learned and thrived under our courses. Join us as Maria shares her transformative journey from a student to a professional in the beauty industry, detailing her experiences as a customer and student at our institute. Dive into the world of beauty and entrepreneurship and discover how Maria harnessed her passion and skills to carve out a successful career in PMU. Tune in to hear her story of growth, challenge, and success.

    58 min

  8. 03/27/2024

    Episode 16: Changing your career to become a PMU artist

    In Episode 16 of 'The Ink Post,' host Shay Alsaid from the Beauty Inkstitute talks with Sara Daisy, a former student who became a successful permanent makeup (PMU) artist. Sara shares her journey from being unhappy in her hospital job to finding her passion in PMU. She talks about her initial hesitation to change careers and how an ad for Shay's Beauty Inkstitute inspired her to take the leap. The episode gives a look into Sara's experience training in PMU, including the challenges and rewards of learning under Shay's guidance. Shay and Sara discuss the importance of continuous learning, patience, hard work, and the joy of helping clients feel better about their appearance. This episode is about more than just a career change; it's about following your heart, the impact of a good mentor, and the transformative power of permanent makeup. Whether you're considering a career change, interested in the beauty industry, or just looking for inspiring stories, this episode is a must-listen.

    50 min
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About

Join tattoo artist, and CEO of Beauty INKStitute, Shay Alsaid and her artistically versatile sister, Sema, on The Ink Post. This podcast dives into the colorful world of tattoos, body art, and permanent makeup. With Shay's 10 years of tattoo experience and Sema's expertise in backend work, they uncover industry insights, discuss trends, and share stories. Tune in weekly for your own ink-spiration!

Information

  • Creator
    Beauty Inkstitute
  • Years Active
    2023 - 2026
  • Episodes
    23
  • Rating
    Explicit
  • Copyright
    © Beauty Inkstitute

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