129 episodes

The Insatiable Appetite is a podcast for people who are in the serious business of food — making it, marketing it, selling it, serving it. With each episode, The Hartman Group’s social scientists, business analysts and culinary experts give listeners more than a heaping helping of facts and insights into what’s going on with some of the hottest topics in our vibrant contemporary culture of food and beverage.

The Insatiable Appetite The Hartman Group, Inc.

    • Arts
    • 5.0 • 9 Ratings

The Insatiable Appetite is a podcast for people who are in the serious business of food — making it, marketing it, selling it, serving it. With each episode, The Hartman Group’s social scientists, business analysts and culinary experts give listeners more than a heaping helping of facts and insights into what’s going on with some of the hottest topics in our vibrant contemporary culture of food and beverage.

    Food Sourcing in America 2022 – New Report Highlights

    Food Sourcing in America 2022 – New Report Highlights

    In this podcast, Hartman Group executives discuss findings from our new Food Sourcing in America 2022 report. The new report is our sixth syndicated project dedicated to food and beverage procurement in the past decade and builds on a long line of linked research that examines both in-person and digital food procurement in terms of both grocery shopping and use of foodservice. 
    Among topics, we discuss changes in online vs in-person grocery shopping, the effects of inflation on acquiring foods and beverages from a demographic perspective, consumer attitudes toward grocery shopping experience, channel loyalty, and trends in attitudes and use of digital food and beverage procurement.
    We discuss how one of the bigger findings from the report includes both the permanent shift to online grocery shopping and the ubiquity of shoppers returning en masse to food retail stores for in-person shopping as they emerge into a semi-post COVID world. 
    Listen in to learn more about how grocery shoppers today are: 
    Showing a big (and seemingly permanent) shift to online grocery shopping amidst a simultaneous return to in-store food shopping – with differing opinions on the experience of navigating both spheres of a hybrid worldUsing online grocery shopping as a means of convenience, to simplify shopping and reduce impulse buying  Demonstrating a lack of channel allegiance when it comes to where to grocery shop both in person and online – all the while showing increased use of mass channels like Target and Walmart Cutting back in different ways on food shopping due to the effects of inflation and depending on demographics Voicing opinions on how they both celebrate the return to in-store grocery shopping but also have concerns about the in-store experience relating to the behavior of other customers, employee morale, and even safetyWe finish the podcast with some thoughts on the implications for the food and beverage industry as shoppers increasingly embrace an omnichannel environment but seek improvements in both digital and in-person tools and experiences.  
    Interested to learn more about food and beverage shopping and sourcing behavior? Our new Food Sourcing in America 2022 report builds on 20 years of shopper and digital procurement research and examines how Americans shop for and procure foods and beverages today. 
    Download a copy of the Food Sourcing in America 2022 study overview and order form here.

    • 6 min
    Getting to Know Millennial Eating Occasions

    Getting to Know Millennial Eating Occasions

    In this podcast, we analyze the influential expectations of Millennials (ages 25 - 40) in terms of their eating habits, needs, and values in relation to foods and beverages today. 
    Listen in to learn how Millennials are a truly food forward generation embracing a wide variety of needs relating to health and functionality, social connections, and scratch cooking. We discuss how Millennials are more likely to have premium and experiential needs which include high interest in local seasonal foods, authentic global flavors, artisan ingredients, and purchasing products with unique brand narratives and stories. 
    As our analysts share insights from our Eating Occasions Compass database (which records the who, what, why, when, and where of eating behavior in three waves of annual research), learn how Millennials are:
    Eating earlier in the day than other generationsExploring their love for cooking (with new culinary tools and techniques)More apt than other generations to utilize leftoversEating both alone and with othersEating out and at home – and their relationship with restaurantsEmbracing sustainability and the social impact of brands in the way they vote with their dollars when purchasing Seeking global tastes and flavors and foods and beverages with attributes that include baseline considerations for convenience, flavor, fresh, less processed, and sustainable We finish the podcast with implications for the food and beverage industry to meet the eating occasion needs and values of this influential generation.  
    Interested to learn more about consumer eating occasions? Our Modern Approaches to Eating 2022report explores in-depth the spectrum of eating approaches (e.g., plant-based eating) that consumers pursue today, along with the attitudes, needs, and goals that motivate them and the considerations and challenges they encounter along the way. 
    Download a copy of the Modern Approaches to Eating 2022 study overview and order form here. 
    Learn more about how Hartman’s syndicated reports can be an essential resource to help you navigate the way forward in these uncertain times. Contact: blaine@hartman-group.com

    • 15 min
    Getting to Know Baby Boomer Eating Occasions

    Getting to Know Baby Boomer Eating Occasions

    Baby Boomers represent the second largest generation in the U.S. and maintain significant spending power. 

    In this podcast, our analysts share insights from our Eating Occasions Compass database (which records the who, what, why, when, and where of eating behavior in three waves of annual research) on generation-specific needs and behaviors for Baby Boomers today. 
     Listen in and learn more about how Baby Boomers are:
    Signaling a desire for solutions and convenience when it comes to cookingMore likely to be living in one or two-person householdsMore likely to be eating aloneMore likely to eat dinner (and plan for it)Cooking and eating with a health condition in mindSeeking products and easy recipes geared toward one or two servings with minimal preparations and ingredients that are “familiar”Interested to learn more about Boomers' eating and drinking needs and behaviors? Our Modern Approaches to Eating 2022 report explores in depth the spectrum of eating approaches that consumers pursue today along with the attitudes, needs, and goals that motivate them and the considerations and challenges they encounter along the way. 
     Download a copy of the Modern Approaches to Eating 2022 study overview and order form here.
    Learn more about how Hartman’s syndicated reports can be an essential resource to help you navigate the way forward in these uncertain times. Contact: blaine@hartman-group.com

    • 13 min
    Modern Approaches to Eating – Report Highlights

    Modern Approaches to Eating – Report Highlights

    In this podcast, our analysts discuss highlights from our new Modern Approaches to Eating report, which explores the spectrum of diets and eating approaches that consumers pursue today, along with the attitudes, needs and goals that motivate them and the considerations and challenges they encounter along the way. 
    Listen in as they discuss five chapters from the report, with key statistics and insights. Learn how Modern Approaches to Eating unpacks the cultural underpinnings of diet and ways of eating in its examination of how these behaviors and beliefs actually play out in consumers' day-to-day lives. Their discussion includes: 
    The cultural context for diets and eating approaches and the use of food as a tool for eating approaches. Eating approach motivations, strategies and challenges, including a focus on "rules about eating." Use and perceptions of popular diets with accompanying discussion centered on low-carb diets like Keto, Paleo and Atkins. Plant-focused diets and eating, with a discussion on vegan, vegetarian and flexitarian diets. Weight management challenges, practices and beliefs, with analysis of the range of different approaches and strategies consumers use to try to manage or lose weight. Interested to learn more about the new report? You can download a copy of the Modern Approaches to Eating report overview and order form here.

    • 7 min
    U.S. Grocery Shopper Trends 2022 – FMI and The Hartman Group Discuss Highlights

    U.S. Grocery Shopper Trends 2022 – FMI and The Hartman Group Discuss Highlights

    How are grocery shoppers navigating an ever-changing world? Find out as The Hartman Group’s Vice President of Strategic Insights David Feit and FMI’s Steve Markenson, Director, Research & Insights, discuss key findings from the first three reports in FMI’s U.S. Grocery Shopper Trends 2022 report series (research conducted by The Hartman Group).  
    FMI’s U.S. Grocery Shopper Trends 2022 is composed of a series of six-monthly analyses providing context for the food shopper’s journey. 
    Listen in as David and Steve discuss topics ranging from trends in shopping, cooking and store choices, to a final focus on hybrid grocery shoppers and choices made between online and in-store shopping. Insights in the podcast are drawn from the following FMI Grocery Shopper Trends 2022 reports: 
    Shopper Landscape (released by FMI in April 2022): Looks at how shoppers’ concern with COVID-19 and their perceptions of rising prices influence spending habits and store choices. 
    Shopping Trends 2022 (released by FMI in May 2022): Provides a closer look at grocery shoppers’ changing habits and behaviors over the past few years and throughout the COVID-19 pandemic. The report explores in detail shoppers’ weekly spend, primary store choice, and engagement with the emerging array of online and in-person grocery options. 
    Navigating a Hybrid World (released by FMI in June 2022): Examines how grocery shoppers today can choose their own adventure when purchasing groceries. Maybe they occasionally shop online, go to the store in-person regularly, or perhaps they combine both methods. This report looks at the food shopper's journey and how it is indicative of a growing hybrid approach to grocery shopping. 
    Navigating A Hybrid World and further information on FMI’s US Grocery Shopper Trends 2022 series are available here.
    Each FMI U.S. Grocery Shopper Trends 2022 report will be posted online at FMI.org/GroceryTrends, and users can sign up to be notified when the next report is available. 

    • 30 min
    Trend Trekking with Our Taste Testers: The Low-down on Keto and Plant-based

    Trend Trekking with Our Taste Testers: The Low-down on Keto and Plant-based

    Come along for a podcast that describes a Hartman Group trend trek with provisions inspired by our newly released report Modern Approaches to Eating. Hartman Group trend treks have a long history of exploring food culture and sustainability-related destinations in the Pacific Northwest and have ranged from company treks to cannabis dispensaries, recycling centers and food trucks to Starbuck's Reserve Roastery and Bastyr University's vegan cafeteria (to name but a few unique trek destinations). 
    In this episode, and based on our Modern Approaches to Eating report's exploration of complex consumer eating approaches, we describe our reactions to various snacks and beverages that orient to keto and plant-based ingredients and marketing. Find out our reactions to a variety of different snacks and beverages including (but not limited to): 
    Plant-based jerky from Country Archer Provisions and Beyond MeatChicken chips (from EPIC Provisions)"Keto-Friendly" Gummy Bears with added fiber (from Lily's Sweets)Cauliflower-based snacking crackersUpcycled banana chips (from Barnana)Gluten-free brownie brittle (from Sheila G)Probiotic seltzer (from Molson Coors) Listen in and learn more about how plant-based and keto trends are shaping up to include products like those tasted here with connections to gut health, low-carb, low sugar, vegetables, good fats and protein from sources like nuts, seeds and legumes.  
    The podcast finishes with a discussion about how going forward (and as observed in our Modern Approaches to Eating report) among very diverse eating goals and habits, consumers are increasingly interested in holistic nutrition and its connections to whole food ingredients. 
    Interested to learn more about consumer eating occasions? Our new Modern Approaches to Eating report explores in-depth the spectrum of eating approaches that consumers pursue today, along with the attitudes, needs and goals that motivate them and the considerations and challenges they encounter along the way.  
    Download a copy of the Modern Approaches to Eating study overview and order form here.
     Learn more about how Hartman’s syndicated reports can be an essential resource to help you navigate the way forward in these uncertain times. Contact: blaine@hartman-group.com

    • 17 min

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9 Ratings

9 Ratings

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