Business by Referral Podcast

Virginia Muzquiz
  • 5.0 (38)
  • ECONOMÍA Y EMPRESA
  • CADA DOS SEMANAS

Join Virginia Muzquiz, The Referral Diva and her guests as they explore the benefits and challenges of networking to grow and scale business.

  1. HACE 4 DÍAS

    Episode 183: Making Accounting Approachable with Steve Koch

    Steve Koch's BIO:  Steve Koch is a CPA and the founder of Primary Care Financial, where he helps solopreneurs & small businesses get clarity on their business finances — from bookkeeping and taxes to big-picture strategy. After years of working in corporate finance and watching small business owners get left behind, Steve decided to bring Wall Street-level insight to Main Street entrepreneurs. He specializes in translating financial jargon into plain English, helping business owners finally understand their numbers and use them to make smarter decisions. Whether it's setting up a first bookkeeping system or advising a six-figure business on how to pay themselves and plan for taxes, Steve's approach is practical, relatable, and just a little bit fun. When he’s not knee-deep in spreadsheets, you’ll find him playing hockey, cracking dad jokes, or cheering on Michigan’s local small business scene. Learn more at www.pcfdetroit.com.   In this episode, Virginia and Steve talked about: Steve’s start as an entrepreneur  Accounting mistakes solopreneurs make Challenges and benefits of AI  Making the jump from corporate to solo-entrepreneurs  Hidden elements of effective marketing   Takeaways: Growth and Sales should be your main focus  Don't be scared to call your accountant  Prompt-engineer is a skill you need! Your prospect wants to be seen, heard and understood  Be proactive in networking spaces   Connect with Steve on his social media accounts to learn more about his work and insights into networking effectively: LinkedIn URL : https://www.linkedin.com/in/steven-koch39/ Facebook URL : https://www.facebook.com/profile.php?id=61559786093836 Instagram URL : https://www.instagram.com/smallbizmoneycoach/   Connect with Virginia: https://www.bbrpodcast.com/

    40 min

  2. 22 SEP

    Episode 182: The Business of Future You with Shelby Hansen

    Shelby Hansen's BIO:  Shelby Hansen is a certified life coach, speaker, and chronic fatigue recovery expert. After going into kidney failure as a young mom of three—and giving birth to her fourth child while pregnant on the transplant list—Shelby believed her transplant would be the answer to everything. But even after surgery, the exhaustion, pain, and overwhelm continued. Her healing truly began when she discovered the connection between chronic fatigue and the nervous system. Through learning to regulate her stress response, shift lifelong patterns of people-pleasing, and rebuild trust with her body, Shelby experienced a full transformation—and knew she had to help other women do the same. Today, she helps women with chronic fatigue stop feeling like a burden and start living vibrant, purpose-filled lives. Her approach combines nervous system healing, mindset coaching, and compassionate support to help women regain energy, ease, and joy—without relying on endless supplements or impossible routines. Shelby is a kidney transplant recipient, Air Force wife of 20+ years, mom of four, and host of the Get Your Energy Back podcast. She believes healing gets to be gentle, empowering, and deeply personal—and that energy is just the beginning.   In this episode, Virginia and Shelby talked about: The importance of cultivating courage  The power of visualization in the face of (negative) facts  How Shelby started her business How to become your future you   Takeaways: Do it scared  If it’s not working, think something different  The Universe will never tell you “no”.  Sometimes you just have to focus on the potential  Live in your results    Connect with Shelby on her LinkedIn account to learn more about her work and insights into networking effectively: LinkedIn URL : https://www.linkedin.com/in/shelby-hansen-41434425a/    Connect with Virginia: https://www.bbrpodcast.com/

    44 min

  3. 15 SEP

    Episode 181: The Power of Perception with Christian Hansen

    Christian Hansen's BIO:  Christian Hansen Has gone behind the scenes in some of the biggest organiza'ons in the world to find out why some people get chosen and why others don’t. As the interna'onally recognized author of The Influence Mindset—a #1 bestseller and one of LinkedIn’s Top Ten Marke'ng Books—Chris'an helps individuals and organiza'ons stand out and become the obvious choice. With degrees from Brigham Young University and The London School of Economics, Chris'an has helped thousands of students and professionals upgrade their influence and sell themselves. An ac've composer and choral musician Chris'an blends his passion for music and professional insight to create memorable experiences for his audiences. Based in Utah, he is an avid traveler and taco enthusiast.   In this episode, Virginia and Christian talked about: Christian’s first foray into entrepreneurship The Key to being chosen  How to create the perception of value  How to shift your language to bring success How to use AI effectively on your business 7 Conversational assets to engage prospects and partners    Takeaways: People buy their PERCEPTION of you  Deliver UNEXPECTED value  Attention follows value and connection  Use AI to amplify what is already working  Craft your client-success story in advance     Connect with Christian on his LinkedIn account to learn more about his work and insights into networking effectively: LinkedIn URL : https://www.linkedin.com/in/clhansen/    Connect with Virginia: https://www.bbrpodcast.com/

    43 min

  4. 8 SEP

    Episode 180: The Three Reasons You Don’t Get Referrals with Frank Agin

    Frank Agin 's BIO:  Frank Agin is president of AmSpirit Business Connections, which empowers entrepreneurs, sales representatives, and professionals to become successful and gain more referrals through networking. He also shares information and insights on professional relationships, business networking and best practices for generating referrals on his Networking Rx podcast and through various professional programs. Finally, Frank is the author of several books, including Foundational Networking: Creating Know, Like & Trust For A Lifetime of Extraordinary Success and The Three Reasons You Don’t Get Referrals. See all his books and programs at frankagin.com.   In this episode, Virginia and Frank talked about: Why Frank believes in the power of networking.  3 Reasons you aren’t getting referred  How to build business referral relationships How to create recognition for your business How to inspire your network to engage   Takeaways: There is something to small talk  It’s possible to have a great relationship and never get a referral  Help people beyond what you do Stop asking for anyone and everyone  Don’t tell me what you do, tell me when you do it    Connect with Frank on his LinkedIn account to learn more about his work and insights into networking effectively: LinkedIn URL: https://www.linkedin.com/in/frankagin/    Connect with Virginia: https://www.bbrpodcast.com/

    42 min

  5. 1 SEP

    Episode 179: Reclaim Your Dreams Through Play with S. S. Coulter

    S. S. Coulter's BIO:  S. S. Coulter is here to help everyday, busy parents feel extraordinary about their parenting. Her tools help parents compete with the additive draw of technology to help the youngest generation shift from a tech-centered-childhood back to play-centered-childhood. Her children’s book series, The Fassa Tails, activities, and upcoming activity app offer screen-lite, easy ways to get kids playing, imagining, and moving. Her mission: to help the next generation build balance in mind, heart, and body—and develop a healthy relationship with technology—all while simply being kids and having fun!   In this episode, Virginia and S. S. talked about: Why Shannon built this business The importance of failure and imagination  What you can learn from playing with your kids   Takeaways: Focus! Sell one thing to grow  Amplify your imagination  Give yourself permission to “make bad art” Don’t let your supervillain tell you you suck  Your kids copy what you do, not what you say.   Connect with S. S. on her social media accounts to learn more about her work and insights into networking effectively: LinkedIn URL: https://www.linkedin.com/company/fassa-tails-books  Facebook URL: https://facebook.com/SSCoulter7  Instagram URL: https://www.instagram.com/s.s.coulter/    Connect with Virginia: https://www.bbrpodcast.com/

    46 min

  6. 25 AGO

    Episode 178: Taking the Leap with Lana Manikowski

    Lana Manikowski's BIO:    Lana Manikowski is an author, keynote speaker, infertility advocate, and certified life coach who helps women thrive after infertility when motherhood didn’t happen. She’s the founder of The Other’s Day Brunch and host of The “So Now What?” Podcast, both created to support women who are childless not by choice. After a seven-year fertility journey that ended without a child—and with adoption and donor egg not being the right path—Lana faced the deep grief and isolation so many women silently carry. When her clinic offered no resources to help her navigate life without children, she created the support she needed and now offers it to others. Through her coaching and bestselling book So Now What?, Lana helps women reconnect with their bodies, build meaningful relationships with partners and friends, and create a life that feels purposeful and fulfilling—even without motherhood. She holds advanced certification in grief and post-traumatic growth, is a member of ASRM, and volunteers with RESOLVE: The National Infertility Association. Lana is known for her signature message: Your story isn’t over. It’s just beginning. She lives in downtown Chicago with her husband and their dog, Coco.   In this episode, Virginia and Lana talked about: Why Lana started this business How Lana transitioned from corporate sales to entrepreneur Three Pillars of Thriving as a woman who has gone through infertility  Finding your first clients   Takeaway: Plan for your passion  Who is your best source for referrals? Make your collaborations reciprocal  Build multiple referral streams Track and reward partner efforts   Connect with Lana on her social media accounts to learn more about her work and insights into networking effectively: LinkedIn URL: http://www.linkedin.com/in/lana-manikowski-7982a8  Facebook URL: https://www.facebook.com/lana.krstichmanikowski/  Instagram URL: https://www.instagram.com/lana.manikowski/    Connect with Virginia: https://www.bbrpodcast.com/

    39 min

  7. 18 AGO

    Episode 177: How Strategic Relationships Drive Business Growth with Lyndsay Mitcheson

    Lyndsay Mitcheson's BIO:    Lyndsay’s journey is one of resilience, creativity, and transformation. After losing her leg to an MRSA infection, she set out to design a walking stick she could feel proud to use. What began in her kitchen became Neo Walk, a bold brand of stylish, colourful acrylic walking sticks that empower people living with disabilities to embrace their mobility with confidence and pride. Neo Walk now ships to over 28 countries and offers a wide range of designs—from sleek classics to light-up statement pieces—redefining what mobility aids can look and feel like. Lyndsay’s mission is simple but powerful: to make walking sticks that people want to use. In 2023, Neo Walk received both a National Diversity Award and a Women in Business Award, and its unique designs have even appeared on red carpets through collaborations with Hollywood stylists. Lyndsay’s story is a powerful reminder that personal challenges can spark meaningful change—and that mobility aids can be more than functional; they can be beautiful, bold, and proudly carried.   In this episode, Virginia and Lyndsay talked about: How Lyndsay turned personal adversity into a thriving global brand The power of word-of-mouth and networking in building a business Why brand credibility starts with authentic relationships Leveraging strategic partnerships to reach new markets Balancing purpose, service, and profitability in entrepreneurship   Takeaway: Your challenges don’t define you, your response does. Strategic relationships can open doors, marketing can’t. Word-of-mouth is still one of the most powerful growth tools. Your brand’s credibility is built through connection not just promotion. Visibility creates possibility. Be seen to inspire the next generation.   Connect with Lyndsay on his social media accounts to learn more about his work and insights into networking effectively: Facebook URL: https://www.facebook.com/neowalk.neowalk/photos/ Instagram URL: https://www.instagram.com/neowalksticks/    Connect with Virginia: https://www.bbrpodcast.com/

    45 min

  8. 11 AGO

    Episode 176: The Success Trifecta: Business, Family and Fitness with Brian Parana

    Brian Parana's BIO:  Brian Parana is not merely a health coach; he is a transformative catalyst who comprehends the intricate balance between professional achievement, personal well-being, and family responsibilities. Brian’s over two decades of helping 1,000’s of clients0 in the nutrition and fitness industry serve as a testament to the importance of consistency and dedication in impacting individuals’ lives. His experience comes from owning 2 CrossFit gyms for years, online speaking opportunities, and serving busy professionals globally as a health & lifestyle coach. Weight loss and improving poor health situations are just the start of his coaching. Notably, he has had the privilege of coaching a 2-time Olympian and CrossFit World Champion. With 15+ years of entrepreneurship, while raising a young family, Brian blends using science-back strategies to empower his clients to regain control and confidence through building a sustainable lifestyle with the relentless demands of managing a successful business and, more importantly, supporting a family. He married his high school sweetheart, Amber, for nearly two decades, while raising 4 children, ranging in age from 15-9: 3 boys and 1 girl. The Paranas share a passion for travel, exploring all 50 states and 3 continents. Their next BIG goal is to visit all 7 continents! In this episode, Virginia and Brian  talked about: How Brian started his fitness journey  How to balance business, family and fitness Motivation vs. Will Power Why AI might be ruining your referrability  Why it’s so hard to get results  Takeaway: -If your body wears out, who will run your business? -Who’s in your “Me Team” -In the absence of structure, habit always wins (Jay Fiset) -People helping other people..that’s just business. -We are in a trust recession - slow down and build relationships.  Connect with Brian on his social media accounts to learn more about his work and insights into networking effectively: LinkedIn URL https://www.linkedin.com/in/coachbrianparana/ Facebook URL https://www.facebook.com/coachbrianparana Instagram URL https://www.instagram.com/coachbrianparana/   Connect with Virginia: https://www.bbrpodcast.com/

    57 min
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Join Virginia Muzquiz, The Referral Diva and her guests as they explore the benefits and challenges of networking to grow and scale business.

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