The Jo Show

Jo McKee
  • 0.0 (0)
  • MARKETING

Real marketing. Real stories. Real results.Hosted by Jo McKee, marketing strategist, agency owner, and unapologetic ROI queen, this is the podcast for ambitious business owners who want to scale profitably without sacrificing their sanity or soul.Each episode uncovers what is actually moving the needle in marketing right now, straight from founders who are doing it. You will hear unfiltered conversations about:~ The tactics and channels delivering sales growth today (and what quietly stopped working)~ The brutal hurdles they have smashed through, and the mindset shifts that made the difference~ How to build a business around your unique strengths instead of chasing guru templatesExpect sharp insights, practical takeaways you can test tomorrow, and plenty of honest Aussie humour to keep it human. Whether you run an eCommerce brand, service business, or purpose-driven startup, these are the resilient, revenue-focused conversations that help you stay ahead without burning out.Jo brings hard-won perspective from mentoring in the Queensland Government’s Mentoring 4 Growth program, plus hands-on experience scaling businesses in film distribution, telecommunications, marine tourism, and now helping clients grow sustainably through holistic, efficient marketing.Subscribe and join the conversation. Your next breakthrough might just be one episode away.

  1. 6D AGO

    She stopped posting on social media and landed Urban Outfitters — Cassie Dagostino, Jubi Rugs

    Cassie Dagostino built a rug empire from a Brooklyn apartment during COVID — now she's in Urban Outfitters and nobody found her through Instagram. We get into why social media was a dead end, how SEO actually moves product, and what happens when you stop performing for the algorithm and start building for the customer who's ready to buy. ______________ CONTACT JO: Feedback → give feedback to Jo: grow@mckeecreative.store Apply to be a guest on The Jo Show → https://mckeecreative.store/the-jo-show-guest-application/ CONNECT WITH CASSIE LinkedIn → https://www.linkedin.com/in/cassiedagostino/ Website → https://shop-jubi.com/ ______________ SHOW SPONSOR Get done-for-you, profitable marketing systems from Jo's business, McKee Creative → https://mckeecreative.store Jo McKee is a marketing strategist and founder of McKee Creative Jo works with small business owners and ecommerce brands to bring them solid, compounding revenue growth. ______________ TIMESTAMPS 00:00 I sold my first 8-foot rug 00:33  Starting a rug business as a COVID hobby with zero plan 02:29  Making rugs in a tiny Brooklyn apartment 03:46  The first Etsy sale that changed everything 04:18 How did this person find me I can't believe they trust me 05:44 Why social media was the wrong move and what worked instead 06:50 Finding where your customers actually are not where you assume 07:42 I had to learn I was not even my target audience 08:38 From handmade hobby to stocked in Urban Outfitters 10:36  Is partnering with big retail actually worth it 11:47 Should the founder be the face of the brand 14:12 What ethical production means when it is not just a label 16:07  The hardest moment building Jubi 18:55 Managing the mental load of running a product business 20:42 Using AI to take the emotion out of difficult customer emails 21:42 Advice if you are 3 months in and wondering if it is worth it 22:55 Quick fire worst advice the $500 restart and what grandma thinks 26:49 Watch next

    27 min

  2. FEB 11

    Her Publisher Went Bankrupt Mid-Launch — She Hit #5 on Amazon Anyway

    Brianna Sylver was halfway through writing her first book when her publisher went bankrupt. Most people would've quit. She hired her book coach independently, found a new publisher, and launched Leading Through Free Fall to a Top 5 Amazon spot and a Forbes "essential reads" list. We get into the real mechanics of how she runs a 20-year consulting business serving Fortune 500 companies … and what small business owners can steal from her playbook. We cover: → How she closes 80-85% of proposals (and the scoping process behind it) → Why LinkedIn is a 10-year nurture game, not a quick win → The "bitch fest" that completely rebuilt her team culture → A simple framework for getting unstuck when everything feels like it's falling apart → Why resistance in your business is actually a gift If you're a business owner stuck in the messy middle — exhausted, doubting yourself, wondering whether to keep going — this one's for you. Subscribe for more: https://www.youtube.com/@the_jo_show ______________ CONTACT JO: Feedback → give feedback to Jo: grow@mckeecreative.store Apply to be a guest on The Jo Show → https://mckeecreative.store/the-jo-show-guest-application/ CONNECT WITH BRIANNA LinkedIn → https://www.linkedin.com/in/briannasylver/ Website → https://www.sylverconsulting.com Read the free chapter of Leading Through Free Fall → https://leadingthroughfreefall.com/chapter1 Buy “Leading Through Free Fall” on Amazon → https://www.amazon.com/dp/1774585952 ______________ SHOW SPONSOR Get done-for-you, profitable marketing systems from Jo's business, McKee Creative → https://mckeecreative.store Jo McKee is a marketing strategist and founder of McKee Creative Jo works with small business owners and ecommerce brands to bring them solid, compounding revenue growth. ______________ TIMESTAMPS 00:00 When things get real ... 03:24 What's working in marketing, right now. 07:01 Business building to suit your unique strengths - being a bit silly can work! 09:47 Big-time payoff: why long term perspective matters in client acquisition 22:20 The unexpected superpower Brianna brings to every aspect 27:39 Building a Thriving Team Culture 35:22 Why resistance is a key signal for growth 41:48 Getting Unstuck: The (super-effective) Creative Action Pathway 45:40 Up next ...

    46 min

  3. FEB 4

    I Gave a Hypnotherapist Marketing Advice — Then She Fixed My Brain

    What happens when a marketing strategist and a hypnotherapist walk into a podcast? This episode with Stephanie Rother turned into something I didn't expect — a genuine example of holistic marketing. Not the woo-woo kind. The practical kind where your mindset, energy, and strategy actually have to work together. We cover: → How to create laser-focused marketing (hint: forget the made-up avatar) → A LIVE hypnotherapy session to boost energy and creativity (yes, I did it on camera) → Why you need to get the blinders off if you're serious about growth → The power of happy accidents in business If you're a small business owner who's tired, overwhelmed, or stuck in marketing paralysis — this one's for you. Subscribe for more: https://www.youtube.com/@the_jo_show ______________ CONTACT JO: Feedback → give feedback to Jo: grow@mckeecreative.store Apply to be a guest on The Jo Show → https://mckeecreative.store/the-jo-show-guest-application/ CONNECT WITH STEPHANIE LinkedIn → https://www.linkedin.com/in/stephanierother/ ______________ SHOW SPONSOR Get done-for-you, profitable marketing systems from McKee Creative → https://mckeecreative.store Jo McKee is a marketing strategist and founder of McKee Creative. Jo works with small business owners and ecommerce brands to bring them solid, compounding revenue growth.

    40 min

  4. JAN 26

    He Built a Software Company From a Barn – Here's What Actually Works

    Software developer Julian Smit runs his company from a barn and built Studio J to escape the subscription trap. This conversation gets into why most businesses use AI backwards, what's actually working in marketing right now, and how to build a business that fits you instead of forcing yourself into someone else's template. You'll learn: Why "we need AI" without a plan is killing businesses (and the 2-step prompt that fixes it)How to turn a complex product into one simple idea customers actually understandThe marketing channels that work when everyone's burned out on tacticsWhy one real conversation beats 10 social postsHow Julian escaped $850/month SaaS bills and built software you own forever Chapters: 00:00 Why most businesses are using AI backwards 01:21 Running a company from a barn: what actually matters 03:13 What's working now (hint: it's not what you think) 07:10 Workshop: turning Studio J from "technical mess" into one clear sentence 17:24 The subscription trap – and how to escape it 19:59 Why taking responsibility is harder than it looks 20:44 "Personal brand" is b******t – here's what reputation actually means This episode will change how you think about building business. If you're tired of fitting yourself into systems that don't work for you, watch this. ____________________ Ready to tie your ads, SEO, and email into a system that actually drives ROI? Book a strategy session: https://mckeecreative.store More from The Jo Show: Subscribe: https://www.youtube.com/@the_jo_show Apple Podcasts: https://podcasts.apple.com/us/podcast/the-jo-show/id1854651668 Spotify: https://open.spotify.com/show/0NBa1vL4acdxjAQkwkPoCu Apply to be a guest on The Jo Show → https://mckeecreative.store/the-jo-show-guest-application/ Connect with Julian Smit:  LinkedIn: https://www.linkedin.com/in/julian-smit-marketing/ Studio J: https://studio-j.app/ ____________________ #smallbusiness #marketingstrategy #AIforBusiness #entrepreneurship #subscriptions #businessgrowth

    57 min

  5. JAN 26

    She Hit #1 in Global Sales by Doing Less, Not More

    SLEEP MORE. WIN. Radia Carr hit #1 in global sales while sleeping 8 hours a night and working out twice a day. In this episode, she breaks down why most high performers burn out unnecessarily, the three habits she sees in every leader who sustains success, and why refusing to give feedback is the most selfish thing a leader can do. Plus: why she still gets imposter syndrome and what she'd tell her younger self. ____________________ CONTACT JO: Feedback → give feedback to Jo: grow@mckeecreative.store Apply to be a guest on The Jo Show → https://mckeecreative.store/the-jo-show-guest-application/ CONNECT WITH RADIA LinkedIn → https://www.linkedin.com/in/radiajcarr/ Radia Carr → https://radiacarr.com/ ____________________ SHOW SPONSOR Get done-for-you, profitable marketing systems from McKee Creative → https://mckeecreative.store ____________________ TIMSTAMPS 00:00 Introduction and Background 03:09  The Myth of "More Hours = More Success" 05:59 3 Habits Every High Performer Shares 08:47 Routines and Their Misconceptions 11:34 Why Self-Leadership Comes First 14:11 How to Set a Vision Your Team Will Follow 17:05 Why Avoiding Feedback is Selfish 20:15 Executive Presence: It's Simpler Than You Think 22:49 I Still Get Imposter Syndrome 25:39 The Future of Leadership 31:06 Next episodes

    30 min

  6. JAN 14

    Own Your Truth

    From $3,000 to Award-Winning: How Being Queer Became Her Competitive AdvantageAllison Harrison started her law firm at 27 with just $3,000 and a laptop. Now she's doubling revenue year-over-year by building a business that reflects exactly who she is: no hiding, no corporate cosplay, just radical authenticity. In this episode, learn how embracing her identity as a queer business owner became her competitive advantage, why TikTok transformed her team culture (not just her marketing), and the two simple rules that actually grow businesses: be loud and show up. If you're tired of pretending to be someone else to succeed, this one's for you. See below for timestamps, links, and to give feedback or send questions to Jo. 🎯 Topics: Authentic marketing | LGBTQ+ entrepreneurship | Law firm growth | Building company culture | Social media strategy ________________________________________________________________ CONTACT JO: Feedback → give feedback to Jo: grow@mckeecreative.store Apply to be a guest on The Jo Show → https://mckeecreative.store/the-jo-show-guest-application/ CONNECT WITH ALLISON LinkedIn → https://www.linkedin.com/in/alharrisonlaw/ TikTok → @alh_law AHL Law Group →  https://www.alhlaw.com/ ________________________________________________________________ SHOW SPONSOR Get done-for-you, profitable marketing systems from Jo’s business, McKee Creative → https://mckeecreative.store ________________________________________________________________ TIMESTAMPS 00:00 From $3K and a Laptop: How She Built a Law Firm from Nothing 02:28 The TikTok Strategy That Built Team Culture (Not Just Clients) 04:47 What Breaks When You Scale Fast (And How to Fix It) 06:47 Coming Out as a Queer Business Owner: The Turning Point 09:22 The Clients Who Found Her Because She Stopped Hiding 11:47 Why Jeans Beat Suits: Creating the Most Approachable Law Firm 14:29 LinkedIn for Referrals, TikTok for Clients: Platform Strategy That Works 16:14 The Moment She Realized She Was "Old Enough" to Lead 18:02 Beyond the Firm: Advocacy Work That Shapes Her Business 19:48 Building What She's Proud Of: Culture, Safety, and Growth

    21 min

  7. JAN 7

    How This Female Founder Asked to Be Fired — and Built a 98% Women-Owned Client Roster

    Sarah Campbell from Studio3 Creative shares how she went from agency burnout to building a collaborative, strategy-first creative agency that supports women-led brands. From asking her boss to fire her so she could join a Canadian entrepreneur program, to navigating the harsh lessons of year two (hello, financial reality check), Sarah doesn’t hold back. ________________________________________________________________ CONTACT JO: Feedback → give feedback to Jo: grow@mckeecreative.store Apply to be a guest on The Jo Show → https://mckeecreative.store/the-jo-show-guest-application/ CONNECT WITH SARAH  LinkedIn → https://www.linkedin.com/in/sarahjfcampbell/ Studio3 Creative → https://studio3creative.ca/ ________________________________________________________________ SHOW SPONSOR Get done-for-you, profitable marketing systems from Jo’s business, McKee Creative → https://mckeecreative.store

    47 min

  8. 12/30/2025

    🫨 Actually PROFITABLE social impact businesses?!

    In this episode I’m speaking with Paul Zelizer, founder of the Awarepreneurs podcast (longest running social entrepreneur podcast in the world) and a long-time coach to over 30,000 purpose-driven entrepreneurs. Paul helps mission-driven startups and impact businesses create scalable business models, grow high-performing teams, and raise growth capital. We talk about why so many capable people feel out of step with conventional business advice, how to stop forcing yourself into models that were never designed for you, and how to build a business that is truly successful for People, Profit and the Planet. See below for timestamps, links, and to give feedback or send questions to Jo. ________________________________________________________________ CONTACT JO: Feedback → give feedback to Jo: grow@mckeecreative.store Apply to be a guest on The Jo Show → https://mckeecreative.store/the-jo-show-guest-application/ CONNECT WITH PAUL  LinkedIn → https://www.linkedin.com/in/paulzelizer/ Awarepreneurs Podcast → https://www.awarepreneurs.com/podcast Social Entrepreneur Coaching Website → https://www.paulzelizer.com/ New Mexico is open for business: https://www.sic.state.nm.us/ ________________________________________________________________ SHOW SPONSOR Get done-for-you, profitable marketing systems from Jo’s business, McKee Creative → https://mckeecreative.store ________________________________________________________________ TIMESTAMPS 00:00 The Purpose of Business in Society 03:21 Transitioning from Nonprofit to Social Entrepreneurship 06:25 The Evolution of Consumer Awareness 09:26 Overcoming Doubts in Entrepreneurship 11:58 Real-World Examples of Entrepreneurial Success 14:59 Lessons Learned from Founders 18:03 Understanding the Problem vs. the Solution 21:03 The Power of Social Entrepreneurship 26:03 Navigating Humanity's Challenges 27:57 The Value-Driven Entrepreneur 30:30 Social Entrepreneurship: Unique Challenges 34:46 Building Trust in Social Enterprises 39:17 Finding Community and Support 41:51 Measuring Success Beyond Profit 46:51 Passion and Purpose in Business

    49 min
See All (14)

About

Real marketing. Real stories. Real results.Hosted by Jo McKee, marketing strategist, agency owner, and unapologetic ROI queen, this is the podcast for ambitious business owners who want to scale profitably without sacrificing their sanity or soul.Each episode uncovers what is actually moving the needle in marketing right now, straight from founders who are doing it. You will hear unfiltered conversations about:~ The tactics and channels delivering sales growth today (and what quietly stopped working)~ The brutal hurdles they have smashed through, and the mindset shifts that made the difference~ How to build a business around your unique strengths instead of chasing guru templatesExpect sharp insights, practical takeaways you can test tomorrow, and plenty of honest Aussie humour to keep it human. Whether you run an eCommerce brand, service business, or purpose-driven startup, these are the resilient, revenue-focused conversations that help you stay ahead without burning out.Jo brings hard-won perspective from mentoring in the Queensland Government’s Mentoring 4 Growth program, plus hands-on experience scaling businesses in film distribution, telecommunications, marine tourism, and now helping clients grow sustainably through holistic, efficient marketing.Subscribe and join the conversation. Your next breakthrough might just be one episode away.

Information

  • Creator
    Jo McKee
  • Years Active
    2025 - 2026
  • Episodes
    14
  • Rating
    Explicit
  • Copyright
    © 2025 Jo McKee
  • Show Website
    The Jo Show