The Last Salmon

LastCast Media

The Last Salmon: a show to inspire hope and solutions for a species in crisis. Hosted by renowned actor, Jim Murray MBE, The Last Salmon, highlights the tragic story that is unfolding for an iconic species and finds inspiration from the people fighting to save the salmon.

  1. 1d ago

    One Salmon Is Now a Privilege | Andrew Flitcroft on the Future of Salmon Fishing

    For more than 30 years, Andrew Flitcroft, former Editor of Trout & Salmon, and now Editor of The Take, Loop Tackle's new digital magazine, has watched salmon fishing shift from an era when success was measured by how many fish you caught — and killed — to one where catching a single wild Atlantic salmon can feel like a privilege. In this episode of The Last Salmon, Andrew joins Jim Murray to reflect on the transformation in the sport, asking, if salmon numbers are under such pressure, should we still be fishing for them at all? ** WIN A LOOP TRAK FLY ROD ** What's the name of the digital magazine that Andrew now edits?  Email your answer and name to info@thelastsalmonpodcast.com to enter. Competition closes at 12pm, August 28th. The Last Salmon is in partnership with Loop Tackle — driving change for wild fish and wild places. The Last Salmon, presented by actor and activist, Jim Murray MBE offers hope and solutions to the tragic story that is unfolding for an iconic species in crisis - the wild salmon.     For regular updates, follow the show at Instagram.com/TheLastSalmon.

    One Salmon Is Now a Privilege | Andrew Flitcroft on the Future of Salmon Fishing

  2. Aug 3

    Can Formula 1 thinking help save the wild salmon?

    Ross Brawn has spent a lifetime solving some of the world's toughest engineering challenges. As the Formula 1 mastermind behind championship-winning teams at Benetton, Ferrari, Brawn GP and Mercedes, he knows that success isn't built on guesswork—it's built on preparation, innovation and data. In this episode of The Last Salmon, Ross joins Jim Murray beside his beloved River Itchen to explore an unexpected question: Can the mindset that transformed Formula 1 help save the Atlantic salmon? Ross shares how fly fishing became his escape from the relentless pressure of Formula 1, why he believes engineers - not just campaigners - have a crucial role to play in conservation, and why we can't solve the wild salmon crisis without first understanding it. Together they discuss: The surprising similarities between Formula 1 and fly fishingWhy better data is essential to protecting wild salmonEngineering, innovation and the future of salmon conservationThe challenges of salmon farming and environmental policyRestoring rivers and creating healthy habitats for wild fishRoss's remarkable Formula 1 journey—from Williams and Ferrari to the fairy-tale success of Brawn GPHis favourite fishing destinations around the world, from Scotland and Iceland to the SeychellesWhy introducing his grandchildren to fly fishing has become his greatest reward This is a fascinating conversation about leadership, problem-solving and the power of setting the right objectives - on the racetrack, beside the river and in the fight to protect one of nature's greatest species. The Last Salmon is in partnership with Loop Tackle, driving change for wild fish and wild places. The Last Salmon, presented by actor and activist, Jim Murray MBE offers hope and solutions to the tragic story that is unfolding for an iconic species in crisis - the wild salmon.     For regular updates, follow the show at Instagram.com/TheLastSalmon.

    Can Formula 1 thinking help save the wild salmon?

  3. Jul 20

    Eeland Stribling - The Activist Angler Comedian

    Stand-up comedian, wildlife biologist and fly angler Eeland Stribling explains why making people laugh isn't a distraction from conservation - it's one of its most powerful tools.  Humour, he says, lowers people's defences, opens the door to difficult conversations, and helps audiences hear ideas they might otherwise ignore. As Eeland puts it: "If you can make people laugh, people are more engaged to listen." From planning comedy tours around tarpon migrations to teaching fly casting in the middle of New York City, Eeland has built a career where laughter, fly fishing and environmental storytelling collide. Jim and Eeland also discuss: - Why comedians have a responsibility beyond getting laughs - How humour can make conservation more accessible - The state of America's rivers and public lands - The power of getting kids outdoors - Why anglers are some of conservation's strongest advocates - And Eeland's dream final day on the water—with Steve Irwin, Denzel Washington and a 200lb tarpon. If you've ever wondered how we get more people to care about nature, this conversation offers a surprisingly simple answer: Make 'em laugh first. Subscribe for more conversations with the people protecting wild salmon and wild places. The Last Salmon is in partnership with Loop Tackle, driving change for wild fish and wild places. The Last Salmon, presented by actor and activist, Jim Murray MBE offers hope and solutions to the tragic story that is unfolding for an iconic species in crisis - the wild salmon.     For regular updates, follow the show at Instagram.com/TheLastSalmon.

    Eeland Stribling - The Activist Angler Comedian

  4. Jul 6

    Did the salmon farming industry tell the whole story?

    Following our conversation with Mowi Scotland Managing Director, Ben Hadfield, we invited two people with first-hand experience of Scotland's salmon farming industry to respond. Joining us are Nick Underdown, Scotland Director at WildFish, and Ailsa McLellan, a former salmon farm worker who now lives beside a Mowi salmon farm on Scotland's west coast. Together they examine many of the claims made in our previous episode, discussing life beside an open-net salmon farm, fish welfare, sea lice, pollution, community impacts, employment, regulation and whether Scotland's current approach to salmon farming is fit for the future. This is about hearing from people who have spent years living and working on the front line of Scotland's salmon farming industry. In this episode: • What it's really like living beside an open-net salmon farm • A former salmon farm worker's perspective from inside the industry • Sea lice, fish welfare and environmental regulation • Jobs versus community impacts • Why campaigners say stronger regulation is urgently needed • The future of salmon farming in Scotland If you haven't already, don't forget to also listen to our interview with Ben Hadfield. The Last Salmon is in partnership with Loop Tackle, driving change for wild fish and wild places. The Last Salmon, presented by actor and activist, Jim Murray MBE offers hope and solutions to the tragic story that is unfolding for an iconic species in crisis - the wild salmon.     For regular updates, follow the show at Instagram.com/TheLastSalmon.

    Did the salmon farming industry tell the whole story?

  5. Jun 15

    We Put Mowi on the Spot

    Here on The Last Salmon we’re as sceptical of salmon farming as you can get without needing therapy but we also think it's important that we hear their side of the story.   And their big wigs are usually so publicity shy that they make vampires look sociable.    Mowi are the biggest player in the salmon farming industry in the world and Ben Hadfield is the MD of Mowi Scotland and the CEO of Mowi Canada, Faroes and Ireland.    We’re going at it head on with Ben. Reality versus the industry spin and whether any of it holds up.    And make sure you stay until the end, because commitments were made directly to us — commitments that we will return to and hold Mowi accountable for in 12 months’ time.   The Last Salmon is in partnership with Loop Tackle, driving change for wild fish and wild places. The Last Salmon, presented by actor and activist, Jim Murray MBE offers hope and solutions to the tragic story that is unfolding for an iconic species in crisis - the wild salmon.     For regular updates, follow the show at Instagram.com/TheLastSalmon.

    We Put Mowi on the Spot

  6. Jun 1

    The Fight for Wild Salmon: Lessons from Around the World

    On Wild Salmon Day, Jim Murray returns with the first episode of Season 3, bringing together three leading voices from across the North Atlantic to discuss the future of wild Atlantic salmon. Joining Jim are Marina Gibson from the UK, Matt Hayes in Norway, and Vala Arnadottir from Iceland for a candid conversation about what their countries are getting right when it comes to salmon conservation – and what they're getting spectacularly wrong. From catch-and-release and fish handling to aquaculture, pollution and public awareness, this special episode explores the challenges facing one of the world's most extraordinary migratory species.  The panel debates how anglers have become guardians of wild salmon, the importance of protecting spawning habitat, and why the fight to save salmon must reach beyond the angling community. The discussion also examines how cultural attitudes towards salmon differ between countries, whether fish farming remains the single biggest threat facing wild stocks, and what each of us can do to help ensure future generations experience the wonder of a wild Atlantic salmon. The Last Salmon is in partnership with Loop Tackle, driving change for wild fish and wild places. The Last Salmon, presented by actor and activist, Jim Murray MBE, offers hope and solutions to the tragic story that is unfolding for an iconic species in crisis - the wild salmon.     For regular updates, follow the show at Instagram.com/TheLastSalmon.

    The Fight for Wild Salmon: Lessons from Around the World

  7. Season 3 Trailer

    Season 3: Driving Change for Wild Fish & Wild Places

    Season 3 of The Last Salmon returns on #WIldSalmonDay June 1st. Jim Murray is back with more guests, more insights, more controversy - and more solutions to drive change. We’ve even invited the fox into the hen house when Mowi’s Scotland MD, Ben Hadfield, sits down with Jim. But that’s all still to come.... The Last Salmon is in partnership with Loop Tackle, driving change for wild fish and wild places.

    Season 3: Driving Change for Wild Fish & Wild Places

  8. Jan 16

    Why This CEO Is Investing in Nature

    Alex Taylor is an avid outdoorsman, conservationist, and author of ‘The Longest Cast: The Fly-Fishing Journey of a Lifetime.’   But he is also CEO of Cox Enterprises, one of the largest private companies in America that generates $22 billion in annual revenue.   With such power comes a lot of responsibility and influence and he has directed investments toward sustainability-focused businesses, committing more than US$2 billion to sustainable businesses focused on clean technology.   So, how can he help save the wild Atlantic salmon?   Cox acquired Loop Tackle in 2024 to ‘lead the market in innovation and in connecting customers with more experiences deeper into nature’ and he joins me on the final episode of Season 2 of The Last Salmon to tell me how he – and his companies – can make real and lasting changes to help save the salmon.   Image: https://www.asf.ca/     The Last Salmon Season 2 is supported by The Missing Salmon Alliance.         The Last Salmon, presented by actor and activist, Jim Murray MBE, offers hope and solutions to the tragic story that is unfolding for an iconic species in crisis - the wild salmon.     For regular updates, follow the show at Instagram.com/TheLastSalmon.

    Why This CEO Is Investing in Nature
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Ratings & Reviews

5
out of 5
3 Ratings

About

The Last Salmon: a show to inspire hope and solutions for a species in crisis. Hosted by renowned actor, Jim Murray MBE, The Last Salmon, highlights the tragic story that is unfolding for an iconic species and finds inspiration from the people fighting to save the salmon.

Information

  • Creator
    LastCast Media
  • Years Active
    2024 - 2026
  • Episodes
    34
  • Rating
    Explicit
  • Copyright
    © LastCast Media
  • Show Website
    The Last Salmon

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