63 episodes

Do you have an idea for a consumer product or eCommerce website? Or did you already bring a product to market? If so, The Launch Grow Joy Show with successful entrepreneur Andreea Matei is the place for you! Here, you'll hear marketing tips and strategies for going from idea to product, getting your products in stores and in the media, marketing your product line and more. You'll also learn about marketing, social media, PR, entrepreneurship, small business, ecommerce, selling online, Facebook, Pinterest, social media marketing, product marketing, physical products and more! Support this podcast: https://podcasters.spotify.com/pod/show/launchgrowjoy/support

The Launch Grow Joy Show Andreea Matei

    • Business
    • 4.8 • 77 Ratings

Do you have an idea for a consumer product or eCommerce website? Or did you already bring a product to market? If so, The Launch Grow Joy Show with successful entrepreneur Andreea Matei is the place for you! Here, you'll hear marketing tips and strategies for going from idea to product, getting your products in stores and in the media, marketing your product line and more. You'll also learn about marketing, social media, PR, entrepreneurship, small business, ecommerce, selling online, Facebook, Pinterest, social media marketing, product marketing, physical products and more! Support this podcast: https://podcasters.spotify.com/pod/show/launchgrowjoy/support

    Pitch THESE products to magazines in October!

    Pitch THESE products to magazines in October!

    In today's episode, you'll learn what products to pitch to National, Local and Regional magazines this month. If you have an ecommerce brand, make sure to subscribe to the podcast so you can get the latest PR tips and publicity strategies.

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    As a friend of Launch Grow Joy, you’ll receive a free month of any Bench plan and save up to $599 in addition to your free trial. To start your trial, visit http://www.launchgrowjoy.com/bench.

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    Get instant access to our FREE TRAINING: “How to get your products in front of millions of shoppers by getting featured in GIFT GUIDES (year-round)" http://www.launchgrowjoy.com/training


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    Support this podcast: https://podcasters.spotify.com/pod/show/launchgrowjoy/support

    • 7 min
    Setting realistic expectations when it comes to PR

    Setting realistic expectations when it comes to PR

    In today's episode, you'll learn about setting realistic expectations when it comes to your PR efforts.

    ===
    Are you currently looking for a bookkeeping solution for your business? If so, I highly recommend Bench. I have been using them for more than two years now and they make my monthly bookkeeping AND yearly tax filing so easy. Get a professional bookkeeper at a price you can afford, tax filing, banking, and real human support. Bench is the all-in-one financial solution your business deserves.

    As a friend of Launch Grow Joy, you’ll receive a free month of any Bench plan and save up to $599 in addition to your free trial. To start your trial, visit http://www.launchgrowjoy.com/bench.

    ===

    Get instant access to our FREE TRAINING: “How to get your products in front of millions of shoppers by getting featured in GIFT GUIDES (year-round)" http://www.launchgrowjoy.com/training


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    Support this podcast: https://podcasters.spotify.com/pod/show/launchgrowjoy/support

    • 23 min
    Affiliate marketing and PR/Publicity - What you need to know

    Affiliate marketing and PR/Publicity - What you need to know

    In today's episode, you'll learn about the role that affiliate marketing plays in PR and Publicity at the current time.

    Here's a link to the article on "How to start an affiliate program for your e-commerce store"
    ===
    Are you currently looking for a bookkeeping solution for your business? If so, I highly recommend Bench. I have been using them for more than two years now and they make my monthly bookkeeping AND yearly tax filing so easy. Get a professional bookkeeper at a price you can afford, tax filing, banking, and real human support. Bench is the all-in-one financial solution your business deserves.

    As a friend of Launch Grow Joy, you’ll receive a free month of any Bench plan and save up to $599 in addition to your free trial. To start your trial, visit http://www.launchgrowjoy.com/bench.

    ===

    Get instant access to our FREE TRAINING: “How to get your products in front of millions of shoppers by getting featured in GIFT GUIDES (year-round)" http://www.launchgrowjoy.com/training


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    Support this podcast: https://podcasters.spotify.com/pod/show/launchgrowjoy/support

    • 22 min
    Pitches THESE products to magazines in September!

    Pitches THESE products to magazines in September!

    In today's episode, you'll learn what products to pitch to National, Local and Regional magazines this month. If you have an ecommerce brand, make sure to subscribe to the podcast so you can get the latest PR tips and publicity strategies. 

    ===

    Are you currently looking for a bookkeeping solution for your business? If so, I highly recommend Bench. I have been using them for more than two years now and they make my monthly bookkeeping AND yearly tax filing so easy. Get a professional bookkeeper at a price you can afford, tax filing, banking, and real human support. Bench is the all-in-one financial solution your business deserves.

    As a friend of Launch Grow Joy, you’ll receive a free month of any Bench plan and save up to $599 in addition to your free trial. To start your trial, visit http://www.launchgrowjoy.com/bench.

    ===

    Get instant access to our FREE TRAINING: “How to get your products in front of millions of shoppers by getting featured in GIFT GUIDES (year-round)" http://www.launchgrowjoy.com/training


    ---

    Support this podcast: https://podcasters.spotify.com/pod/show/launchgrowjoy/support

    • 9 min
    Welcome back to Season 2 of The Launch Grow Joy Show!

    Welcome back to Season 2 of The Launch Grow Joy Show!

    Welcome back to another season of The Launch Grow Joy Show. This season, you'll hear about Holiday gift guides, how to pitch your products to the media, as well as some new developments in the PR world. Make sure to subscribe so you don't miss an episode!

    ===

    Are you currently looking for a bookkeeping solution for your business? If so, I highly recommend Bench. I have been using them for more than two years now and they make my monthly bookkeeping AND yearly tax filing so easy. Get a professional bookkeeper at a price you can afford, tax filing, banking, and real human support. Bench is the all-in-one financial solution your business deserves.

    As a friend of Launch Grow Joy, you’ll receive a free month of any Bench plan and save up to $599 in addition to your free trial. To start your trial, visit http://www.launchgrowjoy.com/bench.

    ===

    Get instant access to our FREE TRAINING: “How to get your products in front of millions of shoppers by getting featured in GIFT GUIDES (year-round)" http://www.launchgrowjoy.com/training


    ---

    Support this podcast: https://podcasters.spotify.com/pod/show/launchgrowjoy/support

    • 6 min
    What products should you pitch to magazines in October?

    What products should you pitch to magazines in October?

    October might seem like an unlikely time to think about Spring, but did you know that magazine editors start looking for products for their March issues in October?

    By now, you probably have heard me say that your success with publicity depends on this ONE thing: SENDING THE RIGHT PITCH TO THE RIGHT PERSON AT THE RIGHT TIME!

    Sounds easy enough, doesn’t it?

    I know this can seem daunting, so I decided to launch a new blog series called “What magazine editors are looking for this month.”

    At the beginning of each month, I’ll post a guide to what types of products magazine editors are looking for that month.

    My goal is to make getting your products featured in magazines as easy for you as possible! As you know, magazines start looking for products 3 – 6 months in advance, so you have to plan accordingly.

    What types of products are magazine editors looking for in October?
    There are two types of magazines that you may want to consider pitching your products to: NATIONAL magazines and REGIONAL/LOCAL magazines.

    In October, NATIONAL magazines are working on their March issue. Here are the types of products they typically cover in March:


    Spring fashion – includes any new Spring collection launches, as well as new products for spring
    Spring break – includes products that can be used during Spring break (beauty, accessories, fashion), as well as travel ideas
    Spring shopping guides – includes clothing and apparel, beauty products, home and home decor, lifestyle products

    In October, REGIONAL/LOCAL magazines are working on their December issue. Here are the types of products they typically cover in December:


    Holiday entertaining – anything that is related to home decor, gifts, food, party outfits and dressed…
    Holiday gifts – almost every s are themed, including Gifts Under $20, Gifts Under $50, Eco-friendly gifts, Luxury Gifts, Gifts for Mom/Dad/Baby/Teacher/The person who has everything, Gifts for the Hostess, Gifts that Give Back, stocking stuffers, last-minute gifts, healthy gifts, American-made gifts
    Cold weather products – this includes beauty products, cold weather gear, and fashion, outdoor products to keep you warm…
    Winter getaways and travel – includes clothing, gear, accessories, luggage, outdoor products

    Your pitch plan for October might look something like this:


    Week 1 – pitch national magazines for March
    Week 2 – pitch regional/local magazines for December
    Week 3 – follow up with national magazines
    Week 4 – follow up with regional/local magazines

    If you are not yet a member of Media Leads, make sure to sign up so you can see all of these opportunities directly. With Media Leads, you’ll know exactly who to pitch, what to pitch and when to pitch it for maximum results! And if you haven’t yet attended my free training, “Five steps to rapidly increase your eCommerce sales with publicity,” you can reserve your spot here.


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    Support this podcast: https://podcasters.spotify.com/pod/show/launchgrowjoy/support

    • 5 min

Customer Reviews

4.8 out of 5
77 Ratings

77 Ratings

Brooke Craven ,

Awesome Podcast

Andreea host of The Launch Grow Joy Show highlights all aspects of entrepreneurship in this can’t miss podcast. The host and expert guests offer insightful advice that is helpful to anyone that listens!

SilverRanchero ,

Fantastic on point information

Andrea always has fantastic, helpful and insightful information that is relevant and implement-able! Thank you Andrea for all the help and tips you provide. A+

rachael 4444 ,

Great info!

Thanks Andreea for the always-actionable information and interviews you feature on your podcast! :)

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