58 episodes

Do you have an idea for a consumer product or eCommerce website? Or did you already bring a product to market? If so, The Launch Grow Joy Show with successful entrepreneur Andreea Matei is the place for you! Here, you'll hear marketing tips and strategies for going from idea to product, getting your products in stores and in the media, marketing your product line and more. You'll also learn about marketing, social media, PR, entrepreneurship, small business, ecommerce, selling online, Facebook, Pinterest, social media marketing, product marketing, physical products and more! Support this podcast: https://anchor.fm/launchgrowjoy/support

The Launch Grow Joy Show Andreea Matei

    • Business
    • 4.8 • 78 Ratings

Do you have an idea for a consumer product or eCommerce website? Or did you already bring a product to market? If so, The Launch Grow Joy Show with successful entrepreneur Andreea Matei is the place for you! Here, you'll hear marketing tips and strategies for going from idea to product, getting your products in stores and in the media, marketing your product line and more. You'll also learn about marketing, social media, PR, entrepreneurship, small business, ecommerce, selling online, Facebook, Pinterest, social media marketing, product marketing, physical products and more! Support this podcast: https://anchor.fm/launchgrowjoy/support

    What products should you pitch to magazines in October?

    What products should you pitch to magazines in October?

    October might seem like an unlikely time to think about Spring, but did you know that magazine editors start looking for products for their March issues in October?

    By now, you probably have heard me say that your success with publicity depends on this ONE thing: SENDING THE RIGHT PITCH TO THE RIGHT PERSON AT THE RIGHT TIME!

    Sounds easy enough, doesn’t it?

    I know this can seem daunting, so I decided to launch a new blog series called “What magazine editors are looking for this month.”

    At the beginning of each month, I’ll post a guide to what types of products magazine editors are looking for that month.

    My goal is to make getting your products featured in magazines as easy for you as possible! As you know, magazines start looking for products 3 – 6 months in advance, so you have to plan accordingly.

    What types of products are magazine editors looking for in October?
    There are two types of magazines that you may want to consider pitching your products to: NATIONAL magazines and REGIONAL/LOCAL magazines.

    In October, NATIONAL magazines are working on their March issue. Here are the types of products they typically cover in March:


    Spring fashion – includes any new Spring collection launches, as well as new products for spring
    Spring break – includes products that can be used during Spring break (beauty, accessories, fashion), as well as travel ideas
    Spring shopping guides – includes clothing and apparel, beauty products, home and home decor, lifestyle products

    In October, REGIONAL/LOCAL magazines are working on their December issue. Here are the types of products they typically cover in December:


    Holiday entertaining – anything that is related to home decor, gifts, food, party outfits and dressed…
    Holiday gifts – almost every s are themed, including Gifts Under $20, Gifts Under $50, Eco-friendly gifts, Luxury Gifts, Gifts for Mom/Dad/Baby/Teacher/The person who has everything, Gifts for the Hostess, Gifts that Give Back, stocking stuffers, last-minute gifts, healthy gifts, American-made gifts
    Cold weather products – this includes beauty products, cold weather gear, and fashion, outdoor products to keep you warm…
    Winter getaways and travel – includes clothing, gear, accessories, luggage, outdoor products

    Your pitch plan for October might look something like this:


    Week 1 – pitch national magazines for March
    Week 2 – pitch regional/local magazines for December
    Week 3 – follow up with national magazines
    Week 4 – follow up with regional/local magazines

    If you are not yet a member of Media Leads, make sure to sign up so you can see all of these opportunities directly. With Media Leads, you’ll know exactly who to pitch, what to pitch and when to pitch it for maximum results! And if you haven’t yet attended my free training, “Five steps to rapidly increase your eCommerce sales with publicity,” you can reserve your spot here.


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    • 6 min
    What to pitch magazines in September

    What to pitch magazines in September

    September might seem like an unlikely time to think about Valentine's Day, but did you know that magazine editors start looking for products for their February issues in September?

    By now, you probably have heard me say that your success with publicity depends on this ONE thing: SENDING THE RIGHT PITCH TO THE RIGHT PERSON AT THE RIGHT TIME!

    Sounds easy enough, doesn't it?

    At the beginning of each month, I'll post a guide to what types of products magazine editors are looking for that month.

    My goal is to make getting your products featured in magazines as easy for you as possible! As you know, magazines start looking for products 3 - 6 months in advance, so you have to plan accordingly.

    What types of products are magazine editors looking for in September?
    There are two types of magazines that you may want to consider pitching your products to: NATIONAL magazines and REGIONAL/LOCAL magazines.

    In September, NATIONAL magazines are working on their February issue. Here are the types of products they typically cover in February:


    Valentine's Day- includes gifts for your significant other (in both men's and women's publications, as well as lifestyle magazines)
    Chocolate and sweets - includes new chocolate product launches, organic and natural chocolate, vegan and gluten-free, etc.
    "Red" and products related to love - includes clothing and apparel, beauty products and lifestyle products

    In September, REGIONAL/LOCAL magazines are working on their November issue. Here are the types of products they typically cover in November:


    Thanksgiving - anything that is related to home decor, gifts, food...
    Holiday entertaining - since the holidays are right around the corner, any products that are related to December holidays are also covered in their November issue
    Holiday gifts - some magazines will have a November gift guide (in addition to their December one), so any products that make a great gift for the holidays are a good fit for this issue
    Cold weather products - this includes beauty products, cold weather gear and fashion, outdoor products to keep you warm...

    Your pitch plan for September might look something like this:


    Week 1 - pitch national magazines for February
    Week 2 - pitch regional/local magazines for November
    Week 3 - follow up with national magazines
    Week 4 - follow up with regional/local magazines

    If you are not yet a member of Media Leads, make sure to sign up so you can see all of these opportunities directly. With Media Leads, you'll know exactly who to pitch, what to pitch and when to pitch it for maximum results! And if you haven't yet attended my free training, "Five steps to rapidly increase your eCommerce sales with publicity," you can reserve your spot here.


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    • 6 min
    How to get your products in holiday gift guides

    How to get your products in holiday gift guides

    Do you want to get your products in magazines’ holiday gift guides? I know it may seem a little early to think about your products as a holiday gift, but June, July, and August are the months when most national magazines plan their holiday gift guides.

    You’ll want your products to be a part of these holiday gift guides because it can mean a lot of sales over the holiday for your business. It can also increase your credibility among other journalists and media, as well as increase awareness of your brand among your target customers.

    Here are some simple-yet-effective steps for getting holiday press for your products:

    Determine what type of gift your product is
    Here are some examples:


    gifts for the animal lover
    green gifts
    gifts that give back
    splurge-worthy holiday gifts
    gifts for geeks
    gifts for the person who has everything
    last-minute gifts (if you offer gift certificates on your website, your products fall into this category)
    gifts for foodies
    gifts for baby’s first Christmas/Hannukah
    gifts for health and wellness gurus
    gifts for the outdoor enthusiast
    gifts for the pragmatist
    gifts for the fashionista
    etc…

    Find the most appropriate magazines for your products
    Browse the magazine racks at your favorite bookstore or searching online. And don’t forget to think outside the box. If you are selling all natural bath and beauty products, for example, the most obvious magazines would be Women’s Interests, Lifestyle, Health/Beauty and Fitness. But you can also contact magazines that cover eco-friendly topics, travel magazines, airline magazines and hotels/spas magazines.

    You can join Media Leads to find out which magazines are looking for holiday gift guide products.


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    • 10 min
    What products should you pitch to magazines in July?

    What products should you pitch to magazines in July?

    July might seem like an unlikely time to think about the upcoming December holidays, but did you know that magazine editors start looking for products for their December issues in July?

    By now, you probably have heard me say that your success with publicity depends on this ONE thing: SENDING THE RIGHT PITCH TO THE RIGHT PERSON AT THE RIGHT TIME!

    Sounds easy enough, doesn't it?

    I know this seems like an easy concept, but it can be daunting, so I decided to launch a new blog series called "What magazine editors are looking for this month."

    At the beginning of each month, I'll post a guide to what types of products magazine editors are looking for that month.

    My goal is to make getting your products featured in magazines as easy for you as possible! As you know, magazines start looking for products 3 - 6 months in advance, so you have to plan accordingly.

    What types of products are magazine editors looking for in July?
    There are two types of magazines that you may want to consider pitching your products to NATIONAL magazines and REGIONAL/LOCAL magazines.

    In July, NATIONAL magazines are working on their DECEMBER issue. Here are the types of products they typically cover in December:


    Holiday entertaining - anything that is related to home decor, gifts, food, party outfits and dressed...
    Holiday gifts - almost every s are themed, including Gifts Under $20, Gifts Under $50, Eco-friendly gifts, Luxury Gifts, Gifts for Mom/Dad/Baby/Teacher/The person who has everything, Gifts for the Hostess, Gifts that Give Back, stocking stuffers, last-minute gifts, healthy gifts, American-made gifts
    Cold weather products - this includes beauty products, cold weather gear and fashion, outdoor products to keep you warm...
    Winter getaways and travel - includes clothing, gear, accessories, luggage, outdoor products

    In July, REGIONAL/LOCAL magazines are working on their SEPTEMBER issue. Here are the types of products they typically cover in September:


    Back to school - includes clothing, school supplies, beauty products, products for teachers, lunch/meal planning, food, back to school essentials, shoes, products for morning routines
    Denim guide - big focus on clothing made from denim
    Fall fashion - clothing and accessories for the cooler weather, clothing that transitions from summer to fall, new products for fall
    Fall accessories - scarves, cold weather accessories, jewelry

    Your pitch plan for July might look something like this:


    Week 1 - pitch national magazines for December
    Week 2 - pitch regional/local magazines for September
    Week 3 - follow up with national magazines
    Week 4 - follow up with regional/local magazines

    If you are not yet a member of Media Leads, make sure to sign up so you can see all of these opportunities directly. With Media Leads, you'll know exactly who to pitch, what to pitch, and when to pitch it for maximum results!

    And if you haven't yet attended my free training, "Five steps to rapidly increase your eCommerce sales with publicity," you can reserve your spot here.


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    • 8 min
    Welcome back to the Launch Grow Joy Podcast! It's been a while...

    Welcome back to the Launch Grow Joy Podcast! It's been a while...

    Hello friends, welcome back to the podcast. I took a looooong break from the podcast, but I am back and I wanted to record a quick intro to let you know what you can expect from the podcast moving forward.

    Make sure to subscribe to the podcast and also to the Launch Grow Joy email list so you'll be the first to know when a new episode launches. 

    http://www.launchgrowjoy.com


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    • 13 min
    Three mistakes you could be making with your checkout process

    Three mistakes you could be making with your checkout process

    Did you know that almost 80% of online shopping carts are abandoned at checkout? I know that sounds REALLY high, but if you don't believe me, check out this latest statistic on shopping cart abandonment from Listrak.

    Is your online store a part of the statistics, too? When was the last time you checked your store's shopping cart abandonment rate? Did you even know that you can check? If not, today's podcast episode is a must-listen.

    There are many reasons why someone adds items from your online store to their shopping cart and leaves without buying. It could be your shipping charges, the fact that they weren't 100% sure if they wanted to buy or they weren't sure if your site was secure, your checkout process has too many steps and many other reasons.

    In today's podcast episode I share my story about why I recently abandoned an online shopping cart at a jewelry website, even though I REALLY wanted to purchase the jewelry. I talk about one mistake that the website was making that was steered me away for actually checking out. Are you making this mistake, too?

    Three mistakes you could be making with your checkout process
    1. Promo Code

    When someone checks out at your online store, do they see a field for a "promo" or "discount" code? If so, what do you think happens physiologically to them if they don't have a promo code to enter? It's exactly what happened to me when I was shopping at the jewelry website and it happens to me ALL the time when I shop online (and I shop online A LOT). I usually go to RetailMeNot.com to search for a coupon code, but what happens if there's no coupon code available? There have been many studies that show that a promo code field can be hurting your online sales. Check out this one from Kiss Metrics.

    2. Payment Options

    When you're first starting out, it makes sense to offer PayPal as the only checkout option on your website. There are no monthly fees with PayPal and PayPal has more than 173 million users. Their logo is very recognizable and has a lot of trust built in, but what happens when someone wants to check out at your store, but doesn't want to use PayPal? They leave and go somewhere else.

    This actually happened to me yesterday when I was purchasing an online gift card for my sister's birthday. The spa that I wanted to get it from only offered PayPal and I only have a PayPal account for my business, not personal, and I didn't want to use my business account to pay for a personal gift. After I tried to checkout without signing in to PayPal, I got an error message that my email address was already associated with a PayPal account and I HAD to log in to that PayPal account in order to complete my purchase. When I tried a different email address, I got another error message saying that the credit card that I wanted to pay with was already associated with a PayPal account and I HAD to log in to my PayPal account. Needless to say, I didn't complete my purchase and instead purchased a gift card at another spa that didn't require me to use PayPal.

    There are so many payment options now that allow you to take credit cards directly - Stripe is an easy choice because, like PayPal, they don't charge monthly fees and their transaction fees are exactly the same as PayPal's, so you have no excuse not to accept other forms of payment. There are also many other options that offer lower fees, so it's always a good idea to check around.

    3. Checkout as a Guest

    When I had my online t-shirt store about 30% of my customer chose the "checkout as a guest" option. Thi

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    • 22 min

Customer Reviews

4.8 out of 5
78 Ratings

78 Ratings

Brooke Craven ,

Awesome Podcast

Andreea host of The Launch Grow Joy Show highlights all aspects of entrepreneurship in this can’t miss podcast. The host and expert guests offer insightful advice that is helpful to anyone that listens!

SilverRanchero ,

Fantastic on point information

Andrea always has fantastic, helpful and insightful information that is relevant and implement-able! Thank you Andrea for all the help and tips you provide. A+

rachael 4444 ,

Great info!

Thanks Andreea for the always-actionable information and interviews you feature on your podcast! :)

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