The Launch Network

Carmine Denisco
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The LaunchPad is all things Business, invention, patents, licensing, product launching and manufacturing. Hosted by Carmine Denisco whom has changed the face of Business and the Product development industry and looks forward to helping people from all over the world move their ideas in the right direction.Google Play Users Click Here to Listen iTunes Users Click Here to Listen

  1. 5D AGO

    LPs8e29 - Frank Quantz Ultimate Knee Saving Invention, You Need This!!!

    Send us a text Frank is a paint contractor for over 30 years. On his knees constantly every day. Tired of what the "STRAPS" were doing to the back of his legs and slowing down work production. "I was on my knees one day without my knee pads on and my knee popped out, i put on a knee brace for 4 days for the comfort and the last day something inside me questioned what knee pads would look/be like if i some how put these two together to create the ultimate Strapless Knee Pad" He went to the dollar store, bought 10 knee braces. Went to Joann fabrics and bought some needles, thread, and zippers. Went to Home Depot and bought 5 pairs of knee pads, went home to his basement and ended up with the final design after weeks of trial-and-error. Knowing he had something then, "because im in the industry and i knew what i was bringing to the table". Traveled around for 5 to 6 years, 3 states getting it into stores and trade shows to show its a needed and wanted commodity in multiple industries, and, IT IS !!

    41 min

  2. NOV 24

    LPs8e28 - Product Packaging Tips and Tricks

    Send us a text The right product packaging is highly important, as it serves essential functions beyond mere containment, acting as a critical tool for product protection, brand identity, marketing, and influencing consumer purchasing decisions. Research indicates that over two-thirds of consumers' purchase decisions are influenced solely by packaging design and materials.  Key Reasons Why the Right Packaging is Crucial Product Protection: The primary function of packaging is to protect the product during handling, storage, and transportation from the manufacturer to the consumer. It must safeguard against physical damage (drops, vibration), contamination, and environmental factors like moisture and temperature changes.Brand Recognition and Identity: Packaging is a physical extension of your brand and often the first physical touchpoint a customer has with your product. Distinctive colors (like the Tiffany Blue box or Coca-Cola red), unique shapes, logos, and typography help consumers instantly recognize your brand and differentiate it from competitors on a crowded shelf.Marketing and Persuasion: Packaging acts as a "silent salesperson," communicating what the product is, its benefits, and the brand's values in just a few seconds of a shopper's attention. It can evoke emotions, tell a brand's story, and attract target audiences, which significantly sways buying habits.Consumer Experience and Satisfaction: Well-designed packaging enhances the overall customer experience. Easy-to-open, functional, and aesthetically pleasing packaging creates a positive unboxing experience, which can lead to social media shares, positive reviews, and repeat purchases.Information and Compliance: Packaging is essential for communicating important information, including ingredients, nutritional facts, usage instructions, safety

    46 min
  3. Generations of Genius: Genius of Adapting

    NOV 20

    Generations of Genius: Genius of Adapting

    Send us a text What does it take to innovate in deep tech before you’re even out of your 20s? In this episode, Mason Mincey of Soarce gets real about the multiple pivots his team has made, how they learned to adapt to customer needs, and what it truly means to embrace the entrepreneurial mindset.  We dive into how age has shaped — and sometimes challenged — their journey in the world of sustainable materials, and why staying flexible is one of the most underrated superpowers in innovation. If you’re inspired by resilience, curiosity, and the determination to build something that matters, this episode is a must-listen

    35 min

  4. NOV 17

    LPs8e27 - Sell your Product Using Online Platforms

    Send us a text Are you ready to make that crucial first sale? This week, we explore the incredibly positive and empowering experience of launching your products on online platforms. We’re tearing down the intimidation factor and highlighting how easy and rewarding it can be to transition from "maker" to "marketplace owner." In this inspiring episode, you’ll discover: The Power of the First Listing: We celebrate the simplicity of platforms like Etsy, eBay, and Amazon, designed to guide you through the process step-by-step.Success Stories That Start Small: Meet Sarah, who started selling handmade coasters on Etsy from her living room and is now fulfilling international orders using the platform's integrated shipping tools.The Joy of Connection: Learn how online platforms bridge the gap between you and customers worldwide, turning anonymous browsers into a supportive community of buyers.Simple Steps, Big Results: We provide a cheerful, actionable guide to overcoming common hesitations, from setting up secure payment systems to utilizing basic inventory trackers.

    23 min
  5. GoGs1e5: Genius of a Soft Drink Empire

    NOV 13

    GoGs1e5: Genius of a Soft Drink Empire

    Send us a text Before it became the world’s most recognizable brand, Coca-Cola began as a pain remedy in a small Atlanta pharmacy — created by a Civil War veteran desperate to overcome addiction. What started as a “nerve tonic” laced with coca leaves and kola nuts would go on to become a global symbol of happiness. In this episode of Generations of Genius, we uncover the fascinating — and scandalous — story behind Coca-Cola: how John Stith Pemberton’s search for relief sparked an empire, how marketing genius turned medicine into a movement, and how the world’s favorite drink was born out of struggle, reinvention, and a little bit of luck. -------  Powered by Innovation Station Kits, on The Launch Network

    15 min

  6. NOV 10

    LPs8e26 - Get Your Product on TV - The 6 Billion Dollar Man, Mr. Bob Circosta Drops by the Studio

    Send us a text Known as "TV's Billion Dollar Man," Bob is the original HSN host and an undisputed pioneer of direct response marketing. He's logged over 25,000 hours of live selling, made more than 75,000 unique product presentations, and personally generated over $6 billion in sales. Bob literally wrote the rulebook for how to sell on camera, a formula that is still the industry standard today. In this episode, we dive into: The accidental origin story of HSN and the famous avocado-green can opener that started it all.The crucial difference between "selling" a product and "helping" a person solve a problem.Bob's proven strategies for crafting an impactful and profitable message in an age of short attention spans.Why video marketing is the new frontier of distribution and how anyone can leverage it for their business.Essential advice for entrepreneurs and inventors on how to launch a product, get distribution, and stay motivated in the face of challenges.Whether you're an aspiring inventor, a small business owner, or just looking to supercharge your sales skills, Bob's insights from over four decades at the forefront of sales and marketing are not to be missed.

    38 min
  7. GoGs1e4 - The Genius of Giving Back

    NOV 6

    GoGs1e4 - The Genius of Giving Back

    Send us a text What started with a single friend who couldn’t afford a book became a nationwide movement that’s touched lives in all 50 states. In this episode, host Kelly Shea sits down with Chase Hartman, co-founder of Eco Brothers, Inc., to explore how one act of kindness grew into a mission of literacy, sustainability, and community change. Learn more today at:  https://www.ecobrothersinc.org/ From distributing over 300,000 books and raising nearly $200,000 for causes that matter, to leading youth volunteers around the world, Chase shares how small ideas can make a massive impact when fueled by purpose and heart. Together, we dive into the mindset behind social entrepreneurship, the power of youth leadership, and what it really means to give back. Whether you’re a dreamer, a doer, or someone looking to make a difference, this conversation will remind you that genius isn’t just about innovation — it’s about compassion in action. -------  Powered by Innovation Station Kits, on The Launch Network

    31 min

  8. NOV 3

    LPs8e25 - Tradeshow Secrets

    Send us a text Set Clear Goals: Define your objectives in advance (e.g., lead generation, product launch, brand awareness) to guide all your decisions and measure success.Plan and Budget Wisely: Research and select the right trade show that targets your audience. Book your booth location early to secure a high-traffic area, and create a detailed budget to control costs like electricity, internet, and travel expenses.Design an Engaging Booth: Use bold graphics, high-quality displays, and good lighting to make your booth visually appealing. Incorporate interactive elements like live product demonstrations, contests, or VR experiences to attract and retain attention.Train Your Staff: Ensure your team is knowledgeable, enthusiastic, and approachable. They should be ready to actively engage attendees, ask qualifying questions, and capture leads effectively, rather than sitting down or using their phones.Promote Your Presence: Use social media, email marketing, and your website to inform existing and potential clients of your booth number and offerings ahead of time. Use event-specific hashtags to join the conversation online.Offer Value: Provide appealing promotional items or exclusive discounts that are relevant to your brand to encourage visitors to stop by and provide their contact information.Capture Leads Efficiently: Have a system in place (e.g., badge scanners, digital forms, or an app) to collect contact information and relevant notes about each interaction.Follow Up Promptly: Send personalized follow-up emails or make phone calls to new contacts within 24-48 hours of the event, while the interaction is still fresh in their minds.

    32 min
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4.6
out of 5
95 Ratings

About

The LaunchPad is all things Business, invention, patents, licensing, product launching and manufacturing. Hosted by Carmine Denisco whom has changed the face of Business and the Product development industry and looks forward to helping people from all over the world move their ideas in the right direction.Google Play Users Click Here to Listen iTunes Users Click Here to Listen

Information

  • Creator
    Carmine Denisco
  • Years Active
    2016 - 2025
  • Episodes
    562
  • Rating
    Clean
  • Copyright
    © 2025 The Launch Network
  • Show Website
    The Launch Network

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