60 episodes

At The Leadline, we believe that running your horse business should feel less like a chore and more like the life you’ve always dreamed of. Join host Mandee Flanders as she teaches how to get your horse business out of “hobby mode” and into “profit mode”. You’ll hear stories from some of the most successful and innovative equine entrepreneurs in the industry as they offer an inside look into their experiences and share how you can increase your productivity, improve your marketing skills, manage your money, and more! Subscribe to The Leadline podcast today and begin taking steps towards building your dream business.

The Leadline Mandee Flanders

    • Business
    • 4.9 • 24 Ratings

At The Leadline, we believe that running your horse business should feel less like a chore and more like the life you’ve always dreamed of. Join host Mandee Flanders as she teaches how to get your horse business out of “hobby mode” and into “profit mode”. You’ll hear stories from some of the most successful and innovative equine entrepreneurs in the industry as they offer an inside look into their experiences and share how you can increase your productivity, improve your marketing skills, manage your money, and more! Subscribe to The Leadline podcast today and begin taking steps towards building your dream business.

    Reinventing the Equestrian Fitness Game with Ifa Simmonds

    Reinventing the Equestrian Fitness Game with Ifa Simmonds

    #59 - A health and wellness devotee from his formative years, Ifa Simmonds’s passion for fitness along with an interest in equestrianism was ignited in a small fitness studio in New Jersey. This passion propelled him to create the Equestrian Fitness Academy, an innovative online digital platform dedicated to meeting the fitness needs of riders. 
    CONNECT WITH IFA SIMMONDS:

    + Website
    + Instagram
    + Facebook

    FOLLOW THE LEADLINE PODCAST:

    + Website
    + Instagram
    + YouTube


    Support the show

    • 30 min
    Find the Perfect Assistant for Your Horse Business with Tista Wicklow

    Find the Perfect Assistant for Your Horse Business with Tista Wicklow

    #58 - If you're feeling overwhelmed and frustrated because you can't find the right assistant for your equestrian small business, you are not alone! 
    In this episode, Tista Wicklow (The Equestrian Assistant) will help you:
    Delve into the immense value that delegation brings to the table Learn how to find an assistant who complements and enhances your teamBetter understand Standard Operating Procedures (SOPs) and why you need themHIGHLIGHTS:

    00:01:18 - What does an equestrian business assistant do?

    00:04:28 - Challenges of delegation for equestrian entrepreneurs

    00:06:00 - Steps to hiring the right assistant

    00:13:10 - Don't Be Afraid to Part Ways

    00:23:01 - Creating Standard Operating Procedures (SOPs)

    CONNECT WITH TISTA WICKLOW:

    + Website
    + Instagram
    + Facebook

    FOLLOW THE LEADLINE PODCAST:

    + Website
    + Instagram
    + YouTube


    Support the show

    • 26 min
    How to Create Amazing Videos for Your Equestrian Audience with Jarred Goeckeler

    How to Create Amazing Videos for Your Equestrian Audience with Jarred Goeckeler

    #57 - In today's dynamic digital landscape, video has emerged as the ultimate gateway to brand discovery. As millions immerse themselves in the realm of TikTok, Instagram, and YouTube, new favorite brands are born, capturing the hearts of eager consumers.  Are you ready to harness this transformative power and skyrocket your equine business to unparalleled heights? Meet Jarred Goeckeler, the visionary force behind HD360 Productions, as he joins The Leadline Podcast to divulge his top video marketing strategies for horse business owners. From crafting simple video content to magnetizing customers, he's got you covered!
    WHAT YOU'LL LEARN:

    00:00:39 - Why Video is Important for Equestrian Entrepreneurs

    00:04:53 - Creating Engaging Video Content

    00:11:10 - Getting Ready to Hit Record

    00:13:12 - Importance of Lighting and Movement

    00:15:13 - Editing Video Content on Mobile Devices

    00:19:24 - The Importance of Testimonial Videos

    00:24:47 - Creating a Conversational Environment

    00:32:01 - DIY vs. Professional Video Production

    For complete show notes and additional resource links related to this episode, visit theleadlinepodcast.com/57.

    CONNECT WITH JARRED GOECKELER:

    + Website
    + Instagram
    + Facebook

    FOLLOW THE LEADLINE PODCAST:

    + Website
    + Instagram
    + YouTube
    Support the show

    • 36 min
    Consent Matters! Secrets to Growing an Effective, Consent-Based Email Marketing List with Liz Wilcox

    Consent Matters! Secrets to Growing an Effective, Consent-Based Email Marketing List with Liz Wilcox

    #56 - Have you been struggling to grow your email list? Meet Liz Wilcox, The Fresh Princess of Email Marketing! Liz is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships and make real money with emails. She’s best known for selling a blog, turning a $9 offer into multiple six-figures (without ads), and helping you untangle the email “knot” with pop culture references. Tune in as she shares her top tips to help equestrian entrepreneurs begin mastering their email marketing strategies today.
    CHAPTER MARKERS:

    00:01:16 - Importance of Email Marketing

    00:06:04 - Building An Email List

    00:09:34 - Opt-in Strategies and Compliance Tips

    00:12:08 - Lead Magnets to Grow Your List

    00:18:08 - Setting Expectations and Sprinkling in Sales

    00:27:15 - The Importance of Cleaning Your Email List

    00:30:28 - The Power of Email Marketing vs. Social Media

    CONNECT WITH LIZ WILCOX:

    + Website
    + Instagram
    + Email Marketing Membership - Only $9/month

    FOLLOW THE LEADLINE PODCAST:

    + Website
    + Instagram
    + YouTube

    --
    This episode has been brought to you by Mane Street Market, a free app and website that markets sales horses and equine services to your potential customers. Download the mobile app on Apple or Android today for free!
    Support the show

    • 36 min
    Mastering Work-Life Balance with Åsa Hoffmann of The R.E.A.L. Equestrian

    Mastering Work-Life Balance with Åsa Hoffmann of The R.E.A.L. Equestrian

    #55 - Åsa Hoffmann (The R.E.A.L. Equestrian) is a licensed psychotherapist with a wealth of experience in holistic performance psychology. She has dedicated her career to helping individuals, including equestrian athletes and entrepreneurs, to overcome limiting beliefs and achieve their full potential. Åsa's unique approach to therapy blends her expertise in mental health with her passion for horses, creating an effective and transformative experience for equestrians. 
    CHAPTER MARKERS:

    00:02:13 - Mental Health and Equestrianism

    00:08:11 - Dealing with Emotional Baggage

    00:10:57 - Pressure and Limiting Beliefs

    00:13:35 - Slow Down and Take Care of Yourself

    00:18:05 - Busy Culture and Self-Care

    00:21:10 - Entrepreneurship and Work-Life Balance

    00:24:44 - Setting Boundaries with Clients 

    00:28:05 - Finding the Right Balance
     
    00:30:37 - Scheduling for Success

    CONNECT WITH THE R.E.A.L. EQUESTRIAN:

    + Website
    + Instagram
    + Facebook

    FOLLOW THE LEADLINE PODCAST:

    + Website
    + Instagram
    + YouTube

    --
    This episode has been brought to you by Mane Street Market, a free app and website that markets sales horses and equine services to your potential customers. Download the mobile app on Apple or Android today for free!
    Support the show

    • 33 min
    Being YOU is Badass: Using Your True Voice in Business with Mare Modern Goods

    Being YOU is Badass: Using Your True Voice in Business with Mare Modern Goods

    #54 - Mary Campbell is an equestrian entrepreneur and founder of Mare Modern Goods, a company that specializes in equestrian-inspired apparel, accessories, and lifestyle products. Passionate about making the horse world more inclusive and authentic, Mary has developed her brand with a focus on relatable and genuine messaging. Mare Modern Goods aims to break down barriers in the equestrian community by promoting a sense of belonging for all horse enthusiasts. 
    CHAPTER MARKERS:

    00:03:27 - Inclusivity in the Horse Industry
    00:06:22 - Authenticity in Branding
    00:09:30 - Balancing Authenticity and Professionalism
    00:11:32 - Learning from Mistakes
    00:13:25 - The Importance of Storytelling and Authenticity in Business
    00:22:46 - Creating a Distinctive Brand Identity
    00:25:34 - Embracing Imperfection and Letting Go

    CONNECT WITH MARE GOODS:

    + Website
    + Instagram
    + Facebook

    For the complete show notes, visit theleadlinepodcast.com/54.

    --
    This episode has been brought to you by Mane Street Market, a free app and website that markets sales horses and equine services to your potential customers. Download the mobile app on Apple or Android today for free!
    Support the show

    • 27 min

Customer Reviews

4.9 out of 5
24 Ratings

24 Ratings

AshCapsho ,

Great podcast, great advice

Mandee offers so many invaluable insights for equine entrepreneurs looking to turn their horse business into a profitable venture. It's a must-listen resource for anyone seeking to build their dream business in the horse industry. - Ash & The Capsho Team

Feldy Pony ,

Lots of good advice for horse businesses

I’ve gotten valuable information from Mandee’s podcasts. Being in business for yourself has lots of challenges. The advice from Mandee and her guests have helped me in many ways. The Leadline podcasts have brought shifts in how I view and approach my business and given me useful hints that are helping my business grow.

goochca ,

Just Subscribe Already

Mandee has created a podcast and community for anyone to get into the horse industry. The hours you could spend researching for just about anything in business, can be found through listening to The Leadline. She also has years of experience that I didn’t realize until recently. If you’re wondering how to make your business successful and meet others on the same path as you along the way, this hen you’re in the right place.

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