Front Office Sports Today

Front Office Sports

Sports is big business - and there is no offseason to the major moves, groundbreaking deals and culture-shifting moments happening across the world of sports. Front Office Sports Today is your daily guide on all things sports, business and culture. Join our host, Baker as he offers insightful commentary on breaking news and engages in conversations surrounding the biggest headlines, with guest appearances from athletes, executives, experts and more.

  1. 1D AGO

    Inside the "New Media Landscape" of Sports with Kofie Yeboah

    The lines between legacy sports media and independent creators have never been more blurred, and few people are navigating that shift more thoughtfully than Kofie Yeboah. He has built a loyal audience around deep dives into obscure sports moments and milestones that most people have forgotten, and the way he thinks about content creation is fundamentally different from how traditional media operates. Kofie breaks down the real economics of going independent, from YouTube AdSense to Patreon to brand deals, and what it actually takes to sustain a career when no single revenue stream is guaranteed. He also weighs in on whether a large social following has now replaced a journalism degree as the most important credential for anyone trying to break into sports media today. YouTube is making moves into NFL games and the Oscars, Netflix is licensing podcasts from Barstool and the Ringer, and big media companies are rethinking how they invest in talent. Where does all of this leave the independent creator, and is the future of sports media actually just everyone on YouTube? CHAPTERS 0:00 Introduction and the Rise of Independent Sports Media 0:22 Legacy Media vs New Media: What Has Actually Changed 1:27 Where Old and New Media Will Be in Five Years 2:44 How Kofie Generates Content Ideas and Why Nostalgia Works 4:06 Staying Authentic When the Algorithm Wants You to Chase Trends 5:41 Advice for Young Journalists: Degree vs Social Following 7:53 The Economics of Going Independent in Sports Media 9:58 Netflix Licensing Podcasts and the Future of Creator Deals 14:15 YouTube Buying Media Rights and What It Means for Creators 16:07 NBA Tanking and How the League Should Fix It

    20 min
  2. 5D AGO

    Mina Kimes on Hosting the Spelling Bee, Sports Emmy Nom, ESPN NFL Merger, and the Seahawks Sale

    Mina Kimes is an Emmy nominated NFL analyst, a Celebrity Jeopardy champion, and now the host of the Scripps National Spelling Bee airing on Ion on May 27th and 28th. It is one of the more unexpected and genuinely delightful career pivots in sports media right now, and the story of how it came together runs directly through her time on Celebrity Jeopardy. She also just received a Sports Emmy nomination for her analyst work at ESPN, NFL Live is up for one too, and ESPN is now absorbing NFL Network into its portfolio ahead of hosting the Super Bowl next year. What does that mean for her role, for the talent she already knows over there, and what does a sports media super team actually look like in practice? Then there is Pablo Torre's Pulitzer Prize, the Clippers ownership situation that Steve Ballmer keeps downplaying, and the Seattle Seahawks going up for sale. As one of the most prominent Seahawks fans in sports media, Mina has a very clear and very specific answer for what kind of owner she actually wants for that franchise. CHAPTERS 0:00 Introduction and the Scripps National Spelling Bee 0:34 How Mina Kimes Became Host of the Spelling Bee 1:34 What She Would Tell Her Second Grade Self About This Moment 2:31 Which NFL Player Would Crush the Spelling Bee 3:24 ESPN Trivia Scene and Celebrity Jeopardy Update 4:21 ESPN Sports Jeopardy Hosted by Joe Buck 5:10 Sports Emmy Nomination for Mina and NFL Live 6:12 ESPN Absorbing NFL Network and What It Means for Talent 7:21 Pablo Torre's Pulitzer and the Clippers Accountability Question 8:21 Who Should Buy the Seattle Seahawks

    10 min
  3. 6D AGO

    Mark Cuban Explains The Business of Owning an NBA Team

    Mark Cuban joins Portfolio Players for a wide-ranging conversation on NBA ownership, NIL, sports betting, media rights, and the future of professional sports. Cuban breaks down: • Why he sold the Dallas Mavericks and whether he’d buy them again • How he helped bring Fernando Mendoza to Indiana and his approach to NIL • Why owning an NBA team today is completely different than 20 years ago • His thoughts on Vegas becoming a major sports market • Why leagues continue partnering with sports betting companies • The risks surrounding NBA Europe and global expansion • Why “ratings are irrelevant” in today’s sports media ecosystem • Why Cuban believes NBA games should only be 40 minutes long This episode of Portfolio Players, presented by  @etrade_frommorganstanley , explores how one of the most influential owners in modern sports views media, league economics, and the future of team ownership. Chapters: 2:07 - Helping Bring Fernando Mendoza to Indiana 3:25 - How Cuban Supports Indiana NIL 10:04 - Why Mark Cuban Sold the Mavericks 12:37 - Owning an NBA Team Today vs. 20 Years Ago 17:09 - Vegas Becoming a Sports Market 18:01 - Why Leagues Partner With Sports Betting Companies 22:56 - Why NBA Europe Is Risky 26:32 - Why Ratings No Longer Matter 30:12 - Why NBA Games Should Be 40 Minutes Portfolio Players is Front Office Sports’s original series exploring the deals, capital, and decision-makers shaping the future of sports business. Subscribe for more conversations with the industry’s top builders and investors.

    36 min
  4. MAY 20

    Golden State Valkyries President Jess Smith on Billion Dollar Valuation, WNBA Growth, Championship Promise

    The Golden State Valkyries are in just their second WNBA season and are already being called the most valuable women's sports franchise in the world. The team generated $78 million in revenue in year one, has sold out every home game across two seasons, and holds a valuation that outpaces expansion fees that were set less than two years ago. Jess Smith, the team's president and winner of the WNBA's first ever Business Executive Leadership Award, sits down with Front Office Sports to talk about how all of it happened so fast. The expansion fee for the Valkyries was reportedly $50 million. The next round of expansion teams in Cleveland, Detroit, and Philadelphia paid $250 million each. Ticket prices for some Valkyries games are now outpacing Golden State Warriors games at the same venue. And the question of whether a WNBA franchise could one day be as valuable as an NBA or NFL team is no longer a hypothetical worth dismissing. The CBA negotiations created real uncertainty about whether there would even be a season. The team made headlines with a draft day trade and a waiving decision that stirred up the fan base. Joe Lacob promised a championship within five years before anyone was even hired. Jess Smith addresses all of it, including whether she thinks they will actually get there. CHAPTERS 0:00 Introduction and the Billion Dollar Valuation 0:28 Did They Expect to Hit a Billion Dollars This Fast 1:35 What the Valuation Says About the Undervaluation of Women's Sports 3:12 78 Million in Revenue and the Biggest Single Revenue Driver 4:39 Could a WNBA Franchise Ever Match NBA or NFL Valuations 6:03 The 50 Million Expansion Fee vs 250 Million for New Teams 7:39 Advice to New Franchises: Know Who You Are 8:41 Sold Out Every Game and Balancing Premium Pricing With Accessibility 10:11 CBA Negotiations and Roster Construction Challenges 13:47 Project B, Unrivaled, and Whether Players Even Need Other Leagues

    17 min
  5. MAY 19

    Jay Bilas on AJ Dybantsa at No. 1, NCAA Tournament Expansion, NIL Costs, and the CBB's Future

    Jay Bilas has thoughts on everything happening in college basketball right now, and none of them are softened for comfort. The Wizards hold the number one pick, AJ Dybantsa is the consensus choice, but the draft is deeper than any in recent memory and the decision Washington faces is genuinely hard. Jay breaks down every name worth knowing before June. The NCAA tournament is expanding to 76 teams, which means a play-in round whether the NCAA wants to call it that or not. Dusty May told Front Office Sports his Michigan roster will cost more than ten million dollars this year. Mid-majors are watching their best players leave every offseason. And the question of whether college athletes will ever unionize or get a salary cap is no longer theoretical, it is a lobbying battle happening in Congress right now. Jay has been offered head coaching jobs and fielded interest from NBA teams over the years. He has also never given money to Duke's NIL fund. Both of those answers are more interesting than they sound, and he addresses both directly before the conversation is over. CHAPTERS 0:00 Introduction and American Century Celebrity Golf Tournament 0:52 Lake Tahoe, Charity Work, and Who Surprises Him on the Course 2:31 Steph Curry, Annika Sorenstam, and the Best Golfers in the Field 3:55 NBA's New 3-2-1 Draft Lottery System and the Tanking Problem 5:31 Is AJ Dybantsa a Lock at Number One and Who Else Could Go Top Five 7:47 NCAA Tournament Expanding to 76 Teams: Good TV or Diluted Madness 9:41 How Do Mid-Majors Survive the Transfer Portal and NIL Era 12:27 Michigan's Ten Million Dollar Roster and What Players Deserve to Earn 14:56 Will College Athletes Unionize and Is a Salary Cap Coming 17:40 Head Coaching Offers, NBA Interest, and Has He Given to Duke's NIL Fund

    20 min
  6. MAY 18

    Enhanced Games CEO on Embracing Performance Enhancing Drugs in Sports, $25M Prize Pool & More

    The Enhanced Games just began trading on the New York Stock Exchange, backed by Peter Thiel and Donald Trump Jr., with a $25 million prize pool for 50 athletes and a $50 million total budget for an event built around one radical idea: athletes should be allowed to use performance-enhancing substances in a safe and supervised environment. The CEO Max Martin joins Front Office Sports on the day the company went public to explain how they got here and what comes next. The games take place Memorial Day weekend in Las Vegas with 2,500 invite-only spectators, but the broadcast strategy is something no major sports property has tried before. Athletes can compete clean or enhanced, and the question of how much each athlete discloses about what they are taking, and how that transparency actually works in practice, is one of the more complicated questions the Enhanced Games has had to answer. The MLB steroid era forever changed how sports fans think about performance enhancing drugs. The Enhanced Games is making the argument that the entire framework around banned substances in sports needs to be rethought, that world records are being broken, and that the future of the league extends well beyond Las Vegas and well beyond the three sports launching this year. CHAPTERS 0:00 Introduction and Enhanced Games Goes Public on NYSE 1:09 The Road to Today: Three Years of Headwinds and Controversy 4:54 The $25 Million Prize Pool and Who Is Funding It 6:24 Where to Watch the Games and the Media Rights Strategy 7:50 Will Donald Trump Jr. Be There in Attendance 8:07 Athletes Competing Clean vs Enhanced: What Gets Disclosed 10:09 What FDA-Approved Substances Are Actually Allowed 11:19 The MLB Steroid Era and Whether Society Should Embrace PEDs 13:59 Age Limits and Future Plans for the Enhanced Games 15:47 World Records and Whether They Count Officially

    18 min
  7. MAY 14

    Legendary NBA Exec Dave Checketts Dishes on Michael Jordan, David Stern, Running the Knicks & More

    Dave Checketts, veteran sports executive and investor, joins Portfolio Players for a conversation on ownership, expansion, and the evolving economics of global sports. Checketts breaks down: • Why scarcity is the single biggest driver of franchise value • The investment strategy behind his fund and why cash flow matters • Michael Jordan/Knicks stories, lessons from Utah & New York • The realities of launching new leagues and why venture capital often stays away • His perspective on MLS growth, global soccer, and media rights • The rise of NIL and why education still needs to be prioritized • Expansion opportunities across MLB, the NBA, and beyond hapters: 1:00 - UtahJazz Presidency 2:50 - Las Vegas Expansion 3:30 - Seattle Expansion 4:30 - Vegas Expansion Continued 5:00 - Kareem Breaking Points Record + David Stern Story 7:00 - Influx of Gambling, Good or Bad? 8:45 - Prediction Markets, League Adoption 10:00 - Knicks/Brooklyn Story 11:00 - Attending Unrivaled, as a Veritable Business 13:10 - Investing in Sports Startups 14:25 - MLS Investment, MLS vs. PL, Apple TV Deal 17:00 - Knicks & Bulls Story, MJ non-sellout 19:30 - 1990s NBA 23:00 - Investment Strategy Looking Ahead, Golf + CFB 24:30 - PE Money in College, Collective Bargaining? 26:30 - Financial Literacy In Sports 28:15 - Golf Equipment Boom, Investment Opportunities 29:15 - MLB, Utah Expansion? NBA Story 33:30 - Ownership Competition across Leagues, NFL Rules 35:15 - Family Success

    44 min
4.8
out of 5
211 Ratings

About

Sports is big business - and there is no offseason to the major moves, groundbreaking deals and culture-shifting moments happening across the world of sports. Front Office Sports Today is your daily guide on all things sports, business and culture. Join our host, Baker as he offers insightful commentary on breaking news and engages in conversations surrounding the biggest headlines, with guest appearances from athletes, executives, experts and more.

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