23 episodes

The LeXFactor: A Lawfully Good Podcast explores the business of law, allowing you to build your law firm and capture more billable hours for the service of your clients. This podcast, sponsored by Lexicon, discusses the benefits of technology and services in the legal industry with professionals who understand them best.

The LeXFactor The LeXFactor

    • Business
    • 5.0 • 5 Ratings

The LeXFactor: A Lawfully Good Podcast explores the business of law, allowing you to build your law firm and capture more billable hours for the service of your clients. This podcast, sponsored by Lexicon, discusses the benefits of technology and services in the legal industry with professionals who understand them best.

    Importance of the Consumer Experience in Legal Practice Management – The LeXFactor

    Importance of the Consumer Experience in Legal Practice Management – The LeXFactor

    Lexicon Brand Manager Lauren Hoffmann and Chief Information Officer Brad Paubel host The LeX Factor, A Lawfully Good Podcast.

    They are joined by Red Cave Consulting CEO Jared Correia to discuss how lawyers can better connect with their legal consumers. They highlight the trend of consumers doing their own independent research to find lawyers, as well as how attorneys balance the price sensitivity of consumers with the need for firms to generate revenue.

    Jared describes the financial results that law firms experience after he makes an implemented recommendation of how they bill clients. He also dissects the hesitation that some lawyers have, in describing the legal process to their clients.

    • 31 min
    Dealing With Ransomware: The LeXFactor Briefs

    Dealing With Ransomware: The LeXFactor Briefs

    Guest host Lexicon Senior Public Relations and Communications Manager Randy Schorfheide and co-host Chief Information Officer Brad Paubel host The LeX Factor Briefs, A Lawfully Good Podcast.

    Randy and Brad highlight a recent article in LegalTechNews regarding ransomware in honor of National Cybersecurity Awareness Month. They discuss what payors receive when they pay the ransom that the cyberattacker is demanding.

    Brad describes the impact of the brand of an organization, if it were to come out that they paid a ransom after suffering a cyberattack, as well as the work that would need to be done after the payment, in order to make sure that the cyberattacker is no longer in a company’s computer systems.

    • 11 min
    Managing Your Law Firm’s Online Reputation

    Managing Your Law Firm’s Online Reputation

    Lexicon Brand Manager Lauren Hoffmann and Chief Information Officer Brad Paubel host The LeX Factor, A Lawfully Good Podcast.

    In this episode, they are joined by Go Fish Digital Senior Project Manager Tommy Glasgow to break down online reputation management for law firms.

    Tommy dissects the ins and outs of reputation management, including online reviews, search result improvement, employee review site management, and more.

    He highlights what law firms can do by themselves to assist in improving their online reputation.

    • 24 min
    Exploring Experiential Marketing

    Exploring Experiential Marketing

    Lexicon Brand Manager Lauren Hoffmann and guest co-host Lexicon Senior Public Relations and Communications Manager Randy Schorfheide host The LeXFactor, A Lawfully Good Podcast.

    They are joined by Lexicon Senior Marketing Manager Laura Morris and Graphic Design Specialist Brittany Ridler to discuss experiential marketing and how it can impact the consumer

    They dissect how creating an emotional connection by the employing of an event can be used by brands to market their products and services.

    The panel highlights how podcasts offer experiential marketing opportunities for law firms, who may be looking to both advertise their services and begin a dialogue with their practice area.

    • 33 min
    The LeX Factor Briefs: Falling Victim to a Cyber Attack

    The LeX Factor Briefs: Falling Victim to a Cyber Attack

    Lexicon Brand Manager Lauren Hoffmann and Chief Information Officer Brad Paubel host The LeX Factor Briefs, A Lawfully Good Podcast.

    Lauren and Brad discuss the recent cyberattacks at Seyfarth Shaw, highlighted in a recent article on Law.com and breaks down how cyber attacks like this can occur.

    Brad highlights what to do if you fall victim to a cyber attack, such as the one involving ransomware at Seyfarth Shaw mentioned in the article.

    He also describes warning signs that your computer may have, that you may be a victim of a cyber attack.

    • 10 min
    Branding in the Legal Industry

    Branding in the Legal Industry

    Lexicon Brand Manager Lauren Hoffmann and guest co-host Lexicon Senior Public Relations and Communications Manager Randy Schorfheide host The LeXFactor, A Lawfully Good Podcast.

    They are joined by Lexicon Senior Marketing Manager Laura Morris and Graphic Design Specialist Brittany Ridler to discuss branding and advertising in the legal industry.

    They discuss the impact of COVID-19 on the industry and how vital it is to utilize this time for branding. Branding is beyond the visual elements for a law firm and requires knowing your target demographics, your practice area, and key information about the clientele that you target.

    They discuss the psychology of colors, logos and fonts within corporate branding, as well as how to construct an effective marketing strategy. Ms. Morris breaks down each step in constructing a strategy that suits a firm’s advertising needs.

    • 30 min

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