The Likeable Expert Podcast

Michael Katz
  • 4.9 (12)
  • MARKETING
  • UPDATED MONTHLY

"Michael Katz's Likeable Expert Gazette focuses on helping professional service firms get more clients, more easily. It's published every other Friday."

  1. JAN 28

    It's *Not* in the Knowing

    There are a lot of advantages to being a large company. Freedom to experiment is not one of them. As a small professional service firm or solo, if you are not taking advantage of your natural advantage, you are missing out on some potentially game-changing insights.

    6 min

  2. JAN 15

    Are You Solving the Right Problem?

    Today's newsletter focuses on business problems ... and making sure you are applying the correct solutions. It is, however, maybe the longest newsletter I've ever written. So if you are one of those, "I'm too busy to read long things" people, I won't mention the fact that you binge-watched all of season two of Severance last weekend.

    8 min

  3. 12/08/2025

    Gym Dandy

    Getting clients is important.  But holding onto them – for a long, long time – matters just as much. Today's newsletter, after an opening story that, between you and me, goes on quite a bit longer than necessary, explains.

    7 min

  4. 11/17/2025

    Give More to Get More

    Business is about creating something of value so that others will pay for it. Understandably, that leads professionals to mostly focus on minimizing cost while maximizing revenue. In practice, it's a bit more complicated. The more value you give to clients, the less likely they are to leave and the more likely they are to tell others about you – both of which lower your marketing costs. Confused? Today's newsletter probably won't change that. But you never know...

    7 min

  5. 11/02/2025

    Forest Gumped

    I received an unwelcome surprise this week.  Fortunately, nothing super-serious. Still, as today's newsletter explains, a good reminder of the importance of planning for occasional hiccups in our respective businesses.

    7 min

  6. 10/13/2025

    Most Things Don't Matter

    Running a business can feel overwhelming. So much to know and do and think about. The solution? Get a job. I'm kidding; don't do that. Instead, figure out what really matters and stop worrying about the rest.

    6 min

  7. 09/22/2025

    Bear Necessities

    People like us – small professional service providers and independents – live in a word-of-mouth world. Much of our marketing occurs informally and without warning as we move throughout the day. Which means, as today's newsletter takes way too long getting around to explaining, you always need to be ready.

    6 min

  8. 09/07/2025

    Impersonal Personalization

    Do you use much automation in your work? Me too. It's pretty much a necessity for small firms and solos. But at some point, too much of it defeats the purpose. Today's newsletter explains.

    5 min
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4.9
out of 5
12 Ratings

About

"Michael Katz's Likeable Expert Gazette focuses on helping professional service firms get more clients, more easily. It's published every other Friday."

Information

  • Creator
    Michael Katz
  • Years Active
    2006 - 2026
  • Episodes
    460
  • Rating
    Clean
  • Copyright
    © Blue Penguin Development, LLC
  • Show Website
    The Likeable Expert Podcast