48 episodes

Real-world insights from industry pros to help you drive local growth and local revenue.

The Local Marketing Lab Evocalize

    • Business
    • 4.9 • 10 Ratings

Real-world insights from industry pros to help you drive local growth and local revenue.

    Drive local growth as a hospitality hero with Michael Beck

    Drive local growth as a hospitality hero with Michael Beck

    Ever wondered what it takes to become a true hospitality hero in today’s dynamic market? In this episode of the Local Marketing Lab, Michael Beck, co-founder and CRO of Popcorn GTM, shares his 30-year journey through the hospitality industry. With a unique blend of culinary expertise and technology, Michael unpacks innovative strategies for driving local growth and building authentic connections in the restaurant world. From AI-powered customer feedback analysis to creative community engagement, this episode is packed with actionable insights for becoming a hospitality hero.
    Here are some topics discussed in the episode around driving local growth as a hospitality hero:
    The importance of community building in B2B and B2C marketingLeverage AI for practical marketing applications in restaurantsInnovative ways to use NFTs and digital assets for brand engagementThe power of authenticity and shared values in marketingBalancing technology and human touch in hospitality marketing
    ResourcesConnect with Michael Beck on LinkedIn.Learn more about Popcorn GTM.Listen to an episode of Morning, Sam. Morning, Ralph.
    Other shout-outsZack Oates, CEO of OvationShawn Walchef, Owner of Cali BBQJeremy Julian, Host of the Restaurant Technology Guys PodcastAshwin Kumlani, CEO of JUICERDevour, online ordering platform with NFTs

    • 33 min
    5+ strategies for building meaningful local connections with Jarrett Stanley

    5+ strategies for building meaningful local connections with Jarrett Stanley

    In today’s fast-paced digital world, how can mortgage professionals stand out in their local markets? This episode of the Local Marketing Lab features Jarrett Stanley, the award-winning CMO of Nationwide Mortgage Bankers, who shares his two decades of experience in crafting meaningful local connections. From innovative lead capture techniques to long-term relationship-building strategies, Jarrett unveils the secrets to dominating your local mortgage market.
    Here are some topics discussed in the episode around building meaningful local connections:
    Strategies for building meaningful local connectionsProviding value beyond just selling mortgagesLeverage technology to streamline lead capture and nurturingStaying compliant with new FCC/TCPA regulationsTips for creating authentic, value-driven marketing content
    ResourcesConnect with Jarrett Stanley on LinkedIn.Learn more about Nationwide Mortgage Bankers.Check out the new FCC updates regarding the TCPA rules for lead generation.Watch the FCC webinar with Eric Troutman.
    Other shout-outsToby Harris, co-founder at Movement MortgageGary Vaynerchuk: Follow for great marketing tips and adviceShant Banosian, mortgage broker at Guaranteed RateRob Jayne, chief production manager at Nationwide Mortgage Bankers

    • 31 min
    Creating consistent content to drive social engagement with Dustin Owen

    Creating consistent content to drive social engagement with Dustin Owen

    Discover how creating consistent content to drive social engagement can transform your local marketing strategy. In this episode of the Local Marketing Lab, Dustin Owen, Vice President of East Division Sales at Waterstone Mortgage and host of the Loan Officer Podcast, shares his wealth of knowledge in the mortgage industry. With over 20 years of experience, Dustin reveals how content creation and social engagement have been pivotal in building strong client relationships and driving business growth. His insights offer a fresh perspective on leveraging digital strategies to enhance local marketing efforts in the competitive mortgage space.
    Topics discussed in this episode:
    Leveraging your circle of influence for business growthEffective strategies for online networking and personal brandingCreating consistent, valuable contentUtilizing CRM systems for managing client relationships and marketing effortsBuilding trust through an authentic online presence
    ResourcesConnect with Dustin Owen on LinkedIn.Learn more about Waterstone Mortgage.Check out The Loan Officer Podcast and the loan officer coaching community.
    Other shout-outsRocket MortgageUse the Scotsman Guide to find loan originators.Follow Jordan Nutter from NFM Lending for ideas to generate leads on TikTok.Check out Jennifer Beeston from Guaranteed Rate for excellent YouTube content.Follow Amir Syed for TikTok content and his coaching company.

    • 41 min
    Boost profits with data and a VIP customer experience with Hamed Mazrouei

    Boost profits with data and a VIP customer experience with Hamed Mazrouei

    Have you ever wondered why most restaurant customers never return after their first visit? It’s a staggering reality that around 70% of diners are one-time visitors, severely impacting profitability and growth. In this episode of the Local Marketing Lab, Hamed Mazrouei, CEO of Milagro, Utiliko, and Vivant, unveils the secret to boosting profits: delivering a VIP customer experience through data-driven personalization.
    Here are some topics discussed in the episode around delivering a VIP customer experience:
    The importance of customer retention for restaurant profitability and overcoming thin marginsStrategies for effective communication with customers, including personalization and VIP treatmentThe role of technology in streamlining operations and enabling better customer experiencesThe value of customer data for targeted marketing and communicationThe significance of basic elements like recognizing and using customers’ names
    ResourcesConnect with Hamed Mazrouei on LinkedIn.Learn more about Milagro.Check out Vivant and Utiliko.
    Other shout-outsStake 48 — providing a VIP experience for Hamed.

    • 37 min
    Creative local marketing tactics to boost sales with Michael Ungaro

    Creative local marketing tactics to boost sales with Michael Ungaro

    In this episode of the Local Marketing Lab, Michael Ungaro, CEO of San Pedro Fish Market, shares his journey of transforming a small family-owned seafood shop into a $30 million restaurant empire. With over 40 years of industry experience, he unveils innovative local marketing tactics to boost sales, emphasizing the power of storytelling, community involvement, and adaptability in driving business growth.
    Here are some topics discussed in the episode around local marketing tactics to boost sales:
    The power of storytelling and building a brand identity to connect with customersCreative local marketing tactics like direct mail, community involvement, and business partnershipsAdapting operations and pivoting the business model during challenging timesLeveraging PR, social media, and a web series to amplify the brand storyOvercoming the “big corporation” perception as a local, family-owned business
    ResourcesConnect with Michael Ungaro on LinkedIn.Learn more about San Pedro Fish Market.Check out King of Fish.Stop by Brouwerij West brewery.Order a tray of shrimp from San Pedro Fish Market on GoldBelly.
    Other shout-outsPort of Los Angeles Lobster FestToast and me&u for allowing San Pedro Fish Market to succeed with their restaurant reservations and ordering.Shawn Walchef for great video content and telling stories about your brand.

    • 33 min
    How user-generated content boosts performance with Allison Rand

    How user-generated content boosts performance with Allison Rand

    In this episode of the Local Marketing Lab, Allison Rand, VP of Marketing at YouFit Gyms, reveals the surprising power of embracing imperfect, authentic user-generated content to supercharge your marketing. With over 20 years of experience in the fitness industry, Allison shares strategies that prove user-generated content boosts performance far better than highly-produced, polished creative. Prepare for an eye-opening discussion on fostering community connections, continuous testing, and prioritizing relatability over flawlessness.
    Here are some topics discussed in the episode around how user-generated content boosts performance:
    The importance of prioritizing authenticity and user-generated content in marketing campaigns.Strategies for building connections and establishing a strong local presence within communities.Tips for continuous testing and optimization to improve performance and drive growth.Insights into leveraging local listings and content for better local SEO.The role of mental health and wellness in fitness marketing campaigns.
    ResourcesConnect with Allison Rand on LinkedIn.Learn more about YouFit Gyms.Watch YouFit’s 80’s inspired commercial.Try out Meta’s Advantage Plus ads.
    Other shout-outsDiscovery NetworkVIDA Fitness

    • 27 min

Customer Reviews

4.9 out of 5
10 Ratings

10 Ratings

TheRealJarnathan ,

Great pod for any industry!

Love listening to this. So many tips for driving business, no matter what industry you’re in.

StarKiller3016 ,

Actionable Insights

I really like how diverse the guests’ industries are. It’s great getting advice directly from CEOs, VPs and Directors. I enjoy listening to their stories and quick insights to implement for your own marketing.

Rathullar ,

Informative!

Great cast with lots of helpful information. Would recommend!

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