SOCi's weekly download of all the news that matters in local search. Take a few minutes to get up to speed and inform your local marketing strategy. Links to all articles in the Local Memo at https://www.meetsoci.com/resources/blog/
The Local Memo - October 11, 2021
In this week’s update, learn about the causes and impacts of the Facebook outage; quotes via email with GMB; a 5-pack experiment from Google; Google’s new eco-friendly features; Facebook’s report on diversity in advertising; and consumer preferences for digitized local shopping.
The Local Memo - October 4, 2021
In this week’s update, learn about offer post justifications in local results; eco-certified badges for hotels; Yelp’s new Guest Manager tool and virtual restaurant attribute; a blueprint for local landing pages; the expansion of Google Lens and a new “in stock” filter for retail; and a new autocomplete feature in the Foursquare API.
The Weekly Update - September 27, 2021
In this week’s update, learn about the trust consumers place in recommendations from peers; removing fake or malicious Yelp reviews; what you can and can’t edit in Google hotel profiles; new booking links and expanded info for travelers; buying gas with Google Assistant; and visual search with Snapchat’s Scan tool.
The Weekly Update - September 20, 2021
In this week’s update, learn about Google’s new “Latino-owned” attribute; key takeaways from LocalU Advanced; the fundamentals of E-A-T; expanded business profiles on Twitter and WhatsApp; image carousels in Google Maps; and the temporary disappearance of hotel website links.
The Weekly Update - September 13, 2021
In this week’s update, learn about a new report on consumer usage of business listings; the demise of GMB site managers; Facebook’s new verification guidelines; how to win the “page speed race”; debunking the geotagged images myth; and the rise of commerce on TikTok.
The Weekly Update - September 6, 2021
In this week’s update, learn about the full rollout of the Page Experience update; Facebook’s tools for personalized experiences; how Google and Yelp fight fake reviews; a spike in GMB cleanup actions; a guide to Google’s star ratings; and the rise of “localism” in marketing.