Liftoff with Keith: Conversations with Super Founders and Growth Experts sharing useful insights

Former Journalist, Startup Exec and GTM advisor Keith N
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Former journalist turned Silicon Valley dealmaker and entrepreneur Keith Newman talks with Founders, Innovators and Influencers who share their stories of success, pain and impact with a bit of humor and nostalgia mixed in. Hear from Maverick Mark Cuban, SuperAngel Ron Conway, Ann Winblad, Mitch Kapor, Steve Blank and Founders of GameStop, Ancestry, JotForm, Fry's, Intuit, and many more. Find 80+ Episodes https://podcasts.apple.com/us/podcast/the-look-back-a-free-flowing-interview/id1560219589

  1. 3D AGO

    Anthony Vinci on AI, Decision Intelligence and the Future of Risk

    In this episode, Keith speaks with Anthony Vinci, CEO of VICO, about how AI is changing decision-making for founders, investors, governments, and financial institutions. Anthony’s background spans intelligence, national security, investing, and artificial intelligence. Before founding VICO, he worked at Cerberus Capital Management, Bridgewater Associates, and served as the first Chief Technology Officer at the National Geospatial-Intelligence Agency. The conversation explores how AI is moving beyond chatbots and becoming a real decision-making layer for businesses. Anthony explains why the future is not about replacing human judgment, but improving it through better frameworks, probability forecasting, and scenario planning. They discuss: Why AI alone is not enough without human judgmentHow VICO combines LLMs with mathematical forecastingThe difference between information and decision intelligenceWhy founders need better frameworks for uncertaintyHow AI is reshaping risk assessment and strategic planningThe future of building companies in the AI eraThis episode is a thoughtful look at what happens when AI moves from generating answers to helping people make better decisions. Connect with Anthony Vinci: Website: https://vico.io/ LinkedIn: https://www.linkedin.com/in/anthony-vinci/Book: https://www.anthonyvinci.com/ Sponsor Info: We are strategic business advisors with decades of leadership experience and a proven track record of driving businesses’ growth. We specialize in creating custom-tailored strategies to introduce your company, drive growth, build leadership teams, and ensure companies implement appropriate compensation programs. Our mission is to utilize our expansive network to benefit your company https://www.compass-strategic-advisors.com/ Subscribe for more founder insights and hit the bell for notifications! Follow us on our channels for exclusive startup content and behind-the-scenes insights from interviews like this one. Spotify: https://open.spotify.com/show/3cFpLXfYvcUsxvsT9MwyAD?si=f5a14e779777487d Apple Podcasts: https://podcasts.apple.com/ca/podcast/liftoff-with-keith-newman/id1560219589 Substack: https://keithnewman.substack.com/ Newman Media Studios: https://newmanmediastudios.com/ LinkedIn: https://www.linkedin.com/company/liftoffwithkeith For sponsorship inquiries, please contact: sponsorships@wherewithstudio.com #ArtificialIntelligence #AI #DecisionMaking #Leadership #Entrepreneurship #RiskManagement #FounderMindset #MachineLearning #StartupGrowth #FutureOfWork

    34 min

  2. MAY 12

    Most founders know how to start. Few know how to finish | Steven Pivnik

    Steven Pivnik scaled his company to 200+ employees across 12 countries before executing a strategic acquisition to a $4B competitor. Along the way, he completed 17 IRONMAN triathlons and climbed at extreme altitude — including Everest. In this episode of Liftoff with Keith, we break down: The difference between growth and disciplined growthWhy founders should design their exit years in advanceHow endurance training builds better leadershipAvoiding burnout while scaling under pressureWhat it really means to “finish strong”This is a conversation about commitment, structure, and the mindset required to endure when quitting would be easier. If you’re building, scaling, or thinking about your long-term exit — this episode is for you. Connect with Steven Pivnik: Website: https://stevenpivnik.com/LinkedIn: https://www.linkedin.com/in/stevenpivnik/ Instagram: https://www.instagram.com/stevenpivnik/ Sponsor Info: We are strategic business advisors with decades of leadership experience and a proven track record of driving businesses’ growth. We specialize in creating custom-tailored strategies to introduce your company, drive growth, build leadership teams, and ensure companies implement appropriate compensation programs. Our mission is to utilize our expansive network to benefit your company https://www.compass-strategic-advisors.com/ Subscribe for more founder insights and hit the bell for notifications! Follow us on our channels for exclusive startup content and behind-the-scenes insights from interviews like this one. Spotify: https://open.spotify.com/show/3cFpLXfYvcUsxvsT9MwyAD?si=f5a14e779777487d Apple Podcasts: https://podcasts.apple.com/ca/podcast/liftoff-with-keith-newman/id1560219589 Substack: https://keithnewman.substack.com/ Newman Media Studios: https://newmanmediastudios.com/ LinkedIn: https://www.linkedin.com/company/liftoffwithkeith For sponsorship inquiries, please contact: sponsorships@wherewithstudio.com #Entrepreneurship #Ironman #FounderMindset #Leadership #Endurance #StartupGrowth #BusinessLeadership #MentalToughness #PersonalGrowth

    24 min

  3. MAY 5

    From Wine Night to Patent: Michael Fors and the Story Behind Liquid Jazz

    In this episode, Keith sat down with Michael Fors, inventor and owner of the Liquid Jazz Experience, to explore how a simple ritual turned into a patented product. What started as a weekly wine night with friends evolved into something much bigger. Over time, Michael began to notice a small but consistent problem. Great wine often needed time to open up, but real moments do not wait. That observation led to an idea. And that idea eventually became Liquid Jazz, a decanter designed to bring wine to life in minutes. In this conversation, Michael shares: How a 26-year tradition became the foundation for a productThe moment of insight that came from watching ocean wavesWhat it really takes to turn an idea into a patentThe challenges of bringing a product to marketWhy not every idea should become a businessThis is a story about paying attention, solving real problems, and knowing when to take something seriously.Connect with Michael Fors: Website: https://liquidjazzexperience.com/pages/about Instagram: https://www.instagram.com/liquidjazzexperience/ Subscribe for more founder insights and hit the bell for notifications! Follow us on our channels for exclusive startup content and behind-the-scenes insights from interviews like this one. Spotify: https://open.spotify.com/show/3cFpLXfYvcUsxvsT9MwyAD?si=f5a14e779777487d Apple Podcasts: https://podcasts.apple.com/ca/podcast/liftoff-with-keith-newman/id1560219589 Substack: https://keithnewman.substack.com/ Newman Media Studios: https://newmanmediastudios.com/ LinkedIn: https://www.linkedin.com/company/liftoffwithkeith For sponsorship inquiries, please contact: sponsorships@wherewithstudio.com#StartupStory #ProductInnovation #FounderJourney #Entrepreneurship #DesignThinking #ConsumerProduct #Innovation #BusinessStory

    33 min

  4. APR 28

    AI Visibility, Founder Branding and the Minimum Viable Visibility System with Gal

    In this episode, we sit down with Gal, Founder of Borenstein Group, to unpack what it really takes to be visible in an AI driven world. Most founders still think visibility is about content or marketing channels. Gal takes a different view. He explains why visibility today is about building a system that AI can understand, trust and reference. We talk about what he calls a “minimum viable visibility system” and why most companies get it wrong. Instead of trying to do everything, the focus should be on a few clear signals that help AI connect your brand to a specific problem. The conversation covers: Why most founders are invisible in AI searchThe shift from traditional SEO to AI driven discoveryWhat a minimum viable visibility system looks like in practiceHow founders can become the face of their categoryWhy clarity matters more than volume in contentIf you are building a company and want to stay relevant as AI becomes the first place people go for answers, this episode will give you a simple way to think about visibility. Connect with Gal Borenstein: Website: https://www.borensteingroup.com/LinkedIn: https://www.linkedin.com/in/galborensteinexecutiveprofile/Sponsor Info: We are strategic business advisors with decades of leadership experience and a proven track record of driving businesses’ growth. We specialize in creating custom-tailored strategies to introduce your company, drive growth, build leadership teams, and ensure companies implement appropriate compensation programs. Our mission is to utilize our expansive network to benefit your company https://www.compass-strategic-advisors.com/ Subscribe for more founder insights and hit the bell for notifications! Follow us on our channels for exclusive startup content and behind-the-scenes insights from interviews like this one. Spotify: https://open.spotify.com/show/3cFpLXfYvcUsxvsT9MwyAD?si=f5a14e779777487d Apple Podcasts: https://podcasts.apple.com/ca/podcast/liftoff-with-keith-newman/id1560219589 Substack: https://keithnewman.substack.com/ Newman Media Studios: https://newmanmediastudios.com/ LinkedIn: https://www.linkedin.com/company/liftoffwithkeithTikTok: https://www.tiktok.com/@keithnewman74 For sponsorship inquiries, please contact: sponsorships@wherewithstudio.com#AIVisibility #FounderBranding #AEO #GEO #B2BMarketing #PersonalBranding #ContentStrategy #StartupGrowth #DigitalStrategy #AI

    28 min

  5. APR 21

    Ari Gootnick on Founder Burnout: Why Performance Drops Before You Crash

    In this episode, Keith sat down with Ari Gootnick, Founder at Lume, to unpack one of the most overlooked challenges in entrepreneurship—founder performance and burnout. Ari shares his personal journey from burnout and depression while working in a high-growth tech environment to building Lume, a performance lab designed to help founders operate at their peak—mentally, physically, and emotionally.They dive deep into: Why founders underperform before burnout actually hits The difference between motivation vs. capacity How hustle culture may be hurting more than helpingPractical frameworks to improve decision-making, focus, and energy The role of health optimization, coaching, and peer support in scaling sustainably If you're a founder, operator, or leader navigating high pressure and fast growth, this conversation will challenge how you think about performance—and give you tools to sustain it.Connect with Ari Gootnick: Website: https://www.join-lume.com/ LinkedIn: linkedin.com/in/arigoot Sponsor Info: We are strategic business advisors with decades of leadership experience and a proven track record of driving businesses’ growth. We specialize in creating custom-tailored strategies to introduce your company, drive growth, build leadership teams, and ensure companies implement appropriate compensation programs. Our mission is to utilize our expansive network to benefit your company https://www.compass-strategic-advisors.com/ Subscribe for more founder insights and hit the bell for notifications! Follow us on our channels for exclusive startup content and behind-the-scenes insights from interviews like this one. Spotify: https://open.spotify.com/show/3cFpLXfYvcUsxvsT9MwyAD?si=f5a14e779777487d Apple Podcasts: https://podcasts.apple.com/ca/podcast/liftoff-with-keith-newman/id1560219589 Substack: https://keithnewman.substack.com/ Newman Media Studios: https://newmanmediastudios.com/ LinkedIn: https://www.linkedin.com/company/liftoffwithkeithTikTok: https://www.tiktok.com/@keithnewman74 For sponsorship inquiries, please contact: sponsorships@wherewithstudio.com #FounderBurnout #StartupFounders #EntrepreneurMindset #LeadershipDevelopment #HighPerformance #StartupLife #FounderJourney #BusinessGrowth #MentalFitness #HustleCulture

    33 min

  6. APR 14

    From Magician to AI Authority: How Jimi Gibson Is Redefining Visibility in the Zero-Click Era

    In this episode, Keith sat down with Jimi Gibson, Vice President of Brand Communication at Thrive Internet Marketing Agency, to unpack how visibility is changing in an AI-driven world. Before working with CEOs and founders, Jimi spent years as a professional magician—learning how to capture attention, build curiosity, and create unforgettable moments. Today, he applies those same principles to help businesses stay visible in a world where AI is answering questions before users ever click. We explore: Why founder authority is becoming more powerful than traditional SEO How zero-click searches are reshaping demand generation The real reason many businesses are “disappearing” online What AI actually looks for when deciding who to trust A simple, practical framework to create content that stands out As search evolves from clicks to answers, visibility is no longer about ranking #1—it’s about being the voice AI trusts and surfaces.If you’re a founder, marketer, or business leader trying to stay relevant in 2026, this conversation will give you a completely new lens on content, brand, and growth.Connect with Jimi Gibson: Website: https://thriveagency.com/ LinkedIn: linkedin.com/in/jimi-gibson Sponsor Info: We are strategic business advisors with decades of leadership experience and a proven track record of driving businesses’ growth. We specialize in creating custom-tailored strategies to introduce your company, drive growth, build leadership teams, and ensure companies implement appropriate compensation programs. Our mission is to utilize our expansive network to benefit your company https://www.compass-strategic-advisors.com/ Subscribe for more founder insights and hit the bell for notifications! Follow us on our channels for exclusive startup content and behind-the-scenes insights from interviews like this one. Spotify: https://open.spotify.com/show/3cFpLXfYvcUsxvsT9MwyAD?si=f5a14e779777487d Apple Podcasts: https://podcasts.apple.com/ca/podcast/liftoff-with-keith-newman/id1560219589 Substack: https://keithnewman.substack.com/ Newman Media Studios: https://newmanmediastudios.com/ LinkedIn: https://www.linkedin.com/company/liftoffwithkeithTikTok: https://www.tiktok.com/@keithnewman74 For sponsorship inquiries, please contact: sponsorships@wherewithstudio.com#AIMarketing #SEO #ContentStrategy #FounderBrand #DigitalMarketing #B2BMarketing #PersonalBranding #GrowthMarketing #MarketingStrategy

    32 min

  7. APR 7

    How to Turn LinkedIn Into a Predictable Growth Channel (Without Wasting Ad Spend) | Anthony Blatner

    In this episode of Liftoff with Keith, we sit down with Anthony Blatner, Founder of Speedwork Social and a leading expert in LinkedIn B2B growth. Anthony shares a practical crawl-walk-run framework for companies looking to turn LinkedIn into a scalable demand generation channel. From founder-led content and employee advocacy to high-performing Thought Leader Ads, he explains how modern B2B companies are building pipeline without relying on expensive or ineffective campaigns. We also discuss why case-study driven content outperforms promotional messaging, how teams can activate their networks, and how startups can scale LinkedIn marketing without chasing trends. If you're a startup founder, marketing leader, or B2B growth team, this episode breaks down how to turn LinkedIn into a predictable revenue engine. Connect with Anthony Blatner: Website: https://speedworksocial.com/ LinkedIn: https://www.linkedin.com/in/anthonyblatner Sponsor Info: We are strategic business advisors with decades of leadership experience and a proven track record of driving businesses’ growth. We specialize in creating custom-tailored strategies to introduce your company, drive growth, build leadership teams, and ensure companies implement appropriate compensation programs. Our mission is to utilize our expansive network to benefit your company https://www.compass-strategic-advisors.com/ Subscribe for more founder insights and hit the bell for notifications! Follow us on our channels for exclusive startup content and behind-the-scenes insights from interviews like this one. Spotify: https://open.spotify.com/show/3cFpLXfYvcUsxvsT9MwyAD?si=f5a14e779777487d Apple Podcasts: https://podcasts.apple.com/ca/podcast/liftoff-with-keith-newman/id1560219589 Substack: https://keithnewman.substack.com/ Newman Media Studios: https://newmanmediastudios.com/ LinkedIn: https://www.linkedin.com/company/liftoffwithkeithTikTok: https://www.tiktok.com/@keithnewman74 For sponsorship inquiries, please contact: sponsorships@wherewithstudio.com#B2BMarketing #LinkedInMarketing #DemandGeneration #StartupGrowth #SaaSMarketing #GrowthMarketing #FounderLedMarketing #DigitalMarketing #B2BStrategy #MarketingLeadership

    29 min

  8. MAR 31

    From Startup to IPO: Henry Schuck on Building ZoomInfo and Surfing the AI Wave

    In this special Liftoff Unicorn Conversation, Keith sits down with Henry Schuck, Founder & CEO of ZoomInfo, to explore the journey of building one of the most influential B2B data platforms in the world. Henry shares the story behind founding ZoomInfo in 2007, scaling through multiple growth stages, navigating the company’s IPO during the COVID-19 pandemic, and how ZoomInfo is now adapting to the AI era. This conversation dives into lessons for founders, entrepreneurs, and startup leaders on scaling a company, building a category-defining product, and staying ahead as technology continues to evolve. If you want insight into how a company grows from startup to public SaaS leader, this episode delivers the playbook. Connect with Henry Schuck: Website: https://www.zoominfo.com/ LinkedIn: https://www.linkedin.com/in/hschuck Sponsor Info: We are strategic business advisors with decades of leadership experience and a proven track record of driving businesses’ growth. We specialize in creating custom-tailored strategies to introduce your company, drive growth, build leadership teams, and ensure companies implement appropriate compensation programs. Our mission is to utilize our expansive network to benefit your company https://www.compass-strategic-advisors.com/ Subscribe for more founder insights and hit the bell for notifications! Follow us on our channels for exclusive startup content and behind-the-scenes insights from interviews like this one. Spotify: https://open.spotify.com/show/3cFpLXfYvcUsxvsT9MwyAD?si=f5a14e779777487d Apple Podcasts: https://podcasts.apple.com/ca/podcast/liftoff-with-keith-newman/id1560219589 Substack: https://keithnewman.substack.com/ Newman Media Studios: https://newmanmediastudios.com/ LinkedIn: https://www.linkedin.com/company/liftoffwithkeithTikTok: https://www.tiktok.com/@keithnewman74 For sponsorship inquiries, please contact: sponsorships@wherewithstudio.com #HenrySchuck #ZoomInfo #StartupJourney #SaaSLeadership #Entrepreneurship #FounderStories #AIinBusiness #StartupGrowth #TechLeadership #BusinessStrategy

    31 min
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About

Former journalist turned Silicon Valley dealmaker and entrepreneur Keith Newman talks with Founders, Innovators and Influencers who share their stories of success, pain and impact with a bit of humor and nostalgia mixed in. Hear from Maverick Mark Cuban, SuperAngel Ron Conway, Ann Winblad, Mitch Kapor, Steve Blank and Founders of GameStop, Ancestry, JotForm, Fry's, Intuit, and many more. Find 80+ Episodes https://podcasts.apple.com/us/podcast/the-look-back-a-free-flowing-interview/id1560219589

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