The Macro And The Mindset The Macro & The Mindset

Mike & Jeb go in on the weird business coach drama on Threads then dive into the two things fitness and nutrition coaches hate more than anything: AI and weight loss drugs

Mike and Jeb discuss the struggles that a lot of young men face today trying to come to terms what it means to "be a man" in today's culture. Speaking mainly on the discussions put forth by Prof Scott Galloway as well as Mike Rowe and Jonathon Haidt, the episode revolves around social media, following your passion vs purpose, and how Machiavellian manipulators are coopting the ideas of masculinity to take advantage of young men who feel lost.

Mike and Jeb go deep into their own pasts and how their upbringing shaped their ideas on money and how those ideas can change with more transparency and honest conversations.

In this episode, Mike and Jeb discuss the realities of coaches, who may or may not have kids, working with parents. Mike shares his experience having done both while Jeb talks about the tools he uses to better understand the unique struggles parents will have versus non-parents.

Oftentimes coaches miss this in their messaging saying things like "everyone has the same 24 hours in a day" or emphasizing that clients get more sleep when they might have no control over that. This episode hopes to give some insight into how coaches can do better at messaging to negate these issues.

What is required for success in the fitness business? Can you maintain your values while still pursuing monetary success? Or do you have to be an "influencer" selling the next wuick fix, hack or "one weird trick"? Mike and Jeb discuss the nuance of language, sales and marketing in today's online fitness landscape.

The very first guest on the show, the one and only Andrew Coates.

Andrew is a successful personal trainer, fitness writer and podcaster who has amassed a large social media following using his writing skills as his primary medium. In the spirit of the show, we built the episode on the book that most changed his life: Seth Godin's Linchpin.

Andrew talks about how this book helped him to stand out from the crowd both as an in person trainer and an online personality. The conversation takes many turns (as is customary with Mike & Jeb) and you really get an inside look on what creates a successful business in the fitness industry.

If you are a fitness professional or a fitness enthusiast, this is a must listen!

Mike & Jeb delve into one of the hot button issues in nutrition, GLP-1 weight loss drugs. They break down Oprah's recent special and the systemic, psychological and physiological influences on obesity. The potential downsides of these drugs and the various different applications that are coming to light.