The Marketer's Exit

TMT Network

Welcome to The Marketer’s Exit: Your Front-Row Seat to Going Solo Ever wondered what life looks like beyond the 9-to-5? The Marketer’s Exit is the podcast for marketers curious about freelancing, side hustles, and solo entrepreneurship. Hosted by Tas Bober (former in-house) and Tim Davidson (former agency), we’re pulling back the curtain on the reality of going solo. We share the stuff no one puts in their LinkedIn posts—the smooth parts, the scary parts, and the "group chat only" secrets.

  1. Jul 29

    Nikhil Hunshikatti on Building a Fractional CMO Practice the Right Way (Ep. 26)

    Nikhil Hunshikatti ran a billion-dollar consumer revenue portfolio at Gannett before going fractional. He did not plan to go fractional. He tried three in-house leadership roles first, lost all three to internal candidates, and only then decided to hang his own shingle. Three years in, he has built a model that works, but not without losing 50% of his revenue in one quarter and spending 18 months too heads-down to do any pipeline work. 0:00 – Intro 1:50 – Background: USA Today, Gannett, and running a billion-dollar consumer revenue portfolio 3:52 – The moment that made him leave and why survival mode was the breaking point 5:12 – Going fractional by accident after three failed in-house leadership bids 8:26 – How the first client came in and why the Pro Football Hall of Fame made sense 12:11 – How fractional CMO engagements are structured and why it is different from a retainer 17:08 – The five Ps framework he runs through in every immersion workshop 23:04 – Sitting at the C-suite table as the only fractional and what that dynamic actually looks like 34:12 – Year one: three clients, full capacity, zero pipeline work, and what he would do differently 43:37 – Losing 50% of revenue at once and how he is navigating a slow market right now 44:51 – His advice for fractional CMOs who cannot find their first client #FreelanceMarketing #FractionalCMO #ConsultingLife Connect with the hosts: Tim Davidson – https://linkedin.com/in/tadavidson41 Tas Bober – https://linkedin.com/in/tasbober The Marketer's Exit – https://themarketersexit.com Guest: Nikhil Hunshikatti https://www.linkedin.com/in/nikhilhunshikatti/

  2. Jul 21

    How Ademola Adelakun went from Magician to building 14 Different Businesses (Ep. 25)

    Ademola Adelakun is a former professional magician who has started 14 businesses, appeared on Canada's version of Shark Tank completely blindsided, survived 93 days with zero revenue without telling his fiancée, and now runs A2 Media, a conversion-focused video agency doing roughly a million Canadian dollars a year. This episode is the full story. Timestamps 0:00 – Intro 1:28 – Former magician, 14 businesses, now running a media company 3:19 – University of Waterloo, the entrepreneurship culture, and the first co-founder 7:11 – Going on Dragon's Den and getting blindsided on stage 9:43 – The 14 businesses: dog beds, cookies, mining Bluetooth vests, and more 17:08 – Why he went in-house and how he used corporate jobs as capital to fund his next move 20:44 – Why video and how Vidyard shaped everything 36:48 – How A2 Media works, who they serve, and why they never hold a camera 43:17 – The partner model and how half his revenue comes from referrals 47:31 – Average deal size, retainer structure, and the revenue numbers year over year 49:35 – The 93-day cash crisis and what finally made him ask for help 1:01:46 – Most overrated advice for going out on your own 1:03:12 – What he would tell anyone thinking about making the leap #FreelanceMarketing #SoloFounder #ConsultingLife Connect with the hosts: Tim Davidson – https://linkedin.com/in/tadavidson41 Tas Bober – https://linkedin.com/in/tasbober The Marketer's Exit – https://themarketersexit.com Connect with the Guest: Ademola Adelakun https://www.linkedin.com/in/ademola-adelakun/

About

Welcome to The Marketer’s Exit: Your Front-Row Seat to Going Solo Ever wondered what life looks like beyond the 9-to-5? The Marketer’s Exit is the podcast for marketers curious about freelancing, side hustles, and solo entrepreneurship. Hosted by Tas Bober (former in-house) and Tim Davidson (former agency), we’re pulling back the curtain on the reality of going solo. We share the stuff no one puts in their LinkedIn posts—the smooth parts, the scary parts, and the "group chat only" secrets.

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