The Marketer

The Marketer
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Marketing News and Analysis by Perth based marketers Carma Levene and Clayton Smith. We talk the latest marketing news and updates. Companion podcast to our blog www.themarketer.news

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    #42 Solo Stove with Snoop Dog, Aussie Ads not creative enough, Kayo Content Initiative

    The Marketer Podcast #42 All things marketing with Carma Levene & Clayton Smith Big Hits 1. Solo Stove back with Snoop - ‘Blunt Marketing’ https://contentmarketinginstitute.com/articles/solo-brand-blunt-marketing/ New Campaign looks to flip the script, a more connected experience - https://solostove.com/ 2. Youtube Content initiative by Kayo - Everybody’s Game with Chloe Dalton Kayo launches mini-series to address gender equity in sport - Mumbrella link Album Cuts ‘We’re not in a great place right now’: Telstra creative head says Australian adland is falling behind on the global stage Australians consider online advertising less trustworthy than traditional forms - according to recent Kantar media reactions report Perplexity is preparing to introduce ads, will brands jump on board? Events  Grill The Marketer 19 September - Get Tix

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    #41 Olympics, ABC ad spend explodes, Qantas

    The Marketer Podcast #41 All things marketing with Carma Levene & Clayton Smith Big Hits Grill The Marketer - Kate Kirwin Review - read the wrap  Olympics putting up mega audience numbers compared to Tokyo Adam Ferrier says some Olympics Branded Ads are too vague US numbers - link here Aus numbers - link here ABC’s advertising spend skyrockets as audience numbers fall - link here Album Cuts Qantas fallout continues, how’s the brand doing?  Former Qantas chief executive Alan Joyce's multi-million-dollar payout reduced by almost $10 million - article link May 2024 - Qantas admits to misleading customers, sold tickets on tens of thousands of flights already canceled.  REX - Also in hot water about predatory behavior towards new low cost airline Rex AI Reality Check - AI platforms are growing, Google still rules supreme - https://sparktoro.com/blog/new-research-so-far-ai-is-not-disrupting-search-or-making-a-dent-in-google/ 9 Network Staff went on strike on the eve of the Paris Olympics - link here Events Grill The Marketer September - Get Tix

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    #40 Hawk Tuah Girl, Katy Perry & Adobe

    Ep 40 - Hawk Tuah Girl, Katy Perry & Adobe Big Hits Adobe says it won’t use users data to train AI - https://www.theverge.com/2024/6/10/24175416/adobe-overhauls-terms-of-service-update-firefly 44% of digital advertising spend is wasted according a tool by Next&CO -   https://www.mediaweek.com.au/nextco-digital-media-wastage-q2-2024/ Katy Perry’s new song tanks hard  The Guardian - Katy Perry: Woman’s World review – what regressive, warmed-over hell is this? Pedestrian TV - Katy Perry’s New Song ‘Woman’s World’ Is Being Demolished By Critics: ‘AI-Generated Fever Dream’          Hawk Tuah Girl - A New Level of Viral https://www.rollingstone.com/culture/culture-features/hawk-tuah-girl-haliey-welch-interview-1235057659/ Album Cuts Booktopia goes into administration - article link Linkedin’s suggested comments are super dumb Pitching https://deathtoshitads.beehiiv.com/p/when-will-it-ever-be-good-enough EventsGrill The Marketer tonight with Young Australian of The Year Kate Kirwin - Get Tix

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    #39 Calvin Klein, Lamb Ad, Fireproof Stanley, Tim the Lawnmowing Guy

    Holy heck we're back for a massive 2024 of podcasts, more episodes this year than ever. Big Hits Calvin Klein  https://www.theguardian.com/commentisfree/2024/jan/09/jeremy-allen-white-looks-great-in-the-calvin-klein-ads-and-thats-a-lesson-for-us-all https://www.abc.net.au/news/2024-01-12/calvin-klein-fka-twigs-asa-bans-ad-response/103312674 Aus Day - Lamb Ad: https://www.bandt.com.au/australian-lamb-skewers-the-generation-gap-in-new-work-via-the-monkeys/ General: https://mumbrella.com.au/woolworths-and-big-w-to-ditch-australia-day-merchandise-this-year-811790   Album Cuts Cookies are crumbling finally? - https://www.adnews.com.au/news/google-s-long-goodbye-to-cookies Spam on Facebook Stanley Cup fireproof video goes to the moon - https://blog.hubspot.com/marketing/stanley-cup-car-fire Lawn Mowing guy  https://www.instagram.com/timthelawnmowerman/ Yet another thing is ‘dead’ -  Haven’t heard of anything being dead this week… The Marketer tickets will be on sale SOON! - https://themarketer.news/grill-the-marketer

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    #38 Victoria's Secret, Spotify Wrapped, Threads & Elon Craziness

    The Marketer Podcast #38 We’re back! Catch Up - how ya goin We both spoke at the recent AGDA event - 72 dpi Carma presented on Designing Ads for Paid Campaigns Clay discussed Conversion Rate Optimisation on Landing Pages Big Hits Spotify Wrapped https://www.theguardian.com/music/2023/nov/30/spotify-wrapped-is-creepy-meaningless-and-shows-just-how-much-data-big-tech-has-on-you Victoria’s Secret walks back rebrand https://www.cmswire.com/digital-marketing/victorias-secret-rebrand-insights-lessons-from-a-billion-dollar-loss/ Elon Musk telling advertiser to f**k off https://www.theverge.com/2023/11/29/23981928/elon-musk-ad-boycott-go-f**k-yourself-destroy-x Funny clip: https://youtu.be/HU4T85-ebeY?si=bwt6f8f-hia6jhIj Album Cuts Threads a few months in https://www.socialmediatoday.com/news/instagram-chief-offers-insight-content-ranking-threads/701380/ AI influencers https://www.euronews.com/next/2023/12/02/meet-the-first-spanish-ai-model-earning-up-to-10000-per-month https://mumbrella.com.au/is-the-future-of-advertising-fake-809776 Yet another thing is ‘dead’ - Influencer Marketing edition Anti-influencer vibe going right now https://www.linkedin.com/feed/update/urn:li:activity:7133958639177920513?updateEntityUrn=urn%3Ali%3Afs_feedUpdate%3A%28V2%2Curn%3Ali%3Aactivity%3A7133958639177920513%29

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    #37 Elon buys Twitter & it's going great

    Big Hits Elon buys Twitter, titles himself “Chief Twit” - fires everyone. And it’s going great: https://www.bandt.com.au/n-word-usage-has-jumped-by-500-since-elon-musk-bought-twitter/ https://www.forbes.com/sites/alanohnsman/2022/10/28/gm-ford-say-they-arent-running-twitter-ads-as-they-assess-changes-under-elon-musk/ https://fortune.com/2022/10/30/elon-musk-twitter-pushback-celebrities-lawmaker-advertisers/ https://geekout.mattnavarra.com/p/welcome-twitter-hell https://techcrunch.com/2022/10/08/elon-musk-x-everything-wechat-tesla-app/ Mr Beast gives Elon Twitter Advice - https://www.sportskeeda.com/esports/news-make-hard-copy-mrbeast-elon-musk-discuss-vine-become-better-tiktok https://www.forbes.com/sites/dereksaul/2022/10/31/vine-20-twitter-reportedly-working-to-bring-back-video-service-after-musk-poll/ Album Cuts Instagram suspends accounts. Carma has a funny story. Events Grill The Marketer WAMA Sundowner Dec 8th AMI Members event

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    #36 BOM rebrand bombs, Netball vs Gina, Tourism Oz's Ruby Roo

    Big Hits 1. Netball Sponsorship debacle https://www.abc.net.au/news/2022-10-24/netball-australia-hancock-prospecting-explainer/101569486 2. BOM Rebrand https://www.pedestrian.tv/news/bureau-of-meteorology-rebrand-cost/ 3. Ruby The Roo https://youtu.be/P3PdfWVk7h8 Album Cuts 20 Years of Marketoonist https://marketoonist.com/2022/10/evolution.html Sneaky Poster put up in McDonalds goes viral https://www.usatoday.com/story/money/nation-now/2018/09/20/mcdonalds-students-prank-fake-ad/1367848002/ Events Grill The Marketer with Brittany Garbutt Nov 3rd - get tickets WAMA Sundowner Dec 8th AMI Members Event - details TBC

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    #35 Musk & Twitter (again), Kanye to buy Parler? Blogger $300K Defamation

    Big Hits Meta’s Metaverse Struggles Continue https://www.afr.com/technology/zuckerberg-s-metaverse-looks-like-a-colossal-fail-20221017-p5bqaj https://mashable.com/article/horizon-worlds-is-underwhelming Meta wanted 500,000 monthly active users on Horizon Worlds by the end of 2022 — about a year after it was fully available to the public. But, since there are currently fewer than 200,000 users, Meta had to change its goal post to a revised 280,000. That's nearly a 50% failure on their part. Compare that to the 3.5 billion average monthly users that Facebook, Instagram, and WhatsApp garners. Tiktok says it’s not a social media app https://mumbrella.com.au/tiktok-pulls-away-from-acccs-social-media-definition-stressing-challenger-position-760726 Musk says he’ll buy Twitter, again, to avoid a lawsuit for trying to not buy Twitter when he said would buy Twitter https://www.theguardian.com/technology/2022/oct/06/elon-musk-twitter-litigation-takeover https://techcrunch.com/2022/10/08/elon-musk-x-everything-wechat-tesla-app/ Kanye to buy Parler https://www.cnbc.com/2022/10/17/kanye-west-is-buying-conservative-social-media-platform-parler-company-says.html Album Cuts Netflix roasts Zelda fans on Twitter Food blogger get’s $300,000 in damages from another influencer for defamation https://www.abc.net.au/news/2022-10-18/food-blogger-defamation-damages-pastry-chef-social-media/101546572#:~:text=Food Netflix Ad Supported Tier releasing in November https://www.kotaku.com.au/2022/10/netflixs-ad-supported-plan-is-coming-next-month-with-less-offerings/ Events WAMA Breaky Grill The Marketer with Brittany Garbutt Nov 3rd

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Marketing News and Analysis by Perth based marketers Carma Levene and Clayton Smith. We talk the latest marketing news and updates. Companion podcast to our blog www.themarketer.news

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