12 episodes

The Marketing Analytics Show is all about helping you get better at marketing analytics. On this podcast, Anna Shutko will catch up with marketers and analysts to learn how they’re using data to make better marketing decisions. Tune in for all the how-tos & actionable advice you can steal. This podcast is brought to you by Supermetrics.

The Marketing Analytics Sho‪w‬ Supermetrics

    • Marketing
    • 5.0 • 1 Rating

The Marketing Analytics Show is all about helping you get better at marketing analytics. On this podcast, Anna Shutko will catch up with marketers and analysts to learn how they’re using data to make better marketing decisions. Tune in for all the how-tos & actionable advice you can steal. This podcast is brought to you by Supermetrics.

    How to analyze data and create reports with Google Analytics 4 with Charles Farina

    How to analyze data and create reports with Google Analytics 4 with Charles Farina

    Looking to jump on the Google Analytics 4 bandwagon?

    Awesome. 

    Joining us today on the Marketing Analytics Show is Charles Farina, an expert in Google Analytics 4.

    Tune in to learn:


    What Google Analytics 4 is and how it’s different from Universal Analytics
    What kind of reports you can create with Google Analytics 4 data
    How the data model has changed
    How to set up event-based tracking if you want to start using GA4

    Links mentioned in the show:

    Follow Charles on Twitter: https://twitter.com/CharlesFarina

    Adswerve: https://adswerve.com/

    Start your 14-day free trial of Supermetrics: https://supermetrics.com/start-trial 

    Follow Supermetrics on Twitter: https://twitter.com/supermetrics 

    Follow Anna on Twitter: https://twitter.com/superpoweranna

    • 24 min
    How to set up and measure your on-site SEO performance - Sam Dunning

    How to set up and measure your on-site SEO performance - Sam Dunning

    Looking to drive more organic traffic to your website?

    Awesome. In this episode, we caught up with Sam Dunning, Sales Director and Co-owner at Web Choice, an agency specialized in web design and SEO.

    You’ll learn what it takes to build a successful SEO strategy including:


    What you should consider when building an SEO strategy

    How to optimize your website for search

    What SEO metrics you should include in your reports and how to analyze this data


    Links:

    Follow Sam on LinkedIn:  https://www.linkedin.com/in/samdunning/

    Web Choice: https://www.webdesignchoice.co.uk//

    Start your 14-day free trial of Supermetrics: https://supermetrics.com/start-trial

    Follow Supermetrics on Twitter: https://twitter.com/supermetrics

    Follow Anna on Twitter: https://twitter.com/superpoweranna

    • 17 min
    The data you need to measure B2B growth with Ole Dallerup

    The data you need to measure B2B growth with Ole Dallerup

    From your website and CRM to paid platforms and social media, there is so much data available to marketers. 

    But despite all this data, it’s still frickin’ hard to understand what drives revenue.

    That's why in this episode, we caught up with Ole Dallerup, Founder and CTO of Dreamdata, to learn about measuring B2B growth.

    Tune in to learn:


    What data you should collect to understand B2B growth
    What key metrics you should pay attention to
    Typical reports a B2B company should have
    How B2B data is different from B2C data
    Some limitations of Google Analytics in B2B cases

    Links:

    Follow Ole on Twitter:  https://twitter.com/oledallerup

    Dreamdata.io: https://dreamdata.io/

    Start your 14-day free trial of Supermetrics: https://supermetrics.com/start-trial 

    Follow Supermetrics on Twitter: https://twitter.com/supermetrics 

    Follow Anna on Twitter: https://twitter.com/superpoweranna

    • 19 min
    How to increase your Shopify store’s revenue with data and insights with Duane Brown

    How to increase your Shopify store’s revenue with data and insights with Duane Brown

    Once you have your Shopify store up and running, you’ll have a ton of data to keep up with.

    But since not all data is created equal, how do you decide which metrics to track?

    That’s why we caught up with Duane Brown, Founder & Head of Strategy at Take Some Risk, to learn about Shopify analytics and reporting.

    In this episode, you’ll learn:


    What Shopify reports you should build

    What metrics you should pay attention to

    Why Duane thinks add to cart CPA is the new north star on marketing spend

    How to analyze your recurring orders data


    Links:

    Follow Duane on Twitter:  https://twitter.com/duanebrown

    Take Some Risk: https://www.takesomerisk.com/

    Start your 14-day free trial of Supermetrics: https://supermetrics.com/start-trial

    Follow Supermetrics on Twitter: https://twitter.com/supermetrics

    Follow Anna on Twitter: https://twitter.com/superpoweranna

    • 20 min
    How to use Snapchat Ads to increase your ecommerce revenue with Duane Brown

    How to use Snapchat Ads to increase your ecommerce revenue with Duane Brown

    Snapchat Ads is becoming more popular among ecommerce brands but is it a good fit for your business? We caught up with Duane Brown, Founder and Head of Strategy at Take Some Risk, to find out.

    In this episode, you’ll learn:


    If you have the right product-market fit for Snapchat

    How Snapchat Ads is different from other ad platforms

    How to set up an effective Snapchat Ads campaign

    What Snapchat Ads metrics you should measure


    Links:

    Follow Duane on Twitter.

    Take Some Risk.

    Start your 14-day free trial of Supermetrics.

    Follow Supermetrics on Twitter.

    Follow Anna on Twitter.

    • 13 min
    How to implement and measure the success of multi-touch attribution models - Dan McGaw

    How to implement and measure the success of multi-touch attribution models - Dan McGaw

    Far too many people see marketing teams as the arts and crafts department.

    We’re more than that.

    That’s why we caught up with Dan McGaw, an expert in marketing technology, to learn about multi-touch attribution.

    Dan is the founder and CEO of McGaw.io, a marketing technology, and analytics agency. He’s also the author of Build Cool Shi*t, an awesome book about building a valuable marketing stack.

    In this episode, you’ll learn:


    What multi-touch attribution is
    How to implement a multi-touch attribution model
    How to optimize your campaigns with a multi-touch attribution model
    What reports you should have in place to see how effective your model is
    Common mistakes marketers make when implementing a multi-touch attribution model

    Links:

    Follow Dan on LinkedIn.

    Build Cool Shi*t.

    Start your 14-day free trial of Supermetrics.

    Follow Supermetrics on Twitter.

    Follow Anna on Twitter.

    • 16 min

Customer Reviews

5.0 out of 5
1 Rating

1 Rating

Top Podcasts In Marketing