44 episodes

The Marketing Analytics Show is all about helping you get better at marketing analytics. On this podcast, Anna Shutko will catch up with marketers and analysts to learn how they’re using data to make better marketing decisions. Tune in for all the how-tos & actionable advice you can steal. This podcast is brought to you by Supermetrics.

The Marketing Analytics Show Supermetrics

    • Business
    • 4.3 • 6 Ratings

The Marketing Analytics Show is all about helping you get better at marketing analytics. On this podcast, Anna Shutko will catch up with marketers and analysts to learn how they’re using data to make better marketing decisions. Tune in for all the how-tos & actionable advice you can steal. This podcast is brought to you by Supermetrics.

    Contextual advertising: How it works and why you should try it with Ned Dmitrov

    Contextual advertising: How it works and why you should try it with Ned Dmitrov

    In this episode, we catch up with Ned Dmitrov, Data Scientist at StackAdapt, to learn the ins and outs of contextual advertising. Tune in to learn:


    What contextual advertising is and how it works
    Contextual vs. behavioral advertising
    Some examples of contextual advertising
    How to create, run, and measure contextual advertising

    Useful links:


    Follow Anna on Twitter and LinkedIn
    Follow Supermetrics on Twitter and LinkedIn

    • 27 min
    Putting marketing data into action through reverse-ETL with Supermetrics, Google, and Hightouch

    Putting marketing data into action through reverse-ETL with Supermetrics, Google, and Hightouch

    In this episode, you'll hear from Henrik Warfvinge, the Technical Leader of Artificial Intelligence at Google, Kashish Gupta the Co-CEO & Co-Founder at Hightouch, and Evan Kaeding, Lead Sales Engineer at Supermetrics. They’ll discuss how to put marketing data into action through reverse-ETL.


    The limitations of the current data stack that block data teams from making the most of their data
    Important factors to consider when building an operational marketing data warehouse
    How reverse-ETL powers data activation
    What companies can achieve with data activation

    • 57 min
    How to set up Google Analytics 4 for ecommerce with Enrico Pavan

    How to set up Google Analytics 4 for ecommerce with Enrico Pavan

    Looking to move your ecommerce store to Google Analytics? In this episode, Enrico Pavan will show you how to do so.

    Tune in to learn:


    How marketers should change their mindset to adapt to using GA4
    How the new GA's exploration mode can be used for ecommerce
    What kind of insights can one get from GA4

    • 31 min
    Breaking down the three pillars of marketing—awareness, nurturing, and trust with Erik Huberman

    Breaking down the three pillars of marketing—awareness, nurturing, and trust with Erik Huberman

    In this episode, Erik Huberman, CEO & Founder at Hawke Media and author of the Hawke Method breaks down the three pillars of marketing—awareness, nurturing, and trust.

    Tune in to learn:


    What the Hawke Method is all about 
    What kind of activities marketers can work on during the awareness, nurturing, and trust stage
    How the success of marketing campaigns should be measured during each of the 3 stages 

    Links mentioned on the show


    Follow Erik on LinkedIn.
    Follow Supermetrics on Twitter.
    Follow Anna on Twitter.

    • 22 min
    Digital audio advertising 101 with Spotify

    Digital audio advertising 101 with Spotify

    Want to tap into one of the hottest new paid media channels? We’ll show you why digital audio advertising belongs in your performance marketing mix.

    You'll learn:


    The benefits of digital audio advertising
    How to get started with Spotify Ad Studio
    How to measure and optimize your Spotify Ads campaigns

    Links mentioned on the show:


    Follow Katie on LinkedIn.
    Start your free 14-day Supermetrics trial.
    Follow Supermetrics on Twitter.
    Follow Anna on Twitter.
    Follow Aleks on LinkedIn.

    • 1 hr
    How to create, run, and manage marketing campaigns for B2B SaaS businesses with JJ Reynolds

    How to create, run, and manage marketing campaigns for B2B SaaS businesses with JJ Reynolds

    In this episode, we discuss with JJ Reynolds what it takes to run successful campaigns for B2B SaaS.

    You'll learn:


    What metrics marketers should pay attention to while measuring an online marketing campaign 
    What you should take into consideration before calculating CAC and LTV 
    How to structure a campaign performance report so that it's easy to follow and take action 

    Links mentioned on the show:


    Follow JJ on LinkedIn.
    Start your free 14-day Supermetrics trial.
    Follow Supermetrics on LinkedIn.
    Follow Anna on LinkedIn.

    • 27 min

Customer Reviews

4.3 out of 5
6 Ratings

6 Ratings

Dana Schumacher ,

Great, actionable information!

Every episode is loaded with valuable information about digital data and analytics. The folks they have join are too-notch and provide stellar, actionable information that you can immediately apply. I’m always anticipating the next episode. Great, quality content!

Oscarjavieros ,

Highly recommended Show

I haven’t finished all the episodes, but so far great podcast, highly recommended for marketing and analyst out there

Wikawikawik1212 ,

Great For Keeping Tabs on Analytics Best Practices

I love having this show on in the background while I work so I can keep up-to-date on the ever changing best practices in the data industry. Episodes are kept fairly simplified for solutions to do on your own, so they are pretty easy to implement to your own work as long as you have the resources you need at your job.

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