The Marketing Automation Discussion

Benjamin Boman, Alex Glenn
  • 4.9 (13)
  • MARKETING
  • UPDATED BIMONTHLY

Actionable marketing automation strategies and tactics from industry practitioners for B2B SaaS marketers. marketingautomationfm.substack.com

  1. Building Your First B2B Sales Team | Sankar Sundaresan, SkyGeni

    12/07/2023

    Building Your First B2B Sales Team | Sankar Sundaresan, SkyGeni

    Sankar is the CEO and Founder of SkyGeni, a Growth Insights platform for B2B revenue leaders. SkyGeni’s Explainable AI-powered actionable insights enable CROs to drive more efficient and predictable growth and boost sales productivity. In this episode, Sankar shares experience and guidance on building your first sales team at a new venture, without existing sales processes. Key takeaways: * Hiring junior vs senior when building the team * The role of the founder in preparing sales processes * The key 2 traits to look for in new sales hires for the best return * How to set targets for a new vs developed team * What roles to fill in as the team grows, and how to fill them * How to troubleshoot poor sales team performance Key links: * SkyGeni * Sankar Sundaresan on LinkedIn This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketingautomationfm.substack.com

    38 min
  2. B2B LinkedIn Strategy and Automation | Will van der Sanden, Dux Soup

    09/30/2022

    B2B LinkedIn Strategy and Automation | Will van der Sanden, Dux Soup

    Will van der Sanden is the founder of Dux-Soup, one of the largest LinkedIn automation tools that helps users start, scale and engage with their network. In this episode, we discuss Will's suggestions on your networking strategy for B2B business development, and how to go about using tools to leverage your efforts. You can learn more about Dux Soup here. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketingautomationfm.substack.com

    33 min

  3. 06/03/2022

    Making Better Lead Magnets | Kevin McGrath, Beacon

    Kevin McGrath is the founder of Beacon, a lead magnet creation and collection platform. Kevin shares a wealth of knowledge on the best practices for researching, developing, and deploying lead magnets from his experience with over 55,000 users. We cover: Research techniques Content types How many lead magnets to create Best performance opt-ins Trends in the space Key links: Encharge.io Kevin's Twitter Article summary notes --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-automation/support This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketingautomationfm.substack.com

    46 min

  4. 03/28/2022

    Automated Email Outreach Strategy from Scratch | Vukasin Vukosavljevic, lemlist

    Today we talk to Vukasin Vukosavljevic from lemlist. Vuk is the head of growth at Lemlist, a cold outreach automation tool that helps companies automate email to start conversations and get replies. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-automation/support This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketingautomationfm.substack.com

    51 min

  5. 10/12/2021

    How To Automate Service Client Onboarding | James Rose

    Can your agency onboarding process scale to handle double or triple the amount of new clients you take on now? Slow or high-friction onboarding processes can be a significant bottleneck to growing agencies or service businesses. To help with this, I talked to James Rose from Content Snare to discuss what the approach and tools required to significantly cut down the time and friction in onboarding, and improve delivery and client satisfaction as well, through automation. You can connect with James on Linkedin here. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-automation/support This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketingautomationfm.substack.com

    50 min
  6. How To Improve Retention Through Customer Experience Automation | Ernie Santeralli, Active Campaign

    07/20/2021

    How To Improve Retention Through Customer Experience Automation | Ernie Santeralli, Active Campaign

    What's cooler than customer acquisition? Customer retention. For this month's episode of the Marketing Automation Discussion, we talk to Ernie Santeralli host at Growth Decoded and multi-media content manager at ActiveCampaign on how to leverage automation to do just this. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketingautomationfm.substack.com

    37 min
  7. How To Start and Scale Your Affiliate or Referral Programs | Brady Cassidy, Rewardful

    06/01/2021

    How To Start and Scale Your Affiliate or Referral Programs | Brady Cassidy, Rewardful

    I discuss starting and scaling affiliate or referral programs for your product. Our guest, Brady Cassidy, founder of Rewardful, an affiliate and referral platform for SaaS companies, shares actionable advice on various aspects of running successful programs. Brady discusses different types of referral programs, common mistakes to avoid, effective strategies for recruiting and closing partners at scale, onboarding new partners, the role of a partner manager, and key metrics for measuring performance. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-automation/support This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketingautomationfm.substack.com

    27 min
  8. [Part 2] How to Increase Conversion Rates using Chatbots with Paul McKeever

    01/28/2021

    [Part 2] How to Increase Conversion Rates using Chatbots with Paul McKeever

    Today we are looking at part-two of our episode on using chatbots to increase conversion with Paul McKeever. In this session we go more into demonstration mode as Paul applies his chatbot strategy framework to an example case study business. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-automation/support This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketingautomationfm.substack.com

    24 min
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Actionable marketing automation strategies and tactics from industry practitioners for B2B SaaS marketers. marketingautomationfm.substack.com

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