The Marketing Cloudcast, the marketing podcast from Salesforce, is for Trailblazers who are leading the way in their companies and careers. Every episode offers key marketing campaign tactics, popular trends, interviews with marketing leaders, and relevant insights — such as social media stats and data management strategies in marketing today. Hosts Megan Collins and Tina Rozul will dive into topics such as performance on individual marketing channels, marketing career advice, the future of marketing, and beyond. Subscribe, be inspired, and become a Trailblazer.
See episode recaps and resources at salesforce.com/marketingcloudcast, and connect with us at @CollinsMeMegan and @crozul on Twitter.
How to Speak ABM: Our Key Takeaways
We're wrapping up our How to Speak ABM series with a quick recap. We brought on the whole podcast team for this one to share our key takeaways.
We hope you enjoyed this series and we look forward to dropping a new one in the new year. Talk to you soon!
How to Speak ABM: The Future of Lead-Gen
Our new series demystifies the world of Account-Based Marketing (ABM). In our final episode, we bring in Jenifer Ho, Head of Business Growth Marketing and Marketing Operations at Lyft. We discuss the future of lead-generation and how Account Based Marketing fits in.
Blog: Trends From “State of Marketing” that Every B2B Marketer Should Know: https://sfdc.co/HOPUI
How to Speak ABM: The Digital Handshake
Our new series demystifies the world of Account-Based Marketing (ABM). In episode 6, we bring in a 36 year industry veteran to discuss what ABM looks like in the manufacturing space. We discuss the cancelation of in person trade shows (an $18B industry) and how that has impacted lead generation, resulting in a new era we’re calling, the digital handshake.
Guest: Lester McHargue, Executive Strategist, Manufacturing at Salesforce
Data Sheet: State of Marketing Report for Manufacturing https://sfdc.co/BHy2j Blog Post: How AI Is Keeping Supply Chains Running Throughout the Pandemic. https://sfdc.co/b26XOP
How to Speak ABM: Three’s Company
Our new series demystifies the world of Account-Based Marketing (ABM). In episode 5, we take a peak into the relationship between Salesforce's marketing, sales and service teams. We then discuss a recent report from Boston Consulting Group that shows the benefits for companies who are moving towards an Account-Based Engagement approach.
Rob Archacki, Partner and Associate Director, B2B Marketing & Sales at BCG Lisa Perry, Sr. Manager, 1:1 Enterprise ABM, Salesforce Cinzia Bazzo - National Vice President Retail Canada, Salesforce Resources:
Webinar - How Marketers Are Driving Account Engagement and Growth with ABM: https://sfdc.co/MOeXW BCG Report - Moving Beyond ABM to Account-Based Engagement: https://sfdc.co/ApQwH
How to Speak ABM: 3 Steps to Success
Our new series demystifies the world of Account-Based Marketing (ABM). In episode 4, we get an inside view of how an ABM program is executed through the lens of global solutions provider ATS, Advanced Technology Services.
Guest: Sandra Marchand, Director of Marketing at ATS, Advanced Technology Services.
The B2B Marketer's Guide to ABM - https://sfdc.co/bkNZ8zA Practical Approach to Designing Your ABM Strategy: https://sfdc.co/eN6Q1
How to Speak ABM: Account Anthropology
In this episode we’re discussing account anthropology where we’ll unpack what it takes to discover the accounts you want to target for your Ideal Customer Profile (ICP) - looking at their pain points, deal size, and who's on their buying committee.
Daniel Englebretson - Co-founder and Head of Client Services at Khronos Neha Shah - Director, Product Marketing at Salesforce Pardot Resources:
A Practical Approach to Designing Your ABM Strategy: https://sfdc.co/eN6Q1
Customer ReviewsSee All
Megan, host of The Marketing Cloudcast podcast, highlights all aspects of marketing and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!
Wonderful hosts and really informative, useful content. The recent Leading Through Change series has been excellent!
The WHY of business success
Marketing is critical to business success, and it’s not just about getting new customers, but about delivering on customer expectations and 1:1 interactions that truly value the customer experience.