The Marketing Guy

Yee Xuen Hong

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MARKETING
UPDATED WEEKLY

I am Yee Xuen, an e-com paid social marketer & creative strategist that enjoys exploring and talking about performing ad creatives, influencer marketing, paid social platform, landing pages with awesome marketers from all around the world. If you're looking for help over e-com creatives, reach out to me on LinkedIn and we can have a chat! https://www.linkedin.com/in/yeexuenhong/

07/04/2023

WWM#8 - Scale DTCs In 150D With Nigel

Location: United States Through the World Wide Marketers series: Yee Xuen will be joining along with Nigel Thomas... The CEO of Alpha Inbound & podcast host of Ecom Alphas to dive into his viral LinkedIn post in scaling DTC brands: https://www.linkedin.com/posts/nigelthomas-ai_weve-boiled-down-dtc-growth-into-an-exact-activity-7051622898771361792-3vIS/ Nigel's 7 Steps To Create High Performing Content https://www.linkedin.com/posts/nigelthomas-ai_my-agency-has-created-over-9000-ads-here-activity-7079526387061051392-DFFU Nigel's profile: https://www.linkedin.com/in/nigelthomas-ai/ Nigel's Podcast: https://open.spotify.com/show/6NCDMsTcNwrQf11khYjarG?si=dcd47716b0ca4e4d&nd=1 -----Worldwide Marketers was born with a simple idea: By interviewing marketers from all around the world... They can share their local insights into the market and help my fellow listeners out there to better understand the market through the locals.

51 min
02/24/2023

Landing Page Anatomy #9 - iRestore

What's the best way for me to build an ecom sales page? In comes Landing Page Anatomy, a series where I will breakdown great websites into separate moving parts! For this episode, we will be looking at iRestore, a hair restoration DTC brand that seeks to convince consumers to buy the product! Here's my resource: https://docs.google.com/presentation/d/18mih9v7y3PCNVqo_x-wcwe5JFIu1u7q33Rtjz4h1_VE/edit?usp=sharing Landing Page Link: https://lp.hoox.co/irestore-landing-page-project-11-07-22-hoox/

22 min
02/10/2023

Landing Page Anatomy #8 - Keeps

What's the best way for me to create a pre-selling page for my product? In comes Landing Page Anatomy, a series where I will break down great websites into separate moving parts! For this episode, we will be looking at Keeps, a haircare e-com brand that explains how they are helping men to keep their hair! Here's my resource: https://docs.google.com/presentation/d/1rNkKlxslgEW9oCnU37aLKegTeHsN9SLPj5V-kPHwgso/edit?usp=sharing Landing Page Link: https://try.keeps.com/keep-your-hair-fb-50

11 min
01/20/2023

WWM #7 - Performance Creative Psychology #101 With Sarah

Location: United States Marketers are preaching performance creatives are the new way to go. But, behind the ever-changing performance creatives.. Consumer psychology will always remain the same. Through the World Wide Marketers series: Yee Xuen will be joining along with Sarah Levinger... Creative strategist / Performance Creative Consultant from HG Performance Strategy to dive into the different ways to dissect underlying emotions from testimonials and using it to target our ideal demographic! ----- Worldwide Marketers was born with a simple idea: 1 Episode, 1 Local Market Insight By interviewing marketers from all around the world... They can share their local insights into the market and help my fellow listeners out there to better understand the market through the locals.

1h 6m
01/07/2023

Landing Page Anatomy #7: Kachava

What's the best way for me to explain benefits of my products? In comes Landing Page Anatomy, a series where I will break down great websites into separate moving parts! For this episode, we will be looking at Kachava, a superfood e-commerce business that explains its benefits to users! Here's my resource: https://docs.google.com/presentation/d/1gxiQLa2127iCBaEQO_CJfogMdiSn-d8B_L6Sb4om4dQ/edit?usp=sharing Landing Page Link: https://www.kachava.com/pages/benefits

18 min
12/10/2022

Landing Page Anatomy #6: Magic Spoon

Ever wonder what are the elements you need to have an effective landing page? In comes Landing Page Anatomy, a series where I will break down great websites into separate moving parts! For this episode, we will be looking at Magic Spoon, a cereal e-commerce business that has launched a pre-sale landing page! Here's my resource: https://docs.google.com/presentation/d/1kD-HbVSbmWhYbhXiMXCBjWwVfFs_et3MC9E2TdEcAfE/edit?usp=sharing Landing Page Link: https://get.magicspoon.com/miss-cereal-2/z.html

21 min
12/02/2022

Landing Page Anatomy #5: Blissy

Ever wonder what are the elements you need to have an effective landing page? In comes Landing Page Anatomy, a series where I will break down great websites into separate moving parts! For this episode, we will be looking at Blissy, a pillowcase e-commerce business that mimics online publications to promote their content! Here's my resource: https://docs.google.com/presentation/d/1iNZHtBYSU8uFnDpfod68INciojqnAo6FMOaNa6rFFwo/edit?usp=sharing Landing Page Link: https://info.blissy.co/my-perfect-gift-2

20 min
11/26/2022

WWM #5 - Advertisitng Concept Testing #101 With Michael

Location: United Kingdom It's common knowledge for marketers to do testing. But the question is, what's the framework that we can use to test our ideas/angles/concepts effectively? Through the World Wide Marketers series: Yee Xuen will be joining along with Michael Taylor... Author of Marketing Memetics, LinkedIn Marketing Instructor, and Co-Founder Of Ladder.io to dive into the way to test big ideas all the way down to the nitty-gritty details! Here's the link to properly test our ideas: https://app.vexpower.com/sim/we've-got-too-many-test-ideas/ If you are looking to checkout his Marketing Memetics book... Here's the link: https://marketingmemetics.com/ Marketing Memetics is focusing on the topic of how evolutionary biology can be applied to creative strategy! (P.S. this is not the meme you are probably thinking about, so give it a crack yourself to see how it goes!) - ----- Worldwide Marketers was born with a simple idea: 1 Episode, 1 Local Market Insight By interviewing marketers from all around the world... They can share their local insights into the market and help my fellow listeners out there to better understand the market through the locals.

1h 1m

I am Yee Xuen, an e-com paid social marketer & creative strategist that enjoys exploring and talking about performing ad creatives, influencer marketing, paid social platform, landing pages with awesome marketers from all around the world. If you're looking for help over e-com creatives, reach out to me on LinkedIn and we can have a chat! https://www.linkedin.com/in/yeexuenhong/

Creator

Yee Xuen Hong
Years Active

2021 - 2023
Episodes

47
Rating

Clean
Copyright

© Yee Xuen Hong
Show Website

The Marketing Guy