The Marketing Guy

Rachit Kapoor
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Brands. Behaviour. AI. The Marketing Guy breaks down how brands actually grow, using consumer psychology, systems thinking, and real-world case studies. Hosted by Rachit Kapoor, a marketing leader with 16 years of experience building global brands (including Amazon & Fortune 500s), this podcast explores iconic campaigns, growth frameworks, and how AI is reshaping marketing. If you care about long-term brand advantage, subscribe.

  1. 1D AGO

    From Touch to Thought: AI Agents & Agentic Commerce

    AI is no longer waiting for your click. We are entering a shift from touch to thought, where AI agents anticipate decisions, filter choices, and increasingly act on our behalf. In this episode of The Marketing Guy, we explore what happens as AI moves from assistant to decision-maker. From agentic AI systems to brain–computer interfaces (BCI) and humanoid robotics, the interface between humans and machines is evolving fast. But the bigger question is this: If AI predicts what you want before you search…(a) What happens to marketing?(b) What happens to brand loyalty?(c) What happens to choice itself? This episode breaks down the psychology, the technology, and the strategic implications of the intention economy, and why the next competitive advantage may be designing not just for humans, but for AI agents that filter reality. Hosted by Rachit Kapoor, global marketing leader and founder of The Marketing Guy, exploring how AI, consumer psychology, and systems thinking shape how brands actually grow.

    9 min

  2. FEB 6

    The AI AD Apocalypse | AI Agents, Moltbook, Creatives

    Marketing Dashboards look sturdy today, but they look as healthy as GLP-1s! They leave a feeling that "something is missing." There are more ADS on the internet today than at any time in history. 💵 AD spending is rising every year, with 🥏 creative production becoming almost zero dollars. But this may sound impressive unless it is actually the "AI AD Apocalypse!" Then there are AI agents and the scary Moltbook! 🎧 Full podcast available across your favourite podcast streaming platforms. This podcast explores the apocalypse and brings forward the actual reasons behind it. How brands that are optimising for "resonance" are actually optimising for 🤖 machines, not what "humans" recall. #AIAds #AIIntegration #MarketingStrategy #MetaAI

    17 min

  3. JAN 21

    The Most Dangerous Marketing Campaign Ever Run

    Patagonia is a true marketing lesson that every brand, new or existing, should muster. It has won by choosing harder paths and sometimes at the cost of "growth," "convenience," and even "profit." In this episode of The Marketing Guy, tag with me to unpack the real story behind Patagonia. You’ll hear how its founder, Yvon Chouinard, almost accidentally built one of the most trusted brands in the world, why the collapse of Chouinard Equipment in 1989 became a defining inflection point, and how Patagonia grew from a niche climbers’ brand into a $100M+ business without playing by traditional corporate rules. If you work in brand, growth, product marketing, or leadership, this killer episode will genuinely change - I mean that - how you think about long-term advantage and brand equity. 🎧 Listen till the end and across your favourite podcast streaming platforms.

    15 min

  4. JAN 2

    The Street Fighter Way | Built to Last

    Disclaimer: This episode is not about a fighting game. It is about discipline, mastery, and marketing strategy that every brand should closely watch. Using Street Fighter as the lens, this drop explores how competition is embedded in culture, why honesty magnetizes fan following, how characters evolve into archetypes, and what brands today misunderstand about longevity. Presenting The Street Fighter Way, a game that has been serving the fighter within us virtually since 1987. Grown into a mega marketing strategy lesson for anyone building products, brands, and trying something new to endure. #marketingstrategy #brandstrategy #streetfighter #capcom

    15 min

  5. 12/20/2025

    Why We Buy Things When We're Bored | The Psychology of Micro-Moments

    Boredom is not laziness. (You read it right!) It is not a lack of ambition either. It's a human state that drives some of our strangest behaviours. One of them is "buying" things we haven't planned for. In this episode of The Marketing Guy, we will explore:(a) What boredom really is (b) Difference between the two types of boredom (c) How it is used in business and marketing(d) Why did Google have to invent micro-moments to explain the modern intent(e) How platforms like Temu use boredom, including McDonald's, KFC, and AmazonOne promise: you will emerge from this podcast with a new perspective on the concept of boredom.Streaming on your favourite podcast platforms. @TheMarketingGuyRachit#Boredom #MicroMoments #AttentionEconomy #Google #Temu #KFC #TheMarketingGuyRachit

    13 min

  6. 12/11/2025

    The Tiny Company That Blows Fire: When Hot-Rod Culture, Rebellion, and Marketing Get Out of Control

    From hot-rod culture and its garage-born rebellion, to the rise of Hot Wheels and the physics of play, this podcast explores how small sparks of imagination turn into global obsessions. This is genuinely a story about meaning, identity, nostalgia, adult collectors, cultural symbols, and the strange truth that some brands don’t just sell products, they spark behaviour.Mattel Hot Wheels didn’t grow because of scale. It grew because it tapped into something primal in humans, which is (a) speed, (b) mischief, (c) customisation, and (d) the thrill of building your own world. And those same forces continue to shape marketing today, fandom, and the way people choose what to love.If you enjoy decoding culture, creativity, and the thinking behind why certain brands “blow fire,” this episode will take you right into that engine. . Listen to the full podcast on YouTube, Spotify, Apple, Amazon, and on your favourite streaming platforms. . #TheMarketingGuy #CreativeVelocity #HotWheels #HotRodCulture #MarketingPsychology #BrandMeaning #FandomEconomy #ConsumerBehaviour #CulturalStorytelling #Mattel #Porsche #McLaren #Nissan #HotWheels

    13 min

  7. 12/02/2025

    Pixar x F1: The Creative Velocity Formula Every Marketer Should Know

    Marketers love talking about creativity, but rarely about Creative Velocity. Creative Velocity is the speed at which great ideas actually turn into something real. In this episode of The Marketing Guy, I bring together two worlds that seem miles apart: Pixar’s storytelling magic and Formula 1’s obsession with precision and speed. It turns out, both operate on the same underlying engine: a repeatable process for producing world-class output consistently. Using one Pixar hero and one F1 legend, this episode breaks down how the best marketing teams manage momentum, navigate “the dip,” iterate fast, and avoid the creative stalls that kill campaigns and brand ideas. 🎧 Pixar x F1 Podcast: (a) Why Creative Velocity matters more than raw creativity, (b) How Pixar builds stories that move cultures, (c) How F1 teams iterate under insane pressure, (d) And how the same system applies to your marketing, campaigns, and content This is the link to one of my earlier podcasts on brand vs performance marketing: https://www.youtube.com/watch?v=3E83a5P3eiE

    11 min

  8. 11/23/2025

    Your Product Isn’t The Problem, Your Meaning Is | The Marketing Guy Rachit

    Why do most brands struggle with their value proposition?Because they’re busy describing the product, instead of describing what the customer becomes.This episode of The Marketing Guy breaks that mindset wide open.From Apple’s “1000 songs in your pocket” to why even a simple chips or waffers brand can make you feel healthier, this episode's drop dives into how great marketing transforms identity, not just benefits.If your product or brand's messaging feels flat or forgettable right now, this episode will genuinely change how you think. Book recommendation: "Thinking, Fast and Slow by Daniel Kahneman." Available on Amazon and in bookstores near you.

    11 min
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About

Brands. Behaviour. AI. The Marketing Guy breaks down how brands actually grow, using consumer psychology, systems thinking, and real-world case studies. Hosted by Rachit Kapoor, a marketing leader with 16 years of experience building global brands (including Amazon & Fortune 500s), this podcast explores iconic campaigns, growth frameworks, and how AI is reshaping marketing. If you care about long-term brand advantage, subscribe.

Information

  • Creator
    Rachit Kapoor
  • Years Active
    2025 - 2026
  • Episodes
    27
  • Rating
    Clean
  • Copyright
    © Rachit Kapoor
  • Show Website
    The Marketing Guy