The Marketing Mashup

Simon Gould
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  • MARKETING
  • UPDATED BIWEEKLY

Fun conversations and interviews about marketing campaigns, strategies, tactics and ideas to help marketers and business owners get the most out of their marketing and advertising. Sometimes, silly, sometimes rude, always useful.

  1. Radio Advertising with Richard from My88

    02/21/2024

    Radio Advertising with Richard from My88

    The media landscspe is so fragmaneted now. TV, radio, Direct, Out of Home, Print and of course social media. It's hard to know which is right and where they all fit into the mix. In this episode of the Mashup we're chatting to radio guru and owner of 80's station My88, Richard Mills. It's fun, its long and we get a ton of fun chat along with all the good info on radio. Check it out.  You can find Richard and My88 here... https://www.my88.com.au/ https://www.facebook.com/my88fm https://www.linkedin.com/in/richard-mills-489b3427/

    58 min
  2. Media Relations and PR with Ellen Hill

    02/07/2024

    Media Relations and PR with Ellen Hill

    Having a good relationship with the media, and with the public, can be the difference between surviving a crisis and having it devastate your business. Or getting coverage of that new and exciting develpment you want people to know about. In this episode we're chatting with Ellen Hill, experiences Media Relations professional to get some hot tips on where to start.    You can follow Ellen and Deep Hill at... On LinkedIn https://www.linkedin.com/in/ellen-hill-6990b822/ Facebook https://www.facebook.com/DeepHillMedia Website https://www.deephill.com.au/

    45 min
  3. The what, why and how of SEO

    01/31/2024

    The what, why and how of SEO

    We all know that SEO is important, but do we really understand why? Or how to do it? Or even what SEO really is? On this episode of the Mashup we're hearing from SEO superstar, Rachel Amies from Crazy Digital Creative.

    43 min
  4. Building a purpose driven business with Annie James

    01/24/2024

    Building a purpose driven business with Annie James

    What exactly is a purpose driven business? It's a business driven by your core values, your passion and focussed on achieveing something of substance. But where do you start? I spoke with Annie James of Sprout Recruitment about how she started Sprout, a true purpose driven business, and the challnges along the way. There are so many similarities between our businesses, and so much to learn from this for all of us.  If you're just starting out, growing or reposititioning, you'll want to check out this episide!  You can follow Sprout at... Website: https://sproutrecruitment.com.au/ Facebook: https://www.facebook.com/sproutrecruitmentaus Insta: https://www.instagram.com/sproutrecruitmentaus/ LinkedIn: https://www.linkedin.com/in/annie-milne-5194916/

    46 min
  5. Becoming an Author with Jessica Mudditt

    01/17/2024

    Becoming an Author with Jessica Mudditt

    Becoming a published author can add an enormous amount of credibility to your personal brand, open doors and genuinely set you apart from others in your industry. But without the right guidance and support, it can be totally overwhelming. We're chatting with Jessica Mudditt, journalist, author and book coach about why publishing a book is a fabulous idea, and how to get started.  For more on Jess and to follow her, check out her socials below... Facebook https://www.facebook.com/JessicaMuddittAuthor TikTok https://www.tiktok.com/@jessicamudditt3?is_from_webapp=1&sender_device=pc LinkedIn https://www.linkedin.com/in/jessicamudditt/

    41 min
  6. All you need to know about SMS Marketing

    01/03/2024

    All you need to know about SMS Marketing

    Give yourself an unfair advantage with SMS Marketing. It's personal, immediate and gets over a 90% open rate. This is one tool you absolutely must add to your marketing strategy this year if you want to get ahead of your competition.

    29 min
  7. Top 10 marketing predictions for 2024

    12/28/2023

    Top 10 marketing predictions for 2024

    In the dynamic and ever changing world of marketing, it's impossible to know what's just around the corner, let alone what will be happening in a year's time.  But I've net logic or reason get in the way of having some fun, so lets dive into my top 10 predicitons for 2024!

    24 min
  8. The Simple Marketing Plan Blueprint

    12/15/2023

    The Simple Marketing Plan Blueprint

    The key to successful marketing is to keep it simple. Yep, complex funnels just have more things that can break. And complex marketing plans are far less likely to be implemented because, well, they're too complex. In this episode, we're looking at how you can keep your marketing plan simple, but still effective.

    23 min
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About

Fun conversations and interviews about marketing campaigns, strategies, tactics and ideas to help marketers and business owners get the most out of their marketing and advertising. Sometimes, silly, sometimes rude, always useful.

Information

  • Creator
    Simon Gould
  • Years Active
    2023 - 2024
  • Episodes
    24
  • Rating
    Explicit
  • Copyright
    © 2023
  • Show Website
    The Marketing Mashup