The Marketing Rapport Verisk Marketing Solutions

In this episode of The Marketing Rapport, host Tim Finnigan speaks with Kelly Leonard, Vice President of Creative Strategy, Innovation, and Business Development at The Second City. Kelly shares his thoughts on the importance of improvisation skills in the ever-changing world of work and the impact of these skills on leadership, teamwork, and personal development. 

Kelly delves into how improv can be used as a tool to navigate through high-pressure situations and adapt to unforeseen challenges. Drawing on real-life stories and experiences, he highlights how the principles of "yes, and" can foster a collaborative and supportive environment, allowing individuals to grow and thrive in their professional lives. 

As a parent and a seasoned professional, Kelly provides a unique perspective on the difficulties faced by the younger generation entering the workforce today. His empathy, combined with his expertise in improvisation, offers valuable insights for aspiring and established leaders looking to effectively navigate and excel in the complex landscape of today's workplace.

What's the future of broadcast TV? Can it compete with online options?

In this episode of The Marketing Rapport, Tim Fagan, SVP & Chief Revenue Officer at TEGNA Inc., debunks some of the myths about the demise of broadcast TV. Tim and our host Tim Finnigan discuss the power of broadcast TV, the importance of storytelling, and how to lead through challenging times.

In recent years, and especially due to the pandemic, e-commerce has become very popular and the number of online customers has increased. After all, online shopping is very practical and saves time and effort, as you can choose and buy products from your armchair. 
But some still like to go to stores to consult with the seller about a product, and the like. Others prefer multi-channel shopping and actively combine the physical with the virtual, as they use their phones to research and shop online in physical locations. That's why companies must invest in both channels and find ways to connect them.   
In this episode of The Marketing Rapport, Andrew Criezis, the SVP & GM, US at NielsenIQ, gets into the challenges facing brands and CPG today. Andrew and our host Tim Finnigan discuss the importance of balancing personalization and privacy, the growth of omnichannel sales, and what trends and challenges are impacting brands that seek out the expertise of NielsenIQ.

The tech industry is constantly changing, and it's vital to always stay curious and ask the right questions. But above all, you need to seek out the right partners because you can't have all the answers. 
In this episode of The Marketing Rapport podcast, our host Tim Finnigan welcomes Kelly Barrett, the SVP of Product Management at Comscore, Inc. They talk about the ever-evolving tech space, keeping up with customers, and why measurement is a team sport.

Email is used for many different purposes, including contacting friends, communicating with professors and supervisors, requesting information, and applying for jobs, internships, and scholarships. It is also used for marketing and is a popular tool for brand-building.

But you've undoubtedly noticed that every website now asks for your email, and your inbox has never been more bombarded. As a result, you receive many messages that you don't want. 

Fortunately, there is a platform called lockr, and through their product lockrMail, you can take back control of your inbox. lockrMail is a public-facing email address that will help you organize and secure your inbox while helping you protect your identity.

In this episode of The Marketing Rapport, our host Cory Davis welcomes Keith Petri, the CEO & founder of lockr. Keith explains what lockr is and how it can help consumers protect their email. Keith and Cory discuss two lockr products — lockrMail and Identity lockr — and three lockr stakeholders: consumers, publishers, and partners.

Sales and marketing are the key pillars of any business. While marketing is about building awareness of the brand, sales turns that audience into profit by converting potential customers into actual customers.

But in order to generate revenue for the company, sales and marketing must be connected. They should work in tandem because, for example, there are content and tools required by salespeople that only marketing can provide.

In this episode of The Marketing Rapport, our host Tim Finnigan welcomes Bob Armour, the CMO of M1 Finance. Bob describes what he did at Guaranteed Rate and what he does at M1 Finance, and how to meet customer requirements. Bob and Tim get into marketing issues and discuss the concepts of a mortgage tracker, a bias for action, and 'the functional why.’