The Marketing Rapport

Verisk Marketing Solutions
  • 5.0 (13)
  • MARKETING
  • UPDATED MONTHLY

The Marketing Rapport is a podcast created for and by marketing professionals who seek to better understand their consumers, and design unique, personalized experiences that stand out in today’s market. In each episode, hosts from Verisk Marketing Solutions connect you to industry thought leaders, practitioners, and experts focused on improving B2C experiences through powerful data-driven insights. It’s about how we connect with our consumers, and where we can partner together to do it better. This is The Marketing Rapport.The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of Verisk Marketing Solutions or Verisk Analytics. The material and information presented here is for general information purposes only.This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba Verisk Marketing Solutions) and Verisk Analytics LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service.VERISK MARKETING SOLUTIONS DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

  1. 2H AGO

    The Next Frontier in Insurance Is Data-Led Outreach, with Jeff Piotrowski of Customer Solutions Group

    In this episode of The Marketing Rapport, host Tim Finnigan sits down with Jeff Piotrowski, Chief Customer Officer at Customer Solutions Group. They explore how insurance marketers are moving past mass marketing and toward data-led outreach. Jeff explains why better segmentation, shared metrics, and stronger data quality matter more than bigger lead volumes, especially as teams try to personalize the first consumer interaction. Jeff then brings that shift into the real world. He outlines how outreach programs improve when brands test cadence, channel mix, and message style instead of treating every lead the same. He also shares how voice, SMS, and AI can work together to create more useful follow-up and conversion. The conversation closes on trust, compliance, and what comes next. Note: This episode was recorded prior to LeadsCon. The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of ActiveProspect. The material and information presented here is for general information purposes only. This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba InfutorData) and ActiveProspect LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. ACTIVEPROSPECT DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

    28 min

  2. APR 16

    Physics to What Makes a Better Lead with the CEO of iLeads, Drew Warmington

    In this episode of The Marketing Rapport, host Tim Finnigan sits down with Drew Warmington, Founder at iLeads. They explore what still drives lead generation: matching consumer intent with real capability, then using data to sort serious buyers from weak signals. Drew argues that the mechanics of leads have changed less than most marketers think. Better ads, cleaner funnels, and more data science matter, but the core challenge stays the same. As volume rises, intent falls. That makes lead quality a data, trust, and compliance problem at once. He explains how property, title, and collateral data help lenders judge capability when credit and income data stay harder to access. He also explains why the lead industry rewards constant vigilance. Rules shift fast. Traffic sources change. Compliance now reaches into form behavior, consent, and signs of nonhuman activity. Drew closes with a simple view: show up, keep learning, and stay ready to pivot. In leads, the teams that last adapt before the market forces them to. The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of ActiveProspect. The material and information presented here is for general information purposes only. This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba InfutorData) and ActiveProspect LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. ACTIVEPROSPECT DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

    29 min

  3. MAR 12

    Identity, Data, and Measurement with Gina Ive from VideoAmp

    In this episode of The Marketing Rapport, host Tim Finnigan sits down with Gina Ive, Senior Director, Partnerships at VideoAmp. They explore cross-platform media measurement and why identity resolution keeps reporting honest. Gina describes how viewership data arrives with many identifiers from linear and digital sources. VideoAmp matches those signals to an identity spine, then resolves and deduplicates them into households through identity resolution providers. That one-to-one match supports deterministic answers: who saw an ad, who sat in the intended audience, and who later took action. She also shares what she looks for in partner data: accuracy, scale, and fidelity, with checks for fast-changing inputs like IP addresses. She closes on outcomes. Brands want to tie spend to real-world purchases and move toward outcome-based guarantees. “Always-on” data feeds and deeper integrations can cut lag time, improve match rates, and guide planning in a fragmented media landscape across TV and streaming. The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of ActiveProspect. The material and information presented here is for general information purposes only. This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba InfutorData) and ActiveProspect LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. ACTIVEPROSPECT DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

    28 min

  4. FEB 19

    Navigating Global Identity and Privacy Trends at CES 2026

    At CES in Las Vegas, Tim Finnigan takes The Marketing Rapport on the road to examine how marketing teams are adapting to AI, data, and shifting buyer behavior. Joined by leaders from product, events, and go-to-market strategy, the episode focuses on what it takes to stay relevant as technology and expectations change. Kelly Barrett, SVP of Product Management at Samba, explains why data strategy must come before AI strategy. She shares how global privacy rules, identity signals, and new channels are shaping product decisions, and why simplifying workflows matters as teams scale. Kelly also discusses Samba’s move beyond TV and the rise of agentic systems. The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of ActiveProspect. The material and information presented here is for general information purposes only. This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba InfutorData) and ActiveProspect LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. ACTIVEPROSPECT DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

    24 min

  5. JAN 29

    Trends shaping the 2026 insurance landscape with Pat Sullivan of Risk Information

    In this episode of The Marketing Rapport, host Tim Finnigan sits down with Pat Sullivan, Senior Editor and Conference Co-Chairman at Risk Information. They explore how shifting consumer expectations, economic pressure, and technology are reshaping both auto and home insurance. Pat shares data-driven insights on why more consumers are shopping for new policies, the rising importance of customer experience, and how independent agents continue to win trust in a market crowded with heavy ad spend.  Pat explains how increased competition and shrinking pools of “perfect” customers are pushing carriers to rethink segmentation and retention. He highlights the growing complexity of auto repairs, the impact of legal challenges on claims, and why customer advocacy now often means turning to lawyers for support. Their discussion also covers home insurance, where climate risk and underinsurance are forcing carriers to recalculate exposure and pricing in real time.  The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of ActiveProspect. The material and information presented here is for general information purposes only. This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba InfutorData) and ActiveProspect LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. ACTIVEPROSPECT DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

    39 min

  6. JAN 15

    From Data to Decisions: Making Every Marketing Move Count with Rustam Irani

    In this episode of The Marketing Rapport, host Tim Finnigan sits down with Rustam Irani, Founder and CEO at RGI Marketing. They explore the real challenges behind lead generation in education and other considered purchase categories, focusing on why efficiency and data-driven decision-making matter more than just filling the funnel.  Rustam shares practical stories from his work across engineering and marketing, showing how small improvements at each stage of the funnel can add up to big gains. He explains how schools and businesses often chase more leads, but the real value comes from finding and fixing leaks in the process.  The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of ActiveProspect. The material and information presented here is for general information purposes only. This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba InfutorData) and ActiveProspect LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. ACTIVEPROSPECT DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

    34 min

  7. 12/16/2025

    Why Prudential’s Kalli Chapman Says All Marketing is Performance Marketing

    Kalli Chapman, VP of Global Media and Sponsorships at Prudential Financial, joins host Tim Finnigan to dismantle the wall between brand and performance marketing. Kalli argues this separation hurts the industry. She believes all marketing efforts must drive outcomes, whether through immediate sales or long-term growth.  The conversation shifts to data strategies. Kalli warns against hoarding data without a plan. She suggests marketers prioritize actionable metrics over vanity numbers. Effective teams use data to tell a clear story about the consumer journey rather than simply reporting statistics.  The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of ActiveProspect. The material and information presented here is for general information purposes only. This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba InfutorData) and ActiveProspect LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. ACTIVEPROSPECT DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

    29 min

  8. 11/20/2025

    Inside eHealth’s Brand Transformation with CRO Michelle Barbeau

    In this episode of The Marketing Rapport, host Tim Finnigan sits down with Michelle Barbeau, Chief Revenue Officer at eHealth. They explore the power of authentic brand transformation in a complex and highly regulated industry, focusing on the importance of putting the consumer at the center of every decision.  Michelle shares how eHealth rebuilt its brand by listening to real consumer feedback and moving away from fear-based tactics. She explains the steps the team took to create trust, from casting real people in campaigns to clarifying messaging and embracing transparency. Michelle also details how eHealth uses data and analytics alongside consumer insight to shape everything from audience segmentation to marketing mix modeling.  The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of ActiveProspect. The material and information presented here is for general information purposes only. This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba InfutorData) and ActiveProspect LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. ACTIVEPROSPECT DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

    32 min
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5
out of 5
13 Ratings

About

The Marketing Rapport is a podcast created for and by marketing professionals who seek to better understand their consumers, and design unique, personalized experiences that stand out in today’s market. In each episode, hosts from Verisk Marketing Solutions connect you to industry thought leaders, practitioners, and experts focused on improving B2C experiences through powerful data-driven insights. It’s about how we connect with our consumers, and where we can partner together to do it better. This is The Marketing Rapport.The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of Verisk Marketing Solutions or Verisk Analytics. The material and information presented here is for general information purposes only.This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba Verisk Marketing Solutions) and Verisk Analytics LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service.VERISK MARKETING SOLUTIONS DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

Information

  • Creator
    Verisk Marketing Solutions
  • Years Active
    2020 - 2026
  • Episodes
    93
  • Rating
    Explicit
  • Copyright
    © 2026 The Marketing Rapport
  • Show Website
    The Marketing Rapport