74 episodes

Over the last 10 plus years, the Massimo Group has had the privilege of working with thousands of professional entrepreneurs and solopreneurs most of whom wish to attain either more margin in their life or financial margin in their future. More money and less time. The objective of the Massimo Show is not only to provide insights from top producers across the globe, but also to share personal and professional success trends from authors, thought leaders, and the like. Ideas to help you grow your personal practice. Welcome to The Massimo Show.

The Massimo Show Rod Santomassimo

    • Business
    • 4.7 • 23 Ratings

Over the last 10 plus years, the Massimo Group has had the privilege of working with thousands of professional entrepreneurs and solopreneurs most of whom wish to attain either more margin in their life or financial margin in their future. More money and less time. The objective of the Massimo Show is not only to provide insights from top producers across the globe, but also to share personal and professional success trends from authors, thought leaders, and the like. Ideas to help you grow your personal practice. Welcome to The Massimo Show.

    Nikita Zhitov- Ground Zero Is The Perfect Place To Start

    Nikita Zhitov- Ground Zero Is The Perfect Place To Start

    On this episode of The Massimo Show, Rod continues to feature elite commercial real estate brokers, this time sitting down with Nikita Zhitov. Nikita is a different broker with a different approach that has led him to exponential results.
    Born and raised in Russia, Nikita immigrated to the United States when he was fourteen. He went from beginning the 9th grade knowing no English to buying his first property, a 16 unit apartment building, 3 years later with $500 in saved up lunch money during his senior year. He was 18.
    Nikita soon flipped the property for a $50,000 profit and quickly became “obsessed with the sport of real estate acquisition and creative finance.” He dropped out of a full ride scholarship to UNC Chapel Hill for a full time career as a real estate entrepreneur. With no money, no credit, no resources or connections, Nikita averaged buying about a property per week. When Rod asked how he did it, Nikita simply said “That’s the beauty of real estate…real estate offers thousands of tools to structure deals creatively.”
    Rod and Nikita went on to discuss his innate intellectual curiosity, his pursuit of the American Dream and his emphasis on continued learning and development. Nikita implied knowledge is paramount, having learned through research, tools, mentors and programs such as The Massimo Group, “if he can learn one thing…it pays for itself many times over.”
    They also discussed the recession, how Nikita lost focus and direction and lost it all at 24 years old. When Rod asked how he started over, Nikita stated “Starting from ground zero is the perfect place to start, you’ve got a clean sheet of paper.” He “had all of this knowledge…how to make money in real estate,” so that’s when he went into commercial real estate brokerage.
    Nikita is now the broker in charge of CityPlat Commercial, a brokerage entity in the Raleigh-Durham NC market, with his young team of 20. Listen in to hear his unique approach to running his successful brokerage company.

    • 22 min
    Massimo 2021 CRE Elite of the Year - Mark D. Bratton

    Massimo 2021 CRE Elite of the Year - Mark D. Bratton

    On this episode of The Massimo Show, Rod sits down with 2021 Massimo CRE Elite Member of the year - Mark D. Bratton. Hear how Mark Bratton,  SVP of Colliers International, Hawaii, and Massimo CRE Elite member of the year transformed his business from slumlord to yacht owner by applying specific principles to his brokerage practice.
    Mark grew up in Westlake Village in Southern California. His neighbors that he used to sail with were architects and he thought this would be a great path for him. He took drafting classes and interned at their firms but “then I kind of looked at the business side of it and said, architects kind of make their money later in life, maybe I want to go more into finance and development. So I switched my major to real estate for the last three years of school” Mark tells Rod. 
    With this switch to real estate, Mark had charted a new course for himself. Consequently so had his father. At the same time that Mark was going to college at San Diego State, his father had gone from marketing to becoming a real estate developer. He had the pleasure of working during his summers helping clean up after the construction crews and getting first-hand knowledge of the sweat equity that goes into the construction side of things. 
    Mark got his foot in the door in Hawaii by partnering with a friend of his dad and selling residential real estate at a resort. When this partner retired he knew it was time for him to make the transition to his originally intended market - commercial property. 
    Mark started out doing retail shopping center leasing. He got a job at the same firm he is with now and on day one they said “See this nice lady Judith, you're going to shadow her for 60 days and then you're going to go out and do it on your own… in the 80s That was training!” Mark jokes with Rod. 
    Today Mark and his team, Capital Markets Investment Team, sell, consult, and advise on all property types within the state of Hawaii. 
    Mark and Rod spend the rest of the interview discussing strategy, breakdown of responsibilities on his team, Mark’s evolution as a broker, and why coaching at the Massimo Group is right for him.

    • 1 hr 20 min
    Massimo 2021 CRE Elite of the Year - Whitney Tharaldson

    Massimo 2021 CRE Elite of the Year - Whitney Tharaldson

    On this episode of The Massimo Show, Rod sits down with one of two 2021 Massimo CRE Elite Members of the year - Whitney Tharaldson. Whitney is the proud owner of The Tharaldson Group, Inc. which is the premier brokerage company in California catering exclusively to dentists. They specialize in practice sales, medical building sales, leasing, and practice appraisal. 
    Originally from West Covina in LA County, California Whitney was a high school athlete playing basketball, volleyball, and track. She also loved fashion but overall, “not really school” Whitney admits to Rod. She left High School and headed to Chapman University in Orange, CA to play volleyball. She was originally interested in physical therapy and then devoted her pursuits to pre-dental. 
    From there Whitney tried her hand at a law office, working at Neiman Marcus, and back to real estate. The truth is she had been answering phones in the office of a family member who worked in real estate at a very young age and no matter what she did she kept coming back to it. It was her passion. 
    But it wasn’t always easy. Whitney took odd jobs and her passion waned here and there but “after some soul searching and time off piercing other things that I don’t want to do anything else” Whitney tells Rod. The bottom line, her level of commitment changed. She got a coach and put her whole self into her work and has surely seen the results. 
    In the rest of the podcast, Rod and Whitney discuss her connection to her niche, leveraging social media in the industry, and planning for growth in the coming years. Tune in to hear the whole podcast! 

    • 19 min
    Massimo 2021 CRE New to Business Member of the Year - Steve Rowe

    Massimo 2021 CRE New to Business Member of the Year - Steve Rowe

    On this Episode of The Massimo Show, Rod sits down with Massimo’s 2021 New to Business Member of the Year - Steve Rowe. 
    Originally from Connecticut, Steve moved to Mobile Alabama when he was nine years old. His grandfather was the vice president of a grocery store and his father owned a construction company. His intention was to work for his father after school. “So in high school, I never really tried that hard,” Steve tells Rod. As soon as he could, he immediately went to work for his dad. His teachers encouraged him to work on his resume but he didn’t really see that as important since he knew he essentially already had a set career. “It was something that I thought was the right thing for me until I started really getting a better understanding of real estate,” Steve explains. “And that is why I made the transition into doing full-time brokerage because the difference maker for me has been the fact that I love what I do.”  
    A friend of Steve’s - Justin - who started his own SVN franchise lamented that “Man, I'm having a hard time finding anybody.” Steve told him “yeah, you really need somebody like me who's okay making a lot of old calls.” Justin pitched the idea of Steve joining the team and Steve really didn’t see why he couldn’t make that move. So in 2019 he came on full time to the SVN team - before getting his license - and started making calls. He got licensed shortly after that and has been a powerhouse of sales ever since. 
    Rod and Steve spend the rest of their time together talking about a variety of things that lead to his early success at the start of his brokerage career including: 
    The importance of being sociable plus the use of systems becoming a resource and creating a niche in your community consistency in calling and tracking your pipeline and what it takes to feel ready to build a team

    • 20 min
    Massimo 2021 CRE Accelerator of the Year - Mason Fiascone

    Massimo 2021 CRE Accelerator of the Year - Mason Fiascone

    On this episode of The Massimo Show, Rod sits down with 2021 Massimo CRE Accelerator of the Year - Mason Fiascone. Mason is currently a Local Inland Northwest Multifamily Expert in Eastern Washington State for The Paragon Group. 
    Mason grew up in the Chicago suburbs north of Chicago and Gurnee, Illinois, and loved all kinds of things: leadership, business, entrepreneurship, “everything I could get my hands on” Mason tells Rod “typical kind of firstborn type A personality”  He started a lawn mowing business mowing lawns in the neighborhood, he was the only male babysitter in a roughly five-mile radius and was involved in Catholic leadership through his high school. 
    After graduating high school in 2012 he went to undergrad where he met his wife, studied marketing and philosophy, and then worked for four years in corporate America at Unilever. Mason did marketing work for big brands like Ben and Jerry's, Dove and Hellman's to name a few. “But I realized that my wings were a little bit clipped being in the corporate world. And so while working a full-time job and living in Charlotte, and New York and San Francisco, I was doing everything I could to learn about real estate” Mason explains to Rod “everything I could to understand how can I get out of the corporate world and into the generating income and providing a life for my family.” 
    After a year and a half, Mason realized he’d only scraped the surface of real estate and that he needed to get into the business full time. He decided to be a multifamily specialist and saw a lot of opportunity in his market, which is Eastern Washington. He built the business plan, jumped in, and has found a lot of success since then. And that was 15 months ago from today, in January 2020. 
    Mason and Rod spend the rest of their time together discussing how he read Brokers Who Dominate and then Knowing Isn’t Doing on the recommendation from a friend and absorbed every single piece of information, how he stumbled through his first few deals (including an unwelcome guest in the basement of a four-plex), how his pipeline completely changed after starting coaching with The Massimo Group and what’s happening over on Real Estate Twitter. 

    • 25 min
    Crisis vs Issue with Melissa Agnes

    Crisis vs Issue with Melissa Agnes

    On this episode of The Massimo Show, Rod sits down with Melissa Agnes - Founder and CEO of the Crisis Ready Institute, Melissa Agnes is a recognized leading authority on crisis preparedness, reputation management, and brand protection. Agnes is the creator of the Crisis Ready® Model and author of Crisis Ready: Building an Invincible Brand in an Uncertain World. She is a coveted speaker, commentator, and advisor to some of today's leading organizations faced with the greatest risks. 
     
    Getting Out of the House and Becoming an Adult
    Melissa grew up in Montreal, traveled the world when she grew up, but lived in Montreal her whole life until she moved to New York for work. Melissa describes her passions in high school as “ just trying to figure myself out. And I was very passionate about getting out of the house and becoming an adult and leading my own life.” Something I am sure we can all relate to! 
    With ambition on her side, Melissa soon found herself working as a brand strategist and entrepreneur with a keen eye for what was coming down the pipeline when it comes to the change that technology was bringing to the world, and what that meant for businesses and potential risk. 
    “So I saw the risk that social media, the real-time news cycle, and the fact that every single consumer had a voice and could raise that voice against brands. I saw the risk. I didn't understand why people, nobody was talking about it at the time.” Melissa explains to Rod. 
    “And I also saw how if we confront the risk, if we mitigate the risk, all of a sudden, we have this unprecedented opportunity for connection and communication in times of crisis that can do wonders for the organization and its business, its brand value element.” 
    In Melissa’s mind, this was revolutionary - and she was right! - but she wasn’t one to jump into something without doing her research. “I started by doing so much homework. Once I kind of had that epiphany, I realized that crisis management was a thing…” Melissa explains. 
    “And when I realized this, I spent about a year studying everything that I could on the subject, because it just kind of fed the wiring of how I made it really, really resonated with me.” 
    Melissa continued to get frustrated with the fact that nobody was talking about the way the world is today, not the way that the world was yesterday but her opportunity to prove herself was just around the corner. 
    “All of a sudden, we had a client, we just launched their website, they became in crisis. They called us because it started on Twitter, and they related Twitter with a website because it was digital and just happened to pick up the phone and call me.” Melissa says. 
    Within a half an hour Melissa and her team had the clients' investors getting the right information, the media correcting their story, essentially, everything flowing the way that it needed to, even though - - and here’s the real kicker - they needed to basically rewire the communication strategy because the investors and their stakeholders weren't even online yet. 
     A miscommunication that happened online and had the potential to spread like wildfire had been stamped out before any outlet that would reach key decision-makers ever had a chance to be misinformed. 
    The president of the company called Melissa the next day and said that not only did the stock price of the company not go down from the day before, but it had actually gone up by a cent.
    That was a direct result of how Melissa and her team managed the incident. “That was my, oh my goodness, I can serve. This is what I'm supposed to do.” Melissa tells Rod. 
    What does one do when they are young and inexperienced but full of ideas and frustration? They start a blog, of course! “I blogged five days a week for several years, it turned into a blog and podcasts and videos and collaborations and amazing clients and a great career,” Melissa explains. 
    After years of blogging an

    • 22 min

Customer Reviews

4.7 out of 5
23 Ratings

23 Ratings

Awalk81 ,

Top CRE content

Excellent show for insights and tips on how to reach your goals

CoryR12 ,

The best in the business

Rod provides invaluable insight and advice through his direct coaching, books and podcasts. His experience and energy constantly remind our team to always perform at the highest level.

MichDaw3 ,

Great topics

Great guests and some very useful information!

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