The Masterclass Podcast Louisa Lim

In 2018, Silvi Vann-Wall was a journalism student who was chosen as a finalist in a nationwide podcasting competition.  Suddenly she found herself on a stage, pitching her idea to the best podcasters in the world.   Her advice on developing your podcast concept is very simple, "You must be able to describe it in one sentence by the time you're ready to pitch.  Otherwise, keep trying!"   She went on to produce, with Izzie Austin and the Wheeler Centre, the Pill Pop podcast, which she describes as an audio road trip for the chronically ill.
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“The most helpful part of the series arc is dragging people to the next episode,” says ABC’s Matt Bevan, the host of China, If You’re Listening.  That’s the fifth season of his geopolitical pod, for which he’s done both chronological and thematic season arcs.  In this episode of the Masterclass, he shares what he’s learned about shaping narrative arcs across a season for a podcast, including how to tempt your audience to keep listening and how to reward loyal listeners.
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Audience and sustainability are two key factors for Deadset Studio's Executive Producer Rachel Fountain in thinking about what podcasts will work. "When you know who the podcast is for, you can think about what they might be using it for, and tailor your content to that," she says.  Rachel has worked on many popular podcasts at ABC Audio Studios, including Days Like These and Pineapple Project, and here she shares the secrets to turning your ideas into a podcast.
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"It's never finished, but you get closer and closer to 'I'm happy with this'".  Martin Peralta is one of Australia's most sought after sound designers, having worked on ABC podcasts including Trace and Unravel, as well as Gimlet's Science Vs, and many others. In this episode, he outlines his work processes, his secrets for finding the right sound design and how to use music in podcasts.
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"A good piece of work is written once.  A great piece is written five times."  To Elizabeth Kulas, the host of ABC's Days Like These, narrative structure is front of mind in planning and writing every podcast episode.   Formerly the host of 7am, she gives a Masterclass in structuring your episode.

Louisa Lim teaches Audio Journalism and Podcasting at the University of Melbourne's Centre for Advancing Journalism.  She has been a journalist for more than two decades, working as a foreign correspondent in China for a decade for the BBC and NPR.  She co-hosts a podcast on China, The Little Red Podcast, which won the Australian Podcast Award's News and Current Affairs prize in 2018.
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In season 2 of The Masterclass, Louisa Lim explores podcasting with some of the world's best podcasters.  In this episode, Marc Fennell, the creator and host of the smash hit podcast Stuff the British Stole, gives a masterclass in how to tell complicated stories in a way that people can understand. 

Louisa Lim teaches Audio Journalism and Podcasting at the University of Melbourne's Centre for Advancing Journalism. She has been a journalist for more than two decades, working a foreign correspondent in China for a decade for BBC and NPR.  She co-hosts a podcast on China, The Little Red Podcast, which won the Australian Podcast Award's News and Current Affairs prize in 2018.  Her book, The People’s Republic of Amnesia; Tiananmen Revisited, was shortlisted for the Orwell Prize. Find her on Twitter @limlouisa
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