172 episodes

Welcome to Market, Scale, Grow! This a podcast for ambitious teacherpreneurs looking to have a bigger impact on the work, find freedom and flexibility, and ultimately make more money! Each Saturday, join me for our Saturday Strategy Sessions! These short and actionable episodes are full of tips and strategies you can implement in your business right away. ⁣Hey, I’m Jenzaia... a tea-drinking, outdoor-loving momma on a mission to take the overwhelm out of marketing strategy and Facebook ads. Oh yeah… I’m also a teacher business owner JUST LIKE YOU! ⁣⁣After 6 years in the classroom, I had my son and while I was fortunate to have 9 months at home with him, I just knew the SAHM life wasn’t for me. To regain my sanity, I dove into my TPT store and created a mini-course for math teachers. Working on my business helped me regain a sense of self, so I could be the best mom, wife (and human) possible. ⁣⁣Then I found Facebook ads! I absolutely love the strategy behind marketing small businesses and totally nerd out on all things numbers & data! Since 2020, I’ve been helping teacher business owners grow their email lists and businesses using holistic marketing strategies as well as Facebook ads. ⁣⁣I hope you'll join me on this journey!

Market, Scale, Grow: Facebook Ad Marketing Strategy for Teacherpreneurs Jenzaia

    • Business
    • 5.0 • 10 Ratings

Welcome to Market, Scale, Grow! This a podcast for ambitious teacherpreneurs looking to have a bigger impact on the work, find freedom and flexibility, and ultimately make more money! Each Saturday, join me for our Saturday Strategy Sessions! These short and actionable episodes are full of tips and strategies you can implement in your business right away. ⁣Hey, I’m Jenzaia... a tea-drinking, outdoor-loving momma on a mission to take the overwhelm out of marketing strategy and Facebook ads. Oh yeah… I’m also a teacher business owner JUST LIKE YOU! ⁣⁣After 6 years in the classroom, I had my son and while I was fortunate to have 9 months at home with him, I just knew the SAHM life wasn’t for me. To regain my sanity, I dove into my TPT store and created a mini-course for math teachers. Working on my business helped me regain a sense of self, so I could be the best mom, wife (and human) possible. ⁣⁣Then I found Facebook ads! I absolutely love the strategy behind marketing small businesses and totally nerd out on all things numbers & data! Since 2020, I’ve been helping teacher business owners grow their email lists and businesses using holistic marketing strategies as well as Facebook ads. ⁣⁣I hope you'll join me on this journey!

    166 | The Power of a Waitlist (and Other Tips for Spending Less on Ads)

    166 | The Power of a Waitlist (and Other Tips for Spending Less on Ads)

    Join us for an insightful episode where we delve into the power of waitlists and other effective marketing strategies. Discover how waitlists can create anticipation, gauge audience interest, and nurture your warmest leads. Learn valuable techniques to stack your waitlist with bonuses, provide early access, and potentially offer discounts. Uncover how combining these tactics with a waitlist can not only build relationships but also lower your ad costs by targeting engaged audiences.

    In this episode, we cover:
    ✨ Harnessing the power of waitlists  [03:00]
    ✨ Strategies for effective waitlist management [05:37]
    ✨ Creating urgency and maximizing impact [09:19]
    ✨Lowering ad costs with waitlist engagement [15:30]
    __________________

    Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
    Email Me → support@jenzaiadimartile.com
    Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

    • 17 min
    165 | When Your Lead Generation Ad Isn't Converting [Case Study]

    165 | When Your Lead Generation Ad Isn't Converting [Case Study]

    Have you hever had a lead generation campaign NOT get the results you were hoping for?

    This week, we're dissecting a struggling lead generation campaign I ran recently.  In this case study, I share the problems we faced with the practical solutions we implemented to turn the campaign around.

    From the crucial first steps of campaign setup to the testing of images, ad copy, and headlines, I walk you through a real-life scenario that faced high CPMs and low conversion rates.

    I'm hoping that by listening in, you'll learn to identify weak spots in your campaign and gain the knowledge to perform precision tweaks that will breathe new life into your digital marketing strategies.


    In this episode, we cover:
    ✨ Ways to Quickly Identify Red Flags in Campaign Performance  [03:01]
    ✨ Strategies for Testing and Improving Your Campaigns
    ✨ Tips for Enhancing Landing Page Conversion Rates [13:58]
    __________________

    Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
    Email Me → support@jenzaiadimartile.com
    Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

    • 22 min
    164 | 5 Red Flags to Watch Out for When Hiring an Ads Manager

    164 | 5 Red Flags to Watch Out for When Hiring an Ads Manager

    Are you ready to hand off your ads management but don't want to make a bad hire?  Ads are hard enough without having to wonder if the expert you hired is doing a good job.

    In this week's Saturday Strategy Session, we'll chat about five red flags that scream 'RUN' when talking with a potential ads manager.  I'll be sharing the wisdom I've gained from my own evolution as a Facebook ad strategist . Plus, we'll talk about why a holistic digital marketing strategy is not just preferable but necessary, and how an ads manager with a keen eye for detail can make or break your growth trajectory.

    In this episode, we cover:
    ✨ Questionable Guarantees [01:54]
    ✨ Unrealistic Timelines [07:36]
    ✨ Premature Readiness [10:29]
    ✨ Transparency on Failures [13:24]
    ✨ Neglecting External Metrics [15:47]
    ✨ Insights on Hiring an Ads Manager [19:02]
    __________________

    Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
    Email Me → support@jenzaiadimartile.com
    Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

    • 23 min
    163 | Marketing for Small Business: Boosting Your Impact on a Budget

    163 | Marketing for Small Business: Boosting Your Impact on a Budget

    Unlock the secrets to creating a grand marketing splash with a modest budget in our latest Saturday Strategy Session. I take you through my personal marketing journey, revealing how a series of direct interactions and a focus on cultivating a community have been instrumental in building a base of loyal fans. Experience the transformative power of personalized DMs, emails, and intimate coaching, and see how these tools can become your secret weapons in the world of marketing. You'll also learn about the untapped potential of testimonials and case studies, and why they are critical for resonating with and securing future clients.

    Strap in for a masterclass on driving efficiency and productivity in small business management. This episode is packed with golden nuggets on how to make a significant marketing impact without overwhelming your team. From single-tasking to smart delegation, you'll get a crash course on managing your workflow and finances with finesse. I’ll share how to allocate your marketing budget to get the most bang for your buck, including targeted Facebook ads and essential software. By the end of our session, you'll be armed with strategies to grow your business, your email list, and you'll have access to a treasure trove of resources in the show notes to help you put everything you've learned into action.

    In this episode, we cover:
    ✨ Building Relationships with a Small Audience  [00:22]
    ✨ Maximizing Impact with a Small Team [04:38]
    ✨ Marketing on a Budget [10:12]

    Resources Mentioned:
    —> How Tripwire Marketing Can Help Your TPT Business with Jenzaia DiMartile on The Rebranded Teacher Podcast
    __________________

    Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
    Email Me → support@jenzaiadimartile.com
    Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

    • 16 min
    162 | 3 Strategies for Audience Growth

    162 | 3 Strategies for Audience Growth

    Ever struggled with growing an audience that doesn't just scroll past your content?

    This week, we're talking about my top three strategies for growing your audience.  Each one can be used independently or in conjunction with the other strategies to draw new fresh people into your audience. 

    We'll talk about examples of each, their pros/cons  and exactly how I see them fitting into a marketing plan.


    In this episode, we cover:
    ✨ Building an Audience Organically  [5:45]
    ✨ Borrowing an Audience Through Collaborations [14:30]
    ✨ Buying Eyes on Your Content with Paid Ads [20:00]

    Listen to my original take on this topic in episode 68 | The Three Traffic Sources to Leverage in Your Marketing
    __________________

    Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
    Email Me → support@jenzaiadimartile.com
    Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

    • 28 min
    161 | Unplugged and Running an Online Business? Marketing Tips For The Digitally Mindful

    161 | Unplugged and Running an Online Business? Marketing Tips For The Digitally Mindful

    Ever felt the urge to unplug and rediscover life beyond the screen?

    Today, we're discussing how a wave of screen time consciousness is reshaping our lives and businesses. From personal choices like "Wi-Fi free Wednesdays" to influencers carving out phone-free sanctuaries, the episode uncovers a cultural shift towards intentional digital consumption.

    Plus, of course some marketing tips, including holistic marketing, building relationships, high-quality and email list growth so you can walk away with a plan to grow your business in a sustainable way.


    In this episode, we cover:
    ✨ the impact of screentime awareness [0:06]
    ✨ the importance of holistic marketing [5:03]
    ✨ email list growth and community building [15:12]
    __________________

    Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
    Email Me → support@jenzaiadimartile.com
    Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

    • 21 min

Customer Reviews

5.0 out of 5
10 Ratings

10 Ratings

clairelauer28 ,

So helpful!

Each episode is packed with so much goodness! P

Facqt Media ,

Great content! FB advertisers must listen

I love how concise and practical the contents are. Jenzaia's great in providing real insights that definitely work! I've got so much insight into FB advertising. Such a good show!

LH1197643 ,

No fluff Facebook ads!

Jenzaia knows her stuff! She is the Facebook ads queen, and I’ve learned so much from listening to her podcast! I’m so glad she’s willing to share her knowledge with other business owners. Thanks, Jenzaia!

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