The Matt Gray Show

Matt Gray
  • 5.0 (11)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

I create content to help you grow your audience, brand, and community through proven systems. I’ve built 3 profitable companies in the past 10 years, a community of 14 million people, and teams of 50+ people. I now run a portfolio of profitable internet businesses. I am obsessed with helping founders build leverage through content and community - my newsletter, blog, and products will bring you clarity and massive momentum.

  1. the AI system that replaced my to-do lists I EP 137

    4D AGO

    the AI system that replaced my to-do lists I EP 137

    Work with me: https://fos.now/DrKYJU Get The AI Readiness Assessment here: https://fos.now/IWgoIE In this video, I show you the 3 ways I use AI to reclaim lost energy, get off the hamster wheel, and start getting real leverage in my life and business. I walk through my memory offload system using monthly personal board meetings, decision compression to cut my decision load by 90%, and how to turn everything in your head into repeatable, scalable infrastructure. You'll see how to stop mental clutter by using AI for storage instead of your brain, reserve cognitive load for decisions that most need you, and systemize anything you do more than twice so it never lives only in your head again. Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/YMWqnr Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/OAgtaR Want to WORK with a team of A-players? Apply to Founder OS here: https://www.founderos.com/careers Connect with me: Website: https://bit.ly/4kULmbq Twitter: https://twitter.com/matt_gray_ LinkedIn: https://www.linkedin.com/in/mattgray1 TikTok: https://www.tiktok.com/@realmattgray Instagram: https://instagram.com/matthgray 00:00 - Intro 00:36 - Memory Offload 05:58 - Decision Compression 12:20 - Systemization #onepersonbusiness #creatoreconomy #entrepreneurship Disclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.

    16 min
  2. how to build a personal brand so magnetic they beg to buy I EP 136

    FEB 21

    how to build a personal brand so magnetic they beg to buy I EP 136

    Get the Personal Brand Snapshot Exercise here: https://fos.now/lhGpQv Do you want my help systematizing your business? Go here: https://fos.now/mrxdDv Building a profitable personal brand is simpler than most people think. I went from zero to 2 million followers in 18 months, scaled Founder OS to over $700K per month, and now coach billion-dollar founders. What I’ve learned is that the difference between a brand that pays you and one that drains you isn’t luck or talent, it’s understanding and applying a few key levers. In this video, I break down the five levers that turn attention into income. You’ll learn how to identify your zone of brilliance by aligning what you enjoy, what the market rewards, and what your audience actually needs. We’ll define your Brand DNA so your messaging, visuals, and positioning reinforce each other. I’ll show you how to build a Content GPS that moves people from rented platforms to an audience you own and into monetization, how to choose a distribution strategy that fits your strengths, and how to design an offer stack that naturally guides customers from entry-level offers to high-ticket programs. Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/ctENkZ Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/YrEKAv Want to WORK with a team of A-players? Apply to Founder OS here: https://www.founderos.com/careers Connect with me: Website: https://fos.now/ouZMzr Twitter: https://twitter.com/matt_gray_ LinkedIn: https://www.linkedin.com/in/mattgray1 TikTok: https://www.tiktok.com/@realmattgray Instagram: https://instagram.com/matthgray 00:00 - Intro 00:37 - Find Your Zone of Brilliance 02:31 - Define Your Brand DNA 05:20 - Build Your Content GPS 09:31 - Choose Your Distribution Strategy 15:08 - Build Your Offer Stack #onepersonbusiness #creatoreconomy #entrepreneurship Disclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.

    18 min
  3. I reverse engineered how to make $1M selling your expertise I EP 135

    FEB 19

    I reverse engineered how to make $1M selling your expertise I EP 135

    Get the 5 Scalable Models Self Audit here: https://fos.now/gggSzi Do you want my help systematizing your business? Go here: https://fos.now/NCLksd Everyone wants to make a great living doing what they're actually good at. The real challenge isn't finding your passion, it's knowing how to package it into something people will pay premium prices for. In this video, I break down 5 high ticket business models making coaches and consultants anywhere from $10,000 to over $100,000 per client. I show you how to choose the one that fits your strengths without burning out or diluting the work you love. Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/lIiCFP Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/aJhLXE Want to WORK with a team of A-players? Apply to Founder OS here: https://www.founderos.com/careers Connect with me: Website: https://bit.ly/4resvKK Twitter: https://twitter.com/matt_gray_ LinkedIn: https://www.linkedin.com/in/mattgray1 TikTok: https://www.tiktok.com/@realmattgray Instagram: https://instagram.com/matthgray 00:00 - Intro 01:22 - Model 1: Group Coaching 03:50 - Model 2: Masterminds 07:26 - Model 3: DIY Program + Mentorship 10:55 - Model 4: Done-For-You Services 14:28 - Model 5: Hybrid Operating System #onepersonbusiness #creatoreconomy #entrepreneurship Disclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.

    19 min
  4. how to build a brand that becomes impossible to ignore I EP 134

    FEB 13

    how to build a brand that becomes impossible to ignore I EP 134

    Get the Media Company OS here: https://fos.now/yt-gd-discover-media-company-os Do you want my help systematizing your business? Go here: https://fos.now/yt-apply-576 I met with a wealth management firm in London that manages $750M in assets. They brought us in to help build a media company inside their organization. In conservative industries such as wealth management, brand recognition is often the primary constraint. The challenge is to create cultural relevance and trust at scale without compromising credibility or standards. In this video, I walk through the systems we put in place to make that shift. We covered their LinkedIn OS, a content waterfall that turns one idea into consistent distribution, the org chart required to run media internally, and how to expand into Instagram and YouTube while maintaining quality. This is the same operating model we use inside Founder OS to help founders turn expertise into distribution, and distribution into long-term leverage. Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-576 Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/yt-workshop-576 Want to WORK with a team of A-players? Apply to Founder OS here: https://www.founderos.com/careers Connect with me: Website: https://fos.now/yt-founder-os-576 Twitter: https://twitter.com/matt_gray_ LinkedIn: https://www.linkedin.com/in/mattgray1 TikTok: https://www.tiktok.com/@realmattgray Instagram: https://instagram.com/matthgray 00:00 - Intro 01:33 - LinkedIn OS 12:44 - Content Waterfall 17:41 - Org Chart #onepersonbusiness #creatoreconomy #entrepreneurship Disclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.

    25 min
  5. The 5 levels of business in 12 minutes I EP 133

    FEB 10

    The 5 levels of business in 12 minutes I EP 133

    Get the 5 Levels of Business Checklist here:https://fos.now/yt-gddiscover-the-5-levels-of-business Do you want my help systematizing your business? Go here: https://fos.now/yt-apply-575 I spent the last 16 years learning the five levels of business. Today, I work where I want, when I want, and my portfolio of online companies generates over $13M per year. What I learned is simple: founders don’t stall because they lack effort; they stall because they use early-stage behaviors in businesses that have already outgrown them. Every level requires letting go of old identities, systems, and habits. In this video, I break down the five levels of business, what breaks at each stage, and what you need to build to scale without burning out. You’ll learn how to get your first real traction, stop being the bottleneck, focus on what a CEO actually owns, create leverage through systems and people, and think in decades instead of quarters so you can build something that lasts. Want to LEARN proven systems to grow your personal brand? Go here:https://fos.now/yt-newsletter-575 Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/yt-workshop-575 Want to WORK with a team of A-players? Apply to Founder OS here: https://www.founderos.com/careers Connect with me: Website:https://fos.now/yt-founder-os-575 Twitter: https://twitter.com/matt_gray_ LinkedIn: https://www.linkedin.com/in/mattgray1 TikTok: https://www.tiktok.com/@realmattgray Instagram: https://instagram.com/matthgray 00:00 - Intro 00:34 - The Scrapper 03:04 - The Operator 04:53 - The CEO 07:27 - The Empire Builder 09:11 - The Icon #onepersonbusiness #creatoreconomy #entrepreneurship Disclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.

    13 min
  6. once you clone yourself with AI, everything changes I 132

    FEB 8

    once you clone yourself with AI, everything changes I 132

    Get the Clone Yourself Checklist here: https://fos.now/yt-gd-discover-clone-yourself-checklist Do you want my help systematizing your business? Go here: https://fos.now/yt-apply-574 In this video, I break down the simple two-step system I use to clone myself with ChatGPT. You'll see my actual documentation system, how I've systemized the 7 core aspects of the customer journey, how to upload your authentic voice and stories, and how to offload 80% of your daily decisions to AI so you can focus on what actually matters. Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-574 Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/yt-workshop-574 Want to WORK with a team of A-players? Apply to Founder OS here: https://www.founderos.com/careers Connect with me: Website: https://fos.now/yt-founder-os-574 Twitter: https://twitter.com/matt_gray_ LinkedIn: https://www.linkedin.com/in/mattgray1 TikTok: https://www.tiktok.com/@realmattgray Instagram: https://instagram.com/matthgray 00:00 - Intro 03:40 - Documenting The Context 06:04 - Systemize Your Business 07:27 - The Business Assembly Line 08:43 - The Core Business Systems 10:01 - The Instructions For Your Clone 11:04 - Delegation Through Playbooks 15:43 - Removing The Founder Bottleneck 19:03 - Scaling With Systems #onepersonbusiness #creatoreconomy #entrepreneurship Disclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.

    24 min

  7. JAN 30

    how to turn creative genius into a scalable business (ft. Sam Kolder) I 131

    Get the Most Beautiful Business workbook here: https://fos.now/yt-gd-discover-the-most-beautiful-business-model-workbook-1 Get my Offer Stack Pyramid here: https://fos.now/yt-gd-discover-the-offer-stack-pyramid-1 Do you want my help systematizing your business? Go here: https://fos.now/yt-apply-572 In this video, I sit down with Sam Kolder for a whiteboard session I can't stop thinking about. Sam has created some of the most iconic creative work on the internet. His portfolio speaks for itself. But here's what most people miss: the real value didn't come from the creative work alone. It came from how he built his entire life around protecting creative energy while running a real business. We spent hours at the whiteboard breaking down the invisible systems behind creative flow. How to build offers around who you actually are. How to design your life so your best work shows up without burning out. How to merge goat-level creativity with the kind of structure that sets you free. This is what it looks like when you stop choosing between creativity and business, and start building both. Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-572 Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/yt-workshop-572 Want to WORK with a team of A-players? Apply to Founder OS here: https://www.founderos.com/careers Connect with me: Website: https://fos.now/yt-founder-os-572 Twitter: https://twitter.com/matt_gray_ LinkedIn: https://www.linkedin.com/in/mattgray1 TikTok: https://www.tiktok.com/@realmattgray Instagram: https://instagram.com/matthgray #onepersonbusiness #creatoreconomy #entrepreneurship Disclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.

    24 min
  8. copy this X posting strategy, it’ll get you 368,000 followers I EP 130

    JAN 24

    copy this X posting strategy, it’ll get you 368,000 followers I EP 130

    Get my X Growth Blueprint here: https://fos.now/yt-gd-discover-the-x-growth-blueprint Want my help scaling your business using systems? Book a free Systems Audit call here: https://fos.now/yt-apply-568 In this video, I break down the exact content engine I’ve used repeatedly to turn organic content into real leverage, predictable growth, and long-term wealth. This isn’t about chasing virality. It’s about building a founder-led media asset that compounds over time. You’ll learn how to think like a content asset manager instead of a creator, how to identify your competitive edge and zone of brilliance, why iteration matters more than going viral, how to separate signal from noise, and how content becomes the foundation for products, monetization, and community. If you want to build content that actually turns into a business, this video will show you the mindset, systems, and principles that make it inevitable. Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-568 Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/yt-workshop-568 Want to WORK with a team of A-players? Apply to Founder OS here: https://www.founderos.com/careers Connect with me: Website: https://fos.now/yt-founder-os-568 Twitter: https://twitter.com/matt_gray_ LinkedIn: https://www.linkedin.com/in/mattgray1 TikTok: https://www.tiktok.com/@realmattgray Instagram: https://instagram.com/matthgray 00:00 - Intro 00:25 Study the Masters 03:37 Find your true voice 04:35 Positioning Statement 05:25 Create your writing system 08:15 Listen to the feedback 10:11 Optimize your profile 12:05 Connect with the right people 14:50 Build the flywheel #onepersonbusiness #creatoreconomy #entrepreneurship Disclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.

    20 min
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Ratings & Reviews

5
out of 5
11 Ratings

About

I create content to help you grow your audience, brand, and community through proven systems. I’ve built 3 profitable companies in the past 10 years, a community of 14 million people, and teams of 50+ people. I now run a portfolio of profitable internet businesses. I am obsessed with helping founders build leverage through content and community - my newsletter, blog, and products will bring you clarity and massive momentum.

Information

  • Creator
    Matt Gray
  • Years Active
    2023 - 2026
  • Episodes
    137
  • Rating
    Explicit
  • Copyright
    © Matt Gray
  • Show Website
    The Matt Gray Show

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