The Maverick Mindset

Maveron
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The Maverick Mindset goes beyond the polished narratives of consumer success to unpack what how category-defining brands are actually built. Drawing on nearly three decades of experience backing iconic consumer companies, the show features Maveron partners in conversation with top operators about the hard decisions, leadership inflection points, and lessons that rarely make it into public storytelling. Each episode focuses on how these leaders think, operate, and evolve — offering insights you won’t find in case studies or classrooms. maveronvc.substack.com

Episodes

  1. S1E1: Kat Cole (CEO, AG1) on Compounding Leadership and Building Enduring Consumer Brands

    3D AGO

    S1E1: Kat Cole (CEO, AG1) on Compounding Leadership and Building Enduring Consumer Brands

    How do you scale a consumer brand without losing the trust that made it work in the first place? In this episode, Natalie Dillon sits down with Kat Cole, CEO of AG1, to explore leadership, operational discipline, and what it really takes to build a brand that lasts. Listen in to hear actionable lessons for founders and operators at any stage. Kat’s path didn’t follow a traditional script — from opening restaurant franchises as a teenager to leading global brands through restructures, recessions, and rapid growth. She reflects on pivotal moments that shaped her approach to leadership and the skills she developed to evolve through friction and uncertainty. They dig into AG1’s journey from a single-product subscription to a multi-channel brand, including national retail expansion. Kat shares why operational readiness had to come first — from manufacturing redundancy to human trials and quality assurance — and how maintaining customer trust guided every formula update, rebrand, and operational decision. You’ll hear about: - What changes (and what doesn’t) as brands scale - How to iterate on a flagship product without alienating early believers - The process of perfecting the core product before adding new SKUs - Why staying close to customers requires systems, not slogans - The leadership shift from being in the weeds to building world-class teams At Maveron, we believe enduring consumer companies are built through deep customer understanding and disciplined execution — and we’re always looking to partner with founders who are defining culture. If that’s you, find us at maveron.com. Follow Kat Cole: X | LinkedIn Connect with Natalie Dillon: X | LinkedIn This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit maveronvc.substack.com

    38 min
  • 1 Episode

About

The Maverick Mindset goes beyond the polished narratives of consumer success to unpack what how category-defining brands are actually built. Drawing on nearly three decades of experience backing iconic consumer companies, the show features Maveron partners in conversation with top operators about the hard decisions, leadership inflection points, and lessons that rarely make it into public storytelling. Each episode focuses on how these leaders think, operate, and evolve — offering insights you won’t find in case studies or classrooms. maveronvc.substack.com

Information

  • Creator
    Maveron
  • Years Active
    2K
  • Episodes
    1
  • Rating
    Clean
  • Copyright
    © Maveron
  • Show Website
    The Maverick Mindset